Lake Cumberland Marine, Llc

What Lake Cumberland Marine, Llc does

Lake Cumberland Marine, LLC is a privately-held marine and powersports dealership headquartered in Somerset, Kentucky, with a satellite sales location in Taylorsville, KY. The company operates two brick-and-mortar retail sites and functions as a one-stop shop for water sports and off-road recreation purchases, servicing customers across Kentucky, Ohio, Indiana, and Tennessee. Its physical positioning exploits Lake Cumberland, marketed as a premier Kentucky boating destination with 1,200 miles of shoreline.

The core offering is new and used vehicle sales across three categories: boats (wakeboard, wakesurf, ski, pontoon, fishing, and recreation), personal watercraft (Sea-Doo, Yamaha), and off-road vehicles (Can-Am ATVs, UTVs, SSVs). Authorized dealer status is held for 12+ manufacturers, including Nautique, Malibu, Axis, Chaparral, Crest, Viaggio, Premier, Robalo, Scarab, Sea-Doo, Harris, Yamaha, and Can-Am, alongside trailer brands Boatmate, Gorilla, Sport Haven, and Yacht Club. Featured new boats span price points from approximately $30,999 (Sea-Doo Switch Sport 21') to $334,999 (Robalo R300), with the highest-priced used listing a 2022 Mystic M4200 at $749,999. Inventory breadth as listed includes 73 boats, 97 PWCs, 25 utility vehicles, and 7 trailers.

Revenue is generated across five streams: one-time vehicle sales, service and repair (inboard, outboard, electrical, prop, gel coat, canvas/vinyl, audio/lighting, plus powersports service), parts and accessories via an on-site pro shop, indoor/outdoor boat and PWC storage, and financing plus extended service contracts facilitated through third-party lending partners. Go-to-market is direct-to-consumer with a sales-led physical showroom model, supplemented by digital channels (website, SEO, email, Google reviews) and community events. No proprietary technology, AI, or app-based product offerings are disclosed. The reported headcount band of 1-10 employees, combined with no disclosed funding or institutional ownership, indicates a small, owner-operated independent dealership.

Name

Lake Cumberland Marine, Llc

Legal name

Lake Cumberland Marine, LLC

Website

https://lakecumberlandmarine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lake Cumberland Marine, LLC is a privately-held, two-location Kentucky dealership selling new and used boats, personal watercraft, off-road vehicles, and trailers from 12+ premium brands, with full service, storage, and financing support across the four-state KY/OH/IN/TN region anchored by Lake Cumberland.

Ownership category

akta.pro rank

Product category

Marine & Powersports Dealership

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Marine Trailer & Transport Equipment Retail (CRAMAIAL), Marine & Boat Finance (FSAKADAH)

Keywords

• Marine dealership
• Boat sales
• Powersports dealer
• Personal watercraft
• Off-road vehicles

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Primary revenue stream from selling new and pre-owned boats, personal watercraft (PWCs), off-road vehicles, and trailers. Inventory includes wakeboard boats, wakesurf boats, pontoon boats, fishing boats, recreation boats, ATVs, UTVs, and SSVs.
2. Service & Repair: Marine service shop offering boat repair, inboard/outboard engine service, electrical troubleshooting, prop service, gel coat repair, canvas/vinyl repair, and boat audio/lighting. Powersports service for off-road vehicles, ATVs, UTVs, and side-by-sides.
3. Parts & Accessories: Sale of marine parts, accessories, and powersports parts and accessories. Pro shop provides gear and accessories for boating and off-road activities.
4. Storage: Boat and PWC storage services for customers needing off-season or secure vehicle storage.
5. Financing & Extended Services: Boat financing, PWC financing, trailer financing, extended service contracts, payment calculators, and pre-qualification services facilitated through financial partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lake Cumberland Marine is a multi-brand marine and powersports dealership that sells new and used boats, personal watercraft (PWCs/jet skis/waverunners), off-road vehicles (ATVs, UTVs, side-by-sides), and trailers. The company also operates a full-service marine and powersports repair shop, provides boat and PWC storage, financing facilitation, trade-in and brokered sales, and an on-site pro shop for parts and accessories, primarily serving consumers across Kentucky, Ohio, Indiana, and Tennessee.

Product overview

Lake Cumberland Marine & Powersports is a multi-location marine and powersports dealership offering a comprehensive portfolio of products and services. The core product offerings include new and used boats (wakeboard, wakesurf, ski, pontoon, fishing, and recreation boats) from brands such as Nautique, Malibu, Axis, Chaparral, Crest, Viaggio, Premier, Robalo, Scarab, Sea-Doo, and Harris; personal watercraft (Sea-Doo and Yamaha Waverunners/Jet Skis); off-road vehicles (Can-Am ATVs, UTVs, and SSVs); and trailers (Boatmate, Gorilla, Sport Haven, Yacht Club). The company provides complementary services including marine and powersports repair, boat/PWC storage, trade-in and broker services, financing, and a pro shop. The Somerset, KY location serves as the main facility with a satellite sales location in Taylorsville, KY.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Boats

Quantifiable outcome

• Recognized as one of the most trusted dealerships servicing Kentucky, Ohio, Indiana and Tennessee

