Ison's Nurery & Vineyard

What Ison's Nurery & Vineyard does

Ison's Nursery & Vineyard is a third-generation, family-owned mail-order nursery founded in 1934 and headquartered in Brooks, Georgia. The company specializes in the propagation and shipment of muscadine vines, which it claims to be the largest and oldest commercial source of in the United States, and offers more than 200 varieties of fruit trees, nut trees, berry plants, bunch grapes, vegetable plants, and ornamental/flowering stock. Products are sold primarily direct-to-consumer through the isons.com e-commerce storefront and phone ordering, with nationwide shipping via FedEx Ground and LTL freight, supplemented by a retail pick-up location and a seasonal roadside fruit stand in Brooks, and a wholesale channel for fresh muscadine fruit to grocery stores and distributors.

The business operates a horizontal catalog spanning propagation stock (muscadine liners, strawberry plugs, fruit tree whips), ancillary inputs (drip irrigation, fertilizers, trellis supplies, pruning tools), and value-added output (jellies, juices, sauces, fresh fruit). Pricing is unit-based, with individual plants ranging from $6.95 to $54.95 and volume discounts available to commercial growers on strawberry plugs and large orders placed by phone. Recent product introductions include the Paulk (2019), Ruby Crisp (2021), Altus, and Mighty Fine self-fertile muscadine varieties, alongside the 2025 addition of the Goldmine nectarine. The company does not disclose revenue, has no institutional funding, and relies on word-of-mouth, an email newsletter (Constant Contact), and a multi-platform social presence (Facebook, Instagram, YouTube, Pinterest, Twitter) as its marketing channels.

The customer base spans home gardeners (primary), commercial growers, hobbyist winemakers, and wildlife food plot managers, served across the southeastern United States with shipping restrictions on certain crops (currants, strawberry plugs) in a defined set of states. Operations are supported by 11-50 employees, with the business remaining under Ison family control since its founding.

Name

Ison's Nurery & Vineyard

Legal name

Ison's Nursery & Vineyard

Website

https://isons.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Ison's Nursery & Vineyard is a third-generation family-owned mail-order nursery founded in 1934 in Brooks, Georgia, specializing in muscadine vines and over 200 varieties of fruit trees, berry plants, and nut trees sold direct-to-consumer nationwide.

Ownership category

akta.pro rank

Product category

Mail-Order Nursery & Vineyard

NAICS

Nursery and Floriculture Production (11142), Grape Vineyards (111332)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

Keywords

• Mail-order nursery
• Muscadine vines
• Fruit trees
• Berry plants
• Garden supplies

Headquarters

HQ city

Brooks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Plant and Tree Sales: Direct sales of nursery stock including muscadine vines, fruit trees, berry plants, nut trees, and vegetable plants to home gardeners and commercial growers. Products are sold at various price points with volume discounts available for commercial orders.
2. Fresh Fruit Sales: Ship fresh-picked muscadine fruit directly to consumers during harvest season (September). Products shipped in 1-quart clamshells in insulated containers.
3. Muscadine Products: Sales of value-added products including beverages, jellies, preserves, sauces, dressings, syrups, and salsas made from muscadines.
4. Growing Supplies: Sales of supporting products including books, disease and insecticides, fertilizers, growth tubes, harvesting and pruning tools, irrigation equipment, and vineyard supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Ison's Nursery & Vineyard is a third-generation, family-owned mail-order and retail nursery that grows and ships muscadine vines, fruit trees, nut trees, berry plants, and supporting growing and winemaking supplies. The company operates from its Brooks, Georgia location, serving home gardeners, hobbyist winemakers, and commercial growers nationwide via website, phone, on-site retail, and a wholesale division.

Product overview

Ison's Nursery & Vineyard operates as a third-generation family-owned mail-order nursery specializing in muscadine grapes and offering over 200 varieties of fruit trees, nut trees, berry plants, small fruits, and flowering plants. The product portfolio centers on muscadine vines (their specialty and largest offering with 37+ varieties across self-fertile, bronze, black/red, and female categories), complemented by berry plants (blackberries, blueberries, raspberries, and specialty berries), bunch grapes, and a comprehensive range of fruit trees (apples, pears, peaches, plums, figs, citrus, and more). The company also offers value-added products including irrigation systems, growing supplies, muscadine-derived food products (juices, jellies, sauces), and equipment like steam juicers. The Instant Orchard line provides pre-matured trees for faster fruit production, while vegetable plants and specialty fruits (kiwi, jujube, paw paw) round out the catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Muscadine Vines

Quantifiable outcome

• Less than 1% plant loss for strawberry plugs
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• One Green World: Specialty mail-order nursery focused on rare and edible fruit trees, berries, and permaculture plants. Smaller and more niche than Ison's but overlaps heavily on the edible fruit/berry plant category with similar gardener target.

Direct peers

• Henry Field's Seed & Nursery: Mail-order seed and nursery company focused on home gardeners with a comparable DTC catalog business model. Differentiates by including seed offerings but operates in the same competitive set as Ison's.
• Jung Seed Company: Wisconsin-based mail-order seed and nursery company with a comparable multi-generational family history, catalog/e-commerce model, and broad plant assortment including fruit trees and berries.
• Spring Hill Nurseries: Mail-order plant nursery operating a similar DTC catalog model with a broad assortment of live plants. Comparable in distribution approach and product breadth, though Spring Hill skews more toward ornamentals than fruit-bearing varieties.
• White Flower Farm: Mail-order nursery with a comparable catalog-driven DTC model and similar premium brand positioning. Less overlap on fruit/berry product categories but operates in the same direct-to-consumer plant specialty retail channel.
• Park Seed Company: Mail-order seed and plant company offering vegetables, flowers, fruits, and gardening supplies. Comparable in DTC e-commerce model and home gardener target, though with heavier emphasis on seeds than live nursery stock.
• Gurney's Seed & Nursery: Mail-order seed and nursery stock catalog company offering fruit trees, berry plants, and gardening supplies. Direct analog to Ison's in channel model (DTC catalog + e-commerce), product breadth, and target customer (home gardeners).
• Stark Bro's Nurseries & Orchards: Long-established mail-order fruit tree and plant nursery founded in 1816. Closely comparable to Ison's in mail-order fruit trees, multi-generational family operation, and DTC focus on home orchardists and commercial growers.
• Edible Landscaping: Small specialty mail-order nursery focused on edible and perennial food plants, including fruit trees and berry plants. Niche-comparable to Ison's in focusing on edible landscape plants rather than ornamentals.

Broad incumbents

• Burpee (Burpee Gardening): Large, widely-recognized mail-order seed and plant company with much broader scale and product breadth. Overlaps with Ison's in serving home gardeners via catalog/e-commerce but operates on a substantially larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@IsonsNursery
• Facebookfacebook.com/isonsnursery
• Instagraminstagram.com/isons_nursery
• Pinterestpinterest.com/isonsnursery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ison's Nurery & Vineyard