Nordstjernan Frlag (Newspaper)

What Nordstjernan Frlag (Newspaper) does

Nordstjernan is a Swedish-American newspaper, founded in 1872, that publishes 16 print issues per year and operates an accompanying digital subscription product at nordstjernan.com. It is the only continuously published Swedish-language newspaper in the United States and is marketed as 'The Swedish Newspaper of America,' entering its 153rd year of operation in 2025. The publication covers Swedish and Swedish-American news, traditions, food, travel, emigration history, and culture for a stated reader base of more than 20,000 Swedish Americans and Americans with interest in Sweden.

The product surface consists of a core print subscription (priced at $67/year U.S. domestic, $110/year Canada, $185/year international, with 2- and 3-year discounts), two digital subscription tiers (Premium at $1.99/month or $19.95/year for restricted online content, and Premium Plus at $3.99/month or $39.95/year for full digital archive access), print and online advertising sold to businesses targeting the Swedish-American demographic, and single-copy back issue sales at $10 per issue up to one year post-publication. Distribution is primarily direct-to-consumer via the website, phone, and direct mail, with a multi-platform social presence (Facebook, Instagram, Pinterest, Twitter/X, YouTube) and an email newsletter used as marketing channels.

The company is privately held with no disclosed parent, institutional investors, funding rounds, or M&A activity; headcount is reported at 1-10 employees. The contact/mailing address is P.O. Box 680, Minneola, Florida, and the operating footprint spans North America with explicit subscription fulfillment to the U.S., Canada, and international destinations. No proprietary technology, AI/ML capability, app, or API is disclosed — the platform is a standard content publishing website with subscription gating and an events calendar.

Name

Nordstjernan Frlag (Newspaper)

Legal name

Nordstjernan

Website

https://nordstjernan.com

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

1–10 employees

Short description

Nordstjernan is a privately held Swedish-American newspaper, founded in 1872 and publishing 16 times per year in print and digital. It serves more than 20,000 Swedish Americans and U.S.-based readers interested in Swedish culture via subscriptions, advertising, and back-issue sales.

Ownership category

akta.pro rank

Product category

Ethnic & heritage newspaper publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

akta.pro secondary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Swedish-American newspaper
• Print subscriptions
• Digital news content
• Heritage media
• Community journalism

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Print Subscriptions: Annual print subscriptions delivered by mail to subscribers' homes. The publication is printed 16 times per year (approximately every 2-3 weeks). Tiered pricing by geographic region: domestic USA, Canada, and international.
2. Digital Subscriptions: Tiered digital subscriptions offering online access to content and archives. Premium tier provides restricted online content access; Premium Plus adds full digital archive and new issue access.
3. Advertising: Print and online advertising sold to businesses targeting the Swedish-American demographic and readers interested in Swedish culture. Advertisers can access rate cards for both print and online advertising.
4. Back Issues: Single copy sales of back issues available up to one year after publication, priced at $10.00 including shipping and handling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Nordstjernan publishes The Swedish Newspaper of America, a print periodical issued 16 times per year and delivered by mail to subscribers in the USA, Canada, and internationally, alongside tiered digital subscriptions and a full online archive. Coverage focuses on Swedish news, traditions, food, travel, emigration history, and Swedish-American community events, with advertising space sold to businesses targeting that niche demographic.

