LACUNA STUDIO LTD

What LACUNA STUDIO LTD does

Lacuna Studio Ltd is a London-based, founder-led brand strategy and marketing consultancy founded in 2025 and operated as a solo practice by Charlotte Brown. The company delivers three core service lines — Insight Services (customer research, journey mapping, competitor analysis, segmentation), Brand Strategy (positioning, architecture, naming, messaging), and Marketing Activation (fractional CMO, campaign development, content strategy, SEO/LLM optimisation) — alongside Advisory retainers and white-label or cobranded capacity for agencies. There is no proprietary technology platform; outputs are strategic frameworks, messaging architectures, customer insights, and embedded marketing leadership.

The firm targets organisations with complex buying decisions, with Financial Services (UBS, AIB) and Property/PropTech (Bricklane) as primary verticals, and Hospitality, Consumer, and Non-Profit as secondary work history. Pricing is project-based at £5,000-£15,000 per engagement with projects typically running 6-12 weeks, supplemented by ongoing fractional CMO and advisory retainers. Distribution is exclusively direct — founder-led outreach, networking, LinkedIn, and a Substack newsletter — plus agency partnerships where Charlotte executes strategy that agencies then deliver to their own clients.

Lacuna operates without external funding, without employees beyond the founder, and with no public revenue disclosure. The business model depends entirely on the personal reputation and capacity of Charlotte Brown, drawing credibility from prior brand strategy leadership at Samsung and UBS and from her role scaling Bricklane's marketing team from seed to Series B. Sustainable scale beyond a single operator will require either successful expansion of the agency partnership channel or transition to a small-team model.

Name

LACUNA STUDIO LTD

Legal name

Lacuna Studio

Website

https://lacuna.studio

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Lacuna Studio Ltd is a London-based, solo-practitioner brand strategy and fractional CMO consultancy founded in 2025 by Charlotte Brown, delivering insight, strategy, and activation services to financial services, property, and other organisations with complex buying decisions.

Ownership category

akta.pro rank

Product category

Brand Strategy Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Brand strategy consulting
• Marketing consultancy
• Brand positioning
• Strategic advisory
• Creative direction

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Brand Strategy Projects: Project-based consulting engagements for brand strategy, positioning, messaging architecture, and marketing activation. Projects typically run 6-12 weeks depending on scope, starting with insight (customer and market understanding), moving through strategy (positioning and messaging), then into activation.
2. Fractional CMO Services: Senior marketing leadership embedded in client teams without hiring full-time. Provides ongoing strategic marketing direction and management for scaling businesses.
3. Advisory Services: A second brain on call for strategic decisions, providing ongoing advisory relationship for clients wanting strategic guidance on brand and marketing matters.
4. Agency Partnership Engagements: Senior brand strategy capacity delivered through agency partnerships, either white-labelled or cobranded, where Charlotte executes strategy that agencies then deliver to their own clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Lacuna Studio provides brand strategy and marketing consultancy services to businesses, helping them develop brand positioning, marketing strategies, and creative direction. The studio operates on a project basis with engagement fees between £5,000 and £15,000, serving clients in financial services, property, and hospitality sectors including Samsung, UBS, Bricklane, AIB, and Virgin Active.

Product overview

Lacuna Studio is a brand strategy and marketing consultancy offering a unified service portfolio built around three core offerings: Insight Services (customer research, journey mapping, competitor analysis, segmentation), Brand Strategy (positioning, architecture, naming, messaging), and Marketing Activation (Fractional CMO, campaign development, SEO/LLM optimisation). Additional services include Advisory consulting and Agency Partnership engagements. The company is a freelance operation led by Charlotte Brown, delivering commercially rigorous brand strategy primarily for financial services, property, and other complex buying decision categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Marketing Consultancy A project-based brand strategy and marketing consultancy service for B2B clients in financial services, property, hospitality, and consumer brand sectors. Engagements cover brand positioning, marketing strategy, and creative direction, delivered by founder Charlotte Brown on engagements priced £5,000–£15,000.

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Agency Partnerships (Unnamed)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Lacuna Studio partners with agencies to deliver senior brand strategy capacity. Services are white-labelled or cobranded, with Charlotte executing strategy that agencies then deliver to their own clients. This model allows agencies to offer strategic capability without maintaining full-time senior staff.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Prophet: Prophet is a global brand and marketing consultancy advising enterprises on brand strategy, transformation, and customer experience. Directly comparable to Lacuna's senior-led brand strategy offering for complex-buying enterprise categories, though Prophet operates at a much larger scale with full teams.
• Chief Outsiders: Chief Outsiders is a fractional CMO firm providing part-time senior marketing leadership to mid-market and growth-stage companies. Highly comparable to Lacuna's fractional CMO offering and broader senior marketing leadership model.
• Superunion: Superunion is a brand and design consultancy operating across strategy, identity, and activation. Comparable as a brand strategy peer serving complex enterprise clients; materially larger with multiple offices and a full partner-model delivery structure.
• Wolff Olins: Wolff Olins is a global brand consultancy delivering brand strategy, identity, and experience work for major corporations. Directly comparable as a brand strategy peer, though it operates at significantly larger scale with full creative and strategy teams versus Lacuna's solo model.
• Elmwood: Elmwood is a brand design and strategy consultancy with deep experience in brand strategy, naming, and architecture for consumer and B2B brands. Comparable peer in the brand strategy space with a focus on delivering senior-level strategic thinking on client engagements.
• Moving Brands: Moving Brands is an independent brand strategy and design consultancy delivering senior-led strategy work. Comparable peer in independent brand strategy practice, though with a multi-person team versus Lacuna's solo operator.

Emerging players

• Fractional CMO Network: Fractional CMO Network is an emerging marketplace/community of fractional marketing executives serving SMB and mid-market clients. Comparable as an emerging player addressing the same fractional CMO demand, though with a network model versus Lacuna's solo-practitioner delivery.
• Mother London: Mother is an independent creative agency working across advertising, brand, and design for global brands. Comparable as an independent peer in the broader creative/brand strategy space, with a similar independent-spirited positioning though at larger scale.

Broad incumbents

• Accenture Song: Accenture Song is Accenture's creative and tech-driven marketing services arm delivering brand strategy, campaign, and experience work globally. Comparable as a broad incumbent competitor in the enterprise brand strategy space, but at materially larger scale with embedded technology capabilities Lacuna does not have.
• Deloitte Digital: Deloitte Digital is the digital transformation and creative arm of Deloitte, offering brand strategy, customer strategy, and marketing operations for large enterprises. Comparable as a broad incumbent that operates in the same brand strategy space Lacuna targets, but as part of a much wider portfolio with significant overhead and mark-ups.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lacuna_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LACUNA STUDIO LTD