New Zealand Venue Co.

What New Zealand Venue Co. does

New Zealand Venue Co. (legal entity: NZ Venue Co Limited, NZ company number 7060393) is a privately held New Zealand hospitality operator that owns and runs 15 venues across the country, with 8 located in Wellington. Its portfolio spans pubs, bars, restaurants, and function/event spaces, with a stated local-first operating philosophy that tailors each venue to its surrounding community. The company's primary digital product is the NZVC mobile app, a loyalty and payments platform built by third-party technology provider LOKE. The app enables customers to earn 10 points per NZ$1 spent, redeem points for NZ$20–NZ$50 credit thresholds, locate nearby venues, order and pay in-venue, and access promotional offers across 20+ participating venues.

Revenue is generated through four streams: food and beverage sales across the venue network, function and event hire handled by a dedicated events team, sale of digital gift vouchers redeemable at any NZVC venue, and incremental spend driven by the loyalty program. The customer base is consumer-facing (general public and local communities) for F&B and live sports, supplemented by event bookers (corporate and private celebrations) for the function segment. Distribution is entirely domestic New Zealand and channeled through owned physical venues, the mobile app, online gift voucher sales, and a direct sales motion for function bookings. Headcount is stated at 501–1,000 employees, consistent with a multi-site hospitality operation. No public revenue, funding history, M&A activity, management team disclosures, or AI/ML capabilities are present in the available source data.

Name

New Zealand Venue Co.

Legal name

NZ Venue Co Limited

Website

https://nzvenueco.nz

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

New Zealand Venue Co. is a privately held New Zealand hospitality operator that owns and runs 15 pubs, bars, restaurants, and function venues (8 in Wellington), serving local consumers and event bookers with food and beverage, function hire, and a multi-venue loyalty mobile app built by LOKE.

Ownership category

akta.pro rank

Product category

Hospitality Venue Operations

NAICS

Drinking Places (Alcoholic Beverages) (7224), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

akta.pro secondary industries

Venue & Banquet Hall Catering (THAFAIAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hospitality venue operations
• Pub and bar services
• Function venue hire
• Loyalty rewards program
• Live sports screening

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales: Revenue from food and beverage sales across 15 owned and operated venues in New Zealand, including pubs, bars, and restaurants serving pub classics.
2. Function & Event Hire: Revenue from hosting private events, celebrations, and corporate functions at dedicated function venues and spaces.
3. Gift Vouchers: Sale of gift vouchers for use at any NZVC venue.
4. Loyalty Program Engagement: App-based loyalty program driving customer spend and retention through points earning and redemption.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

New Zealand Venue Co. owns and operates 15 hospitality venues across New Zealand (8 in Wellington), including pubs, bars, and restaurants offering dining, drinks, live sports viewing, and social experiences. The company also provides function venue hire for private celebrations and corporate events, sells gift vouchers, and operates the NZVC App, a mobile loyalty and payments application that enables customers to earn points, pay at venues, and redeem rewards across its venue network.

Product overview

New Zealand Venue Co. operates a portfolio of 15 hospitality venues (8 in Wellington) offering pubs, bars, and function spaces. The primary digital product is the NZVC App, a loyalty and payments mobile application that enables users to earn points, pay at venues, and redeem rewards across the venue network. Additional offerings include gift voucher sales and function/event venue hire for celebrations and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Operations
• NZVC App
• Functions & Events
• Gift Vouchers
• Live Sports

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• LOKEcoreTechnology or IntegrationLOKE is the technology provider that built the New Zealand Venue Co. mobile loyalty application. The app enables ordering, payment processing, points accumulation, and reward redemption across NZVC venues.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Sky Network Television: NZ pay-TV and live sports broadcaster. Adjacent rather than directly competing, but materially relevant given NZVC's live sports programming reliance for venue footfall.
• LOKE: Technology provider that built the NZVC mobile loyalty and payments app. Relevant as the platform enabler behind NZVC's cross-venue loyalty flywheel and a strategic dependency for the digital layer.

Direct peers

• Australian Venue Co. Operates an analogous portfolio of pubs, bars, restaurants, and function venues across Australia under the same Venue Co. operating model. Contact email in NZVC data ([email protected]) suggests a related corporate group, making it the closest direct peer by model, brand structure, and operating playbook.
• HLG (Hospitality Group Limited): NZ hospitality operator running multiple pubs and venues with a comparable portfolio strategy. Direct peer on multi-venue NZ pub/bar operation, though less digital/loyalty-driven than NZVC.

Broad incumbents

• Mitchells & Butlers: UK-listed operator of managed pubs, bars, and restaurants. Comparable as a large-scale multi-format pub and restaurant operator with centralized operating, marketing, and loyalty capabilities.
• J D Wetherspoon: UK-listed pub operator with a large national estate. Comparable as a high-density pub operator using scale, standardized operations, and digital/app channels to drive customer engagement.
• Restaurant Brands New Zealand: NZX-listed multi-brand restaurant operator in NZ (KFC, Pizza Hut, Carl's Jr., Taco Bell). Comparable as a multi-site NZ hospitality operator with scale, brand portfolio approach, and centralized operating capability.
• Event Hospitality & Entertainment: ASX-listed operator of hotels, hospitality venues, and entertainment (cinemas). Comparable as a multi-format hospitality and live-events operator in the Australasian region with function/event exposure.
• SkyCity Entertainment Group: NZ-headquartered integrated entertainment and hospitality operator with casinos, hotels, restaurants, bars, and event venues. Directly comparable in combining multiple venue formats under one NZ operator, though larger and including gaming/lodging.

Regional players

• Wellington Hospitality Group: Wellington-focused pub and hospitality operator. Comparable as a Wellington venue operator competing for the same local market share where NZVC has its densest footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-zealand-venue-co.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Venue Co.