Luum.io
Luum.io (founded 2012, Grand Rapids, MI) sells AI-native building infrastructure built on patented X-PoE technology delivering up to 130W per port, combining network-addressable power with the Luum Assistant AI engine. It serves building owners, MEP engineers, facilities managers, and integrators across commercial, industrial, healthcare, and residential markets.
- Company typePrivate
- Founded2012
- HeadquartersGrand Rapids, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Luum.io does
Luum.io is a privately held building intelligence company that designs and sells AI-native infrastructure combining proprietary power delivery with software-driven optimization. Founded in 2012 as Amatis Controls and rebranded to Luum.io in September 2022, the company is headquartered in Grand Rapids, Michigan, with a showroom in Costa Mesa, California. Its core technology is X-PoE (Extended Power over Ethernet), a patented extension of IEEE 802.3 PoE that delivers up to 130W per port through two individually regulated Class 2 circuits on a single Cat6 cable, enabling LED drivers to be centralized in the switch rather than embedded in each fixture. On top of X-PoE, the Luum Assistant AI engine processes real-time circuit-level energy, occupancy, and environmental data to identify waste, detect anomalies, and continuously optimize building operations via BACnet integration with existing BMS platforms.
The company targets four primary buyer personas: building owners seeking ROI through energy reduction, MEP engineers specifying low-voltage infrastructure, facilities managers requiring operational visibility, and integrators deploying the system. Revenue is generated through hardware sales (X-PoE switches, power distribution modules, panels, wireless controls under the legacy Amatis brand), subscription/recurring software revenue from the Luum Assistant and Luum App, professional services for design support and commissioning, and a luminaire certification licensing program. Pricing is quote-based and project-specific with multi-year contracts; no public pricing is disclosed. The sales motion is engineering-led direct sales targeting retrofits and new builds. The platform supports both X-PoE wired infrastructure and wireless controls, enabling phased adoption. Documented customer outcomes include 20-30% energy reduction, 40% embodied carbon reduction, and 70% energy reduction in a 220K sq ft Vancouver office deployment. The company has a growing international footprint with enterprise projects across North America and India spanning commercial real estate, manufacturing, banking, healthcare, education, and residential development.
Luum.io firmographics
Firmographics- Name
- Luum.io
- Legal name
- Luum
- Website
- https://luum.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Luum.io (founded 2012, Grand Rapids, MI) sells AI-native building infrastructure built on patented X-PoE technology delivering up to 130W per port, combining network-addressable power with the Luum Assistant AI engine. It serves building owners, MEP engineers, facilities managers, and integrators across commercial, industrial, healthcare, and residential markets.
- Ownership category
- akta.pro rank
Luum.io industry classification
Industry- Product category
- Smart Building Infrastructure
- NAICS
- Relay and Industrial Control Manufacturing (335314), Current-Carrying Wiring Device Manufacturing (335931), Electrical Equipment, Appliance, and Component Manufacturing (335)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electric Lighting & Wiring Equipment (3640), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
- akta.pro secondary industry
- Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)
Keywords
Where Luum.io is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Luum.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- X-PoE Hardware Sales: X-PoE switches, controllers (XS-108H series), Power Distribution modules (XPD series), panels (XSP series), sensors, and accessories are sold as physical products. Pricing not publicly disclosed.
- Amatis Wireless Controls Hardware: Wireless devices including AMBR (Amatis Border Router), ALC (Advanced Load Controller), PHD (Power Hub Driver), Sensor1, Switch6, and wall switches are sold as products.
- Software / Intelligence Platform: Luum Assistant AI engine provides cloud-connected intelligence on top of hardware. Configuration via Amatis app and web dashboard. Support for BACnet integration and MQTT data streaming.
- Professional Services: Design support, technical questions, commissioning, deployment, and configuration services. Phased adoption model where Luum engineers help map the fastest path to measurable savings. BACnet setup can be handled by the Luum team.
