Ymca Of The Upper Pee Dee

What Ymca Of The Upper Pee Dee does

YMCA of the Upper Pee Dee is an independent nonprofit community organization headquartered in Hartsville, South Carolina, operating two physical facility locations: the Hartsville Family YMCA at 111 East Carolina Avenue (a 55,000 sq ft facility established in 1985 and expanded in 1998) and the Chesterfield Family YMCA at 344 East Boulevard (opened in 2006 through a cooperative arrangement with the Town of Chesterfield). The organization delivers membership-based fitness, aquatics, child care, youth sports, and community programs targeting families, youth (ages 5-18), active older adults (55+), and working families across the Hartsville, Chesterfield, and Darlington service area. Its program portfolio encompasses youth sports leagues (basketball, soccer, softball, volleyball, football, martial arts, cheerleading), aquatics (swim lessons, Hammerheads swim team, water aerobics), after-school enrichment, summer camps, child watch services, LIVESTRONG at the YMCA cancer-recovery programming, the evidence-based Healthy Weight and Your Child intervention, group exercise, personal training, and adult sports leagues. Distribution relies on direct-to-consumer membership sales and program registration through both on-site enrollment and an online registration portal.

The organization's underlying technology stack is standard fitness-facility infrastructure—cardio equipment, free weights, circuit training areas, group exercise studios, indoor heated pools, gymnasiums, and an indoor track at the Hartsville location—augmented by the Daxko operations platform for online registration and a website (ymcaupd.org) with email newsletter sign-up and SMS mobile alerts ("JoinTheY to 55498"). No proprietary technology or AI/ML capabilities are disclosed. The core technology base is physical rather than digital, with the principal capex investments being facility infrastructure (including a forthcoming outdoor pool at Chesterfield).

YMCA of the Upper Pee Dee's revenue model blends recurring subscription revenue with transaction-based and event-driven streams. Membership dues (individual, family, corporate) operate on a monthly recurring billing cadence; corporate memberships provide discounted access to employees of more than 50 partner businesses and government entities including Nucor, Sonoco, Schaeffler Group USA, Duke Energy Progress, Coker University, CareSouth Carolina, and the City of Hartsville. Program fees are charged for structured offerings such as After School Enrichment ($65/child/week for members, $90 for non-members), youth sports registration, swim lessons, summer camps, and personal training. Transaction-fee revenue derives from special events and fundraisers (Turkey Trot, Think Pink 5K, Color Me Green 5K, Beyond the Green Golf Tournament, Prayer Breakfast), and one-time rental revenue from the Conference Center ($350 half-day, $500 full day, $750 two-day) and gymnasium/facility rentals. Charitable contributions fund the Annual Campaign, which underwrites financial assistance ($122,615 in scholarships in 2009; $35,923 in After School Care and Summer Day Camp scholarships in 2018) to ensure access regardless of ability to pay. Governance rests with a volunteer Board of Directors led by Chairman Jacob Godwin, Co-Chairman Joe Bittle, and Treasurer Will Alexander, with CEO Gary Lukridge overseeing day-to-day operations.

Name

Ymca Of The Upper Pee Dee

Legal name

YMCA of the Upper Pee Dee

Website

https://ymcaupd.org

Company type

Private

Founded year

1985

Operating status

Operating

Short description

YMCA of the Upper Pee Dee is a South Carolina nonprofit operating two community facilities in Hartsville and Chesterfield, delivering membership-based fitness, aquatics, child care, youth sports, and community wellness programs to families across the Upper Pee Dee region.

Ownership category

akta.pro rank

Product category

Community Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Community fitness programs
• Youth sports leagues
• Aquatics swim lessons
• After school care
• Senior wellness programs

Headquarters

HQ city

Hartsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Recurring membership fees providing access to fitness facilities, group exercise classes, and other YMCA services. Multiple membership categories available including individual, family, and corporate memberships.
2. Program Fees: Fees for structured programs including youth sports, aquatics, summer camps, after-school enrichment, child care, personal training, and special events. After School Enrichment: Member $65/child/week, Non-member $90/child/week. Youth sports registration fees apply.
3. Special Events and Fundraisers: Event-based fundraising through races (Turkey Trot, Think Pink 5K, Color Me Green 5K), golf tournaments, and prayer breakfasts. Proceeds support the Annual Campaign for financial assistance.
4. Facility Rentals: Rental income from Conference Center, gymnasium, and meeting rooms at both locations. Conference Center: $350 half-day, $500 full day, $750 two-day. Gym and multi-purpose rooms available for private events.
5. Child Watch Services: Nursery care for children ages 8 weeks to 12 years during parent workouts. Non-member children pay $5 per visit. Included free with membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

YMCA of the Upper Pee Dee delivers membership-based access to two physical facility locations in Hartsville and Chesterfield, South Carolina, offering fitness centers, indoor pools, gymnasiums, indoor track, group exercise, child watch, and personal training. Beyond facility access, the organization runs structured fee-based programs including youth sports leagues, aquatics/swim lessons, after-school enrichment, summer camps, child care, Active Older Adults programming, and LIVESTRONG at the YMCA cancer recovery, supported by an Annual Campaign that provides financial assistance and scholarships to ensure community access regardless of ability to pay.

