What Plaza Midwood Neighborhood Association does

Plaza Midwood Neighborhood Association (PMNA) is a 501(c)(3) neighborhood nonprofit serving homeowners and renters in Plaza Midwood, Charlotte, through advocacy on land use and transportation, social events, beautification projects, and resident communications. Its service portfolio includes The Spirit newsletter, a community dog park, the Midwood Park Community Garden, NEST environmental programs, the Midwood Mile placemaking initiative, Stroll & Roll, pet waste stations, and annual events. The organization is governed by a 20-member volunteer board and relies on community participation rather than a conventional employee-led delivery model.

PMNA uses a WordPress website, a print newsletter, and an email newsletter as its principal technology and distribution infrastructure; it has no disclosed API, SDK, or proprietary software product. Its revenue is community-supported through $25 annual household dues, tax-deductible event sponsorships, print and e-newsletter advertising, donations, and Plaza plaque merchandise. Commercial reach spans residents and local businesses, with more than two dozen annual projects or events, 2,500+ print newsletter households, 2,000+ e-newsletter subscribers, and dozens of local business sponsors.

Name

Plaza Midwood Neighborhood Association

Legal name

Plaza Midwood Neighborhood Association

Website

https://plazamidwood.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Plaza Midwood Neighborhood Association is a Charlotte nonprofit that organizes community events, neighborhood advocacy, beautification, and environmental programs for Plaza Midwood residents and local businesses. It is funded through $25 annual household dues, sponsorships, newsletter advertising, donations, and merchandise.

Ownership category

akta.pro rank

Product category

Community Neighborhood Association Services

NAICS

Civic and Social Organizations (81341), Civic and Social Organizations (813410)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industry

Parks, Recreation & Cultural Services (BPAIACAI)

Keywords

• Neighborhood association
• Community events
• Civic advocacy
• Community newsletter
• Volunteer programs

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Voluntary annual membership dues of $25 per household help fund neighborhood newsletter, community garden, dog waste stations, and adopt-a-street program.
2. Event Sponsorships: Multiple sponsorship tiers for events including Winter Fling (Title $3,000, Platinum $1,000, Gold $500, Silver $250), Fall Crawl (Title $2,500, Platinum $1,000, Gold $500), Midwood Maynia & Home Tour (Title $3,500, Platinum $1,000), Marathon Cheer Station, Movies in Park, and more. All sponsorships are tax deductible.
3. Print & Digital Advertising: The Spirit newsletter advertising: Full Page $900/single issue or $3,240/annual; Half Page $480/single or $1,730/annual; Quarter Page $250/single; Business Card $100/single. E-newsletter ads $100/month. Premium placements available for annual contract holders.
4. General Donations: PMNA is a 501(c)(3) not-for-profit organization accepting tax-deductible donations for general operations and specific initiatives like the dog park and Midwood Mile.
5. Merchandise Sales: Sale of Plaza plaques (18" x 9") for PMNA members living within PM boundaries. Plaques can be purchased plain or painted to match house.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Plaza Midwood Neighborhood Association is a 501(c)(3) nonprofit that organizes community programs, events, neighborhood communications, and civic advocacy for residents of the Plaza Midwood neighborhood in Charlotte, NC. Its primary offerings include The Spirit quarterly neighborhood newsletter distributed to every household, the free PMNA Dog Park, the Midwood Park Community Garden, more than two dozen annual community events, and volunteer-driven beautification and environmental initiatives.

Product overview

Plaza Midwood Neighborhood Association (PMNA) is a 501(c)(3) nonprofit neighborhood organization that offers a portfolio of community programs and services. The core offerings include The Spirit quarterly newsletter distributed to all households, the PMNA Dog Park (free community space), and the Midwood Park Community Garden. Additional programs include the Yard of the Month recognition program, the Midwood Mile placemaking initiative for beautifying The Plaza, NEST environmental stewardship activities, and the Stroll & Roll transportation advocacy program. PMNA also organizes annual events including Winter Fling, Midwood Maynia, Fall Crawl, Movies in the Park, and the Midwood Mile Sprint race. Membership is available for $25/year, and merchandise such as Plaza Plaques is offered to members.

