Passion Pictures Entertainment

What Passion Pictures Entertainment does

Passion Pictures Entertainment (operating as "Passion Films") is an India-based, multi-director film production house headquartered in Mumbai at 901, Glamcent, Central Avenue Road, Chembur. Founded by Kedar Thapar, the firm produces commercial films, TV advertisements, music videos, short films, documentaries, fashion films, and digital video content for a roster of global and Indian enterprise clients. The service offering spans the full production workflow: TV commercials, digital video content, still photography and prints, short films, design and animation, music videos, promos, service production (location sourcing, crew management, logistics), and post-production services including editing, color grading, sound design, visual effects, and special effects.

The company's defining capability is its six-director roster — Afroz Khan, Deeksha Tripathi, Hiiren Nasta, Joyna Mukherjee, Nandini Godara, and Pooja Khemani — each bringing distinct creative specializations across advertising, documentaries, branded content, fashion films, and music videos. The core team is led by Founder/Executive Producer Kedar Thapar (former executive producer at Supari Studios and Post Office Studios, producer at Prodigious India), Creative Director Ishrath Nawaz, and Associate Producer Gourika Tuteja. The company is privately held and founder-controlled with no disclosed external institutional investment.

Revenue is earned on a project-by-project, one-time-fee basis, with pricing negotiated depending on scope, talent, production requirements, and client budget. Go-to-market is enterprise field sales driven by Kedar Thapar, supported by referrals, industry reputation, and a digital presence across LinkedIn, Instagram, Vimeo, and Facebook. The client roster includes Google, Meta, Netflix, Spotify, Disney+ Hotstar, Universal Pictures India, Warner Bros, Unilever, P&G, Tata Motors, Ford, Volkswagen, Bosch, Asian Paints, Ambuja Cement, HDFC Life, GSK, Diageo, Starbucks, ICICI Bank, OnePlus, Samsung, PhonePe, Tinder, Marico, Maggi/Nestlé, Nykaa, TRESemmé, Shoppers Stop, Absolut Vodka, Hyundai India, SBI, and Khel Champs. Industry recognition includes a 2022 Kyoorius Baby Blue Elephant Award (for the Dhara public service commercial on World Heart Day), a 2019 Webby Awards Honoree designation, a Kyoorius Blue Elephant for Film Advertising in Branded Content for The Man Company's campaign, and a Gold at the Jagran Film Festival.

Name

Passion Pictures Entertainment

Legal name

Passion Pictures Entertainment

Website

https://passionfilms.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Passion Pictures Entertainment is an India-based, multi-director film production house in Mumbai producing TV commercials, digital video, music videos, short films, and post-production services for global and Indian enterprise brands.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Commercial Photography (541922)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Commercial film production
• Music video production
• Post-production services
• Branded video content
• Advertising film services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Video Content Production: Project-based production of TV commercials, digital video content, music videos, short films, documentaries, fashion films, and branded content for brands. Revenue is earned through one-time project fees negotiated per campaign or video production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Passion Pictures Entertainment (doing business as Passion Films) is an India-based, multi-director film production house that produces TV commercials, digital video content, music videos, short films, documentaries, fashion films, and branded content for global and Indian brands. The company delivers end-to-end video production services from concept through post-production, connecting production, post-production, and special effects capabilities under a multi-director roster.

Product overview

Passion Pictures Entertainment is a multi-director film production house offering a comprehensive suite of video production services. The portfolio includes TV Commercials, Still Photography and Prints, Digital Video Content, Short Films, Design and Animation, Promos, Service Production, and Post Production. The company specializes in films, ads, music videos, and motion design, seamlessly connecting production, post-production, and special effects in a collaborative workflow across its roster of directors.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Commercials Production of television commercial content for brands across various categories and markets.
• Digital Video Content Creation of digital video content optimized for online platforms and new media channels.
• Music Videos Music video production for artists and record labels.
• Short Films Production of short-form narrative and branded content films.
• Design and Animation Motion design and animation services for visual storytelling and brand communication.
• Service Production End-to-end production services including location sourcing, crew management, and logistical coordination.
• Post Production Comprehensive post-production services including editing, color grading, sound design, visual effects, and special effects.
• Promos Production of promotional content including trailers, teasers, and marketing materials.
• Still Photography and Prints Professional photography services for still imagery and print campaigns.

Named customers33 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Prodigious (Publicis): Global production arm of Publicis Groupe where Passion's founder previously worked. Comparable production services but as part of a multinational holding-company network serving Publicis agencies globally — offers integrated scale that Passion cannot match, but at the cost of the boutique creative positioning Passion competes on.
• DDB Mudra Group: Indian creative advertising network with in-house production capabilities serving the same multinational brand clients as Passion. Not a like-for-like production house but a frequent competitor at the brand-marketing budget layer where production decisions are made.

Direct peers

• Chrome Pictures: Mumbai-headquartered commercial film and content production house serving leading consumer brands in India. Directly comparable offering across TV commercials, digital video, music videos, and branded content for tier-1 brand clients.
• Monkey Turn Films: Mumbai-based ad film production company producing commercials and digital content for brand clients. Operates within the same competitive set for short-form branded video production work.
• Nirvana Films: Established Mumbai ad film production company producing TVCs, digital content, and branded films for Indian and multinational brands. Comparable boutique-to-mid scale, similar project-based revenue model, and overlapping client roster across FMCG and consumer brands.
• Supari Studios: Mumbai-based multi-director ad film production house where Passion Pictures' founder Kedar Thapar previously served as Executive Producer. Directly comparable in scale, business model, and client roster (TV commercials, branded content, music videos for global brands). Most relevant competitor since it operates the same model in the same market.
• Black Box (production house): Indian commercial film production house producing TVCs and brand content for global and domestic brands. Similar boutique scale and direct competition for mid-tier commercial briefs.
• Light & Wonder Films: Boutique Indian film production company producing commercials, branded content, music videos, and short films. Closely matches Passion's service mix and Mumbai-based boutique positioning.
• Potato Films: Mumbai-based multi-director production company producing ad films, music videos, and digital content. Operates the same director-roster model with comparable client quality, offering direct competition for the same briefs.
• Film Farm India: Independent Indian production house with a multi-director roster model, producing TV commercials, branded content, and digital films for global and Indian brands. Closely analogous business model and scale to Passion Pictures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/passionfilmsindia
• LinkedInlinkedin.com/company/passion-pictures-entertainment
• Instagraminstagram.com/passionpicturesentertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passion Pictures Entertainment