Thick And Thin
Thick And Thin is a New York-based creative production company that aggregates 14 specialized partner studios to deliver advertising and content production across live action, animation, VFX, post, music supervision, and experiential for global enterprise brands including Apple, Google, Nike, and Coca-Cola.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Thick And Thin does
Thick And Thin is a New York-headquartered creative production company founded in 2022 that operates as an aggregator of 14 specialized partner studios — including 1Park9, Burn, Convicts, Dreambear, E1 Studios, Landing Gear, Logan Industry, Mas, Quriosity, PS260, Scholar, TINYGIANT, The Unicorns, and Windy Films — to deliver end-to-end advertising and content production for global consumer brands. The firm offers a full production stack spanning live action, animation, VFX, post-production, original music, music supervision, editing, experiential, social, tabletop, pre-visualization, product experience, and music video work.
Its business model is project-based professional services: Thick And Thin coordinates and packages creative production for enterprise brand clients and their agencies, with revenue generated from production fees and likely pass-through margin on partner-studio billings. The client roster is heavily enterprise-weighted and spans automotive (BMW, Porsche, Nissan, Acura), technology (Apple, Google, Meta), consumer packaged goods (Coca-Cola, Starbucks, Dove, Burger King, Mountain Dew, Modelo, Oreo), fashion (Nike, Adidas, Gucci, Vogue), entertainment and streaming (Netflix, Hulu, Peacock), financial services (Mastercard, Visa), and pharma and sports (Pfizer, NFL, T-Mobile, DraftKings), plus airlines (Qantas) and experiential work for Meta, Burger King, and NFL.
The company maintains offices in New York (headquarters) and Miami, markets through a portfolio website and Instagram (@thickandthin_co), and has accumulated industry recognition including a Music Supervision Emmy Award for partner Mas's Gabe Hilfer. It is privately held with no disclosed external funding, no parent company, and a core team of fewer than ten employees.
Thick And Thin firmographics
Firmographics- Name
- Thick And Thin
- Legal name
- Thick And Thin
- Website
- https://thickandthin.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Thick And Thin is a New York-based creative production company that aggregates 14 specialized partner studios to deliver advertising and content production across live action, animation, VFX, post, music supervision, and experiential for global enterprise brands including Apple, Google, Nike, and Coca-Cola.
- Ownership category
- akta.pro rank
Thick And Thin industry classification
Industry- Product category
- Creative Production Services
- akta.pro primary industry
- Camera, Grip & Lighting Equipment Rental (MPADAFAB)
Keywords
Where Thick And Thin is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Thick And Thin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Production Services: Project-based creative production fees for developing advertising content including live action, animation, VFX, music supervision, and post-production services for major brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Thick And Thin product offering
Product offeringCore offering
Thick And Thin is a creative production company that operates as a collective of 14 specialized partner studios, providing end-to-end creative production services for major brands. The company delivers advertising content across formats including live action, animation, VFX, music supervision, post-production, experiential, social, tabletop, original music, pre-visualization, and music videos, serving enterprise clients such as Nike, Apple, Google, Coca-Cola, Adidas, and Mastercard.
Product overview
Thick & Thin is a creative production company operating as a collective of 14 partner studios (including 1Park9, Burn, Convicts, Dreambear, E1 Studios, Landing Gear, Logan Industry, Mas, Quriosity, PS260, Scholar, TINYGIANT, The Unicorns, and Windy Films) that provides end-to-end creative production services. The company offers a comprehensive suite of production capabilities including Live Action, Animation (2D, 3D, Stop Motion), VFX, Post Production, Original Music, Music Supervision, Editing, Experiential, Social Content, Tabletop, Pre Viz, Product Experience, and Music Video production. Thick & Thin serves major brands including Nike, Apple, Google, Coca-Cola, Adidas, Target, Starbucks, Burger King, Uber Eats, and Mastercard, among many others. The company has offices in New York and Miami, and has received industry recognition including a Music Supervision Emmy Award.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Action Production Full-service live action video production including directing, shooting, and project management for advertising and brand campaigns for major consumer brands and their agencies.
- Animation Comprehensive animation services including 2D animation, 3D animation, stop motion, and character animation for brand campaigns and digital content.
- VFX (Visual Effects) Visual effects production for advertising, film, and digital content including compositing, CGI integration, and digital enhancements.
- Post Production Complete post-production services including editing, color grading, sound design, and final output for broadcast and digital delivery.
- Original Music Custom music composition and production services for advertising, film, and multimedia projects.
- Music Supervision Music licensing, curation, and supervision services for advertising campaigns and brand content. Partner Mas' Gabe Hilfer won a Music Supervision Emmy Award.
- Experiential
Quantifiable outcome
- Qantas campaign resulted in third biggest day of sales in company history
- +1 more outcomes
Companies that use Thick And Thin
Customer profileNamed customers23 records
Segments1 record
Ideal customer profiles1 record
Thick And Thin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thick And Thin partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- 1Park9coreProduction partner studio that contributed to multiple campaigns including You Got This (Adidas) and Miami Art Week (Meta). 1Park9 brings live action and experiential production capabilities to Thick And Thin's network.
- BurncoreProduction partner contributing to multiple campaigns including I Rise We Rise (Chivas), Lap Challenge (Lego), Pixel 10 Pro (Google), and others. Burn specializes in live action and social content production.
