Viking - Explore More

What Viking - Explore More does

Viking - Explore More is a Polish outdoor sportswear and accessories retailer operating under the legal entity LARIX JANUSZ PIEŁA SPÓŁKA KOMANDYTOWO-AKCYJNA (KRS 0000950849), founded in 2011 and headquartered in Bielsko-Biała, Poland, with a warehouse and personal-pickup location in Buczkowice. The company manufactures and sells its own branded outdoor apparel including baselayers, T-shirts, shirts, sweatshirts, jackets, vests, trousers, and shorts for men, women, and children, plus outdoor accessories such as trekking and Nordic-walking poles, gaiters, multifunction gloves, headwear, neckwear, and socks. Differentiated fabric platforms include a Bamboo Line built around proprietary bamboo-viscose composition (68% Bamboo Viscose / 29% Recycled Polyester / 3% Elastane) with antibacterial and thermoregulation claims, and Polartec and Merino product sub-lines. The portfolio carries multiple textile and sustainability certifications (OEKO-TEX STANDARD 100, GOTS, OCS, FSC, Organic Agriculture Europe) and is GDPR-compliant in data handling.

The business operates a Magento-based direct-to-consumer storefront at viking-europe.com served by DPD courier and parcel-locker delivery across 25+ European countries, supplemented by a B2B partner platform with a contracting website and media bank for wholesale and retail partners. Customer acquisition is driven by a multi-channel mix spanning Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Twitter, email newsletter (with 15% new-subscriber incentive), and downloadable seasonal print catalogs. Commercial mechanics include free delivery above EUR 100, country-tiered shipping fees from EUR 4.99 (Poland) to EUR 41.99 (Isle of Man), a 24-hour order dispatch SLA for orders placed before 2:00 PM, a 30-day return policy, and a premium gift-wrapping add-on at EUR 15 per product. Payment options span Autopay, BLIK, Apple Pay, Google Pay, PayPal, Visa/MasterCard, ING iMoje, and Twisto deferred payment.

Revenue is generated primarily through one-time direct product sales to consumers, plus wholesale distribution to business partners; pricing is unit-based with no subscription or licensing layer evident. Customer concentration is spread horizontally across outdoor enthusiasts and active individuals pursuing hiking, trekking, gym, running, sports, and everyday wear use cases. No external investors, parent company, funding rounds, M&A, leadership changes, or restructuring events are disclosed, and the company remains privately held with a Polish-only operating footprint despite pan-European shipping.

Name

Viking - Explore More

Legal name

LARIX JANUSZ PIEŁA SPÓŁKA KOMANDYTOWO-AKCYJNA

Website

https://viking-europe.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Viking - Explore More is a Polish outdoor sportswear brand that manufactures and sells functional apparel and accessories (baselayers, T-shirts, jackets, poles, gaiters, headwear, socks) direct-to-consumer via viking-europe.com and through a B2B wholesale platform across 25+ European countries, serving men, women, kids, and outdoor enthusiasts.

Ownership category

akta.pro rank

Product category

Outdoor Sportswear & Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Hiking & Trail Accessories Retail (CRAMAAAD), Camping & Overlanding Equipment Retail (CRAMAAAC)

Keywords

• Outdoor sports apparel
• Bamboo fiber clothing
• Trekking accessories
• Sportswear manufacturing
• Outdoor performance wear

Headquarters

HQ city

Buczkowice

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from selling Viking brand outdoor sports clothing and accessories directly to consumers through e-commerce store. Products include baselayers, jackets, shirts, sweatshirts, t-shirts, trousers, shorts, and accessories such as gaiters, headwear, gloves, neckwear, poles, and socks.
2. B2B Wholesale: Wholesale distribution to business partners through dedicated B2B platform and contracting website.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Viking designs, manufactures, and sells outdoor sportswear and accessories — baselayers, jackets, shirts, t-shirts, trousers, shorts, and accessories including trekking poles, gaiters, headwear, gloves, neckwear, and socks — directly to consumers through its own viking-europe.com e-commerce store and wholesale to business partners via a dedicated B2B platform. Products are organized into themed lines such as Bamboo Line, Active Line, and seasonal New Collections, with sales delivered to 25+ European countries.

Product overview

Viking Europe is an online outdoor sportswear and accessories retailer offering a comprehensive range of products across multiple categories. The portfolio consists of apparel (women, men, and kids lines) including T-shirts, baselayers, jackets, vests, shirts, sweatshirts, trousers, and shorts, complemented by outdoor accessories such as poles (trekking, Nordic walking, skitouring), gaiters, gloves, headwear, neckwear, and socks. The product lineup is organized into distinct collections and lines including the Bamboo Line (bamboo-based sustainable fabrics), Active Line (high-performance activewear), and New Collection (latest seasonal releases), with sub-lines such as Morain Bamboo, Lenta Bamboo Light, Tover Polartec, Salen Merino, Rune Bamboo, and Festival. The company also offers a gift wrapping service as a paid add-on. Products are primarily sold through the viking-europe.com e-commerce platform with B2B cooperation tools for business partners.

Differentiator

Problem solved

Functional benefit

Brands

• Viking: Outdoor sports apparel and accessories brand offering clothing for men, women, and kids including baselayers, jackets, shirts, T-shirts, trousers, shorts, gaiters, headwear, gloves, neckwear, poles, and socks.