Differentiator

Problem solved

Functional benefit

Brands

• NEST (Neighborhood Environmental Stewardship Team): Grassroots environmental group focused on earth-friendly choices, environmental equity, and sustainable living practices including waste reduction, clean energy, water conservation, and clean transportation.
• Midwood Mile
• Midwood Mile Race
• The Spirit

Products and services

• The Spirit Newsletter Plaza Midwood's quarterly neighborhood newsletter distributed to every home in the neighborhood (2,500+ in print plus additional digital copies), featuring local news, events, business profiles, and community stories. Advertising is available to local businesses in tiered print and digital packages.
• PMNA Dog Park A free community dog park maintained by PMNA located near Hamorton Place and Clement Avenue, open from 8am to dusk to all neighbors, with separate fenced areas for small and large dogs.
• Midwood Park Community Garden A community garden created in 2005 through partnership with Mecklenburg County Park and Recreation, offering plots for Plaza Midwood residents to grow produce and flowers.
• Yard of the Month Program

Quantifiable outcome

• Newsletter reaches 2,500+ households quarterly via print and hundreds more digitally
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

37 partnerships are on record, tiered core and minor.

• Barnhardt Manufacturing CorporationcoreStrategic or Co-development PartnerPMNA partnered with Barnhardt Manufacturing Corporation to use a section of land along Clement Avenue (north of Hamorton Place) to create the PMNA Dog Park. This partnership enabled the development of a community dog park with fenced areas for small and large dogs.
• Pet Supplies Plus (Charlotte - Elizabeth location)minorGTM or Marketing PartnerDog park sponsor providing support for ongoing maintenance and operations of the PMNA Dog Park.
• Commonwealth Animal HospitalminorGTM or Marketing PartnerDog park sponsor providing veterinary support and sponsorship for the PMNA Dog Park.
• Cadieu Tree ExpertsminorGTM or Marketing PartnerDog park sponsor for PMNA Dog Park maintenance and operations.
• Canine Pawrtners (Robin Lincoln)minorGTM or Marketing PartnerDog park sponsor providing dog training services and support for the PMNA Dog Park.
• Ken Riel / Nestlewood RealtyminorGTM or Marketing PartnerDog park sponsor for PMNA Dog Park.
• Hartis Property ExpertsminorGTM or Marketing PartnerDog park sponsor for PMNA Dog Park.
• Queen City Animal HospitalminorGTM or Marketing PartnerDog park sponsor providing veterinary services sponsorship for the PMNA Dog Park.
• Care CharlotteminorGTM or Marketing PartnerDog park sponsor for PMNA Dog Park.
• Midwood SmokehouseminorGTM or Marketing PartnerDog park sponsor for PMNA Dog Park.
• Vioc (Auto Care)minorGTM or Marketing PartnerDog park sponsor for PMNA Dog Park.
• Harriets HamburgersminorGTM or Marketing PartnerDog park sponsor for PMNA Dog Park.
• Mecklenburg County Park and RecreationcoreStrategic or Co-development PartnerPartner in the Midwood Park Community Garden created in 2005. Park and Rec is the partner enabling the community garden space near the tennis court in Midwood Park.
• Charlotte Poop 911minorImplementation/ SI/ Consulting PartnerProfessional pet waste station maintenance service. Charlotte Poop 911 professionally maintains the 14+ dog waste stations weekly, with costs covered by PMNA sponsors.
• Catawba Lands ConservancyminorStrategic or Co-development PartnerPartner in Midwood Mile native wildflower and grass planting initiative along The Plaza median.
• Sustain CharlotteminorStrategic or Co-development PartnerPartner in the Heart Mural bike lane project for sustainable transportation beautification.
• The Whole Blooming LandscapeminorGTM or Marketing PartnerLandscape partner for Heart Mural bike lane project.
• Van Landingham Estate PartnersminorGTM or Marketing PartnerContributing partner for the Heart Mural project near Holy Trinity Church and Van Landingham Estate.
• Charlotte CyclesminorGTM or Marketing PartnerPartner for bike lane mural project and e-bike raffle that raised funds for Midwood Mile initiative.
• Holy Trinity Lutheran ChurchcoreStrategic or Co-development PartnerKey partner providing location for Heart Mural (bike lane), meeting space for Plaza Cleanups, and venue forMardi Gras Bike Parade celebration.
• Oakdale GreenhousesminorGTM or Marketing PartnerSupport for bike lane planter refresh project with plants and materials.
• Whirly Pig DesignminorGTM or Marketing PartnerSupport for bike lane planter refresh project.
• Yafo KitchenminorGTM or Marketing PartnerSupport for bike lane planter refresh project.
• Pilot BrewingminorGTM or Marketing PartnerSupport for bike lane planter refresh project.
• Crown Town CompostcoreImplementation/ SI/ Consulting PartnerOperates NEST's food waste collection and composting program for Plaza Midwood residents. Manages three drop-off locations at Arts+, Holy Trinity Lutheran Church, and The Vine United Methodist Church. Delivers finished compost to Midwood Park Community Garden.
• Plaza Midwood Merchants AssociationcoreStrategic or Co-development PartnerSister organization representing businesses in the commercial district. Co-hosts Student Entrepreneur Summit with PMNA. Coordinates Midwood Markets vendor events.
• Nectar Floral DesignsminorGTM or Marketing PartnerSponsors Yard of the Month program by providing complimentary bouquets to monthly winners.
• Bobby Sisk (Title Sponsor - Midwood Mile Race 2026)coreGTM or Marketing PartnerTitle Sponsor for 2026 Midwood Mile Race event.
• The Village on CommonwealthminorGTM or Marketing PartnerPlatinum Sponsor for 2026 Midwood Mile Race.
• Resident CultureminorGTM or Marketing PartnerPlatinum Sponsor for 2026 Midwood Mile Race.
• Mezzo MarketminorGTM or Marketing PartnerPlatinum Sponsor for 2026 Midwood Mile Race.
• Tip Top Daily MarketminorGTM or Marketing PartnerGold Sponsor for 2026 Midwood Mile Race.
• Midwood EyeminorGTM or Marketing PartnerGold Sponsor for 2026 Midwood Mile Race.
• Barnhardt Manufacturing CompanyminorGTM or Marketing PartnerGold Sponsor for 2026 Midwood Mile Race.
• Robertson & AssociatesminorGTM or Marketing PartnerGold Sponsor for 2026 Midwood Mile Race.
• Harper & Skyler's Toys and SweetsminorGTM or Marketing PartnerGold Sponsor for 2026 Midwood Mile Race.
• Holy Trinity Lutheran Church (Silver Sponsor)minorGTM or Marketing PartnerSilver Sponsor for 2026 Midwood Mile Race.

