Radio Hauraki
Radio Hauraki is a New Zealand rock music radio station broadcasting across 20+ FM frequencies nationwide, owned by NZME. Founded in 1966 as a pirate station, it now streams digitally via iHeartRadio and serves rock listeners through advertising-supported programming and podcasts.
- Company typePrivate
- Founded1966
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Radio Hauraki does
Radio Hauraki is a New Zealand rock music radio station that has operated continuously since 1966, when it was launched as the country's first pirate radio station before being legalized. It is owned by NZME Radio Limited, a subsidiary of NZME Holdings Limited, which is listed on the NZX and ASX. The station broadcasts rock music programming across more than 20 FM frequencies nationwide, providing free-to-air coverage of New Zealand's principal markets, and is complemented by digital streaming through iHeartRadio and smart home availability via Amazon Alexa.
Radio Hauraki firmographics
Firmographics- Name
- Radio Hauraki
- Legal name
- NZME Radio Limited
- Website
- https://hauraki.co.nz
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Radio Hauraki is a New Zealand rock music radio station broadcasting across 20+ FM frequencies nationwide, owned by NZME. Founded in 1966 as a pirate station, it now streams digitally via iHeartRadio and serves rock listeners through advertising-supported programming and podcasts.
- Ownership category
- akta.pro rank
Radio Hauraki industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Broadcasting and Content Providers (516)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)
- akta.pro secondary industries
- Radio Program Syndication (Talk, Music, Sports) (MPABAMAE), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Podcast Live & Interactive Podcast Platforms (Live Shows, Call-ins) (MPACADAJ)
Keywords
Where Radio Hauraki is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Radio Hauraki business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Sponsorship: Radio Hauraki generates revenue through on-air advertising, sponsorships, and branded content partnerships. The station offers advertising opportunities across its radio broadcasts and online platforms, targeting Kiwi listeners with 'some of New Zealand's most recognisable personalities' including Jeremy Wells, Manaia Stewart, Jason Hoyte, Mike Minogue, and others.
Distribution channels4 records
Marketing channels5 records
Radio Hauraki product offering
Product offeringCore offering
Radio Hauraki is a New Zealand rock music radio station broadcasting live on 20+ FM frequencies across the country, with digital streaming via the iHeartRadio platform, on-demand podcasts, curated music playlists, and live sports commentary through the Alternative Commentary Collective (ACC). Programming includes weekday shows (Hauraki Breakfast, Hauraki Days, Afternoons with Greg Prebble, The Big Show) hosted by recognizable New Zealand on-air personalities. Revenue is generated through on-air advertising, sponsorships, and branded content partnerships across the broadcast and digital platforms.
Product overview
Radio Hauraki is New Zealand's original rock radio station, founded in 1966 as a pirate radio station broadcasting from the Hauraki Gulf. Now part of NZME's media network, it operates as a comprehensive audio entertainment platform offering live FM radio broadcasting across 20+ frequencies throughout New Zealand, online and mobile streaming via iHeartRadio, and extensive podcast content. The core product consists of weekday radio shows: Hauraki Breakfast (Jeremy Wells & Manaia Stewart, 6AM-10AM), Hauraki Days with Bec (10AM-2PM), Afternoons with Greg Prebble (2PM-4PM), and The Big Show with Jason Hoyte, Mike Minogue & Keyzie (4PM-7PM). Supporting products include podcast versions of shows, original podcasts (Mental As Anything, Off The Record, Brown Hands), curated playlists via iHeartRadio, interactive features like the Music Jury and G.O.A.T. Countdown, the Great NZ'ers Club membership, Alternative Commentary Collective sports coverage, video content, and regular competitions. The station focuses exclusively on rock music spanning classics to contemporary artists.
Differentiator
Problem solved
Functional benefit
Brands
- The ACC (Alternative Commentary Collective): Sports commentary and podcast network featuring Radio Hauraki personalities including Jeremy Wells, Manaia Stewart, Mike Minogue, Chris Key, and Jason Hoyte for live sport coverage and special broadcasts.
Products and services
- Radio Hauraki Live FM Broadcast Live FM radio broadcasting of rock music and entertainment across 20+ frequencies throughout New Zealand, including Auckland (99 FM), Wellington (93.3 FM), Christchurch (106.5 FM), and Dunedin (95.8 FM).