- ConvictscoreProduction partner that handled Qantas' first US TV campaign in over a decade - Australia In The Sky - working with Baz Luhrmann as Creative Consultant. Also worked on Kim Shui (Afterpay) and For Podcasters (Spotify).
- DreambearcoreProduction partner specializing in animation and VFX. Created Hottie Sauce (Popeyes), Beastmode (Dove Men's), Betty Boop campaign for Guess Originals, and Cobra (Megan Thee Stallion). The Betty Boop BTS went viral with 21M+ TikTok views.
- E1 StudiossupportingListed production partner in Thick And Thin's network.
- Landing GearsupportingListed production partner in Thick And Thin's network.
- Logan IndustrycoreKey production partner contributing to numerous campaigns including Dubai Islands, Fearless (Buick), Championship (T-Mobile), Anywhere Can Happen (Zig), Street Diaries (Vogue Italia), Ryan Reynolds (Piaget), and others. Logan Industry specializes in live action production.
- MascoreProduction partner whose music supervisor Gabe Hilfer won his second Emmy Award. Contributed to Holiday Lights (Starbucks), True Name (Mastercard), and Thrill Driver (Nissan). Specializes in original music and music supervision.
- QuriositycoreProduction partner contributing to Dove Men's, Nothing's Like It (Nestea), Piña Pecante (Modelo), GTS Lifestyle (Vespa), and other campaigns. Specializes in live action and tabletop production.
- PS260coreProduction partner that edited The Curse of Von Dutch (Hulu) and Who Is Sabato De Sarno (Gucci). Specializes in post-production editing services.
- ScholarcoreProduction partner contributing to Disney Melee Mania (Apple Arcade), Wonder Vault (Oreo), Home For The Holidays (Amazon Halo), and Taste And Refreshing (Mtn Dew). Specializes in animation and multi-format campaigns.
- TINYGIANTcoreProduction partner that created That's Not My Name (Uber Eats), Shredded Wheat (Nestle), and Hair Honey (Garnier). Specializes in social content and tabletop production.
- The UnicornscoreProduction partner that executed Home Of The Whopper (Burger King) experiential campaign during Covid-19. Specializes in experiential and product experience campaigns.
- Windy FilmscoreProduction partner that directed See Us (CBS) and Science Will Win (Pfizer). Specializes in live action documentary-style content.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Thick And Thin competitors and assessment
Company assessmentDirect peers
- MJZ: Boutique commercial production company representing a roster of directors and producing high-end advertising content. Operates with a comparable boutique-directors-for-brands model targeting similar enterprise advertisers.
- Smuggler: Global commercial production company representing directors and offering live action, content and experiential work for major advertisers. Comparable in the brand-commercial production space with a similar roster-style approach.
- Tool of North America: Independent commercial and content production company spanning live action, post-production and creative services for brands. Comparable in boutique production scale and enterprise brand targeting.
- Anonymous Content: Independent production company and creative studio with a similar multi-discipline model spanning commercials, film, TV, and music videos for global brands. Closely comparable in operating model and client profile to Thick And Thin.
- Epoch Films: Commercial production company with a director roster serving major advertisers across categories. Comparable in commercial production focus and enterprise brand client mix.
- Radical Media: Independent production company producing commercials, branded content, documentaries and music videos for premium brands. Directly comparable in production services, talent representation and brand client base.
- Buck Design: Creative production company specializing in animation, motion design, and VFX for advertising and brand content. Directly comparable in animation/VFX service lines and brand advertiser clientele.
Broad incumbents
- Droga5: Major independent creative agency producing high-profile campaigns for brands like Apple and The New York Times. Overlaps in client roster and creative ambition; differs in being a full creative agency rather than a production aggregator.
- Wieden+Kennedy: Large independent creative agency with deep production capabilities serving Nike and other global brands. Competes with Thick And Thin for the same brand production budgets but operates at much greater scale.
- 72andSunny: Global creative agency producing brand campaigns across film, social and experiential. Comparable in targeting enterprise advertisers and offering multi-format creative output.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Thick And Thin social profiles
Digital presenceThick And Thin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thick And Thin leadership team
Management profileNumber of profiles
Thick And Thin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thick And Thin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thick And Thin
What does Thick And Thin do?
Thick And Thin is a creative production company that operates as a collective of 14 specialized partner studios, providing end-to-end creative production services for major brands. The company delivers advertising content across formats including live action, animation, VFX, music supervision, post-production, experiential, social, tabletop, original music, pre-visualization, and music videos, serving enterprise clients such as Nike, Apple, Google, Coca-Cola, Adidas, and Mastercard.
Is Thick And Thin a public or private company?
Thick And Thin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thick And Thin founded?
Thick And Thin was founded in 2022. It employs 1 to 10 people.
Where is Thick And Thin based?
Thick And Thin is headquartered in New York, United States, in the North America region.
How does Thick And Thin make money?
One revenue line is on record: creative Production Services.
Who are Thick And Thin's main competitors?
Direct peers on record are MJZ, Smuggler, Tool of North America, Anonymous Content, Epoch Films, Radical Media and Buck Design. Broad incumbents are Droga5, Wieden+Kennedy and 72andSunny.
Does Thick And Thin have an API?
No public API is recorded for Thick And Thin.
What industry is Thick And Thin in?
Thick And Thin's product category is Creative Production Services. Its primary akta.pro industry code is MPADAFAB, Camera, Grip & Lighting Equipment Rental.