Madison Valley Ranch

Name

Madison Valley Ranch

Legal name

Madison Valley Ranch

Website

https://madisonvalleyranch.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Madison Valley Ranch is a luxury, all-inclusive Montana fly fishing lodge near Ennis on the Upper Madison River, offering guided fishing, lodging, dining, and corporate retreats to individual anglers, couples, families, and corporate groups.

Ownership category

akta.pro rank

Product category

Luxury Fly Fishing Lodge Hospitality

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury fly fishing lodge
• Guided fishing trips
• All-inclusive resort
• Corporate group retreats
• Fly fishing hospitality

Headquarters

HQ city

Ennis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. All-Inclusive Fly Fishing Packages: All-inclusive lodging, guided fishing trips, meals, beer, wine, and use of Orvis fishing gear bundled into package pricing. Package durations range from 3-6 nights. Additional revenue from airport shuttle services, fishing licenses, guide gratuities, and retail purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Madison Valley Ranch operates an all-inclusive luxury fly fishing lodge on the Upper Madison River near Ennis, Montana, selling multi-night package stays (3-6 nights) that bundle lodging, guided fly fishing trips through partner Eaton Outfitters, Orvis equipment use, gourmet farm-to-table meals, beer, and wine. The property also offers corporate retreats and full lodge buyouts (14-28 guests), seasonal wine dinner series, Orvis Fly Fishing Schools, airport shuttle service, and non-fishing scenic floats and activities.

Product overview

Madison Valley Ranch is a single-location, all-inclusive luxury fly fishing lodge offering a unified hospitality experience. The core offering combines lodging accommodations (Madison Lodge, Channels Lodge, and various room types), guided fly fishing trips on the Madison River through Eaton Outfitters partnership, and an award-winning culinary program featuring farm-to-table dining and wine service. Additional offerings include corporate retreat services for groups of 6-28 guests, Orvis Fly Fishing Schools, seasonal wine dinner events, airport shuttle services, and scenic river floats. The lodge has been Orvis Endorsed since 2003 and won Orvis Lodge of the Year in 2015 and 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Madison Valley Ranch Fly Fishing Lodge Stay All-inclusive luxury fly fishing lodge experience offering lodging, guided fishing trips on the Madison River, gourmet meals, and wine service for individual guests, couples, families, and groups.
• Guided Fly Fishing Trips Professional guided fishing services on the Upper Madison River and other southwest Montana fisheries, delivered through the long-standing Eaton Outfitters partnership for guests of all skill levels.
• Madison Lodge Accommodation Main lodge building completed in 2021, featuring modern accommodations, dining facilities, and common areas for guests during their all-inclusive stay.
• Channels Lodge Accommodation Duplex suite accommodations offering private lodging options for guests, with lower and upper room configurations and minimum 6-guest-room exclusive use options.
• Culinary Program

Quantifiable outcome

• Up to 28 guests accommodated per night with full lodge buyout option
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• OrvisflagshipStrategic or Co-development Partner · 1 January 2003Madison Valley Ranch has been an Orvis Endorsed Fly Fishing Lodge since 2003. The partnership provides brand credibility, referral bookings through Orvis channels, and hosts annual Orvis Fly Fishing Schools. MVR has been nominated for Orvis Lodge of the Year 4 times in 8 years, winning the award in 2015 and 2021.
• Eaton OutfitterscoreChannel Partner/ Reseller/ Distributor · 1 January 1996Long-standing partnership since 1996 with professional fly fishing guide service. Eaton Outfitters provides experienced guides for MVR guests on the Madison River and surrounding waters. Guides are repeatedly praised in guest reviews for their expertise and ability to teach beginners.
• Big Hole LodgeminorStrategic or Co-development PartnerSpring partnership announced for 2024 allowing MVR to offer expanded fishing opportunities at the Big Hole River during spring season.
• Global RescueminorGTM or Marketing PartnerPreferred travel insurance and medical evacuation service partner. MVR recommends guests protect their trip with Global Rescue coverage.
• Wolfpack OutfittersminorChannel Partner/ Reseller/ DistributorArranges full and half day horseback rides for MVR guests. Customized rides based on preferences and schedules.
• Treasure State ShuttlesminorChannel Partner/ Reseller/ DistributorTransportation partner providing airport shuttle service between Bozeman Airport and the lodge. Charges $350 round trip for first 2 passengers.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Yellowstone Club: Ultra-luxury private members-only resort in Big Sky, Montana offering lodging, dining, and on-property fly fishing. Comparable as a high-AOV Montana luxury hospitality property, but broader and membership-based rather than a dedicated fishing lodge.

Direct peers

• Bighorn Lodge: Orvis-endorsed Montana fly fishing lodge. Directly comparable as a small-capacity, all-inclusive, Orvis-affiliated fly fishing lodge serving the same fly fishing traveler persona and partner ecosystem as Madison Valley Ranch.
• The Ranch at Rock Creek: Luxury all-inclusive ranch resort in western Montana offering fly fishing among other outdoor activities. Closely comparable premium positioning, all-inclusive pricing model, small capacity, and high-AOV guest profile to Madison Valley Ranch.
• Big Hole Lodge: Montana fly fishing lodge on the Big Hole River, explicitly named as a spring partnership with Madison Valley Ranch. Comparable as an Orvis-endorsed Montana all-inclusive fly fishing lodge with similar guide-driven product and seasonal demand pattern.
• Three Forks Ranch: Orvis-endorsed luxury fly fishing and wingshooting lodge in Wyoming. Directly comparable as a premium all-inclusive destination lodge with guided fishing, Orvis endorsement, and corporate/private retreat capability targeting a similar affluent clientele.
• Sage Lodge: Montana luxury lodge near Yellowstone with on-site fly fishing, fine dining, and all-inclusive packages. Comparable as a high-end Montana lodging property emphasizing fishing, culinary program, and proximity to Yellowstone/Bozeman like Madison Valley Ranch.
• North Fork Ranch: Montana fly fishing lodge on the Yellowstone River with guided fishing and full-service hospitality. Comparable small-capacity, premium, all-inclusive Montana fishing lodge targeting similar fly fishing traveler segments.

Others

• Eaton Outfitters: Montana fly fishing guide outfitter that has been Madison Valley Ranch's exclusive guide partner since 1996. Relevant as the upstream supplier of MVR's core guided-fishing experience and a channel partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MadisonValleyRanch
• Instagraminstagram.com/madisonvalleyranch
• LinkedInlinkedin.com/company/madison-valley-ranch-montana

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Valley Ranch