Logberg
Lögberg-Heimskringla is a Winnipeg-based, 140-year-old English-language newspaper that is the only publication covering the entire Icelandic community across Canada, the United States, and Iceland, serving roughly 10,000 readers through 22 annual print and online issues.
- Company typePrivate
- Founded-
- HeadquartersWinnipeg, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Logberg does
Lögberg-Heimskringla Inc. is a privately held, mission-driven newspaper organization incorporated in Manitoba, Canada, and headquartered at 835 Marion Street in Winnipeg. Founded in 1886 and celebrating its 140th anniversary in 2026, it publishes the only English-language newspaper covering the entire Icelandic community across Canada, the United States, and Iceland, producing 22 issues per year with at least 12 pages each. The publication serves people of Icelandic descent, cultural enthusiasts, and Icelandic-community businesses and sponsors, with an estimated combined readership of approximately 10,000 in print and online and a website drawing around 16,000 weekly hits and 1,500 unique users.
The core product is a bi-monthly print newspaper with a mirror digital archive of PDF issues and a self-serve online subscription at CAD $55/year. Print subscriptions are sold across Canada (CAD $70/year), the USA (USD $70/year), and internationally including Iceland (USD $80/year). Underlying technology is described as a traditional publishing platform with web-based subscription management and Stripe-powered donation processing; no proprietary AI, app, or API capabilities are disclosed. Revenue is diversified across print and online subscriptions, print and digital advertising, family-announcement transaction fees, tiered Patronage Sponsorship ($1,000–$5,000), the annual Icelandic Open Golf Tournament at the Links at the Lake in Gimli, and charitable donations channeled through a permanent endowment fund at the Winnipeg Foundation. The organization is governed by a Board of Directors and operates with a small paid staff alongside volunteer support, with no parent company or institutional investors disclosed.
Logberg firmographics
Firmographics- Name
- Logberg
- Legal name
- Lögberg-Heimskringla Inc.
- Website
- https://lh-inc.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lögberg-Heimskringla is a Winnipeg-based, 140-year-old English-language newspaper that is the only publication covering the entire Icelandic community across Canada, the United States, and Iceland, serving roughly 10,000 readers through 22 annual print and online issues.
- Ownership category
- akta.pro rank
Logberg industry classification
Industry- Product category
- Community Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
- akta.pro secondary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Logberg is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Logberg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Print Subscriptions: Paper subscriptions published 22 times per year, sold to readers across Canada, USA, and internationally. Subscription revenue forms the core recurring revenue stream.
- Online Subscriptions: Digital-only subscriptions providing access to online content and archived PDFs. Sold at CAD $55 for 12 months.
- Advertising: Print and digital advertising space sold to businesses targeting the Icelandic community. Includes display ads, classifieds, and web-only ads. Advertisers receive free web exposure through archived PDFs.
- Family Announcements: Paid family announcements including births, weddings, anniversaries, graduations, and obituaries. Pricing tiers based on word count and photo inclusion.
- Patronage Program: Annual patronage sponsorships with tiered benefits (Bronze $1,000, Silver $2,000, Gold $3,000, Platinum $5,000) providing advertising placements in print and online, website exposure, and social media visibility.
- Event Revenue: Icelandic Open Golf Tournament registrations and sponsorships. Individual tournament entry $175-$195, plus various sponsorship levels from Green ($250) to Gold ($3,000).
- Donations: Charitable donations from supporters, including an endowment fund established with Winnipeg Foundation for long-term sustainability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Canada Print Subscription |
| Subscription | Annual | USA Print Subscription |
| Subscription | Annual | International Print Subscription |
| Subscription | Annual | Online Subscription |
| Subscription | Pay-as-you-go | Icelandic Open Golf Tournament - Individual |
| Subscription | Annual | Bronze Patronage Sponsorship |
| Subscription | Annual | Silver Patronage Sponsorship |
| Subscription | Annual | Gold Patronage Sponsorship |
| Subscription | Annual | Platinum Patronage Sponsorship |
| Unit Pricing | Pay-as-you-go | Family Announcement Pricing |
| Unit Pricing | Pay-as-you-go | Golf Tournament Sponsorship Levels |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Logberg product offering
Product offeringCore offering
Lögberg-Heimskringla publishes a bi-monthly newspaper (22 issues per year) covering the Icelandic community across North America and Iceland, available in print and digital formats. The newspaper is supplemented by advertising space, tiered patronage sponsorships, paid family announcements, and an annual Icelandic Open Golf Tournament event serving as both community engagement and revenue source.
Product overview
Lögberg-Heimskringla is an Icelandic community newspaper published 22 times per year, operating as a print and digital publication with related services. The core product is the print newspaper subscription (CAD $70/year for Canada and USA), supplemented by an online subscription option (CAD $55/year) and gift membership plans. Additional revenue streams include print and digital advertising with patronage sponsorship tiers (Bronze through Platinum ranging $1,000-$5,000), event hosting (annual Icelandic Open Golf Tournament with registration at $175-$195 and sponsorship levels), and family announcement placements priced by word count. The company also accepts donations and publishes community-submitted editorial content across various categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Lögberg-Heimskringla Print Newspaper Subscription Print newspaper subscription published 22 times per year (twice monthly), covering the Icelandic community across North America and Iceland with news, features, and cultural content.
