Precious Gems

What Precious Gems does

Your Precious Gems Limited is a UK-based e-commerce retailer of natural loose gemstones and premium moissanite, incorporated in Milton Keynes in March 2017 by Rich Dover after operating informally as a sole trader since 2016. The company sells hand-selected, precision-cut stones across more than 50 categories including Sapphires, Tanzanite, Tourmaline, Emeralds, Rubies, Alexandrite, Moonstone, and Labradorite, with individual items priced from under £5 to over £1,400. Customers comprise bespoke jewellers, silversmiths, bench jewellers, hobbyist jewellery makers, and gemstone collectors, served entirely through direct-to-consumer online sales with no intermediary or retail partners.

The business operates on a WordPress/WooCommerce e-commerce platform with standard web security controls including SSL, CDN caching, anti-virus and malware protection, DDoS prevention, and phishing protection. Gemstones are sourced internationally from ethical mining communities in Brazil, Australia, Sri Lanka, Tanzania, India, Madagascar, Namibia, Mexico, and Nigeria, and each stone is hand-selected for quality and cut precision. A bespoke cut-to-order service is offered alongside calibrated stock, and the company maintains a 21-day inspection and money-back guarantee plus 1-2 business day dispatch on most orders. There is no public API or developer-facing integration; all transactions occur through the website storefront.

Revenue is generated almost entirely through one-time e-commerce transactions at fixed unit prices, supplemented by bespoke cutting services. The company runs a community-led go-to-market anchored on the My Precious Gems Facebook community of over 6,500 members, which functions as the primary acquisition and trust-building channel and includes an "Inner Circle" private group for early access to rare new arrivals. Pricing reflects input cost rather than commercial markups, and the business ships globally from its Milton Keynes base. Your Precious Gems is privately held with no disclosed external funding; the founder remains the sole proprietor and works hands-on across operations, sourcing, and customer service.

Name

Precious Gems

Legal name

Your Precious Gems Limited

Website

https://yourpreciousgems.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Precious Gems is a UK-based e-commerce retailer of ethically sourced natural loose gemstones and premium moissanite, serving jewellers, hobbyists, and collectors worldwide via direct-to-consumer online sales.

Ownership category

akta.pro rank

Product category

Loose Gemstones Retail

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Polished Gemstone Trading & Brokerage (CRAKAJAF)

akta.pro secondary industry

Made-to-Order Gemstone Sourcing & Custom Cutting Coordination (CRAKAHAF)

Keywords

• Loose gemstones retail
• Natural precious stones
• Premium moissanite
• Ethically sourced gemstones
• Bespoke gemstone cutting

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time transaction sales of individual loose gemstones. Customers purchase single stones or parcels at fixed prices displayed on the website. All prices shown exclude VAT with VAT added at checkout for UK customers.
2. Bespoke Cut Gemstones: Custom cutting services for specific customer requests on made-to-order basis. These items are exempt from standard return terms.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Your Precious Gems is a UK e-commerce retailer that hand-selects, precision-cuts, and sells ethically sourced natural loose gemstones (Sapphires, Tanzanite, Emeralds, Rubies, Tourmaline, Alexandrite, Moonstone, Labradorite, and more) plus premium moissanite to jewellers, silversmiths, bench jewellers, hobbyist makers, and high-end collectors worldwide. The company also offers bespoke custom-cut gemstone commissions on request and operates via a direct-to-consumer website with global tracked shipping.

