PT. Lotte Shopping Indonesia

What PT. Lotte Shopping Indonesia does

PT. Lotte Shopping Indonesia is the Indonesian retail subsidiary of South Korean conglomerate LOTTE Group, operating two distinct store formats under one corporate umbrella. The first, LOTTE MART, is a hypermarket concept offering groceries, daily necessities, and lifestyle products with a Korean-style shopping experience to individual consumers and families. The second, LOTTE GROSIR, is a wholesale/bulk format targeting horeka customers — hotels, restaurants, cafes, and small retail operators — for bulk purchasing. The company runs approximately 12 LOTTE MART locations and over 30 LOTTE GROSIR stores across major and secondary cities in Java, Sumatra, Sulawesi, Kalimantan, Bali, and West Nusa Tenggara.

The product portfolio includes three private label brands: Choice L (household cleaners and basic food items), Good Today (fresh and prepared foods), and Prime L (beverages). Underlying technology is a standard retail operations stack: a proprietary online ordering platform at order.lottemart.co.id, a digital catalog service branded SMartalog, and third-party delivery integrations through GrabMart and HappyFresh, plus marketplace listings. There is no disclosed proprietary AI, data platform, or differentiated technology architecture in the source material.

Revenue mechanics are traditional physical-retail sales of groceries and consumer goods, supplemented by online order fulfillment through both own-channel and marketplace delivery. Pricing is not publicly disclosed. The company is privately held as part of LOTTE Group, has no public ticker, no disclosed funding rounds, and no disclosed revenue or headcount figures. Go-to-market is omnichannel retail with promotional catalogs, social media, email newsletters, and voucher programs supporting customer acquisition, and the company positions its Korean heritage as a differentiating consumer brand asset.

Name

PT. Lotte Shopping Indonesia

Legal name

PT. LOTTE Shopping Indonesia

Website

https://lottemart.co.id

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT. Lotte Shopping Indonesia operates LOTTE MART hypermarkets and LOTTE GROSIR wholesale stores across Indonesia under South Korea's LOTTE Group, serving individual consumers and horeka businesses with groceries, private label brands, and omnichannel delivery via Grab and HappyFresh.

Ownership category

akta.pro rank

Product category

Hypermarket and Wholesale Retail

NAICS

Grocery and Convenience Retailers (4451), Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries & Related Products (5140), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Cash-and-Carry Wholesale Stores (Business-Focused) (CRAHAMAC)

akta.pro secondary industry

Warehouse-Style Bulk Grocers (Membership/Non-membership) (CRAHAMAB)

Keywords

• Hypermarket retail chain
• Wholesale grocery distribution
• Korean retail concept
• Private label products
• Online grocery delivery

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices37 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Direct retail sales of groceries, daily necessities, and consumer goods through physical LOTTE MART hypermarket and LOTTE GROSIR wholesale store formats. Revenue generated from product sales to individual consumers (LOTTE MART) and business/horeka customers (LOTTE GROSIR).

Distribution channels6 records

Marketing channels5 records

Core offering

PT. Lotte Shopping Indonesia operates LOTTE MART hypermarkets and LOTTE GROSIR wholesale/bulk stores across Indonesia, selling groceries, daily necessities, household goods, and Korean-inspired culinary and lifestyle products to consumers and horeka (hotel, restaurant, cafe) buyers. The company supplements its physical retail network with the order.lottemart.co.id online ordering platform and delivery partnerships with Grab (GrabMart) and HappyFresh. It also markets three private label brands — Choice L (household and food staples), Good Today (fresh foods), and Prime L (juices).

Product overview

PT. Lotte Shopping Indonesia operates a dual-format retail portfolio under the LOTTEMART and LOTTE Grosir brands, both part of South Korea's LOTTE GROUP. LOTTEMART functions as a modern retail supermarket chain offering groceries, culinary, and lifestyle products with Korean-style shopping experiences, while LOTTE Grosir serves the wholesale/bulk purchasing market (horeka segment). The company has expanded its private label offerings under brands like Choice L (household and food products), Good Today (fresh food), and Prime L (beverages). Digital operations include the SMartalog online catalog service, an e-commerce ordering platform (Order Lotte Mart), and a marketplace feature. The business operates physical store locations across Indonesia with delivery partnerships through Grab and HappyFresh.