Product overview

The YMCA of the Upper Pee Dee is a cause-driven community organization operating two facility locations (Chesterfield Family YMCA and Hartsville Family YMCA) that offers a comprehensive portfolio of programs and services organized around three focus areas: Youth Development, Healthy Living, and Social Responsibility. The organization provides facility-based services (fitness centers, pools, gymnasiums), youth programming (sports leagues, summer camps, after-school enrichment, child care), health and wellness offerings (personal training, group exercise, specialized programs like LIVESTRONG and Healthy Weight and Your Child), adult and senior programming, community events and races, corporate membership partnerships, and facility rentals. The core offerings center on membership-based access to facilities combined with fee-based program participation, all unified by the YMCA's mission to put Christian principles into practice through programs that build healthy spirit, mind, and body for all.

Differentiator

Problem solved

Functional benefit

Products and services

• Chesterfield Family YMCA Facility Membership A family-focused YMCA facility opened in 2006 offering fitness centers, group exercise classes, basketball gym, and child watch services for the Chesterfield community.
• Hartsville Family YMCA Facility Membership The founding YMCA facility of the Upper Pee Dee chapter, established in 1985, offering indoor pool, fitness centers, indoor track, and comprehensive wellness programs.
• Youth Sports Programs Year-round youth sports including Basketball, Soccer, Softball, Volleyball, Football, Flag Football, Martial Arts, and Cheerleading for skill development, teamwork, and sportsmanship.
• Aquatics and Swim Lessons
• After School Enrichment (Excel After the Bell)
• Summer Day Camps
• Child Watch / Nursery Care
• Health & Wellness Programs (including LIVESTRONG at the YMCA) Comprehensive health programs including LIVESTRONG at the YMCA cancer recovery program for adult cancer survivors, fitness assessments, and wellness coaching.
• Active Older Adults Programs
• Personal Training
• Fitness & Group Exercise Classes
• Healthy Weight and Your Child
• Corporate Membership Program
• Facility Rentals
• Adult Sports Leagues
• Community Races and Special Events
• 'Fun'draisers (Golf Tournament and Prayer Breakfast)

Quantifiable outcome

• Helped 4,834 participants annually through community support programs
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LIVESTRONG FoundationcoreStrategic or Co-development PartnerPartnership since 2008 to deliver LIVESTRONG at the YMCA program, a free 12-week program for cancer survivors meeting twice weekly for 90 minutes. Focuses on rebuilding strength, endurance, and confidence through exercise and social connection.
• NucorminorGTM or Marketing PartnerCorporate membership partner providing employee wellness benefits to Nucor employees.
• SonocominorGTM or Marketing PartnerCorporate membership partner providing employee wellness benefits to Sonoco employees.
• Coker UniversityminorGTM or Marketing PartnerCorporate membership partner for university employees.
• CareSouth CarolinaminorGTM or Marketing PartnerCorporate membership partner providing employee wellness benefits.
• City of HartsvilleminorGTM or Marketing PartnerCorporate membership partner for municipal employees.
• Chesterfield County Government EntitiesminorGTM or Marketing PartnerCorporate membership partners including County School District, Sheriff's Dept, Clerk of Court, Rural Water Co., and Board for Disabled & Special Needs.
• Darlington County Government EntitiesminorGTM or Marketing PartnerCorporate membership partners including County, School District, Fire District, and Sheriff's Dept.
• Schaeffler Group USAminorGTM or Marketing PartnerCorporate membership partner providing employee wellness benefits.
• Duke Energy ProgressminorGTM or Marketing PartnerCorporate membership partner providing employee wellness benefits.
• Northeastern Technical CollegeminorGTM or Marketing PartnerCorporate membership partner for college employees.

Scale indicators9 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Orangetheory Fitness: Boutique fitness concept offering group exercise / personal training style programming that competes with the Y's group exercise and personal training services for adult health-and-wellness members.

Broad incumbents

• Crunch Fitness: Value-tier national fitness franchise expanding in the Carolinas; competes with the Y on adult fitness pricing, group exercise, and personal training — comparable subscriber model, broader geographic footprint.
• Planet Fitness: National low-cost fitness chain with hundreds of SC-area locations; competes directly for adult fitness members with $10/mo pricing and a polished digital/app experience — sets the baseline for fitness subscription pricing in the region.
• Gold's Gym: Established mid-market fitness chain competing for adult fitness memberships and personal training revenue, with national scale the Upper Pee Dee YMCA cannot match — comparable on service overlap.
• YMCA of the Suncoast: Large regional YMCA federation providing an identical operating model (multi-branch fitness, child care, youth sports) at meaningfully larger scale — useful as an upper-bound size benchmark for the Upper Pee Dee franchise.
• Boys & Girls Clubs of America: National umbrella organization for youth-serving nonprofits that compete with the Y's after-school, summer, and youth-development programs; donor dollars, volunteer hours, and member households overlap meaningfully.

Direct peers

• Boys & Girls Club of the Pee Dee Area: Local youth-development nonprofit in the same Upper Pee Dee geography offering after-school, summer, and character-development programs — competes directly for youth-program participation and donors in this service area.
• YMCA of Greater Columbia: Another South Carolina YMCA chapter offering the standard Y portfolio (membership fitness, child care, youth sports, summer camps, senior wellness) under the same national federation — directly comparable business model and community-nonprofit positioning.
• YMCA of Greenville: Larger SC-based YMCA affiliate operating multiple facility branches with full membership, youth sports, aquatics, child care and wellness programming — directly comparable in service mix and nonprofit federation model, but at greater scale.
• Jewish Community Center of Greenville (Greenville JCC): Comparable to a YMCA in mission and product (membership fitness, child care, summer camps, seniors programming) but organized around a different community charter — strong functional overlap and target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YMCA.of.the.Upper.Pee.Dee

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ymca Of The Upper Pee Dee