- Lögberg-Heimskringla Online Subscription Digital access to the newspaper's online content and archived PDFs of all issues, available for 22 issues per year at CAD $55 per year.
- Gift Membership Plan
- Print and Digital Advertising
- Patronage Sponsorship
- Family Announcements
- Icelandic Open Golf Tournament Registration
- Icelandic Open Golf Tournament Sponsorship
Quantifiable outcome
- Readers read every issue cover-to-cover, with papers kept long after publication date
- +1 more outcomes
Companies that use Logberg
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Logberg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Logberg partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Logberg competitors and assessment
Company assessmentDirect peers
- The Ukrainian Weekly: An ethnic community newspaper serving the Ukrainian-American diaspora with print and digital editions, advertising, and subscription revenue. Comparable as a heritage-language community newspaper targeting a specific diaspora with similar operational scale and nonprofit/community-supported economics.
- The Norwegian American: A weekly Norwegian-American newspaper published in print and digital formats serving the North American Norwegian diaspora. Directly comparable to Lögberg-Heimskringla as a Nordic-heritage community newspaper with subscription, advertising, and event revenue models targeting a similar diaspora demographic.
- Nordstjernan: A long-running Swedish-American newspaper serving the Swedish diaspora in North America with print editions, digital access, events, and advertising. Closely comparable as a Nordic-heritage ethnic community publication with similar subscription tiers, family announcements, and cultural-event monetization.
- Polish-American Journal: A Polish-American community newspaper covering Polish diaspora news, culture, and events with print and online subscriptions. Comparable as a long-running ethnic community publication serving a defined diaspora with similar subscription, advertising, and event monetization.
- Finnish American Reporter: A Finnish-American community newspaper covering Finnish heritage, news, and events for the North American Finnish diaspora. Directly comparable as a small-scale Nordic-heritage ethnic newspaper with similar subscription, advertising, and cultural-event revenue mix.
Regional players
- Le Devoir: A French-language Canadian newspaper headquartered in Montreal with print and digital subscriptions. Comparable as a Canadian community/niche newspaper with subscription and advertising revenue, but serves a much larger and different language demographic.
- Winnipeg Free Press: A daily newspaper serving Winnipeg and Manitoba with print and digital subscriptions. Comparable as a Winnipeg-based print and digital newspaper with subscription and advertising models, but serves a much larger general-interest local audience rather than a niche ethnic community.
Broad incumbents
- Jewish Press: A US Jewish community newspaper serving a diaspora audience with print, digital, advertising, and event revenue streams. Comparable as a heritage-diaspora community newspaper with similar content categories (community news, family announcements, cultural events) but at significantly larger scale.
- Greek-American newspaper community (e.g., The National Herald): A larger Greek-American community newspaper with print and digital editions serving the Greek diaspora in the US. Comparable as an ethnic community newspaper but operates at meaningfully greater scale and geographic reach than Lögberg-Heimskringla.
Emerging players
- Iceland Review: An English-language media outlet covering Iceland-related news, culture, and travel for an international audience including Icelandophiles. Comparable as an English-language Iceland-focused media brand targeting a similar interest-based reader segment, though focused on contemporary Iceland rather than the North American diaspora.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Logberg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Logberg leadership team
Management profileNumber of profiles
Profiles1 record
Logberg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Logberg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Logberg
What does Logberg do?
Lögberg-Heimskringla publishes a bi-monthly newspaper (22 issues per year) covering the Icelandic community across North America and Iceland, available in print and digital formats. The newspaper is supplemented by advertising space, tiered patronage sponsorships, paid family announcements, and an annual Icelandic Open Golf Tournament event serving as both community engagement and revenue source.
Is Logberg a public or private company?
Logberg is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Logberg founded?
Logberg was founded in -1. It employs 1 to 10 people.
Where is Logberg based?
Logberg is headquartered in Winnipeg, Canada, in the North America region.
How does Logberg make money?
Seven revenue lines are on record. Print Subscriptions are the primary driver. The others are online Subscriptions, advertising, family Announcements, patronage Program, event Revenue and donations.
Who are Logberg's main competitors?
Direct peers on record are The Ukrainian Weekly, The Norwegian American, Nordstjernan, Polish-American Journal and Finnish American Reporter. Regional players are Le Devoir and Winnipeg Free Press. Broad incumbents are Jewish Press and Greek-American newspaper community (e.g., The National Herald). Iceland Review is listed as an emerging player.
Does Logberg have an API?
No public API is recorded for Logberg.
What industry is Logberg in?
Logberg's product category is Community Newspaper Publishing. Its primary akta.pro industry code is MPAJADAG, Community, Ethnic & Multilingual News Publishers, with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.