Wellington Hospitality Group

Name

Wellington Hospitality Group

Legal name

Star Group

Website

https://kapura.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

Keywords

• Hospitality venues
• Bar and restaurant operations
• Function and event hosting
• Hospitality loyalty program
• Gift card services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Sales: Primary revenue from on-site food and beverage sales at 50+ bars, pubs, and restaurants across the North Island.
2. Function and Event Bookings: Revenue from private functions, events, weddings, and celebrations booked at venue spaces with tailored food and beverage packages.
3. Gift Cards: Sale of gift cards accepted at 50+ venues across the North Island.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Star Group operates 50+ bars, pubs, restaurants, and function centres across four regions of New Zealand's North Island, providing on-site food and beverage service, live entertainment, sports viewing, private functions and events, and a Star Social loyalty rewards program with gift cards redeemable across all venues.

Product overview

Star Group operates as New Zealand's largest hospitality group with 50+ bars, pubs, and restaurants across four regions in the North Island. The company's core offerings include its Star Social Rewards loyalty program, gift cards accepted at all venues, and function/event planning services. The portfolio comprises multiple venue sub-brands including Goode Brothers (with 5 locations), Master Kong (with 3 locations), Rosie's Red-Hot Cantina (with 4 locations), as well as standalone venues like Foxglove, The Roaming Giant, Hotel Bristol, The Lula Inn, Gorilla Burger, Goldie's Bar & Yard, and many others. The venues offer diverse dining experiences, live music, sports viewing, and entertainment events. The company operates its own digital loyalty platform and gift card system as proprietary products, rather than integrating with third-party hospitality platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Star Social Rewards: Loyalty rewards program offering $1 back for every $10 spent, with downloadable mobile app for rewards redemption.
• Star Social

Products and services

• Star Social Rewards Mobile-based loyalty rewards program for Star Group customers, awarding $1 back for every $10 spent across 50+ venues. Includes daily deals, bottomless brunch offers, and birthday promotions to drive cross-venue engagement.
• Star Group Gift Cards Gift cards sold through the Star Social platform and redeemable at over 50 bars, pubs, and restaurants across the North Island.
• Function & Event Services Event planning services with tailored food and beverage packages for private functions, celebrations, weddings, and corporate events hosted at Star Group venues, including complimentary event planning support.
• Star Social Daily Deals Daily specials and promotional deals offered to customers at Star Group venues through the Star Social loyalty platform.
• Goode Brothers (Bethlehem, Sylvia Park, NorthWest, New Lynn, Botany) Pub and restaurant brand with five locations across the North Island (Bethlehem, Sylvia Park, NorthWest, New Lynn, Botany), offering food and beverages to casual diners and groups.
• Master Kong (Sylvia Park, Mount Maunganui, Wellington) Asian cuisine restaurant brand operating at three North Island locations (Sylvia Park, Mount Maunganui, Wellington), serving Asian-inspired food and beverages.
• Rosie's Red-Hot Cantina (Takapuna, Auckland Viaduct, Mount Maunganui, Wellington) Mexican-style cantina brand operating at four North Island locations (Takapuna, Auckland Viaduct, Mount Maunganui, Wellington), serving Mexican-inspired food and beverages.
• Foxglove Wellington-based hospitality venue offering functions, events, dining experiences, and wedding services for private celebrations and corporate events.
• The Roaming Giant Pub venue operating under Star Group, offering food and beverages to patrons in a casual hospitality setting.
• Hotel Bristol Hospitality venue offering pub quiz nights and events alongside food and beverage service.
• The Lula Inn Bar and restaurant venue offering bottomless brunch, pizza and pour experiences, and sips-at-sunset sessions to patrons.
• Gorilla Burger Burger-focused restaurant venue operating under Star Group, serving burgers and accompanying beverages.
• Goldie's Bar & Yard Bar venue featuring live music, a line dancing club, and sports viewing experiences for patrons.
• Tuatara Tap Room Tap room venue offering craft beverages to patrons seeking specialty drink experiences.
• Public Trust Hall Function centre venue hosting events and celebrations, including corporate and private functions with catering services.
• The Basin Reserve Sports viewing venue and pub combining live sport broadcasts with food and beverage service for patrons.
• Harbourside Function Centre Function centre hosting events and celebrations, providing tailored food and beverage packages and event planning support.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Event Hospitality & Entertainment: ASX-listed operator of entertainment and hospitality venues including hotels, cinemas, and Thredbo ski resort. Comparable as a multi-venue hospitality and entertainment group with function/event capability in the trans-Tasman region.
• Endeavour Group: ASX-listed Australian drinks and hospitality group (parent of ALH and Dan Murphy's) operating 350+ hotels and 240+ retail liquor stores. Comparable as a trans-Tasman drinks-led hospitality platform combining venue operations with loyalty (Dan Murphy's Everyday Rewards) and function spaces.
• Darden Restaurants: US-listed multi-brand full-service restaurant operator (Olive Garden, LongHorn Steakhouse, Capital Grille) with 2,000+ locations. Comparable as a publicly-traded multi-brand hospitality operator demonstrating the scale and portfolio strategy achievable in multi-venue dining.
• Mitchells & Butlers: UK-listed operator of 1,700+ pubs, restaurants, and bars (All Bar One, Harvester, Toby Carvery). Comparable as a large multi-format hospitality group with portfolio diversity and loyalty-style customer engagement programs.
• Restaurant Brands New Zealand: NZX-listed multi-brand QSR operator (KFC, Pizza Hut, Taco Bell, Carl's Jr.) with 200+ outlets across NZ. Comparable as a NZ multi-brand hospitality operator, though focused on QSR rather than full-service pubs and bars.
• Stonegate Pub Company: UK's largest pub operator with 4,500+ venues under brands including Yates's, Slug & Lettuce, and Be At One. Comparable as a multi-brand, multi-venue pub and bar operator with loyalty-style customer engagement.
• ALH Group (Australian Leisure and Hospitality): Operates 330+ Australian hotels and hospitality venues under Woolworths/Endeavour Group ownership. Comparable as a large multi-venue pub, bar, and restaurant operator in the trans-Tasman market.

Direct peers

• Australian Venue Co. Privately held Australian hospitality group operating 150+ pubs, bars, and restaurants across Melbourne and other cities. Direct comparable as a multi-venue, multi-brand operator with similar scale and target customer.
• SKYCITY Entertainment Group: NZ's largest hospitality and entertainment operator with integrated casinos, hotels, restaurants, and bars. Directly comparable as a multi-venue New Zealand hospitality group with similar regulatory exposure to alcohol and gaming.
• Merivale (Merivale Group): Australia's largest privately-owned hospitality group operating 80+ venues including pubs, restaurants, bars, and event spaces. Closest international analog in terms of multi-brand venue portfolio scale, function business, and loyalty-style customer engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stargroupnz
• LinkedInlinkedin.com/company/18790871
• Instagraminstagram.com/stargroupnz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellington Hospitality Group