What Luxe Brands Collective does

Luxe Brands Collective is a privately held, family-owned parent company headquartered at 122 N. Laurens Street in Greenville, South Carolina, that operates a vertically integrated portfolio of eight complementary luxury residential brands. Founded in 2018 by Tom Dillard, the collective consolidates businesses that together deliver a full Design-Build-Dwell-Maintain experience to high-net-worth individuals across South Carolina, Western North Carolina, and parts of Georgia. Its flagship operating subsidiary, Dillard-Jones Builders, was founded in 2003 and is a two-time Southern Living Custom Builder of the Year (2009, 2011); the broader portfolio now spans Dillard-Jones (custom home building and renovations), Cottage Group (smart-sized luxury homes), Tribus Interior Design (full-service interior design), DOMA Architecture (residential architecture serving only Dillard-Jones and Cottage Group), Village Millworks (custom cabinetry fabrication with over 200 years of combined expertise), Liquid Pools & Outdoors (custom pool construction), Anvil Marketing Co (in-house brand strategy and marketing), and Circa 70 (a holding company for commercial properties, offices, showrooms, and land). The company employs over 100 professionals and has accumulated more than 250 state, regional, and national awards.

Revenue is generated through a mix of one-time custom home construction contracts, professional services fees (interior design, architecture, millwork, pool construction, marketing), and a recurring property maintenance component embedded in the Design-Build-Dwell-Maintain lifecycle. Distribution is primarily through direct, consultative field sales targeting affluent homeowners and buyers, supplemented by referrals, regional award recognition, and showcase projects in master-planned luxury communities such as Kiawah River, Palmetto Bluff, and Lake Keowee. Pricing is bespoke and quote-based with no public tiers, and contracts are typically multi-year for full custom home delivery.

The company is privately held with no external institutional investment, private equity backing, or public listing disclosed. Ownership rests with founder Tom Dillard, and the family's philanthropic activities are formalized through the Dillard Family Foundation (established 2023). Most recently, in August 2025, Dillard-Jones consolidated its three residential brands under the unified Dillard-Jones Builders name and launched a redesigned dillardjones.com website to streamline the client experience across the portfolio.

Name

Luxe Brands Collective

Legal name

Luxe Brands Collective

Website

https://luxebrandsco.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Luxe Brands Collective is the Greenville, SC-based parent of eight complementary luxury residential brands, offering custom home building, architecture, interior design, millwork, pool construction, and property maintenance to high-net-worth buyers across the Carolinas and Georgia.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Residential Building: Custom luxury home construction serving the Carolinas market. Revenue is generated through one-time custom home building contracts, with the full Design-Build-Dwell-Maintain process spanning from initial concept to final walk and ongoing property maintenance.
2. Full-Circle Interior Design: Full-service interior design services delivered by Tribus Interior Design, serving clients in South Carolina, North Carolina, and Georgia. Revenue generated through design service fees on luxury residential projects.
3. Architecture Services: Custom residential architecture services through Doma Architecture, designing homes exclusively for Dillard-Jones Builders and Cottage Group throughout the Carolinas.
4. Custom Millwork: Custom cabinetry design, fabrication, and installation through Village Millworks for Dillard-Jones luxury homes across the Carolinas.
5. Custom Pool & Outdoor Environments: Custom pool design and construction through Liquid Pools & Outdoors serving Upstate South Carolina, Western North Carolina, and Coastal South Carolina.
6. Brand Strategy & Marketing Services: Full-service marketing agency (Anvil Marketing Co) providing brand identity, content creation, and web design services for Luxe Brands Collective and external luxury and real estate brands in South Carolina.
7. Property Management & Maintenance: Ongoing property maintenance services for completed luxury homes as part of the Design-Build-Dwell-Maintain process.
8. Property Acquisitions & Development: Strategic property acquisitions and residential development across the Carolinas, including investment services through Circa 70 LLC holding company.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Luxe Brands Collective is a family-owned parent company that operates a vertically integrated portfolio of luxury residential service brands. Through its subsidiaries Dillard-Jones Builders, Cottage Group, Tribus Interior Design, Doma Architecture, Village Millworks, Liquid Pools & Outdoors, Anvil Marketing Co, and Circa 70, the collective delivers custom home construction, full-circle interior design, residential architecture, custom cabinetry, custom pools, property maintenance, brand strategy/marketing, and commercial property holdings. The unified Design-Build-Dwell-Maintain experience serves affluent clients across South Carolina, Western North Carolina, and Georgia.

