New Democracy
New Democracy is a 501(c)(4) nonprofit founded in 2022 that endorses and supports pragmatic Democratic candidates through paid digital/TV advertising and grassroots organizing via its affiliated Center for New Liberalism, funded by ActBlue donations.
- Company typePrivate
- Founded2022
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New Democracy does
New Democracy is a 501(c)(4) social welfare organization founded in 2022 and headquartered at 1156 15th St. NW STE. 400 in Washington, D.C. It operates as a political advocacy and candidate-support vehicle for pragmatic, center-left Democratic leaders — including governors, mayors, state officials, and Members of Congress — with a stated mission of expanding the Democratic Party's appeal across Middle America and making Democrats competitive in swing districts. Its core activities are candidate endorsements, paid digital and television advertising (cumulative spend of more than $10 million since 2022, with some sources citing $15 million), and grassroots organizing executed through its affiliated arm, the Center for New Liberalism (CNL), which provides a network of chapters across the U.S. as a field force. The organization does not sell products or charge for services; it is funded entirely by donations processed through the ActBlue platform.
The underlying technology is described as a digital advertising platform and grassroots organizing infrastructure, but no proprietary products, APIs, or software modules were identified in the source material. Distribution runs through a multi-channel mix: owned social channels (Facebook, X, YouTube), an email program, paid digital and television advertising, and the CNL chapter network for in-person field activity. The organization's public-facing metrics claim support for 200+ candidates and a network of 30,000+ citizen allies. Leadership comprises Co-Founder Lindsay Lewis and Directors Colin Mortimer, Neel Brown, and Matti Miranda, with no publicly disclosed headcount. As a 501(c)(4), New Democracy is a private nonprofit — not publicly traded, with no parent company and no disclosed funding rounds in the conventional venture sense.
New Democracy firmographics
Firmographics- Name
- New Democracy
- Legal name
- New Democracy
- Website
- https://newdemocracy.net
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Democracy is a 501(c)(4) nonprofit founded in 2022 that endorses and supports pragmatic Democratic candidates through paid digital/TV advertising and grassroots organizing via its affiliated Center for New Liberalism, funded by ActBlue donations.
- Ownership category
- akta.pro rank
New Democracy industry classification
Industry- Product category
- Political Advocacy Services
- NAICS
- Political Organizations (813940), Social Advocacy Organizations (8133)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industry
- Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)
Keywords
Where New Democracy is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Democracy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations
Distribution channels4 records
Marketing channels7 records
New Democracy product offering
Product offeringCore offering
New Democracy is a 501(c)(4) social welfare organization that supports pragmatic Democratic leaders and candidates. It provides endorsements, funds digital and television advertising, and conducts grassroots organizing on behalf of endorsed candidates. Since 2022, the organization has invested more than $10 million in paid media (digital and TV) to back its endorsed candidates and causes.
Product overview
New Democracy operates as a single political organization offering candidate endorsements, digital/television advertising support, and grassroots organizing services for pragmatic Democratic leaders. The organization does not have a multi-product platform architecture. Its primary offering is political advocacy and campaign support, complemented by its grassroots arm, the Center for New Liberalism. No distinct tech products, modules, or SaaS offerings were identified in the source data.
Differentiator
Problem solved
Functional benefit
Brands
- Center for New Liberalism: Grassroots arm of New Democracy - network of chapters across the U.S.
Products and services
- Candidate Endorsements
- Paid Media Campaigns
- Grassroots Organizing Support
Companies that use New Democracy
Customer profileSegments3 records
Ideal customer profiles1 record
New Democracy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Democracy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and support.
- Center for New LiberalismcoreThe Center for New Liberalism (CNL) serves as New Democracy's grassroots arm, providing a network of chapters across the U.S. that offers grassroots support for endorsed candidates. New Democracy and CNL work together to build a broad and durable Democratic majority, with CNL hosting events like the New Liberal Action Summit.
- ActBluesupportActBlue is used as the donation processing platform for New Democracy, allowing supporters to donate to the organization through their secure platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
New Democracy competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Democracy social profiles
Digital presenceNew Democracy financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Democracy leadership team
Management profileNumber of profiles
Profiles4 records
New Democracy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Democracy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Democracy
What does New Democracy do?
New Democracy is a 501(c)(4) social welfare organization that supports pragmatic Democratic leaders and candidates. It provides endorsements, funds digital and television advertising, and conducts grassroots organizing on behalf of endorsed candidates. Since 2022, the organization has invested more than $10 million in paid media (digital and TV) to back its endorsed candidates and causes.
Is New Democracy a public or private company?
New Democracy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Democracy founded?
New Democracy was founded in 2022. It employs 11 to 50 people.
Where is New Democracy based?
New Democracy is headquartered in Washington, United States, in the North America region.
Does New Democracy have an API?
No public API is recorded for New Democracy.
What industry is New Democracy in?
New Democracy's product category is Political Advocacy Services. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of BPAGALAK, Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good). Its NAICS code is 813940.