Toa Paint Vietnam Co., Ltd

What Toa Paint Vietnam Co., Ltd does

Toa Paint Vietnam Co., Ltd (Công Ty TNHH Sơn TOA Việt Nam) is a Vietnamese limited-liability company that manufactures and distributes decorative paints, industrial coatings, and construction chemicals. Founded in 1995 and headquartered in Ho Chi Minh City, the company operates a single factory at the Tan Dong Hiep A Industrial Zone in Bình Dương province and supports sales through company-owned regional offices in Hanoi, Da Nang, Can Tho, and Nha Trang. It is a wholly-owned subsidiary of TOA Paint (Thailand) Public Company Limited, the No.1 paint brand in Thailand with approximately 50% domestic market share, and is itself ranked among the top four paint companies in Vietnam.

The company's product portfolio is organized into four main categories: exterior paints (TOA NanoShield, TOA 7IN1, TOA Gold Emulsion with self-cleaning nano technology), interior paints (SuperShield DuraClean A+, TOA 4 Seasons Easy Clean, TOA Cleanable & Antibacterial), other paints including alkyd enamels (Mandarin Duck, Homecote), spray paints (WIN, KOBE), industrial coatings (Epoguard epoxy system, TopGuard polyurethane, Shark Epoxy Primer, Coal Tar Epoxy), and construction chemicals (TOA Roofseal, Waterblock Color, 258 Cement Membrane, thinners). Distribution is anchored by an authorized dealer network covering all 63 provinces, supplemented by direct project sales to real estate developers and contractors. Supporting technology assets include the Ideacolor mobile application for wall-color visualization (over 2,000 colors) and a self-coloring online tool, though the company carries no disclosed AI/ML capabilities.

Revenue is generated primarily through one-time sales of paint and coating products to dealers, contractors, and project developers on a pay-as-you-go basis; pricing is not publicly disclosed and is set through the dealer channel. The TOA Pro Painter loyalty program drives professional contractor retention via QR-code point accumulation and rewards, while CSR activity (over 15 billion VND donated since 2015) and the IBST partnership on low-carbon social housing support brand positioning. The company holds ISO 9001, 14001, 18001, and 50001 certifications and product-level AWWA C 210 certification for potable-water pipeline coatings.

Name

Toa Paint Vietnam Co., Ltd

Legal name

Công Ty TNHH Sơn TOA Việt Nam

Website

https://toagroup.com.vn

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Toa Paint Vietnam manufactures decorative paints, industrial coatings, and construction chemicals for residential, commercial, and infrastructure applications, distributing them through a nationwide dealer network spanning all 63 provinces of Vietnam.

Ownership category

akta.pro rank

Product category

Architectural Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industry

Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Decorative paints
• Industrial coatings
• Construction chemicals
• Waterproofing solutions
• Architectural coatings

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Paint and Coating Products: TOA Paint Vietnam generates revenue through the sale of various paint and coating products including water-based emulsion paints for interior and exterior use, alkyd/enamel paints, industrial coatings, spray paints, wood coatings, and construction waterproofing chemicals. Revenue is generated through direct dealer network sales across Vietnam.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TOA Paint Vietnam manufactures and sells decorative paints, industrial coatings, and construction chemical products including exterior paints, interior emulsion paints, alkyd enamel paints, spray paints, industrial epoxy and polyurethane coatings, wood coatings, primers, waterproofing solutions, and paint thinners. Products are sold for residential, commercial, and industrial applications across Vietnam through a nationwide dealer and distributor network.

