What Xploresearch does

Xploresearch is a privately held market research consultancy founded in 2022 by Janine Nassar and headquartered in Beirut, Lebanon. The firm delivers customized research solutions to enterprise clients (Pernod Ricard, Roche, Divvy, Grey, Mindshare, Property Finder), government institutions (The World Bank), NGOs, and academic bodies, operating primarily across the MENA region with project reach extending into Asia, Europe, Africa, and the Americas. Its core portfolio spans ten research services (Brand Visage, Dynamic Brand Metrics, CX Metrics, Usage and Attitude, Media Reach, Ad Insights, Journey Insight Analysis, Concept Testing, Mystery Shopping, Employee Satisfaction) delivered through a multi-method architecture combining quantitative approaches (CAPI, CATI, CAWI) with qualitative methods (In-Depth Interviews, Focus Group Discussions, ethnographic and desk research).

Underlying the services is a technology layer of proprietary methodologies and platforms: DialogueLink (chat-driven multi-format research), Digital Diaries (longitudinal field research), Engaged Hub (gamified consumer community platform), and Qual-Quant Lab (blended methodology). In early 2025, the firm introduced two proprietary indices, NOVA (a four-dimensional reputation index covering Trust, Brand Likeability, Excellence, and Customer Experience) and RISE (a resilience index integrating NOVA with NPS and a Vulnerability Index), creating a recurring analytical product layer on top of project-based consulting. Domain expertise is structured around 12+ verticals including FMCG, healthcare, banking, real estate, telecom, and public affairs.

Xploresearch operates a project-based professional services revenue model with custom-quoted engagements scoped to client objectives, methodology, sample size, and complexity; no public pricing is disclosed. Go-to-market is direct sales-led, targeting enterprise, NGO, and government buyers through business development, referrals, and inbound inquiries, supported by a content marketing program (website blog, LinkedIn, Twitter, Facebook, newsletter) designed for top-of-funnel visibility. The firm is wholly founder-owned with no external funding rounds, parent company, or subsidiary structure identified in the available data.

Name

Xploresearch

Legal name

Xploresearch

Website

https://xploresearch.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Xploresearch is a Beirut-based B2B market research consultancy founded in 2022, serving enterprise, NGO, and government clients across the MENA region with customized quantitative and qualitative research and proprietary reputation and resilience indices (NOVA, RISE).

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

akta.pro secondary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Market research consultancy
• Consumer insight solutions
• Brand tracking research
• Customer experience measurement
• Qualitative quantitative research

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Market Research Consultancy Services: Project-based professional services delivering customized research solutions including brand metrics, customer experience measurement, market segmentation, and strategic insights. Revenue generated through consulting engagements tailored to client objectives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Xploresearch is a market research consultancy that delivers customized quantitative and qualitative research solutions to enterprise clients, NGOs, and government institutions across the MENA region. The company combines proprietary research methodologies such as the NOVA reputation index, RISE resilience index, and digital tools like DialogueLink, Digital Diaries, Engaged Hub, and Qual-Quant Lab with traditional methods including CAPI, CATI, CAWI, in-depth interviews, and focus groups. Service offerings span brand awareness, brand health tracking, customer experience measurement, media and advertising effectiveness, concept testing, mystery shopping, employee satisfaction, and usage and attitude studies.