Scale indicators7 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• South End Neighborhood Coalition: Charlotte neighborhood coalition serving the rapidly developing South End district. Comparable in balancing developer relations, neighborhood events, and resident advocacy in a gentrifying urban corridor.
• Cherry Neighborhood Association: Charlotte neighborhood association adjacent to Plaza Midwood, sharing similar demographics and volunteer-driven governance. Operates community events and resident advocacy programs comparable to PMNA's portfolio.
• Chantilly Neighborhood Association: Charlotte neighborhood association with volunteer-led governance and similar community programming model. Operates with comparable scale and mission of neighborhood stewardship in Charlotte's urban core.
• Wesley Heights Community Association: Charlotte neighborhood association with comparable structure and Charlotte-adjacent urban context. Engages residents through events, advocacy, and community programs similar to PMNA's portfolio.
• NoDa Neighborhood Association: Charlotte's North Davidson Arts District neighborhood association, comparable in operating as a volunteer-driven civic organization hosting events, advocating on land use, and coordinating with local businesses in an urban revitalization context.
• Dilworth Community Association: Long-established Charlotte neighborhood association serving the historic Dilworth district, comparable in operating a community newsletter, hosting recurring events, and representing residents on land-use and development matters.
• Elizabeth Neighborhood Association: A Charlotte neighborhood association serving the Elizabeth community adjacent to Plaza Midwood, operating with a similar volunteer-led model, community events, newsletter, and land-use advocacy focus. Directly comparable in structure, scale, and mission.

Emerging players

• Sustain Charlotte: Charlotte-focused nonprofit working on sustainable transportation, urban design, and environmental advocacy. Directly overlaps with PMNA's Stroll & Roll bike initiative and NEST environmental stewardship programming as a strategic partner.

Broad incumbents

• Trust for Public Land: National nonprofit focused on creating parks and protecting land for people. Comparable in mission to PMNA's community garden, dog park, and Midwood Mile placemaking work, though operating at a much larger geographic and financial scale.
• Charlotte Center City Partners: A larger, well-funded 501(c)(3) urban place-management organization covering multiple Charlotte districts. Operates with significantly more paid staff and budget than PMNA, serving as a broader incumbent in the same civic-and-community-development space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/plazamidwoodorg
• Facebookfacebook.com/PlazaMidwood
• Instagraminstagram.com/plaza_midwood
• LinkedInlinkedin.com/company/pmna

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaza Midwood Neighborhood Association