Madeclear Aps
Madeclear ApS is a Copenhagen-based video production firm founded in 2017 that translates complex scientific and public-health research into accessible explainer videos, documentaries, and presentation workshops for Danish universities, healthcare bodies, government agencies, and NGOs.
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Madeclear Aps does
Madeclear ApS is a privately-held Danish video production company founded in 2017 and headquartered at Dagmarsgade 10A in Copenhagen. The firm specializes in translating complex scientific, public-health, and sustainability research into accessible visual content. Its three co-founders — Silas Addington (MSc Public Health), Anders Devantier (Bachelor's in Anthropology and Master's in Sustainable Design, plus 10+ years of filmmaking), and Aske Westh (Interactive Design from the Danish School of Media and Journalism, prior motion design at a leading Danish animation house) — anchor an unusually hybrid academic-creative team that also includes motion designer Lasse Steinmetz Mikkelsen (15+ years at Denmark's largest motion studios) and visiting workshop instructor Emil Andersen from Roskilde University.
The company's core offering is full-service video production conducted in-house, covering strategy and advisory, script and storytelling, animation, live-action filming, editing, and voice-over. Its product portfolio comprises explainer videos (animated or live-action treatments of dense research findings), documentary/reportage videos that humanize research projects, and structured educational workshops (a 3-day Research Presentation Workshop priced at 40,000 DKK for up to 20 participants, and a 2-hour fast-track variant priced at 6,000 DKK for up to 100 participants). Specialized deliverables have included an 8-video diabetes series translated into five languages for Steno Diabetes Center Copenhagen, a 19-video parent-support series for the Child and Adolescent Mental Health Center, and video-facilitated green-transition workshops delivered to 700,000+ public employees via Samarbejdssekretariatet.
Madeclear operates a sales-led, consultative go-to-market, engaging directly with decision-makers at universities, research institutions, healthcare providers, government agencies, and NGOs. Revenue is generated primarily through project-based professional services contracts, supplemented by fixed-price workshop engagements. The firm's customer base is concentrated in the Danish public sector and includes the University of Copenhagen, the Danish Health Authority (Sundhedsstyrelsen), the Danish Cancer Society (Kræftens Bekæmpelse), Psykiatrifonden, Steno Diabetes Center, DTU, the Danish Food Authority, the National Museum of Denmark, the National Institute for Public Health (Statens Institut for Folkesundhed), and the Lancet Countdown. No external funding, parent company, or M&A activity is disclosed.
Madeclear Aps firmographics
Firmographics- Name
- Madeclear Aps
- Legal name
- Madeclear ApS
- Website
- https://madeclear.dk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Madeclear ApS is a Copenhagen-based video production firm founded in 2017 that translates complex scientific and public-health research into accessible explainer videos, documentaries, and presentation workshops for Danish universities, healthcare bodies, government agencies, and NGOs.
- Ownership category
- akta.pro rank
Madeclear Aps industry classification
Industry- Product category
- Research and Scientific Video Production Services
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
- akta.pro secondary industry
- Motion Graphics & Titling (2D/3D, Broadcast Graphics) (MPADAGAD)
Keywords
Where Madeclear Aps is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Madeclear Aps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Production Services: Custom video production for research communication, including explainer videos, documentary-style content, and animated educational materials. Projects range from single videos to multi-video series. Revenue is generated through project-based contracts with universities, healthcare organizations, NGOs, and government bodies.
- Workshop Programs: Educational workshops teaching presentation skills to researchers and academics. Offered as 3-day intensive courses (40,000 DKK for up to 20 participants) or 2-hour fast-track sessions (6,000 DKK for up to 100 participants).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | 3-day Workshop Course - up to 20 participants |
| Unit Pricing | One time/ perpetual license | 2-hour Fast-track Workshop - up to 100 participants |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Madeclear Aps product offering
Product offeringCore offering
Madeclear ApS produces custom video content that translates complex research, scientific, and health-related information into accessible visual narratives. Core offerings are explainer videos, documentary/reportage-style videos, and a research presentation workshop. The company handles full end-to-end production, from strategy, scripting, and storyboarding through animation, live-action filming, editing, and voice-over, serving research institutions, healthcare organizations, government bodies, and NGOs primarily in Denmark.
Product overview
Madeclear Aps is a Danish video production company offering three core products: Explainer Videos (that make reports and complex research digestible), Documentary/Reportage Videos (that bring projects to life), and Research Presentation Workshops. They operate a full-service production model, handling everything from concept development, scripting, and storytelling through filming, animation, editing, and voice-over production. Their services target research institutions, healthcare organizations, public authorities, and NGOs. Notable specialized offerings include the Video-Facilitated Workshop for Green Transition (a 90-minute structured workshop for organizational sustainability engagement) and various video series addressing specific health and research topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Explainer Videos Animated or live-action videos that translate complex reports, research findings, and technical content into accessible visual narratives for research institutions, healthcare bodies, and public-sector clients.
