What Knowadays does

Knowadays is a UK-based e-learning platform that delivers self-paced, CPD-accredited online courses in writing, editing, proofreading, copywriting, fact-checking, AI prompting, and related professional skills. Founded in 2017 as Proofreading Academy and rebranded in 2021, the company operates from London (Knowadays, LTD, registered in England and Wales) and serves learners in more than 60 countries, with a cumulative base of over 10,000 graduates. The platform delivers content via written modules, tutorial videos, quizzes, and tutor-graded assessments, supported by email-accessible expert tutors and lifetime course access.

The product portfolio comprises twelve paid courses organized into core (Becoming A Proofreader, Becoming An Editor, the Proofreader & Editor Course Bundle, Proofreading For Professionals, Becoming A Copywriter, Becoming A Freelance Writer), specialist (AI Prompting For Writers And Editors, How To Fact-Check, Formatting In Microsoft Word), and career-oriented (Becoming A Freelancer, Becoming A Brand Ambassador, Becoming A Public Speaker) categories. Two value-add guarantees accompany the catalog: the Publishing Guarantee, which publishes edited portfolio articles by distinction-grade Becoming A Freelance Writer graduates, and the Guaranteed Work program, which routes eligible graduates into paid work opportunities. A separate Knowadays For Business offering extends the catalog to enterprise teams via direct sales.

The business model is a one-time-purchase, self-serve product-led motion with a freemium entry point (two free trial lessons per course), priced in individually sold courses and bundles. Distribution is driven by an extensive SEO-optimized blog, organic social media (Facebook, LinkedIn, Instagram), email marketing through Customer.io, and a tiered affiliate program via Awin (10–20%+ commission, 30-day cookie). Marketing emphasizes social proof through Trustpilot (4.8/5 across 530+ reviews, 87% five-star). No funding rounds are disclosed and the company appears to be founder-owned and bootstrapped.

Name

Knowadays

Legal name

Knowadays, LTD

Website

https://knowadays.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Knowadays is a UK-based e-learning platform offering CPD-accredited self-paced courses in proofreading, editing, copywriting, freelance writing, and AI prompting to individual learners in over 60 countries, with bundled course guarantees and a B2B team-training offering.

Ownership category

akta.pro rank

Product category

Online Professional Writing and Editing Education

NAICS

Professional and Management Development Training (611430), Software Publishers (5132)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industry

Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Online proofreading courses
• Editing training programs
• Freelance writing education
• CPD accredited learning
• Self-paced professional courses

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Course Sales: Revenue generated from selling online professional training courses in writing, editing, proofreading, and related skills. Courses include individual courses like Becoming A Proofreader, Becoming An Editor, and course bundles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Knowadays sells CPD-accredited, self-paced online courses in proofreading, editing, copywriting, freelance writing, fact-checking, Microsoft Word formatting, AI prompting, and related career skills, delivered through its own e-learning platform with lifetime access, tutor support, and post-graduation work and publishing guarantees. Courses are sold individually or as bundles, with two free lessons per course offered as a trial and a separate Knowadays For Business offering for corporate team training.