Product overview

TOA Paint Vietnam Co., Ltd offers a comprehensive portfolio of paint and coating products organized into four main categories: Exterior Paints (Sơn ngoại thất), Interior Paints (Sơn nội thất), Other Paints (Sơn khác), and Construction Chemicals (Hoá chất xây dựng). The product range includes water-based emulsion paints (SuperShield DuraClean A+, SuperShield DuraClean, TOA 4 Seasons Easy Clean, TOA Cleanable & Antibacterial, TOA NanoShield, TOA 7IN1, TOA Gold Emulsion), alkyd enamel paints (Mandarin Duck, Homecote), spray paints (WIN Spray, KOBE Spray), industrial coatings (TOA Industrial Lacquer, Epoguard series, Rusttech, TopGuard, Coal Tar Epoxy, Shark Epoxy Primer), wood coatings (TOA Varnish T-8000, TOA Gold Lacquer), decorative coatings (TOA Décor Stone system, TOA Roadline Paints), primers (oxide primers under Mandarin Duck and Homecote brands, TOA Grey Oxide Primer), construction waterproofing chemicals (TOA Waterblock Color, TOA Chong Tham Da Nang, TOA FloorSeal, TOA 201 Roofseal PU Hybrid, TOA Roofseal Sun Block, TOA Weatherkote, TOA 258 Cement Membrane series), and paint thinners/solvents (TOA Alkyd Thinner #21, TOA Epoxy Thinner #31, TOA PU Thinner #43, TOA Lacquer Thinner #74N). TOA Paint Vietnam is part of TOA Paint Group, Thailand's No.1 paint brand and a leading manufacturer in Southeast Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Exterior Paints (Sơn ngoại thất) Exterior paint products including water-based acrylic emulsions and specialized exterior coatings designed for outdoor building surfaces. Offers weather resistance, UV protection, self-cleaning and nano-shield technologies, and long-lasting color. Targeted at residential, commercial, and infrastructure applications.
• Interior Paints (Sơn nội thất) Interior paint products for indoor walls and ceilings featuring easy cleaning, anti-fungal and anti-algae properties, antibacterial surfaces, low odor, and high coverage. Includes water-based emulsions and premium pearl-pigment finishes for residential and commercial interiors.
• Alkyd Enamel Paints (Mandarin Duck, Homecote) Alkyd-based enamel paints for woods, metals, and properly primed surfaces with high gloss finish. Provide fast drying, high coverage, anti-fungus protection, and are formulated without lead or mercury. Sold under Mandarin Duck and Homecote brands for interior and exterior use.
• Spray Paints (WIN Spray, KOBE Spray) Aerosol spray paints formulated for tropical climates, offering high gloss film, quick drying, and excellent adhesion. Suitable for protection and decoration of interior household items, office accessories, electrical devices, metal and wood surfaces.
• Industrial Coatings (Epoguard, TopGuard, Rusttech, Shark, Coal Tar Epoxy, Industrial Lacquer) Two-pack epoxy, polyurethane, and specialty industrial coatings for heavy-duty protective applications. Offer corrosion prevention, chemical resistance, abrasion resistance, high film build, and durability on metal, steel, galvanized, aluminum, and concrete surfaces. Used for bridges, pipelines, ships, factory floors, tanks, and chemical plants.
• Wood Coatings (TOA Varnish T-8000, TOA Gold Lacquer) Wood coatings including high gloss varnish for doors, windows, stairs, and furniture, plus fast drying acrylic lacquers with premium pearl pigment and glitter finishes. Provide weather and UV resistance, anti-fungus, and anti-algae properties.
• Decorative Stone-Effect Coatings (TOA Décor System) Three-step decorative coating system that creates natural stone-like surfaces through a granular acrylic emulsion, a penetrating acrylic primer, and a transparent clearcoat. Provides weather resistance, vapor permeability, UV and dirt pick-up resistance, and alkali resistance for exterior and interior decorative wall applications.
• Construction Chemicals and Waterproofing (TOA Waterblock, FloorSeal, Roofseal, Cement Membrane, Weatherkote) Waterproofing paints, membranes, and construction chemicals for roofs, floors, walls, and wet areas. Products provide crack sealing, alkali and fungus resistance, UV heat reflection up to 95%, high elasticity, seamless coverage, and adhesion to concrete. Includes single-component and two-component systems for interior and exterior waterproofing.
• Primers (Homecote and Mandarin Duck Oxide Primers, TOA Grey Oxide Primer, Hydro Quick Primer, Epoguard Varnish Primer) Anti-rust and sealing primers based on Alkyd resin, epoxy-polyamide, and acrylic copolymer chemistries. Provide rust prevention, quick drying, alkali resistance, deep substrate penetration, and improved topcoat adhesion on iron, steel, galvanized, aluminum, concrete, gypsum, and cement surfaces.
• Paint Thinners and Solvents (TOA Alkyd #21, Epoxy #31, PU #43, Lacquer #74N) Specialty thinners formulated for alkyd, epoxy, polyurethane, and lacquer paint systems. Optimize levelling, prevent brush marks, enhance gloss and adhesion, and avoid blushing under high humidity. Used to dilute and improve the application properties of matching paint systems.
• Direct-to-Metal Coatings (MD 2in1, TOA 2 IN 1) One-component direct-to-metal coatings that combine primer and topcoat functions in a single product. Provide excellent adhesion, quick drying, hardness, and metal protection without separate primer application. Free of chromium, lead, and mercury. Suitable for galvanized steel, aluminum, stainless steel, and other metals.
• Ideacolor Mobile App and Self-Coloring System Digital color visualization and custom color mixing service for consumers and contractors. The Ideacolor mobile app allows users to take photos and apply paint colors virtually, while the online self-coloring tool enables creation of custom paint colors for purchase.

