Foot Solutions
Foot Solutions is a private foot wellness franchise operating 70+ retail locations across the U.S., Canada, Ireland, the UK, and Australia, providing custom 3D-printed orthotics, orthopedic footwear, and gait analysis services to individual consumers, athletes, and medical-referred patients.
- Company typePrivate
- Founded2000
- HeadquartersMarietta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Foot Solutions does
Foot Solutions is a privately held foot wellness franchise founded in 2000 and headquartered in Atlanta, Georgia, operating more than 70 retail locations across the United States, Canada, Ireland, the United Kingdom, Australia, and Quebec. The company specializes in custom 3D-printed orthotics produced in-house using laser scanning and pressure-mapping technology, complemented by an expert-curated selection of orthopedic and comfort footwear from brands including Brooks, Aetrex, Xelero, Finn Comfort, and Vionic, plus private-label products such as Stridewell socks and premium over-the-counter arch supports.
The company's core technology stack centers on laser-based digital foot scanning, gait and pressure analysis, and in-store 3D printing of orthotics customized to each customer's biomechanics. Trained board-certified Pedorthists conduct consultations, fitting, and adjustments on-site, with the model emphasizing expert clinical service over off-the-shelf retail. Recent product development has extended the platform into adjacent verticals, most notably the May 2025 launch of Ben Johns Custom Pickleball Orthotics, a co-designed athlete-specific line featuring a sport-engineered top cover and a custom 3D-printed base.
Foot Solutions generates revenue through a franchise royalty model (5% royalty, no brand fee) on franchisee retail sales averaging approximately $500,000 per location, supplemented by wholesale distribution of proprietary products to the franchise network and direct-to-consumer e-commerce sales at shop.footsolutions.com, where HSA and FSA payments are accepted. The customer base is highly distributed across individual consumers, athletes, the aging population with chronic conditions, and diabetics with foot complications, with a medical professional referral channel (podiatrists, orthopedists, physical therapists, rheumatologists) generating hundreds of patient referrals annually. The franchisor was acquired by a group of private investors in February 2020, refocusing operations around disciplined growth and franchisee-first economics.
Foot Solutions firmographics
Firmographics- Name
- Foot Solutions
- Legal name
- Foot Solutions, Inc.
- Website
- https://footsolutions.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Foot Solutions is a private foot wellness franchise operating 70+ retail locations across the U.S., Canada, Ireland, the UK, and Australia, providing custom 3D-printed orthotics, orthopedic footwear, and gait analysis services to individual consumers, athletes, and medical-referred patients.
- Ownership category
- akta.pro rank
Foot Solutions industry classification
Industry- Product category
- Orthopedic Footwear Retail
- NAICS
- Shoe Retailers (45821), Footwear Manufacturing (3162)
- SIC
- Retail-Shoe Stores (5661), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)
- akta.pro secondary industries
- Comfort, Orthopedic & Medical Footwear (CRAAACAG), Shoe Stretching, Fitting & Orthopedic Modifications (HSAJAIAF)
Keywords
Where Foot Solutions is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices55 records
Markets served
Foot Solutions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Custom Orthotics Sales: Sale of 3D-printed custom orthotics designed and manufactured per customer foot analysis. Each orthotic is customized to individual biomechanics with multiple material options.
- Healthy Footwear Sales: Sale of orthopedic and comfort footwear from brands including Brooks, Aetrex, Xelero, Finn Comfort, and Vionic. Also includes privately labeled Stridewell socks.
- Over-the-Counter Arch Supports: Sale of privately labeled, premium over-the-counter arch supports for customers seeking immediate relief or supplemental solutions.
- Franchise Royalties: Royalty fees from franchise operators. 5% royalty with no brand fee. Over 70 franchise locations globally.
- Co-Branded Products: Ben Johns Custom Pickleball Orthotics - co-designed with pickleball champion Ben Johns, featuring performance-oriented top cover designed for multidirectional movements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom orthotics with 3D scanning and personalized design |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Foot Solutions product offering
Product offeringCore offering
Foot Solutions is a foot wellness retail franchise founded in 2000 that sells custom 3D-printed orthotics, orthopedic footwear, and related foot care products. The company operates more than 70 retail locations globally and provides personalized foot assessments and fitting services to address foot pain, alignment, and overall foot health for individual consumers.
Product overview
Foot Solutions operates as a foot wellness retail chain offering a integrated portfolio of products and services centered on custom orthotics and supportive footwear. The core offering consists of precision 3D-printed Custom Orthotics designed using laser scanning and gait analysis, complemented by a curated selection of orthopedic footwear from major brands. The portfolio includes the Ben Johns Custom Pickleball Orthotics (a co-branded athlete-designed product), premium over-the-counter arch supports and socks sold under the proprietary Stridewell sub-brand, and specialty items like night splints and rocker soled shoes. All products are sold through company-owned and franchise retail locations, with services including free foot and gait analysis, fittings, and in-store orthotic adjustments.
Differentiator
Problem solved
Functional benefit
Brands
- Stridewell Socks: Privately labeled, premium over-the-counter socks sold through Foot Solutions franchised locations.
- Ben Johns Custom Pickleball Orthotics
Products and services
- Custom 3D-Printed Orthotics Personalized foot orthotic inserts manufactured using 3D printing technology, designed to address individual foot alignment, biomechanics, and pain issues for individual consumers.
- Orthopedic Footwear Specialty shoes designed to support foot health, address biomechanical issues, and provide comfort for individuals with foot conditions or alignment problems.