Products and services

• VIKING Women's Apparel Women's sportswear and outdoor clothing line including baselayers, jackets, vests, shirts, sweatshirts, hoodies, t-shirts, longsleeves, trousers, and shorts for active lifestyles and outdoor adventures.
• VIKING Men's Apparel Men's sportswear and outdoor clothing line including baselayers, jackets, vests, shirts, sweatshirts, hoodies, t-shirts, longsleeves, trousers, and shorts for active lifestyles and outdoor adventures.
• VIKING Kids Apparel & Accessories Children's outdoor clothing and accessories including baselayers, gaiters, gloves, headwear, and neckwear designed for young adventurers.
• VIKING Outdoor Accessories Outdoor accessories including trekking poles, Nordic walking poles, skitouring poles, pole accessories, and gaiters for various outdoor activities.
• Bamboo Line Collection Collection created for travelers, road trip lovers, and outdoor enthusiasts, made from soft and breathable bamboo fabric providing exceptional comfort and freshness. Combines functionality, comfort, and nature-inspired philosophy with sustainable materials.
• Active Line Collection High-performance outdoor activewear line designed for intense physical activities and sports.
• VIKING New Collection Latest seasonal releases of outdoor apparel and accessories featuring new designs and technologies.
• VIKING Outlet Discounted and clearance outdoor apparel and accessories from previous seasons at reduced prices.
• Gift Wrapping Service Premium gift wrapping add-on service that packages ordered products in elegant wrapping paper with natural jute string and 'For You' sticker, available at EUR 15 per product with free delivery.

Quantifiable outcome

• 30-day return policy
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Twisto Polska Sp. z o.o.minorOthersDeferred payment service provider enabling 'Buy with Twisto' purchasing option for customers. Located at st. Puławska 2, 02-566 Warsaw, Poland. KRS: 0000689624, NIP: 9512442875, share capital: PLN 1,000,000.00.
• ING Bank Śląski S.A.minorOthersProvides iMoje online payment service for the online store. Located at st. Sokolska 34, 40-086 Katowice, Poland. KRS 0000005459, share capital: PLN 130,100,000.00 fully paid.
• Autopay S.A.minorOthersElectronic payments and card payments service provider. Located at st. Powstańców Warszawy 6, 81-718 Sopot, Poland. KRS 0000320590, share capital: PLN 2,205,500.00.
• DPDminorChannel Partner/ Reseller/ DistributorCourier delivery partner for shipping orders to customers. Supports cash on delivery and parcel locker delivery options.
• Lizard MediaminorOthersWebsite design and development agency. Responsible for the design and maintenance of viking-europe.com.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Devold of Norway: Norwegian heritage wool base layer and outdoor apparel brand with European DTC distribution. Closely comparable to Viking's Merino wool line, baselayer focus, and European e-commerce-led go-to-market.
• Houdini Sportswear: Swedish outdoor apparel brand with strong sustainability credentials, circular/recycled product ranges, and European DTC + wholesale model. Comparable to Viking's certified bamboo-based product strategy and Scandinavian-adjacent positioning.
• Odlo: Norwegian-origin sportswear brand known for baselayers, midlayers, and outdoor activewear sold across Europe via DTC and wholesale. Directly comparable to Viking in functional apparel positioning, seasonal collections, and European wholesale + DTC strategy.
• Lundhags: Swedish outdoor brand producing hiking/trekking apparel, gaiters, and accessories with own manufacturing. Directly comparable to Viking in product mix (outdoor apparel + accessories like gaiters), European distribution, and DTC + wholesale model.
• Icebreaker: Merino wool outdoor apparel brand offering baselayers, T-shirts, and outdoor accessories with sustainability certifications. Directly comparable to Viking's Merino sub-line and Bamboo Line in natural-fiber, certified-textile positioning.
• Craft Sportswear: Swedish functional sportswear brand specializing in baselayers, running/training apparel, and accessories sold across Europe. Closely comparable to Viking in product mix (technical T-shirts, base layers), European-centric distribution, and DTC e-commerce model.
• Trespass: Scottish value outdoor and ski apparel brand with broad European DTC distribution and outlet channel. Comparable to Viking in multi-product outdoor apparel range, outlet sub-brand, and European e-commerce-led model.

Broad incumbents

• Helly Hansen: Major Norwegian outdoor and workwear brand selling baselayers, shells, midlayers, and accessories globally via DTC, wholesale, and B2B. Comparable product portfolio and channel mix, though at substantially larger scale and broader category coverage than Viking.
• Decathlon: Global sporting goods retailer producing and selling outdoor apparel, hiking gear, and accessories under owned brands (Quechua, Forclaz) at scale. Represents the dominant competitive threat to Viking on price, range, and distribution breadth.
• Mountain Equipment: UK outdoor brand with technical apparel, insulation, and accessories sold via DTC and specialist outdoor retail across Europe. Comparable to Viking in European outdoor specialty retail and technical product positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/i/flow/login?redirect_after_login=%2Fviking_europe
• YouTubeyoutube.com/@viking.europe
• Facebookfacebook.com/viking.europe
• LinkedInlinkedin.com/company/vikingeurope
• Instagraminstagram.com/viking.europe
• TikToktiktok.com/@viking.europe
• Pinterestpl.pinterest.com/viking_europe

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking - Explore More