Product overview

XploResearch is a market research consultancy offering a comprehensive suite of research services and proprietary methodologies. The portfolio consists of core consulting services (Brand Visage, Dynamic Brand Metrics, CX Metrics, Usage and Attitude, Media Reach, Ad Insights, Journey Insight Analysis, Concept Testing, Mystery Shopping, Employee Satisfaction) supported by proprietary research indices (NOVA and RISE) and specialized research tools/methodologies (Engaged Hub, Dialogue Link, Digital Diaries, Insightful Qualitative Conversations, Qual-Quant Lab). The company also employs traditional research methodologies including CAPI, CATI, CAWI, In-Depth Interviews, Focus Group Discussions, Ethnographic Research, and Desk Research. The services work together to provide comprehensive market intelligence, combining quantitative and qualitative approaches to help businesses understand target audiences, track brand performance, and optimize market strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Visage A brand awareness and brand reputation research solution that unlocks insights through comprehending and measuring brand dimensions, studying brand narratives, and uncovering hidden meanings to shape strategic decisions. Targeted at enterprise brand managers and marketing leaders seeking to understand and shape brand perception.
• Dynamic Brand Metrics A brand health and brand tracking research solution incorporating qualitative deep dives and quantitative measurements to extract insights and track various brand health facets including performance, positioning, awareness, equity, and reputation. Designed for enterprise brand managers tracking ongoing brand performance.
• CX Metrics A customer experience and customer satisfaction research solution exploring customer desires and brand aspirations through Customer Satisfaction (CSat), Net Promoter Score (NPS), and CX Performance drivers metrics. Targeted at enterprises measuring customer experience and brand advocacy.
• Usage and Attitude A market understanding research solution leveraging real-time feedback from consumers through mobile digital diary studies, coupled with periodic insights into attitudes and needs to understand consumer segments. Used by enterprises seeking deep understanding of consumer behavior and segmentation.
• Media Reach A media analysis research solution enabling companies to capture exposure metrics and precise reach of digital and traditional campaigns across media channels, evaluating campaign investments and measuring brand impact on KPIs. Targeted at marketing leaders and advertisers measuring campaign effectiveness.
• Ad Insights An advertising effectiveness research solution employing emotion tracking technology to delve into conscious and subconscious impacts of marketing campaigns and measure effectiveness across parameters including creative qualities and audience impact. Used by advertisers and brand managers evaluating campaign creative performance.
• Journey Insight Analysis A consumer experience research solution blending online qualitative and quantitative methods to map customer journeys across diverse channels, encompassing awareness, contemplation, media touchpoints, decision-making, conversion, and evaluation stages. Targeted at enterprises seeking to optimize customer journey touchpoints.
• Concept Testing A product and concept validation research solution employing innovative methodologies to assess acceptance, motivation, and product potential for launching refined products that stand strong odds in the market. Targeted at product managers and brand teams validating new product concepts before launch.
• Mystery Shopping A customer experience assessment research solution enabling enterprises to view quality of products and services from a customer-centric perspective through interactions typical of actual customers, using advanced technologies to measure performance and gather feedback. Used by retail and service brands to audit customer experience.
• Employee Satisfaction A workplace contentment research solution analyzing factors shaping employee experience, sentiments, behavior, engagement, and aspirations for enhanced workplace innovation and commitment. Targeted at HR leaders and organizational development teams.

Named customers12 records

Segments12 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Toluna: Digital market research platform combining consumer panels with automated research tools; partial overlap with Xploresearch's proprietary Engaged Hub and CAWI methodologies, representing a tech-enabled emerging competitor.

Direct peers

• NielsenIQ: Consumer measurement and analytics provider offering brand tracking, retail measurement, and consumer panels; comparable in offering consumer/brand research with quantitative methodologies and large-scale data infrastructure.
• Research Partnership: Specialist healthcare market research agency; directly comparable for Xploresearch's pharmaceutical-sector work (Roche engagement) and healthcare vertical methodology expertise.
• Kantar: World's largest marketing insights and analytics company; operates BrandZ (a global brand equity tracker) that is conceptually analogous to Xploresearch's NOVA index, plus media effectiveness and CX services in direct competition.
• Ipsos: Global market research leader offering brand tracking, consumer insights, ad effectiveness, and customer experience measurement across90+ markets — directly overlapping Xploresearch's full service portfolio including NOVA/RISE-equivalent brand health offerings.
• Euromonitor International: Global market intelligence provider covering industries, countries, and consumers with syndicated and custom research — competes for the same multi-sector custom research engagements that Xploresearch serves.
• GfK: Consumer intelligence firm specializing in consumer behavior, brand tracking, and FMCG sector research — overlapping strongly with Xploresearch's FMCG primary segment and brand health offerings.
• Kadence International: Global market research agency with established MENA presence offering brand, customer experience, and consumer research; competes for the same enterprise clients across the same verticals.
• Mintel: Market research firm focused on consumer products, retail, and FMCG sectors with deep qualitative + quantitative research; comparable offering for Xploresearch's FMCG and Retail primary segments.

Regional players

• B&A Research: Beirut-based market research firm operating across the MENA region with similar quantitative and qualitative research offerings; directly competes as a same-market, same-language, same-client regional peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61551429293354
• LinkedInlinkedin.com/company/xploresearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xploresearch