MediPedi NYC

What MediPedi NYC does

MediPedi NYC is a single-location, medical-grade foot and nail care clinic founded in 2013 by Marcela Correa and based in midtown Manhattan (20 Park Avenue). The company delivers three core services — a signature waterless Medical Pedicure, a Nail Restoration treatment using a flexible non-porous resin that lasts 6-8 weeks, and a Performance Foot Care service for active individuals — performed by a small team of five specialized nail technicians under autoclave-sterilized clinical protocols. Its customer base is consumer-direct (diabetic and medical patients, athletes, professionals on their feet, and fashion-conscious clients) and accepts HSA/FSA payments with a Letter of Medical Necessity.

The business operates a direct-to-consumer model combining in-clinic services with an e-commerce storefront carrying the proprietary MediPedi NYC+™ line of SEBS-based gel products (toe separators, aligners, heel protectors, nail serum, exercise bands) alongside third-party brands such as Gehwol Med and Cuccio. Marketing relies heavily on earned media (Vogue, Allure, Marie Claire, CNN Underscored, The Cut, Women's Health, and others), Instagram, an email VIP list, and the company website. The company also runs the MediPedi NYC Academy, an educational program for foot care professionals and students, and sells gift cards via Blvd.me — adding modest licensing/education and gifting revenue streams on top of the core service business.

The company is privately held, founder-owned, bootstrapped (no external funding), and operates with 1-10 employees. It has no parent company, subsidiaries, patents, or regulatory actions on record. Pricing for services is not publicly disclosed; products are unit-priced between $12.99 and $45.00. Geographic scope is limited to NYC, with distribution channels entirely domestic.

Name

MediPedi NYC

Legal name

Medi Pedi NYC

Website

https://medipedinyc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MediPedi NYC is a single-location NYC medical pedicure clinic offering waterless medical pedicures, nail restoration, and performance foot care, plus a proprietary at-home foot care product line, serving diabetic patients, athletes, and professionals.

Ownership category

akta.pro rank

Product category

Medical Pedicure & Foot Care Services

NAICS

Nail Salons (812113), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Medical/Clinical Nail Care (e.g., diabetic foot, podiatry-adjacent) (HSALACAJ)

akta.pro secondary industries

Medical Spas (Medi-Spas) (HSALAFAB), Foot Care & Callus Treatment Services (HSALACAI), Hand & Foot Care (CRABAAAE)

Keywords

• Medical pedicure services
• Nail restoration treatment
• Performance foot care
• Podiatric foot care
• Foot care products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Medical Pedicure Services: Core service offering - signature waterless medical pedicures performed by trained nail technicians addressing various foot and nail conditions including calluses, cracked heels, ingrown nails, nail fungus, and more
2. Nail Restoration: Corrective treatment remodels damaged toenails using flexible resin, protecting nails while supporting natural growth. Results last 6-8 weeks.
3. Performance Foot Care: Treatment designed for active feet targeting concerns from running, sports, and daily wear
4. Product Sales: E-commerce shop selling foot care products including gel separators, aligners, nail serum, heel protectors, and third-party brands like Gehwol and Cuccio

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MediPedi NYC provides medical-grade pedicure services at its New York City clinic, including a signature waterless Medical Pedicure, corrective Nail Restoration using flexible resin (results lasting 6-8 weeks), and Performance Foot Care for active individuals. All treatments use autoclave-sterilized instruments and are performed by licensed medical nail technicians in a clinical environment. The business also sells proprietary foot care products and resells third-party brands.

Product overview

Medi Pedi NYC is a medical pedicure spa offering a portfolio of therapeutic foot care services and proprietary foot care products. The core service offering consists of three main services: Medical Pedicure (signature waterless pedicure for various foot and nail concerns), Nail Restoration (corrective treatment using flexible resin for damaged nails lasting 6-8 weeks), and Performance Foot Care (for active individuals). The company also sells proprietary SEBS-based gel products including toe separators, aligners, heel protectors, nail serum, and exercise bands under the Medi Pedi NYC +™ brand. Additionally, the company resells third-party foot care products including Gehwol Med creams and salves, and Cuccio pedicure tools. Beyond direct services, the company offers an Academy for training foot care professionals, and sells gift cards. The business model combines clinical foot care services with a retail product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Pedicure
• Nail Restoration
• Performance Foot Care
• Medi Pedi NYC+™ Gel Single Loop Separators
• Medi Pedi NYC+™ Gel Toe Separators with Side Cushion
• Medi Pedi NYC+™ Gel Thick Aligners
• Medi Pedi NYC+™ Gel Thin Aligners
• Medi Pedi NYC+™ Gel Pinky Aligners
• Medi Pedi NYC+™ Gel Relaxation Separators
• Medi Pedi NYC+™ Gel Toe Caps
• Medi Pedi NYC+™ Gel Heel Protectors
• Medi Pedi NYC+™ Hallux Exercise Band
• Medi Pedi NYC+™ Toe Separator Sleeves
• Medi Pedi NYC+™ Nail Serum
• Gehwol Med® Lipidro® Cream
• Gehwol Med® Salve For Cracked Skin
• Gehwol Med® Callus Cream
• Gehwol Fusskraft® Soft Feet Cream
• Cuccio™ Naturalé Stainless Steel Pedicure File Kit
• Gift Cards

Quantifiable outcome

• Nail restoration results lasting 6-8 weeks
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Local Businesses (General)minorGTM or Marketing PartnerOpen to collaboration with local businesses including catering services, event planners, and wellness brands to create memorable experiences for clients and community

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Olive & June: DTC nail care brand combining a product line with affiliated nail studios. Comparable as a premium nail-focused consumer brand blending services, products, and digital content, though primarily focused on manicure rather than medical foot care.
• Tenoverten: Premium NYC-based nail studio offering manicure, pedicure and nail health services. Comparable as a high-end, design-forward nail salon in New York with a similar DTC, appointment-based service model.
• Paintbox Nails: Modern nail studio chain headquartered in NYC offering premium manicure and pedicure services in a clinical, minimalist environment. Directly comparable on premium positioning, urban location, and experience-led service model.

Broad incumbents

• Foot Solutions: National retail franchise specializing in foot health, orthotics, and comfort footwear. Comparable as a broader-scope player addressing foot health concerns, though distributed through retail rather than a single clinical studio.
• OPI: Global nail polish and nail care brand used in professional salons. Comparable as the dominant incumbent in professional nail services that sets category expectations MediPedi NYC deliberately departs from.
• Dr. Scholl's: Iconic mass-market foot care brand offering insoles, creams and treatments through drugstore and DTC channels. Comparable as the broad incumbent in the consumer foot-care category that MediPedi NYC competes against at the brand level.
• Hand & Stone Massage and Facial Spa: National spa franchise offering massage, facial, and skincare services. Comparable as a multi-location personal-care services chain, though not nail- or foot-care specific.
• Barefoot Scientist: Foot care-focused skincare brand offering performance lotions and creams marketed to active consumers. Comparable as a brand-led foot care product company targeting similar personas (athletes, active individuals).

Others

• Gehwol: German foot care brand offering medicated creams and salves for cracked skin, calluses, and diabetic foot care. Comparable as a supplier of medical-grade foot care products that MediPedi NYC distributes in the US.
• Cuccio Naturalé: Professional nail and foot care product supplier whose pedicure file kit is resold by MediPedi NYC in its e-commerce shop. Comparable as a supplier/ecosystem partner in the professional foot care category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/medipedinyc
• LinkedInlinkedin.com/company/medipedi-nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediPedi NYC