Product overview

Luxe Brands Collective is a parent company operating a portfolio of complementary luxury residential service brands. The offering is organized as a platform-plus-partners model centered on Dillard-Jones (custom home building, renovations) as the core builder, supported by specialized brands including Cottage Group (smart-sized luxury homes), Tribus Interior Design (interior design), Doma Architecture (residential architecture), Village Millworks (custom cabinetry), Anvil Marketing Co (brand strategy/marketing), Liquid Pools & Outdoors (custom pools), and Circa 70 (commercial properties). Together they provide an integrated Design-Build-Dwell-Maintain experience covering custom residential building, full-circle interior design, maintenance, property acquisitions, marketing, and development across South Carolina and Western North Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• Dillard-Jones: Family-owned custom home builder offering all-inclusive Design-Build-Dwell-Maintain experience since 2003.
• Cottage Group
• Tribus Interior Design
• DOMA Architecture
• Village Millworks
• Anvil Marketing Co
• Liquid Pools & Outdoors
• Circa 70

Quantifiable outcome

• Over 250 awards earned across state, regional, and national competitions
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Kiawah RiverminorStrategic or Co-development PartnerDevelopment partner for the Southern Living Idea House located in the Kiawah River community, approximately 20 miles from historic Charleston, South Carolina. Collaboration involved Dillard-Jones as builder, Kiawah River as developer, MHK Architecture, interior designer Allison Elebash, and landscape architect DesignWorks.
• MHK ArchitectureminorStrategic or Co-development PartnerArchitecture firm collaborating on the Southern Living Idea House project at Kiawah River alongside Dillard-Jones Builders, developers Kiawah River, interior designer Allison Elebash, and landscape architect DesignWorks.
• Allison Elebash (Interior Design)minorStrategic or Co-development PartnerInterior designer collaborating on the Southern Living Idea House project at Kiawah River as part of a multi-firm design team.
• DesignWorks (Landscape Architecture)minorStrategic or Co-development PartnerLandscape architect collaborating on the Southern Living Idea House project at Kiawah River as part of a multi-firm design team.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Arthur Rutenberg Homes: Arthur Rutenberg Homes is a U.S. luxury custom home franchise known for architect-driven, high-end custom residences. It competes with Dillard-Jones for HNW custom home buyers and is comparable as a broader luxury custom brand with a national builder-franchise footprint.
• David Weekley Homes: David Weekley Homes is one of the largest privately held U.S. homebuilders with an active Carolinas presence and a focus on design quality and customer experience. It competes with Luxe Brands Collective in select premium Carolina submarkets while operating a much broader production builder model.
• Ashton Woods Homes: Ashton Woods is a national private homebuilder with a dedicated luxury and design-forward product line serving HNW and move-up buyers. It overlaps with Luxe Brands Collective in the premium custom segment while operating at significantly larger scale and broader geography.
• Toll Brothers: Toll Brothers is the largest U.S. luxury homebuilder with national scale and a deep portfolio of custom and luxury move-in homes. It is comparable as a broad incumbent competing for the same HNW buyer segment that Luxe Brands Collective serves, but at vastly greater geographic reach and capital scale.

Direct peers

• Stock Development: Stock Development is a Florida-based luxury homebuilder and master-planned community developer operating Stock Custom Homes. It is a direct peer in the high-end custom residential market with vertically integrated design, build, and lifestyle services similar to Luxe Brands Collective's platform model.
• John Wieland Homes & Neighborhoods: John Wieland Homes & Neighborhoods is a long-established Carolinas luxury homebuilder with deep roots in the Upstate South Carolina and Western North Carolina markets. It overlaps significantly with Luxe Brands Collective's geography and premium custom home positioning.
• P. Evans & Associates: P. Evans & Associates is a Greenville, South Carolina-based custom luxury homebuilder serving the Upstate SC market. It directly competes with Dillard-Jones for the same Greenville-area HNW custom home buyers and operates a comparable bespoke design-build model.
• Cliffs Communities: Cliffs Communities is a luxury residential and lifestyle community brand based in Travelers Rest, South Carolina, directly adjacent to Luxe Brands Collective's Greenville headquarters. It competes for the same Western Carolinas HNW buyer pool with luxury custom home sites, amenity packages, and integrated real estate services.
• Saussy Burbank: Saussy Burbank is a Carolinas-based luxury custom homebuilder with a strong reputation in the Charlotte and wider Carolina markets. It competes directly with Dillard-Jones for HNW buyers seeking architect-driven custom homes in the Southeast and shares a similar design-forward, regionally anchored model.

Emerging players

• Pineapple House Interior Design: Pineapple House Interior Design is a full-service luxury interior design firm serving high-end residential clients in the Carolinas. It directly overlaps with Tribus Interior Design in service offering and target HNW residential client base, and is therefore comparable as an emerging peer in the luxury design vertical adjacent to the collective's core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DillardJonesBuilders
• Instagraminstagram.com/dillardjonesbuilders
• LinkedInlinkedin.com/company/luxe-brands-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxe Brands Collective