New Democracy

What New Democracy does

New Democracy is a 501(c)(4) social welfare organization founded in 2022 and headquartered at 1156 15th St. NW STE. 400 in Washington, D.C. It operates as a political advocacy and candidate-support vehicle for pragmatic, center-left Democratic leaders — including governors, mayors, state officials, and Members of Congress — with a stated mission of expanding the Democratic Party's appeal across Middle America and making Democrats competitive in swing districts. Its core activities are candidate endorsements, paid digital and television advertising (cumulative spend of more than $10 million since 2022, with some sources citing $15 million), and grassroots organizing executed through its affiliated arm, the Center for New Liberalism (CNL), which provides a network of chapters across the U.S. as a field force. The organization does not sell products or charge for services; it is funded entirely by donations processed through the ActBlue platform.

The underlying technology is described as a digital advertising platform and grassroots organizing infrastructure, but no proprietary products, APIs, or software modules were identified in the source material. Distribution runs through a multi-channel mix: owned social channels (Facebook, X, YouTube), an email program, paid digital and television advertising, and the CNL chapter network for in-person field activity. The organization's public-facing metrics claim support for 200+ candidates and a network of 30,000+ citizen allies. Leadership comprises Co-Founder Lindsay Lewis and Directors Colin Mortimer, Neel Brown, and Matti Miranda, with no publicly disclosed headcount. As a 501(c)(4), New Democracy is a private nonprofit — not publicly traded, with no parent company and no disclosed funding rounds in the conventional venture sense.

Name

New Democracy

Legal name

New Democracy

Website

https://newdemocracy.net

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

New Democracy is a 501(c)(4) nonprofit founded in 2022 that endorses and supports pragmatic Democratic candidates through paid digital/TV advertising and grassroots organizing via its affiliated Center for New Liberalism, funded by ActBlue donations.

Ownership category

akta.pro rank

Product category

Political Advocacy Services

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industry

Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)

Keywords

• Political campaign support
• Candidate endorsements
• Grassroots organizing
• Digital political advertising
• Progressive political advocacy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations

Distribution channels4 records

Marketing channels7 records

Core offering

New Democracy is a 501(c)(4) social welfare organization that supports pragmatic Democratic leaders and candidates. It provides endorsements, funds digital and television advertising, and conducts grassroots organizing on behalf of endorsed candidates. Since 2022, the organization has invested more than $10 million in paid media (digital and TV) to back its endorsed candidates and causes.

Product overview

New Democracy operates as a single political organization offering candidate endorsements, digital/television advertising support, and grassroots organizing services for pragmatic Democratic leaders. The organization does not have a multi-product platform architecture. Its primary offering is political advocacy and campaign support, complemented by its grassroots arm, the Center for New Liberalism. No distinct tech products, modules, or SaaS offerings were identified in the source data.

Differentiator

Problem solved

Functional benefit

Brands

• Center for New Liberalism: Grassroots arm of New Democracy - network of chapters across the U.S.

Products and services

• Candidate Endorsements
• Paid Media Campaigns
• Grassroots Organizing Support

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and support.

• Center for New LiberalismcoreGTM or Marketing PartnerThe Center for New Liberalism (CNL) serves as New Democracy's grassroots arm, providing a network of chapters across the U.S. that offers grassroots support for endorsed candidates. New Democracy and CNL work together to build a broad and durable Democratic majority, with CNL hosting events like the New Liberal Action Summit.
• ActBluesupportChannel Partner/ Reseller/ DistributorActBlue is used as the donation processing platform for New Democracy, allowing supporters to donate to the organization through their secure platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newdemocracy
• YouTubeyoutube.com/channel/UCqgoIyt4MjOhLo7kxfRy-JQ
• Facebookfacebook.com/NewDemocracyUSA
• LinkedInlinkedin.com/company/new-democracy1

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Democracy