Platinum Elevators

What Platinum Elevators does

Platinum Elevators Pty Ltd is an Australian privately held elevator company headquartered in Keysborough, Victoria, with a second showroom in Geelong. The company sells, installs, and services residential and commercial elevators sourced exclusively through a partnership with DMG Italy, with products 100% Italian-made and designed. Its portfolio spans four residential models (Classic, Sovereign, Royal, Jewel) plus the Round Panoramic Lift, and three commercial models (Crown, Maxi, Stretcher Lift), covering load capacities from 250kg residential units to 1000kg stretcher-compliant cabins. The company differentiates through proprietary technology including the iNVER-iQ remote monitoring system (positioned as Australia's first residential lift remote monitoring platform) and the LEO child safety device, alongside ISO9001 certification, WorkSafe Australia design registration, and DDA-compliant commercial lifts.

The company's go-to-market is showroom-driven, with customers progressing from personalised walkthroughs at the Keysborough or Geelong locations through design studio consultations, sample drawings, and detailed proposals. A field sales and project management team engages directly with architects, designers, builders, and developers for commercial and custom-home projects, while phone, email, and website enquiry funnels serve inbound residential leads. Distribution is regional, focused on Melbourne and broader Victoria, with industry event participation (e.g., The Arc Agency: ASCENT at the Ritz-Carlton Melbourne) supporting brand presence among builders and architects.

Revenue is generated through a mix of one-time equipment sales (residential lifts priced $35K-$80K+; commercial lifts from ~$55K + GST), installation and project management services, and recurring maintenance contracts (annual for residential, 2-4 times per year for commercial), plus managed services via iNVER-iQ. Customer segments include individual homeowners (cash-pay, NDIS-funded, My Aged Care, DVA), commercial property developers and managers, healthcare and aged-care facilities requiring stretcher access, and architects and builders specifying lifts into projects. The company is a registered NDIS provider for home modifications, positioning it to capture government-funded accessibility demand alongside premium self-pay residential work.

Name

Platinum Elevators

Legal name

Platinum Elevators Pty Ltd

Website

https://platinumelevators.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Platinum Elevators is an Australian privately held company that sells, installs, and services Italian-made residential and commercial elevators in Victoria through showroom-driven sales, targeting homeowners, commercial developers, NDIS participants, and aged-care clients with both one-time equipment sales and recurring maintenance.

Ownership category

akta.pro rank

Headquarters

HQ city

Keysborough

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Lift Equipment Sales: Sale of residential and commercial elevators including Classic Lift, Sovereign Lift, Royal Lift, Jewel Lift, Crown Lift, Maxi Lift, and Stretcher Lift models. Products are 100% Italian made and designed with various customization options.
2. Installation Services: Complete installation services including design consultation, manufacturing, project management, and installation. The company manages the whole project from liaising with architects and builders to regular site inspections and final handover.
3. Service & Maintenance Contracts: Annual servicing for residential lifts (recommended at least once per year) and commercial lifts (2-4 times per year). Includes Service & Safety Audits costing approximately $400-$600 for residential lifts. 24/7 Melbourne customer care service with qualified technicians and well-stocked service vans.
4. iNVER-iQ Remote Monitoring: Australia's first residential lift remote monitoring support system providing managed services for ongoing lift safety and performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Platinum Elevators designs, supplies, installs and services residential and commercial elevators in Melbourne and Victoria, Australia. All lifts are 100% Italian-made and designed via an exclusive partnership with DMG Italy, with the company providing end-to-end project management from showroom consultation through design, manufacturing, installation, and ongoing servicing. The portfolio spans eight distinct lift models plus proprietary technology including the iNVER-iQ remote monitoring system and LEO child safety device.