- iHeartRadio Streaming Service Online and mobile streaming of Radio Hauraki live broadcast and on-demand content via the iHeartRadio app and website.
- Hauraki Breakfast Show Morning radio show hosted by Jeremy Wells and Manaia Stewart, airing weekdays 6AM-10AM with available podcast catch-up.
- Hauraki Days with Bec Daytime radio show hosted by Bec Sandys featuring rock music, sport talk, and talkback, airing weekdays 10AM-2PM.
- Afternoons with Greg Prebble Afternoon radio show featuring rock music curation by resident music expert Greg Prebble, airing weekdays 2PM-4PM.
- The Big Show Afternoon drive radio show featuring Jason Hoyte, Mike Minogue, and Keyzie, airing weekdays 4PM-7PM with available podcast catch-up.
- The Hauraki Breakfast Podcast On-demand podcast of the breakfast show featuring Jeremy Wells and Manaia Stewart, distributed via iHeartRadio, Apple Podcasts, and Spotify.
- The Hauraki Big Show Podcast On-demand podcast of The Big Show featuring Jason Hoyte, Mike Minogue, and Keyzie, distributed via iHeartRadio, Apple Podcasts, and Spotify.
- Mental As Anything Podcast Original podcast featuring Angelina Grey interviewing New Zealanders about their mental health battles and recovery journeys.
- Off The Record Podcast Original podcast featuring uncut, uncensored interviews with major international bands and musicians.
- Brown Hands Podcast Investigative podcast series presented by Robin V. Dave exploring the 'Mystery Sound' incident at Rimu Park Lodge.
- Radio Hauraki Music Jury Listener participation program allowing members to rate and influence the radio station's playlist and music selection.
- G.O.A.T. Countdown Music countdown feature showcasing the greatest rock artists and tracks.
- Locals Only Programming feature highlighting local New Zealand rock music and artists.
- Great NZ'ers Club Listener membership club offering exclusive deals, competitions, and content updates via email newsletter.
- Alternative Commentary Collective (ACC) Sports commentary partnership delivering live sport coverage with humor and analysis to major New Zealand and international sporting events, featuring Radio Hauraki personalities.
- Hauraki Playlists on iHeartRadio Curated themed playlists on iHeartRadio including The Big Show Throbbers, Hauraki 90s, Greg Prebble's Workplace Bangers, and Radio Hauraki Wellness Retreat.
- Hauraki Video Content Video content including music clips, artist interviews, behind-the-scenes footage, and promotional videos distributed via YouTube and social media.
Companies that use Radio Hauraki
Customer profileSegments2 records
Ideal customer profiles2 records
Radio Hauraki technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Radio Hauraki partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- NZME (New Zealand Media and Entertainment)coreRadio Hauraki is owned and operated by NZME Radio Limited, part of New Zealand Media and Entertainment. NZME is New Zealand's premium integrated media group combining radio, digital audio, print and digital across over 50 leading media brands, reaching almost 3.5 million Kiwis.
- iHeartRadiocoreRadio Hauraki streams through iHeartRadio platform, enabling live listening, podcast access, and playlist curation via app and web. iHeartRadio is a Clear Channel Media and Entertainment subsidiary.
- Alternative Commentary Collective (ACC)coreRadio Hauraki partners with the Alternative Commentary Collective for live sports broadcasting, bringing unique mix of live commentary, humour, and analysis to major sporting events. Regular ACC contributors include Jeremy Wells, Manaia Stewart, Mike Minogue, Chris Key, and Jason Hoyte.
- Dad's PiesmajorAnnual 'Beer & Pie July' sponsorship partnership featuring $20,000 in prizes and a year's supply of Dad's Pies giveaways. Multiple campaigns including 'PIEkings' video series and 'Pies That Pay' competition.
- BeervanamajorRadio Hauraki is a supporting partner of Beervana, New Zealand's craft beer festival at Hnry Stadium Wellington. The station broadcasts live from the event featuring 50+ breweries.
- Emerson's BreweryminorThe Big Show conducted a live broadcast from Emerson's Brewery in Dunedin celebrating the Emerson's Hazed & Confused IPA launch.