Differentiator

Problem solved

Functional benefit

Brands

• Choice L: Private label brand for household cleaning products and food items
• Good Today
• Prime L
• SMartalog
• Lotte Mart Wholesale

Products and services

• LOTTE MART (Hypermarket Retail Format) A modern retail supermarket chain under PT. Lotte Shopping Indonesia offering groceries, culinary items, and lifestyle products with a Korean-style shopping experience and in-store Korean food concepts (Yorihada Kitchen, Cheese & Dough, Poongmuso, Koffea Signature) for individual consumers and families.
• LOTTE GROSIR (Wholesale Retail Format) A wholesale retail format offering bulk purchasing options for business customers in the horeka segment (hotel, restaurant, cafe, catering) and small resellers, with private label products and nationwide store coverage.
• Choice L (Private Label Brand) LOTTEMART's house brand covering household cleaning products, food ingredients, and daily necessities including floor cleaners (orange, lavender, lemon, green tea fragrances), sugar (gula aren), seasonings, and sausages, sold across LOTTE MART and LOTTE GROSIR stores.
• Good Today (Private Label Brand) Food products private label brand including hot spicy chicken wings and fresh produce, sold under the Good Today label across LOTTE MART and LOTTE GROSIR stores.
• Prime L (Private Label Brand) Juice product line under the Prime L private label brand offering orange, mango, and apple juices, sold across LOTTE MART and LOTTE GROSIR stores.
• Order Lotte Mart (Online Ordering Service) Online ordering platform allowing customers to shop LOTTE MART and LOTTE GROSIR products online for home delivery, complementing the physical store network.
• SMartalog (Digital Catalog Service) An online shopping and digital catalog service allowing customers to browse and order LOTTEMART products digitally through an online catalog interface.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• BAZNAS (Badan Amil Zakat Nasional)minorStrategic or Co-development Partner · 1 February 2024LOTTE Mart collaborated with BAZNAS for Happy Chuseok charitable activities, inviting customers to share through the collaboration. Also partnered with BAZNAS and Quran Cordoba for Ramadhan sedekah (charitable gift) program distributing Al-Qur'an at 48 locations across Indonesia.
• GrabminorChannel Partner/ Reseller/ DistributorGrabMart delivery partnership allowing customers to shop LOTTE Mart products through the Grab application for delivery services.
• HappyFreshminorChannel Partner/ Reseller/ DistributorHappyFresh online delivery partnership enabling customers to order LOTTE Mart products for home delivery through the HappyFresh platform.
• LOTTE Scholarship FoundationminorOthersLOTTE Scholarship Foundation provides scholarships to talented students from 10 famous universities in Indonesia as part of CSR initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lotte Mart (South Korea): Flagship hypermarket division of parent LOTTE Group in South Korea. Shares brand, operational playbook, and private label sourcing with PT. Lotte Shopping Indonesia, serving as the template and supply-chain partner for the Indonesian operations.
• E-Mart (Shinsegae Group): Major South Korean hypermarket and retail incumbent, direct competitor to LOTTE Group domestically. Comparable in scale, format mix, and Korean-style retail differentiation that Lotte Indonesia leverages, providing international benchmark for the parent's retail strategy.

Direct peers

• PT Supra Boga Lestari (Ranch Market): Operates Ranch Market and Farmers Market premium supermarket chains in Indonesia. Competes in the same upscale urban consumer segment that LOTTE MART targets, offering premium grocery assortments and differentiated in-store experience.
• PT Hero Supermarket Tbk: Long-standing Indonesian supermarket and hypermarket operator (Hero, Giant) now under new ownership. Operates similar grocery and general merchandise retail formats competing for middle-class Indonesian consumers in tier-1 cities.
• PT Sumber Alfaria Trijaya (Alfamart): Indonesia's second-largest minimarket chain (~20,000 stores) with growing fresh and bulk offerings via Alfamidi and Alfagift. Directly comparable Indonesian grocery retail network competing across both consumer and small-business segments.
• PT Trans Retail Indonesia (Transmart): Operates Transmart hypermarkets and Trans Studio Mall locations across Indonesia. Closest direct competitor to LOTTE MART in the Indonesian hypermarket format, serving similar consumer segments with comparable general merchandise and grocery assortments.
• Hypermart (PT Matahari Prima): Indonesian hypermarket chain offering groceries, fresh produce, and general merchandise. Competes directly with LOTTE MART in the hypermarket format across multiple Indonesian cities.
• Farmers Market Indonesia: Premium supermarket chain in Jakarta and tier-1 cities, offering imported and specialty groceries. Competes with LOTTE MART for premium urban consumer basket share, particularly in the lifestyle and imported product categories.
• PT Indomarco Prismatama (Indomaret): Operates Indonesia's largest convenience retail chain (~21,000 stores). Competes with Lotte's grocery offerings through dense neighborhood presence and competes with LOTTE GROSIR for small-retailer and household bulk purchasing.
• Super Indo: Indonesian supermarket chain operating ~200+ stores across Java, Sumatra, and Bali. Directly comparable supermarket-format competitor serving similar middle-class Indonesian grocery shoppers with comparable private label offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/LottemartIndo
• Facebookfacebook.com/LottemartIndo
• Instagraminstagram.com/lottemartindo
• LinkedInlinkedin.com/company/pt.-lotte-shopping-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Lotte Shopping Indonesia