Wimm

What Wimm does

WIMM B.V. is a Dutch human and organizational development consultancy headquartered in Almelo (Einsteinstraat 16), operating as a private limited company founded around 2018. The firm serves SMB and family-owned businesses in the Dutch provinces of Overijssel and Noordoostpolder, addressing the absence of internal HR capacity in these organizations through a portfolio of standardized open-enrollment training programs, custom incompany trajectories, embedded HR advisory, individual coaching, outplacement, and accredited psychometric assessment (TMA, ODC, DISC). The product ladder spans four tiers: Praktisch Leiderschap (9-month, €3,790/participant) and Persoonlijk Leiderschap (9-month) for middle managers and ambitious employees, Care & Dare (12-month, €5,950/participant) including a Ben Tiggelaar masterclass for executives, and De Impactvolle Leider (5 modules over 4 months, €3,650/module) drawing on Vlerick Business School and Radboud Management Academy content for senior leaders.

The business model combines one-time program fees for open-enrollment cohorts (capped at 8 participants, billed 6 weeks pre-start) with fixed-fee or time-and-materials billing for custom incompany trajectories, outplacement packages branded JobMobility (Hands-on and All-in), and managed-services embedded HR advisory (HRD) where WIMM consultants work on-site multiple days per week at client organizations. Open-enrollment pricing is publicly disclosed; custom and HRD engagements are quote-based. Go-to-market is sales-led and direct-to-consumer, leveraging the firm's website, monthly newsletter, the 'Ondernemen is Topsport' YouTube knowledge video series, organic social presence on LinkedIn/Instagram/TikTok, an extensive named-client testimonial library, and a high-touch consultative sales process initiated via needs discovery. The firm's distribution moat is reinforced by its coordination role across multiple regional employer networks: Maak het in Twente, Maak het in Zwolle, Werken in Nijverdal, and Jouw Baan in Dalfsen (BIND), with an introduction pathway via the Verenigde Maakindustrie Oost manufacturing association.

The team of approximately 22 individuals is led by Algemeen directeur Manon Smellink and includes operational management, multiple senior coaches and organizational consultants (Dick Nijhuis, Mark Scholten, Marissa Bootsma), five or more HD adviseurs functioning as embedded HR consultants, dedicated marketing (Dilano Benning, Remi Erkelens, Lotte Wanschers), talent coordination, and career guidance roles. WIMM operates without external funding or institutional investors and is described in client testimonials as operating without a profit motive, suggesting a social-enterprise orientation. No AI/ML capabilities, software products, or technology platforms are present in the offering; the core technology is human-delivered professional services augmented by accredited third-party psychometric instruments.

Name

Wimm

Legal name

WIMM B.V.

Website

https://wimm.nl

Company type

Private

Founded year

2018

Operating status

Operating

Short description

WIMM B.V. is a Dutch HR and organizational development consultancy in Almelo delivering training, coaching, embedded HR advisory, outplacement, and psychometric assessment services to SMB and family businesses in Overijssel and Noordoostpolder.

Ownership category

akta.pro rank

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Open Enrollment Training Programs: WIMM offers several standardized training programs open to individual enrollment: Praktisch Leiderschap (9 months, 15 contact sessions), Persoonlijk Leiderschap (9 months, 13 contact sessions), Care & Dare (12 months, 12 contact sessions plus 2-day external program), and De Impactvolle Leider (5 modules over 4 months). These are sold as one-time program fees billed upfront, 6 weeks before the program start date.
2. Incompany and Custom Training Trajectories: Custom training programs, workshops, team coaching, and individual coaching delivered at the client's organization. Billed either as a fixed project fee or on time-and-materials basis at standard hourly rates, invoiced monthly or upon completion of milestones. Training program trajectories are pre-billed before commencement.
3. Outplacement / JobMobility Services: WIMM offers outplacement services branded as JobMobility, including a Hands-on Package (4-6 sessions over 4 months) and an All-in Package (8-10 sessions over 6 months). These are typically employer-funded as part of employee departure agreements, billed as fixed program fees.
4. HRD Advisory and Internal Support: WIMM provides embedded HR advisory services where an HR consultant from WIMM works on-site or remotely at the client organization on a regular part-time basis, functioning as an extension of the client's internal HR team. Billed based on days/hours of engagement at agreed rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WIMM is a Dutch human and organizational development consultancy that delivers leadership development programs, personal development training, individual and team coaching, HR advisory support, psychometric assessments (TMA, ODC, DISC), and outplacement services. The company primarily serves SMB and family businesses in the Dutch provinces of Overijssel and Noordoostpolder, offering both standardized open-enrollment programs and customized incompany trajectories tailored to each client organization's needs.

Product overview

WIMM is a Dutch HR and organizational development consultancy offering an integrated portfolio of training programs and HR services for SMB and family businesses in Overijssel and Noordoostpolder. The core offering consists of structured leadership and personal development programs: Praktisch Leiderschap (for middle managers), Persoonlijk Leiderschap (for experienced employees), Care & Dare (for executives), and De Impactvolle Leider (advanced program with Vlerick Business School). These are complemented by custom Incompany Trajecten, individual Loopbaancoaching, JobMobility outplacement services, Meetinstrumenten (TMA, ODC, DISC assessment tools), and HRD support services. The company operates as a non-profit organization and facilitates regional talent attraction initiatives including Maak het in Twente, Maak het in Zwolle, and Werken in Nijverdal.