- Luminaire Certification Program: Luum offers a luminaire certification program where lighting manufacturers can send luminaires for X-PoE compliance certification, profiling, and inclusion in certified device lists. Special partner discounts on UL certified connectors and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based / project-specific pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Luum.io product offering
Product offeringCore offering
Luum.io sells an AI-native building infrastructure platform built on patented X-PoE (Extended Power over Ethernet) technology that delivers up to 130W per port to make every circuit, fixture, and sensor network-addressable. The platform combines X-PoE hardware (switches, controllers, sensors, panels) with the Luum Assistant AI engine that continuously optimizes building energy and operations in real time. Offerings also include wireless lighting controls (AMBR, ALC, PHD, sensors, switches), a configuration/control app, and a conversational AI agent.
Product overview
Luum.io offers an AI-native building intelligence platform built on X-PoE (Extended Power over Ethernet) technology. The platform combines X-PoE as the nervous system providing network-addressable power to every circuit and fixture, with Luum Assistant as the AI brain analyzing data to optimize buildings in real time. The portfolio includes the core X-PoE switches (XS-108H series), Amatis wireless controls (AMBR gateway, Sensor1, ALC, PHD, switches) for legacy deployments, the Luum Agent conversational AI interface, and the Luum App for monitoring and control. The platform targets building owners, MEP engineers, facilities managers, and integrators across commercial, residential, industrial, and healthcare sectors, delivering 20-30% energy reduction through continuous commissioning and optimization.
Differentiator
Problem solved
Functional benefit
Brands
- X-PoE: AI-native building infrastructure technology that makes every circuit measurable and every fixture controllable. X-PoE delivers up to 130W of power over Ethernet, eliminating the need for LED drivers and enabling centralized, failure-resistant lighting systems.
- Luum Assistant
- Luum Agent
- Amatis Controls
- Luum Labs
Products and services
- X-PoE (Extended Power over Ethernet) Proprietary extension to IEEE 802.3 PoE standard delivering up to 130W per port through two individually regulated Class 2 circuits on a single Cat6 cable. Serves as the foundational infrastructure that makes every circuit, fixture, and sensor network-addressable, eliminating the need for LED drivers inside fixtures.
- Luum Assistant AI engine that uses real-time data from networked X-PoE infrastructure to sense, reason, and continuously optimize building performance. Identifies waste patterns, anomalies, and control opportunities before they impact operating costs, enabling 20–30% energy reduction.
- XS-108H X-PoE Switch
Quantifiable outcome
- 20–30% energy reduction achievable with AI-native infrastructure
- +6 more outcomes
Companies that use Luum.io
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Luum.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
Luum.io partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Vision TechnologiescoreVision Technologies' VP of Solution Architecture Jonathan Fine discussed the benefits of Power over Ethernet and how HITT is implementing this technology at one of the largest scales in the country at the HITT headquarters. Vision Technologies appears as a strategic implementation partner for the HITT project, discussing PoE benefits and deployment at scale.
- Skyworks Solutions, Inc.coreSkyworks provides PSE (Power Sourcing Equipment) chips used in X-PoE switches. Luum collaborated with Skyworks to introduce X-PoE technology, using the best PSE chips on the market to accomplish patented X-PoE goals of unlocking massive value while saving money on day one. Skyworks chips enable X-PoE's 130W per port capability.
- Sinclair DigitalcoreSinclair Digital partners with Luum.io to revolutionize DC lighting systems. Sinclair Digital uses Luum.io's technology to further reduce the costs and complexity of deploying low-voltage PoE connected lighting systems. CBO Luis Suau stated: 'Luum.io gives us the ability to further reduce the costs and complexity of deploying low-voltage POE connected lighting systems.'
Scale indicators12 records
Recent moves1 record
Expansion highlights6 records
Luum.io competitors and assessment
Company assessmentBroad incumbents
- Acuity Brands: Acuity Brands is a major North American lighting and building solutions provider with Distech Controls for BMS. Comparable to Luum's integrated lighting-controls-and-software proposition at significantly larger scale.