- Foot Wellness Assessments and Fitting Services Professional foot analysis and fitting services delivered in retail locations to evaluate customer foot health, gait, and alignment, and to recommend appropriate orthotic or footwear solutions.
Quantifiable outcome
- Improves balance and correct alignment
- +3 more outcomes
Companies that use Foot Solutions
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles1 record
Foot Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Foot Solutions partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Ben JohnsflagshipBen Johns, pickleball champion, co-designed custom orthotics with Foot Solutions. The orthotics feature a breathable top cover with high abrasion resistance designed specifically for fast, multidirectional pickleball movements, while the base is custom 3D-printed to the unique shape and needs of each customer's feet. Product launched in 2025.
- BrookscoreFootwear brand carried at Foot Solutions locations as part of their orthopedic and comfort footwear selection.
- AetrexcoreOrthopedic footwear brand offered at Foot Solutions locations.
- XelerocoreComfort footwear brand available at Foot Solutions retail locations.
- Finn ComfortcoreErgonomic footwear brand available at Foot Solutions retail locations.
- VioniccoreOrthopedic footwear brand available at Foot Solutions retail locations.
- Medical Professionals NetworkcoreHundreds of podiatrists, orthopedists, physical therapists, and rheumatologists refer patients to Foot Solutions annually for custom orthotics and supportive footwear. This medical referral network is a key customer acquisition channel.
Scale indicators18 records
Recent moves8 records
Expansion highlights6 records
Foot Solutions competitors and assessment
Company assessmentEmerging players
- Upstep: DTC custom orthotics brand using mail-in impression kits to deliver affordable personalized insoles. Represents the emerging digital-native competitive threat to Foot Solutions' in-store fitting-centric model.
Direct peers
- Good Feet Store: Largest direct competitor in the custom-fit orthotics and arch supports retail space. Operates a similar franchise/mall-based model with in-store fitting and gait analysis, competing head-to-head for the same foot pain customer.
- The Walking Company: Specialty comfort and orthopedic footwear retailer offering brands like Birkenstock, Dansko, and ABEO. Competes directly with Foot Solutions on the footwear retail side, though less focused on custom orthotics manufacturing.
- Superfeet: Premium over-the-counter insoles and orthotics brand widely sold through sporting goods and specialty retail. Closely comparable to Foot Solutions' OTC arch supports line and targets similar active-lifestyle customers.
- Orthofeet: Direct-to-consumer orthopedic footwear and orthotics brand offering biomechanically engineered shoes and insoles. Competes with Foot Solutions across both comfort footwear and custom orthotics, primarily via online channels.
- Healthy Feet Store: Online specialty retailer focused on comfort, orthopedic, and therapeutic footwear and insoles. Competes with Foot Solutions' e-commerce storefront and targets similar foot-pain and diabetic-footwear customers.
Broad incumbents
- Birkenstock: Global iconic comfort/contoured footwear brand with deep orthopedic positioning and rapidly expanding DTC retail. Competes with Foot Solutions on the comfort footwear side and benefits from the same aging-population tailwind.
- Aetrex: Orthopedic and comfort footwear brand carried by Foot Solutions. Also operates its own retail scanning technology (Albert) and sells DTC, creating both supplier overlap and emerging competitive overlap.
- Vionic: Established orthopedic and comfort footwear brand with strong podiatrist endorsement. Sells both wholesale (including through Foot Solutions) and DTC, creating both partnership and competitive overlap with Foot Solutions.
- Dr. Scholl's: Mass-market foot care and OTC insoles brand owned by Bayer. Competes with Foot Solutions at the lower price tier and through retail drugstores, capturing entry-level foot pain customers before they consider custom solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Foot Solutions social profiles
Digital presenceFoot Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foot Solutions leadership team
Management profileNumber of profiles
Foot Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foot Solutions M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foot Solutions
What does Foot Solutions do?
Foot Solutions is a foot wellness retail franchise founded in 2000 that sells custom 3D-printed orthotics, orthopedic footwear, and related foot care products. The company operates more than 70 retail locations globally and provides personalized foot assessments and fitting services to address foot pain, alignment, and overall foot health for individual consumers.
Is Foot Solutions a public or private company?
Foot Solutions is a private company. It is classified as unknown and is currently operating.
When was Foot Solutions founded?
Foot Solutions was founded in 2000. It employs 51 to 100 people.
Where is Foot Solutions based?
Foot Solutions is headquartered in Marietta, United States, in the North America region.
How does Foot Solutions make money?
Five revenue lines are on record. Custom Orthotics Sales are the primary driver. The others are healthy Footwear Sales, over-the-Counter Arch Supports, franchise Royalties and co-Branded Products.
Who are Foot Solutions's main competitors?
Upstep is listed as an emerging player. Direct peers are Good Feet Store, The Walking Company, Superfeet, Orthofeet and Healthy Feet Store. Broad incumbents are Birkenstock, Aetrex, Vionic and Dr. Scholl's.
Does Foot Solutions have an API?
No public API is recorded for Foot Solutions.
What industry is Foot Solutions in?
Foot Solutions's product category is Orthopedic Footwear Retail. Its primary akta.pro industry code is CRAAADAG, Comfort, Orthopedic & Medical Footwear Retail, with a secondary code of CRAAACAG, Comfort, Orthopedic & Medical Footwear. Its NAICS code is 45821 and its SIC code is 5661.