Product overview

Nordstjernan is a traditional print and digital newspaper serving Swedish-Americans, published 16 times per year since 1872. The company operates a unified platform with print subscriptions (delivered domestically in USA/Canada and internationally), digital subscriptions in two tiers (Premium with restricted online content access, and Premium Plus which adds the full digital archive and all digital issues), plus back issue sales. Events calendar functionality is also provided through the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Nordstjernan Print Subscription Annual print subscription to Nordstjernan - The Swedish Newspaper of America, delivered by mail to subscribers' homes. The newspaper is published 16 times per year (approximately every 2-3 weeks), covering Swedish news, traditions, food, travel, emigration history, and Swedish-American community events. Available with tiered pricing by region (Domestic USA, Canada, International) and with multi-year discounts.
• Nordstjernan Digital Premium Subscription Tiered digital subscription providing access to restricted online content on nordstjernan.com. Available with monthly, annual, 2-year, and 3-year subscription options. Targets readers seeking online access to premium Swedish-American editorial without print delivery.
• Nordstjernan Digital Premium Plus Subscription Higher digital tier that includes access to restricted online content, every new issue online, and the full digital archive spanning the publication's history. Available with monthly, annual, 2-year, and 3-year subscription options. Targets readers seeking comprehensive digital access including historical archives.
• Nordstjernan Back Issues Single-copy back issue sales of recent Nordstjernan newspaper issues, available up to one year after original publication. Priced at $10.00 per copy including shipping and handling. Sold through the Nordstjernan website.
• Nordstjernan Print & Online Advertising Display advertising placements in Nordstjernan's print newspaper and on its website, sold to businesses and organizations seeking access to the Swedish-American consumer demographic. Rate cards are available for both print and online placements.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• El Diario La Prensa: One of the oldest Spanish-language daily newspapers in the U.S., serving a Hispanic community with print and digital editions, subscriptions, and advertising — a relevant operational and structural peer for ethnic-community newspaper publishing in the U.S.
• The Norwegian American: A weekly English-language newspaper serving the Norwegian-American diaspora, closely mirroring Nordstjernan's model of ethnic-community publishing with print and digital editions, cultural coverage, and subscription-based revenue targeting a parallel Scandinavian-American audience.
• Irish Echo: A weekly newspaper serving the Irish-American community with cultural, news, and lifestyle coverage sold via print and digital subscriptions — a structural peer to Nordstjernan as an ethnic-diaspora newspaper monetized through subscriptions and community-targeted advertising.
• Lögberg-Heimskringla: A historic Icelandic-Canadian newspaper serving the Icelandic diaspora in North America with heritage, news, and cultural coverage — directly comparable as a long-running North American ethnic-Scandinavian community newspaper.
• The National Herald (Greek-American): A long-running ethnic-community newspaper serving Greek-Americans with news from the homeland, cultural coverage, and print/digital subscriptions — directly comparable business model, target audience structure (diaspora + cultural-interest readers), and revenue mix to Nordstjernan.

Broad incumbents

• Sveriges Radio (SR) International: Sweden's national public broadcaster, which provides Swedish-language news and cultural programming internationally including to Swedish-Americans — a partial substitute for Swedish-interest content but operating at much larger scale and as a free public service rather than a subscription publication.
• The Korea Times (U.S. edition): A larger ethnic-community newspaper serving Korean-Americans with significantly greater scale and a broader portfolio of digital products; relevant as a more established incumbent in the U.S. ethnic press space that demonstrates the upper end of the ethnic-newspaper business model.

Emerging players

• The Local Sweden: An English-language digital news outlet covering Sweden for international and diaspora audiences; serves a partially overlapping cultural-interest reader segment as Nordstjernan but operates as a digital-native publication without the heritage archive or print subscription model.

Others

• American Swedish Institute: A Minneapolis-based cultural institution dedicated to Swedish-American heritage — not a publication but a closely aligned ecosystem participant that reaches the same Swedish-American audience, runs events and educational programming, and could be a natural partnership channel for Nordstjernan.
• Nordic Reach / PS Nordic: A Nordic-content digital platform cited in Nordstjernan's image hosting infrastructure that aggregates Scandinavian lifestyle, culture, and travel content — an adjacent ecosystem participant rather than a direct competitor, but relevant as a potential content-distribution partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nordstjernan
• YouTubeyoutube.com/user/Nordstjernan
• Facebookfacebook.com/nordstjernan
• Instagraminstagram.com/nordstjernan
• Pinterestpinterest.com/nordstjernan
• LinkedInlinkedin.com/company/nordstjernan-news

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordstjernan Frlag (Newspaper)