Fullstop Advertising

Name

Fullstop Advertising

Legal name

FullStop Advertising

Website

https://fullstopbg.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Market Research, Analytics & Consumer Insights (BPAFAAAM), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Programmatic Display & Retargeting (DSP) (MPAAACAE), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Advertising services
• Brand identity consulting
• Media planning buying
• Digital marketing services
• Online retargeting

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising and Marketing Services: FullStop Advertising generates revenue through providing comprehensive advertising and marketing services including strategic insight, media planning and buying, branding, design, online marketing, and retargeting services. Revenue is generated through project-based engagements and ongoing client relationships with Bulgarian businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FullStop Advertising is a full-service advertising agency that plans, creates and executes integrated marketing campaigns for Bulgarian enterprises. Its offering spans strategic insight and research, media planning and buying, branding and design, advertising production (copywriting, creative, corporate design, post-campaign analysis), online marketing (SEM, SEO, SMM, email, eCommerce and marketplace management), and online retargeting services operated through retargeting.bg.

Product overview

Fullstop Advertising is a full-service advertising agency offering an integrated portfolio of marketing services. The core offering consists of seven interconnected service areas: Strategic Insight (research and planning), Media Planning & Buying, Branding, Design, Advertising, Online Marketing (digital services including SEM, SEO, SMM, and eCommerce management), and Retargeting. The agency positions these as complementary capabilities that work together from initial market research and brand strategy through to creative production, media placement, and digital campaign optimization. Established in 2005, the agency serves Bulgarian and international clients across banking, retail, and consumer sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Retargeting: Online retargeting marketing service offered as a separate platform at retargeting.bg

Products and services

• Strategic Insight Research and planning service covering strategic insight and planning, customer segmentation, brand image and brand equity, positioning, problem-solving consultancy, and brand and business development for Bulgarian enterprises.
• Media Planning & Buying Media strategy and purchasing service including media landscape analysis, competitive brand monitoring, target audience profiling, short- and long-term media strategy, media planning, media buying under best conditions, and post-campaign monitoring and analysis.
• Branding Brand identity development service focused on building strong brands that connect with customers, meet expectations, reduce purchase risk, and establish relationships with customers, employees, shareholders and other stakeholders.
• Design Visual design services including logo design, business card design, brochure design, poster and flyer design, label design, and photo editing for brand identity and marketing materials.
• Advertising Full-service advertising creation and production including copywriting, creative solutions, corporate design, production, media planning and buying, and post-campaign analysis.
• Online Marketing Custom online marketing strategy, management and analysis services covering Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM), e-mail marketing, eCommerce management across platforms (SummerCart, Shopify, OpenCart, Magento, Volition, BigCommerce), marketplace management (eBay, Amazon), and analytics and reporting.
• Retargeting Online retargeting service that re-engages website visitors who did not convert, targeting the 98% of users who leave a site without purchasing. Operated via the dedicated www.retargeting.bg site.

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• Young & Rubicam BulgariafoundationalStrategic or Co-development Partner · 1 January 2005FullStop Advertising was established in 2005 by experienced company executives of Young & Rubicam Bulgaria. The agency's founders brought extensive international advertising experience from Young & Rubicam to establish the independent FullStop agency, representing a foundational relationship that shaped the company's founding team and methodology.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Publicis Groupe Bulgaria: Global advertising network with a Bulgarian presence offering integrated strategy, media, creative, and digital services to enterprise clients — directly comparable to FullStop's full-service model but with international scale and proprietary technology stacks.
• Havas Bulgaria: Global advertising network with Bulgarian operations providing creative, media, and digital services. Comparable as a full-service competitor for Bulgarian enterprise marketing budgets across banking, retail, and consumer sectors.
• Saatchi & Saatchi Bulgaria: Publicis-owned global agency network with Bulgarian operations delivering brand-led advertising and digital marketing to enterprise clients — particularly relevant given FullStop's founders' Young & Rubicam heritage within the same holding group ecosystem.
• Leo Burnett Bulgaria: Publicis-owned creative agency with regional presence in CEE/Bulgaria, offering creative, media, and digital services to enterprise clients — directly overlapping with FullStop's offering and client profile.
• DDB Bulgaria: Omnicom-owned creative network with Bulgarian operations offering integrated advertising, branding, and digital services. Comparable as a competing full-service agency targeting Bulgarian enterprise accounts.
• McCann Worldgroup Bulgaria: IPG-owned global agency network with Bulgarian operations, competing directly for the same enterprise clients (banks, retailers, manufacturers) with full-service creative, media, and digital offerings.
• Ogilvy Bulgaria: WPP-owned global agency network operating in Bulgaria, providing brand strategy, advertising, and digital transformation services to enterprise clients. Comparable as a full-service competitor with global capabilities and Bulgarian enterprise client roster.
• BBDO Bulgaria: Omnicom-owned global creative network with Bulgarian operations, competing for the same enterprise client base with integrated advertising, branding, and digital marketing services.
• Grey Group Bulgaria: WPP-owned global advertising network with regional/Bulgarian presence, offering full-service advertising, branding, and digital capabilities comparable to FullStop's positioning.
• Dentsu Bulgaria: Global advertising and marketing services group with Bulgarian operations, competing for enterprise clients across creative, media, and digital transformation mandates — directly comparable in scope and client target to FullStop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fullstop-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fullstop Advertising