Product overview

Knowadays is an elearning platform offering CPD-accredited online courses in writing, editing, proofreading, and related professional skills. The product portfolio comprises a core suite of career-launching courses (Becoming A Proofreader, Becoming An Editor, the combined Proofreader & Editor Course Bundle, Proofreading For Professionals, Becoming A Copywriter, and Becoming A Freelance Writer), supplemented by specialist skills courses (AI Prompting For Writers And Editors, How To Fact-Check, Formatting In Microsoft Word), and career-oriented courses (Becoming A Freelancer, Becoming A Brand Ambassador, Becoming A Public Speaker). Two value-add guarantees accompany the core offerings: the Publishing Guarantee (for Becoming A Freelance Writer distinction graduates) and the Guaranteed Work program (for eligible graduates). The Knowadays For Business offering extends the platform to enterprise teams. All courses feature self-paced delivery, lifetime access, tutor support, quizzes, and practical exercises, and conclude with assessments leading to CPD certificates of completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Becoming A Proofreader Foundational 13-module online proofreading course covering grammar, spelling, and punctuation correction across academic, business, and creative writing documents, concluding with a tutor-graded final assessment; designed for aspiring proofreaders seeking CPD-accredited qualifications.
• Becoming An Editor 9-module professional editing course covering the editing industry, essential editing skills, tone of voice, ethics, advanced techniques, and freelance editing, with a final assignment; targeted at aspiring editors seeking CPD-accredited credentials.
• Proofreader & Editor Course Bundle Bundle combining Becoming A Proofreader and Becoming An Editor into a single purchase, providing the full skill set to tackle any text with confidence, plus a work guarantee for eligible graduates.
• Proofreading For Professionals Advanced 10-module proofreading course covering Microsoft Word tools, spelling, grammar, punctuation, writing style, and various document formats; aimed at professionals seeking to deepen proofreading expertise.
• Becoming A Copywriter 7-module conversion copywriting course teaching persuasive web copy from landing pages to product descriptions, including an in-depth case study; designed for aspiring copywriters.
• Becoming A Freelance Writer 8-module freelance content writing course covering research, blog post and article writing, SEO, and building a freelance business, with a publishing guarantee for graduates scoring 80%+; aimed at aspiring freelance writers.
• AI Prompting For Writers And Editors 6-module specialist course on using generative AI tools and prompt engineering to support writing and editing workflows, covering introduction to generative AI, prompt writing, AI content production, and AI editing tools.
• How To Fact-Check 6-module fact-checking course covering fact-checking basics, verification techniques, data handling, and finding work as a fact-checker; aimed at writers and editors adding fact-checking services.
• Formatting In Microsoft Word 11-module Microsoft Word formatting course covering styles, headers/footers, tables, graphics, macros, and referencing, culminating in a final formatting project; designed for editors and proofreaders adding document formatting services.
• Becoming A Freelancer 6-module career development course covering freelance business setup, client finding, pricing strategy, and next steps; aimed at aspiring freelancers across disciplines.
• Becoming A Brand Ambassador 6-module brand ambassador training course covering online following building, brand partnerships, and working with brands, with a final quiz.
• Becoming A Public Speaker Public speaking course covering foundations, content creation, preparation, and presentation delivery, with downloadable video transcripts, coaching card, and planning tool; targeted at aspiring speakers.
• Publishing Guarantee Outcome guarantee for Becoming A Freelance Writer distinction graduates, offering the opportunity to write three blog posts for the Knowadays blog with the content team, producing professionally edited, credited portfolio pieces.
• Guaranteed Work Work guarantee offering eligible course graduates access to guaranteed work opportunities immediately upon graduation, supporting transition from training to paid work.
• Knowadays For Business Enterprise team training offering providing CPD-accredited expert editorial training for organizations seeking to upskill employees in writing, editing, and proofreading, accessed through an inbound enterprise sales motion.

Quantifiable outcome

• Over 10,000 learners have developed in-demand skills and launched new careers
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Copyblogger: Copyblogger is a content marketing education platform teaching copywriting and content writing skills. It targets a similar freelance writing/copywriting learner segment with content-led marketing approach.
• CIEP (Chartered Institute of Editing and Proofreading): CIEP is a UK-based professional body offering training and qualifications for editors and proofreaders. It overlaps with Knowadays' core proofreading and editing courses as a more established, credential-backed alternative for UK learners.

Regional players

• Editorial Freelancers Association (EFA): EFA is a US-based professional organization offering educational resources for editorial freelancers. It overlaps with Knowadays' target audience of freelance editors and proofreaders with regional US focus.

Direct peers

• The Copywriter Club: The Copywriter Club offers coaching, courses, and community resources for freelance copywriters. It directly overlaps with Knowadays' Becoming A Copywriter course in targeting aspiring freelance copywriters.
• AWAI (American Writers & Artists Institute): AWAI is a direct competitor offering training programs for freelance copywriting, editing, and writing careers. Both companies target aspiring freelancers transitioning into writing-related careers with self-paced online courses and similar course bundles.

Broad incumbents

• General Assembly: General Assembly is a broader professional training provider offering courses in digital skills, including content creation and writing. It competes for the same career-changer audience seeking professional development credentials.
• Coursera: Coursera is a broad incumbent offering university-partnered courses including professional writing and editing certificates. It competes for the same professional development audience with strong brand recognition and credential-backed programs.
• LinkedIn Learning: LinkedIn Learning is a broad incumbent offering professional development courses including writing, editing, and business skills. Its enterprise integration and subscriber base pose a competitive threat to Knowadays' B2B training ambitions.
• Udemy: Udemy is a broad incumbent in the online learning space offering thousands of courses on writing, editing, proofreading, and freelancing. While not specialized in editorial training like Knowadays, it competes for the same learner attention with much lower-priced alternatives.
• Skillshare: Skillshare is a subscription-based online learning platform offering creative and professional courses including writing and editing. It competes for the same career-development learner audience with a subscription pricing model.

Market position

Strengths1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/knowadays
• Facebookfacebook.com/knowadayslearning
• LinkedInlinkedin.com/company/interactivelearning
• Instagraminstagram.com/knowadayslearning

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knowadays