- Signify (Philips Lighting): Signify is the global lighting leader (Philips brand) with Interact IoT platform for smart buildings. Broader portfolio but directly overlapping with Luum in connected lighting, controls, and energy optimization for commercial real estate.
- Honeywell Building Technologies: Honeywell's Buildings division offers BMS, lighting controls (including forrester), and energy optimization at global scale. A key incumbent competitor that Luum must integrate with (via BACnet) or displace to win smart-building customers.
- Cisco (PoE Networking): Cisco's Catalyst switches support advanced PoE (up to 90W via UPOE+) that overlaps with X-PoE's value proposition. As an incumbent in enterprise networking, Cisco represents both a competitor for power-delivery infrastructure and a potential channel partner for Luum.
Direct peers
- Enlighted (a Siemens company): Enlighted provides IoT-connected smart lighting sensors and building analytics. Comparable to Luum's wireless controls (AMBR/Sensor1) and Luum Assistant analytics layer, now backed by Siemens' BMS portfolio.
- Lutron Electronics: Lutron is a leading lighting controls manufacturer with both wired and wireless solutions. Comparable to Luum in commercial and high-end residential segments, with strong MEP engineer relationships and a global channel.
- Digital Lumens: Digital Lumens (now part of Osram/Ams Osram) provides intelligent LED lighting and IoT-based building intelligence for industrial and commercial facilities. Comparable to Luum's sensor-rich, AI-driven lighting optimization proposition.
- Current Lighting (GE Current): GE Current offers intelligent lighting controls and IoT-enabled building solutions. Comparable to Luum in commercial/industrial applications with a stronger incumbent fixture portfolio but similar energy-reduction value proposition.
- Igor (now Nexos): Igor's Nexos platform is a Power-over-Ethernet-based smart lighting and IoT system for buildings. Directly comparable to Luum's X-PoE approach with similar low-voltage PoE architecture targeting commercial real estate.
- Molex (PoE Lighting Solutions): Molex offers PoE-based connected lighting systems through its CoreSync architecture. Directly comparable to Luum's X-PoE approach, targeting commercial buildings with low-voltage networked lighting infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Luum.io social profiles
Digital presenceLuum.io compliance and trust
Trust signalCompliance2 records
Luum.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luum.io leadership team
Management profileNumber of profiles
Profiles2 records
Luum.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luum.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luum.io
What does Luum.io do?
Luum.io sells an AI-native building infrastructure platform built on patented X-PoE (Extended Power over Ethernet) technology that delivers up to 130W per port to make every circuit, fixture, and sensor network-addressable. The platform combines X-PoE hardware (switches, controllers, sensors, panels) with the Luum Assistant AI engine that continuously optimizes building energy and operations in real time. Offerings also include wireless lighting controls (AMBR, ALC, PHD, sensors, switches), a configuration/control app, and a conversational AI agent.
Is Luum.io a public or private company?
Luum.io is a private company. It is classified as unknown and is currently operating.
When was Luum.io founded?
Luum.io was founded in 2012.
Where is Luum.io based?
Luum.io is headquartered in Grand Rapids, United States, in the North America region.
How does Luum.io make money?
Five revenue lines are on record. X-PoE Hardware Sales are the primary driver. The others are amatis Wireless Controls Hardware, software / Intelligence Platform, professional Services and luminaire Certification Program.
Who are Luum.io's main competitors?
Broad incumbents on record are Acuity Brands, Signify (Philips Lighting), Honeywell Building Technologies and Cisco (PoE Networking). Direct peers are Enlighted (a Siemens company), Lutron Electronics, Digital Lumens, Current Lighting (GE Current), Igor (now Nexos) and Molex (PoE Lighting Solutions).
Does Luum.io have an API?
No public API is recorded for Luum.io.
What industry is Luum.io in?
Luum.io's product category is Smart Building Infrastructure. Its primary akta.pro industry code is BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center), with a secondary code of EUADAFAH, Customer Energy Engagement (In-Home Displays, Portals, Usage Insights). Its NAICS code is 335314 and its SIC code is 3823.