Differentiator

Problem solved

Functional benefit

Products and services

• Praktisch Leiderschap

Quantifiable outcome

• Improved team communication and cross-functional collaboration reported by multiple clients including Dutch-Shape, Masévon, and Niverplast
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Werken in NijverdalcoreStrategic or Co-development PartnerWIMM works as an independent party collaborating with companies from Nijverdal to make the region more attractive as an employer. WIMM creates a platform connecting Nijverdal businesses with professionals and talent from the region. Activities include Stagehub, Open Banendag, and Open Sollicitatieavond.
• Maak het in TwentecoreStrategic or Co-development PartnerWIMM facilitates the Maak het in Twente cooperative network of technical SMB companies with the goal of increasing regional visibility and acting as an attractive employer. The initiative organizes activities and events to reach job seekers and students. WIMM holds a coordinating role within this partnership.
• Maak het in ZwollecoreStrategic or Co-development PartnerWIMM shapes the Maak het in Zwolle network in partnership with multiple technical SMB companies to strengthen the sector's regional presence. The initiative helps companies present themselves as attractive workplaces and contributes to retaining craftsmanship and new talent through regional events and networking.
• Jouw Baan in Dalfsen (BIND)minorStrategic or Co-development PartnerBIND (Jouw Baan in Dalfsen) brings local employers and regional talent together in a low-threshold manner. WIMM participates in organizing activities such as the Baanproeverij and presence at existing job fairs, strengthening Dalfsen as an attractive employment region.
• Ben TiggelaarcoreStrategic or Co-development PartnerBen Tiggelaar, renowned leadership author and speaker, delivers a Masterclass on leadership and effective behavior as part of the Care & Dare program. The two-day external program (including one overnight stay) is a flagship component of the annual leadership development trajectory.
• Jeroen Siebelt (Radboud Management Academy)minorStrategic or Co-development PartnerJeroen Siebelt, co-developer of the Psychology of Organizational Change program at Radboud Management Academy, contributes as a trainer to the Veranderpsychologie module within De Impactvolle Leider program.
• Vlerick Business SchoolminorStrategic or Co-development PartnerModule 3 of De Impactvolle Leider is partially delivered at Vlerick Business School in Ghent, Belgium, covering strategic planning and change management with lectures by Professor Kurt Verweire. This partnership adds an international academic dimension to WIMM's executive training offerings.
• Verenigde Maakindustrie Oost (VMO)minorStrategic or Co-development PartnerWIMM was introduced to the Maak het in Twente initiative through the VMO (Verenigde Maakindustrie Oost), which connects WIMM with the broader regional manufacturing employer network.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• GITP: Dutch HR consultancy specializing in assessments (TMA, DISC-adjacent tools), leadership development, and team effectiveness. Directly comparable to WIMM in assessment-tool accreditations (TMA, ODC, DISC) and the coaching/training delivery model.
• Schouten & Nelissen: Netherlands-based HR development and training consultancy offering leadership programs, coaching, and organizational development for mid-market and enterprise clients. Highly comparable to WIMM in target buyer (people managers, MT members), delivery model (training programs + incompany trajectories), and use of assessment-based development.
• &Mash: Dutch HR transformation consultancy for SMEs providing training, coaching, and HR advisory. Closely comparable to WIMM in SMB target segment, holistic human+organizational development positioning, and incompany delivery.
• Boertien Vergouwen & Overduin: Dutch consultancy focused on leadership development, team coaching, and organizational change for SMEs and family businesses. Directly comparable to WIMM in serving Dutch MKB with similar integral human+organizational development methodology.
• Reaplus: Dutch outplacement and career transition provider offering job coaching, assessments, and HR support. Comparable to WIMM's JobMobility outplacement practice and similar employer-funded deployment model.
• Immediator: Dutch HR services firm focused on SMB and family businesses, offering HRD support, training, and outplacement services. Directly comparable to WIMM in customer segment (Dutch MKB) and service mix including outplacement.

Broad incumbents

• Right Management: Global career and talent development consultancy with strong outplacement and leadership offerings. Comparable to WIMM's outplacement (JobMobility) and individual coaching services at a much broader scale.
• FranklinCovey: Global leadership and effectiveness training firm with structured leadership programs for mid-market and enterprise. Comparable to WIMM's open enrollment leadership curricula (Praktisch Leiderschap, Care & Dare) at much larger scale.
• Lee Hecht Harrison (LHH): Global career transition, outplacement, and leadership development firm. Overlaps with WIMM's outplacement (JobMobility) and coaching offerings, with broader geographic and segment reach.
• Korn Ferry: Global organizational consulting firm with leadership development, talent management, and assessment capabilities. Comparable to WIMM's leadership programs (Care & Dare, De Impactvolle Leider) and assessment tools (TMA equivalents), operating at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wimm-bv
• Instagraminstagram.com/wimmbv
• TikToktiktok.com/@wimmbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wimm