- Documentary/Reportage Videos Documentary-style videos that bring research projects and initiatives to life through storytelling, interviews, and visual documentation for academic, healthcare, and NGO clients.
- Research Presentation Workshop A 3-day intensive workshop (40,000 DKK excl. VAT for up to 20 participants) and a 2-hour fast-track version (6,000 DKK excl. VAT for up to 100 participants) teaching researchers and academics storytelling, rhetorical strategies, and effective slide design for presenting their work.
- Video-Facilitated Workshop for Green Transition A 90-minute video-facilitated workshop developed for organizations to spark meaningful conversations about sustainability across departments, designed for large-scale rollout to public-sector workforces.
Quantifiable outcome
- Videos translated into 5 languages and used across multiple digital channels (Steno Diabetes Center project)
- +2 more outcomes
Companies that use Madeclear Aps
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Madeclear Aps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Madeclear Aps partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- World Health Organization (WHO)coreMadeclear has worked on WHO-collaborative projects, including producing onboarding materials for the HBSC (Health Behaviour in School-aged Children) survey, which is a cross-national study conducted in collaboration with WHO. This partnership demonstrates Madeclear's capability to work on international public health research communication.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Madeclear Aps competitors and assessment
Company assessmentDirect peers
- Demo Duck: A US explainer video production company serving B2B, healthcare, and technology clients with animated and live-action explainers — comparable to Madeclear's explainer video offering and educational content focus.
- Sandbox Films: A US-based production company dedicated to science storytelling and feature-length science documentaries, often partnering with leading researchers and scientific institutions — closely analogous to Madeclear's documentary-style research communication work.
- Sweet Fern Productions: A boutique production studio that produces science- and health-focused storytelling content for research institutions, healthcare organizations, and foundations, mirroring Madeclear's focus on academic-to-audience translation.
- Twist & Shout Communications: A US explainer video studio producing animated and live-action videos for healthcare, technology, and research-driven clients — overlapping with Madeclear's explainer and animation capabilities and client segments.
- Green.tv: A sustainability-focused video content and communications agency producing films for NGOs, environmental organizations, and corporate sustainability programs — directly comparable to Madeclear's sustainability and research-communication vertical.
- Day's Edge Productions: A wildlife and science documentary production company producing films for natural history, conservation, and research clients — comparable to Madeclear's documentary-style output for sustainability and research institutions.
- Quite Frankly: A London-based video production agency that specializes in translating complex research, science, and public-interest content into engaging films for research, health, and NGO clients — directly comparable to Madeclear's research-communication niche and consultative sales motion.
- Potion Films: A science and medical animation studio producing high-quality scientific and medical explainers and animations for research, healthcare, and biotech clients — closely comparable to Madeclear's animated scientific communication.
Broad incumbents
- BBC Studios: A global production and distribution incumbent producing science, nature, and factual content at scale for the BBC and external clients — operating broadly in the same factual and science-communication space as Madeclear, but at vastly greater scale and portfolio breadth.
- Ogilvy Health: A global healthcare communications network producing health, pharma, and public-health campaigns and content at scale — overlapping with Madeclear's healthcare and public-sector client base as a broader, full-service incumbent rather than a science-specialist boutique.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Madeclear Aps social profiles
Digital presenceMadeclear Aps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madeclear Aps leadership team
Management profileNumber of profiles
Profiles4 records
Madeclear Aps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madeclear Aps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madeclear Aps
What does Madeclear Aps do?
Madeclear ApS produces custom video content that translates complex research, scientific, and health-related information into accessible visual narratives. Core offerings are explainer videos, documentary/reportage-style videos, and a research presentation workshop. The company handles full end-to-end production, from strategy, scripting, and storyboarding through animation, live-action filming, editing, and voice-over, serving research institutions, healthcare organizations, government bodies, and NGOs primarily in Denmark.
Is Madeclear Aps a public or private company?
Madeclear Aps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madeclear Aps founded?
Madeclear Aps was founded in 2017. It employs 1 to 10 people.
Where is Madeclear Aps based?
Madeclear Aps is headquartered in Copenhagen, Denmark, in the Europe region.
How does Madeclear Aps make money?
Two revenue lines are on record. Video Production Services are the primary driver. The others are workshop Programs.
Who are Madeclear Aps's main competitors?
Direct peers on record are Demo Duck, Sandbox Films, Sweet Fern Productions, Twist & Shout Communications, Green.tv, Day's Edge Productions, Quite Frankly and Potion Films. Broad incumbents are BBC Studios and Ogilvy Health.
Does Madeclear Aps have an API?
No public API is recorded for Madeclear Aps.
What industry is Madeclear Aps in?
Madeclear Aps's product category is Research and Scientific Video Production Services. Its primary akta.pro industry code is MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO), with a secondary code of MPADAGAD, Motion Graphics & Titling (2D/3D, Broadcast Graphics). Its NAICS code is 5121 and its SIC code is 7812.