Product overview

Your Precious Gems operates as an e-commerce platform specializing in natural loose gemstones and premium Moissanite. The core offering consists of hand-selected, ethically sourced precious and semi-precious gemstones precision-cut by skilled lapidaries. Product lines include Natural Loose Gemstones (Sapphires, Tanzanite, Emeralds, Rubies, Tourmaline, Alexandrite, and rare stones), Premium Moissanite (bright white and coloured varieties), and specialty collections (Tourmaline, Sapphire, Tanzanite, Moonstone, Labradorite). All stones are available as faceted gems or cabochons in calibrated and custom sizes. The company also offers a Clearance Section for overstock inventory. Stones are sourced globally (Brazil, Sri Lanka, Australia, Tanzania, Madagascar, India, Nigeria, Mexico, Namibia) and sold primarily to bespoke jewellers, jewellery makers, and collectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Loose Gemstones Hand-selected natural loose gemstones spanning Sapphires, Tanzanite, Emeralds, Rubies, Tourmaline, Alexandrite, Moonstone, Labradorite, Moss Agate, Amethyst and other categories, precision-cut as faceted stones or cabochons for jewellery makers and collectors.
• Premium Moissanite Premium moissanite gemstones offered in various cuts and colours, including bright white and blue/teal/green varieties, available as calibrated stones and budget-line options for jewellery making.
• Tourmaline Collection Tourmaline line including faceted stones and cabochons sourced from Brazil, with varieties such as watermelon tourmaline, bi-colour tourmaline, and Paraiba Tourmaline.
• Sapphire Collection Natural Sapphires sourced from Sri Lanka, Australia, and Nigeria, including Teal, Blue, Yellow, Bi-Colour, and Parti Sapphires in various precision cuts.
• Tanzanite Collection Ethically sourced Tanzanite loose gemstones from Tanzania, precision-cut in shapes including pear, oval, and cushion cuts for jewellery making and collectors.
• Moonstone Collection Gem-grade rainbow moonstone and blue moonstone cabochons and facets sourced from India, available in various calibrated cuts and sizes.
• Labradorite Collection Blue and purple Labradorite in multi-flash varieties, cabochons, and carvings sourced from Madagascar and other locations.
• Clearance Section Overstock and reduced-to-clear gemstones offered at discounted prices, including moissanite parcels and assorted loose stones.
• Bespoke Cut Gemstones Made-to-order custom gemstone cutting service for specific customer requests; bespoke items are exempt from standard return terms.

Quantifiable outcome

• 21-day inspection and money-back guarantee
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Natural Sapphire Company: E-commerce-first specialist in natural sapphires and colored gemstones with direct mine-to-customer sourcing. Comparable in ethically sourced positioning, calibrated and bespoke cuts, and trade plus retail customer base.
• Pala International: Long-established wholesale and direct supplier of fine colored gemstones, sapphires, rubies, and spinels to jewellers and collectors. Comparable in collector-grade inventory and trade-customer orientation, with deeper institutional scale.
• Leibish & Co. Specialist in natural fancy colored diamonds and colored gemstones sold DTC via e-commerce, serving both collectors and trade jewellers. Comparable product mix (Sapphires, Tanzanite, Emeralds), direct sourcing narrative, and trade-customer focus.
• Gemval: Online gemstone trading and pricing platform that sells loose colored gemstones and diamonds direct to consumers and trade. Closely comparable to Your Precious Gems in DTC loose-gemstone model, breadth of catalog, and reliance on detailed online listings.
• Multicolour Gems: Online wholesale and DTC seller of calibrated colored gemstones with a deep catalog across dozens of gem varieties. Directly comparable in horizontal breadth, calibrated-stone focus, and B2B/B2C online distribution.
• GemsNY: New York-based online retailer of loose diamonds and colored gemstones serving both retail consumers and trade. Comparable in e-commerce-first model, wide variety, and emphasis on value pricing versus traditional wholesalers.

Broad incumbents

• Brilliant Earth: Larger publicly-recognized DTC jewelry brand built on ethical sourcing and traceability of diamonds and colored gemstones. Comparable in ethical-sourcing narrative, though it operates at significantly larger scale and sells finished jewelry rather than primarily loose stones.
• 77 Diamonds: European online diamond and fine jewelry retailer with a curated e-commerce experience and a comparable direct-to-consumer positioning. Overlaps with Your Precious Gems in online gemstone/jewelry buying journey, though it is broader and diamond-centric.

Others

• Joseph Jewelry: Custom jewelry manufacturer sourcing stones for bespoke commissions. Not a direct competitor, but a representative downstream buyer — bench jewellers and custom makers are core customers of Your Precious Gems — making it a useful comparable for end-market demand.

Emerging players

• Gem Rock Auctions: Online auction and marketplace platform where individual sellers list loose gemstones and rough. Comparable in serving hobbyists and small trade buyers seeking variety at varied price points, and in feeding demand for rare stones.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/groups/1688726328083790
• Facebookfacebook.com/groups/1688726328083790
• LinkedInlinkedin.com/company/our-precious-gems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precious Gems