Product overview

Platinum Elevators is an Australian elevator company offering residential and commercial lift solutions. Their residential portfolio includes four distinct lift models (Classic Lift, Sovereign Lift, Royal Lift, Jewel Lift) plus the Round Panoramic Lift for luxury applications. Commercial offerings comprise three models (Crown Lift, Maxi Lift, Stretcher Lift) designed for DDA-compliant applications. The company differentiates through Italian-made engineering, customisable design options, and proprietary service technology including the iNVER-iQ remote monitoring system. Services span new builds, retrofits, manufacturing, and ongoing servicing with 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Lift A practical and budget-conscious residential home elevator with a contemporary design and compact footprint with sleek modern aesthetics, targeted at homeowners seeking an affordable entry-level lift for new builds or retrofits.
• Sovereign Lift One of the most attractive and powerful home lifts on the market, offering flexibility with bespoke design finishes and customisation options for residential customers.
• Royal Lift The pinnacle of home lifts with automatic sliding doors, extremely smooth, quiet and reliable with Italian design, positioned as the luxury standard choice for premium residential customers.
• Jewel Lift Combines superior engineering and design for a beautiful, performance-driven residential lift, boasting the power of a commercial lift for those wanting impressive innovation.
• Round Panoramic Lift A top-of-the-range residential lift with fully transparent panoramic design that elevates architectural appeal and adds an instant wow factor with panoramic views during travel.
• Crown Lift DDA compliant commercial lift combining efficiency and affordability, designed for commercial, medical, shopping centre and general passenger applications.
• Maxi Lift Extra wide cabin commercial lift with more power and space, designed for larger capacity requirements in commercial buildings.
• Stretcher Lift Extra spacious cabin commercial lift with 1000kg load capacity, designed for hospitals, aged care facilities, and warehouses with stretcher beds, wheelchairs and bulky equipment, meeting NDIS SDA requirements.
• iNVER-iQ Remote Monitoring Australia's first residential lift remote monitoring support system enabling real-time fault logging, remote troubleshooting, system resets, and completely managed services to minimise lift downtime and call-out fees.
• Lock Elevator Operation (LEO) Child safety device for elevators preventing unauthorised access and ensuring child safety in residential installations.
• Lift Servicing & Safety Audits Ongoing maintenance, servicing and safety audits for installed residential and commercial lifts, including annual servicing recommendations and one-off safety audits supported by 24/7 Melbourne-based customer care with qualified technicians.
• Lift Installation & Project Management Full installation and project management service for residential and commercial lifts, managing the whole project from design and liaising with architects, designers and builders through to installation, site inspections and final handover.

Quantifiable outcome

• Lifts can last up to 30 years before needing major updates
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• The Arc AgencyminorStrategic or Co-development Partner · 18 June 2025Platinum Elevators participated in The Arc Agency: ASCENT event at The Ritz-Carlton Melbourne, connecting with leading builders, architects, and designers. Showcased recent residential lift projects and new product developments.
• DMG ItalycoreTechnology or IntegrationExclusive partnership with DMG Italy for manufacturing and design of Platinum Elevators products. All products are 100% Italian made and designed, ensuring premium quality and consistent finish across the product range.
• NDIS (National Disability Insurance Scheme)coreOthersRegistered NDIS provider enabling eligible participants to access funding for home lifts under the Home Modifications category of Capital Supports. Requires OT assessment and quote from registered provider.
• My Aged Care (Home Care Packages)minorOthersAustralians aged 65+ receiving government-funded home care may be able to use Home Care Packages to contribute to lift costs.
• Department of Veterans' Affairs (DVA)minorOthersEligible veterans with mobility needs related to service conditions may receive support through DVA programs for home modifications including lifts.
• The Hamper EmporiumminorOthersPrize sponsor for The Arc Agency: ASCENT event, providing a Penfolds hamper worth $449 to thank visitors and partners.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KONE: Global elevator and escalator major with broad residential, commercial, and service portfolio. Overlaps with Platinum's commercial lift offering and increasingly the residential segment, though KONE operates at vastly larger scale.
• TK Elevator: Major global elevator and escalator company (formerly ThyssenKrupp Elevator) with Australian presence. Comparable commercial lift offering and growing residential portfolio that competes for similar projects.
• Schindler: Global elevator and escalator manufacturer with established Australian operations and growing residential portfolio. Overlaps with Platinum's commercial lift offering and increasingly the residential segment.
• Otis: World's largest elevator and escalator company with growing residential and home lift offerings. Comparable in product category but operates at global scale with strong brand and service network.

Direct peers

• Acorn Stairlifts: Global stairlift and home lift specialist focused on aging-in-place customers. Overlaps with Platinum's residential accessibility use case and similar reliance on government-funded channels in some markets.
• Aritco: Swedish designer and manufacturer of premium residential platform lifts and home elevators. Comparable to Platinum's design-led, premium residential positioning and direct-to-consumer showroom sales model.
• Savaria: North American accessibility and residential lift manufacturer offering home elevators, stair lifts, and platform lifts. Directly comparable product categories and customer use cases (aging-in-place, residential, commercial).
• Stannah Lifts: UK-headquartered residential and commercial lift manufacturer with Australian presence. Closely comparable business model combining residential lift sales, installation, and service with showroom-based engagement.
• Cibes Lift: Swedish residential lift manufacturer offering screw-driven and hydraulic home lifts. Comparable product portfolio and target customer (residential, accessibility, aging-in-place) with multi-country distribution similar to Platinum's Italian-sourced strategy.
• Access Home Lift: Australian residential lift specialist also focused on home elevators and aging-in-place solutions. Directly comparable to Platinum's residential product line and customer base in the Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/PlatinumElevatorsAustralia
• Instagraminstagram.com/platinum_elevators
• LinkedInlinkedin.com/company/platinum-elevators

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Elevators