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• NautiquecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nautique wakeboard, wakesurf, and ski boats. Full sales, service, and repair capabilities for Nautique vessels. Models include Super Air Nautique G23, G21, S21, S23, GS22, G25, S25, G23 Paragon, G25 Paragon, and GS24.
• MalibucoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Malibu wakeboard and wakesurf boats. Service and repair capabilities. Models include M240, M220, 26LSV, 25LSV, 23LSV, 22LSV, 24MXZ, 23MXZ, 21LX, 20VTX, TXi MO.
• AxiscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Axis wakeboard and wakesurf boats. Service and repair capabilities. Models include A20, A245, A225, T220, T235, T250.
• ChaparralcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Chaparral runabout, recreation, and surf boats. Full service capabilities. Models include SSi, SSi-OB, SSX, OSX, Surf series ranging from 21' to 30'.
• CrestcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Crest pontoon boats. Full sales and service. Models include Classic LX, Classic DLX, Classic Platinum, Caribbean LX, Caribbean RS, Caribbean Platinum, Continental, Continental NX, Savannah, and Current electric pontoon.
• ViaggiocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Viaggio pontoon boats. Full sales and service. Models include Diamante, Lago, and Del Mar.
• PremiercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Premier pontoon and tritoon boats. Full sales and service. Models include Sunscape, Sunsation, Sunsation Angler, Solaris, Intrigue, Supersport, and Escalante.
• RobalocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Robalo center console, bay, and fishing boats. Full sales and service. Models include R180, R200, R222, R230, R250, R270, R302, R360, R202EX, R222EX, R232EX, Cayman series, and R207.
• ScarabcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Scarab recreation, wake sport, and multi-sport boats. Full sales and service. Models include 165 ID, 195 ID, 215 ID, 235 ID, 285 ID, 255 Open ID, and Wake ID series.
• Sea-DoocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Sea-Doo personal watercraft (PWCs) and Switch jet boats. Full sales, service, and repair. PWC models include Spark, Wake, GTI, GTX. Switch models include Switch, Switch Sport, Switch Cruise, Switch Cruise Limited.
• HarriscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Harris pontoon boats. Full sales and service. Models include Crowne, Grand Mariner, Solstice, Sunliner, Cruiser, and Breeze.
• YamahacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Yamaha waverunners and jet boats. Full sales, service, and repair for Yamaha PWC products.
• Can-AmcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Can-Am off-road vehicles including ATVs, UTVs, and side-by-sides (SSVs). Full sales, service, and repair. Models include Defender and Maverick X3 series.
• Trailer Brands (Boatmate, Gorilla, Sport Haven, Yacht Club)minorChannel Partner/ Reseller/ DistributorAuthorized dealer for multiple trailer brands including Boatmate, Gorilla, Sport Haven, and Yacht Club. Trailer types include boat trailers, PWC trailers, off-road trailers, and utility trailers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Suntex Marina Holdings: Largest U.S. operator of recreational marinas with deep-water slips, dry storage, and boat concierge services. Overlaps with Lake Cumberland's storage and service revenue streams but is primarily a marina operator rather than a new-boat dealer.
• Polaris Inc. Major powersports manufacturer (RZR, Ranger, Sportsman ATVs/UTVs, Indian, Slingshot). Adjacent to Lake Cumberland's off-road/powersports category and a competitor for off-road vehicle brand allocations.
• Brunswick Corporation: Major marine OEM (Sea Ray, Boston Whaler, Mercury Marine, Lund) that sells through authorized dealers like Lake Cumberland. Not a retailer but the upstream manufacturer counterpart whose dealer-network strategy shapes competitive dynamics.
• Malibu Boats: Manufacturer of Malibu and Axis wake/wakesurf boats — two of Lake Cumberland's core authorized brands. Provides perspective on wholesale pricing, model cycles, and brand investment that drive dealer economics.
• YachtWorld / Boats Group: Leading online boat marketplace (part of Boats Group) used by dealers for both new and brokered listings. Not a competitor retail outlet but the dominant digital channel whose pricing transparency pressures traditional dealer margins.

Broad incumbents

• Tracker Marine (Bass Pro subsidiary): Largest builder of aluminum fishing and pontoon boats, sold primarily through Bass Pro Shops and Cabela's locations. Competes for value-oriented boat shoppers in overlapping geographies with Lake Cumberland's entry-level and mid-tier offerings.
• Camping World Holdings: Nation's largest RV dealer network with adjacent powersports expansion. Operates a dealership-plus-services-plus-financing model targeting recreational vehicle consumers — a structurally analogous model applied to RVs rather than boats.
• Bass Pro Shops: Massive outdoor recreation retailer that sells boats, PWCs, ATVs, and trailers alongside hunting/fishing gear. Overlaps Lake Cumberland's product categories but bundles them into a much broader retail portfolio, including its Tracker boat brand.

Direct peers

• MarineMax: Largest U.S. recreational boat and yacht retailer with 130+ locations across the country. Directly comparable multi-brand marine dealership model including sales, service, financing, and storage — but at vastly greater scale and geographic diversification.
• OneWater Marine: Multi-brand marine dealership group operating 100+ locations across the U.S. Similar authorized-dealer model for premium brands (including Nautique, Chaparral, and others Lake Cumberland carries), with the same combined sales/service/financing/store offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lake-cumberland-marine-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Cumberland Marine, Llc