- Bunnings TrademinorBunnings Trade sponsors the Hauraki Breakfast show, providing '$50 Bunnings Trade voucher' prizes for the daily 'It's Academic' competition segment.
- ReBurgerminorReBurger provides $50 voucher prizes for the daily Big Show competition, with listeners texting in for chances to win.
- Te-LedozminorTe-Ledoz sponsors The Big Show with Jason Hoyte, Mike Minogue & Keyzie, bringing comedy and entertainment content to afternoon listeners.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Radio Hauraki competitors and assessment
Company assessmentOthers
- Spotify: Global audio streaming platform that distributes Radio Hauraki's podcasts and competes for the same listener attention. Relevant as the principal structural competitor driving substitution away from linear radio listening.
- iHeartRadio: Primary digital streaming and podcast distribution platform for Radio Hauraki, operated by iHeartMedia. Comparable as both a critical distribution partner and a broader-format competitor in on-demand audio.
Broad incumbents
- The Hits: NZME-owned contemporary music network broadcasting across NZ regional frequencies. Comparable as a same-parent radio network with multi-frequency distribution and cross-platform streaming.
- ZM: Sister station under NZME Radio Limited, operating as a contemporary hit/pop format across multiple NZ frequencies. Comparable as a same-parent commercial radio network targeting similar mass audiences with a different format.
- Newstalk ZB: Another flagship NZME Radio brand and NZ's largest talk/news radio network. Comparable as a multi-frequency NZME-owned commercial radio station competing for ad budgets and audience share in the same market.
- BBC Radio 6 Music: UK public-service rock, alternative, and music-discovery radio station. Comparable as an established rock-format broadcaster with strong digital/podcast extensions and a heritage brand positioning similar to Radio Hauraki.
- Flava (NZME): NZME-owned urban/hip-hop and R&B radio brand operating in NZ. Comparable as a sibling commercial radio network sharing NZME's distribution and ad-sales infrastructure.
Regional players
- Triple M: Australian rock and sport-focused commercial radio network owned by Southern Cross Austereo. Comparable as a multi-frequency rock-format radio brand in a neighboring market with similar personality-driven programming.
Direct peers
- The Rock (New Zealand): Previously NZ's other major rock-format FM radio network, directly competing with Radio Hauraki for the same rock-music audience in the New Zealand market before its network was wound down by NZME — the most directly comparable format peer in the country.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Radio Hauraki social profiles
Digital presenceRadio Hauraki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio Hauraki leadership team
Management profileNumber of profiles
Radio Hauraki subsidiaries and ownership
Company hierarchySubsidiaries1 record
Radio Hauraki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio Hauraki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio Hauraki
What does Radio Hauraki do?
Radio Hauraki is a New Zealand rock music radio station broadcasting live on 20+ FM frequencies across the country, with digital streaming via the iHeartRadio platform, on-demand podcasts, curated music playlists, and live sports commentary through the Alternative Commentary Collective (ACC). Programming includes weekday shows (Hauraki Breakfast, Hauraki Days, Afternoons with Greg Prebble, The Big Show) hosted by recognizable New Zealand on-air personalities. Revenue is generated through on-air advertising, sponsorships, and branded content partnerships across the broadcast and digital platforms.
Is Radio Hauraki a public or private company?
Radio Hauraki is a private company. It is classified as corporate owned and is currently operating.
When was Radio Hauraki founded?
Radio Hauraki was founded in 1966. It employs 1 to 10 people.
Where is Radio Hauraki based?
Radio Hauraki is headquartered in Auckland, New Zealand, in the Oceania region.
How does Radio Hauraki make money?
One revenue line is on record: advertising and Sponsorship.
Who are Radio Hauraki's main competitors?
Others on record are Spotify and iHeartRadio. Broad incumbents are The Hits, ZM, Newstalk ZB, BBC Radio 6 Music and Flava (NZME). Triple M is listed as a regional player. The Rock (New Zealand) is listed as a direct peer.
Does Radio Hauraki have an API?
No public API is recorded for Radio Hauraki.
What industry is Radio Hauraki in?
Radio Hauraki's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAH, Radio Network Distribution & Programming Services (Syndicators, Format Providers), with a secondary code of MPABAMAE, Radio Program Syndication (Talk, Music, Sports). Its NAICS code is 51611 and its SIC code is 4832.