Quantifiable outcome

• Over 15 billion VND donated to CSR activities over 10 years including 250,000+ liters of paint for charitable projects

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Viện Khoa học công nghệ xây dựng (IBST)minorStrategic or Co-development Partner · 1 January 2025TOA Vietnam collaborated with the Institute of Construction Science and Technology (IBST) at a scientific workshop on 'Low-carbon social housing - Direction and Solutions'. TOA introduced paint solutions for low-carbon social housing projects.
• Quỹ Bảo trợ Trẻ em Việt NamminorGTM or Marketing Partner · 1 January 201510-year CSR partnership (2015-present). TOA Vietnam has donated over 15 billion VND including more than 250,000 liters of paint and 600 million VND in cash to renovate nearly 200 projects including schools, childcare centers, orphanages, and hospitals nationwide.
• TOA Paint (Thailand) Public Company LimitedcoreStrategic or Co-development PartnerParent company and group headquarters. TOA Paint (Thailand) is a publicly listed company and Thailand's leading paint manufacturer with over 50 years of experience. The group is the No. 1 paint brand in Thailand controlling approximately 50% market share and is recognized as a leading manufacturer in Southeast Asia.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AkzoNobel (Dulux): Global paint and coatings leader and one of the dominant decorative paint brands in Vietnam under the Dulux label; directly competes with TOA Vietnam in architectural and project coatings.
• Sika Vietnam: Specialty chemicals and construction chemicals company with significant Vietnam operations in waterproofing and surface treatment; overlaps with TOA's construction chemicals and industrial coatings lines.
• Kansai Paint (Kansai Helios): Japanese paint manufacturer with established Southeast Asian operations, including Vietnam; directly competes in both decorative and industrial coatings segments.
• Jotun Vietnam: Norwegian coatings group with deep penetration in Vietnam, especially in decorative, marine, and protective industrial coatings that overlap with TOA's industrial product lines.
• Nippon Paint Vietnam: Major Asian paint manufacturer with a strong Vietnam presence across decorative and industrial coatings; competes head-to-head with TOA Vietnam in the same dealer and project channels.
• 4 Oranges (Joton): Established Vietnamese paint manufacturer competing in decorative and industrial coatings; a local peer of similar scale and channel model to TOA Vietnam.

Broad incumbents

• PPG Industries: Global industrial and architectural coatings giant; overlaps with TOA in industrial coatings technology and end-markets though less focused on the Vietnamese retail decorative segment.
• Hempel: Global coatings specialist strong in marine, protective, and industrial coatings; competes with TOA's industrial coatings portfolio and serves similar B2B infrastructure customers.
• Sherwin-Williams: World's largest paint company with a global industrial and architectural coatings portfolio; comparable in product breadth to TOA's full-spectrum offering, though not a focused Vietnam retail player.

Regional players

• Asian Paints: India's leading decorative paint brand and Asia's largest by market cap; a regional peer to TOA via Southeast Asia adjacency with comparable decorative-coatings business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Toavn
• LinkedInlinkedin.com/company/13310563

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toa Paint Vietnam Co., Ltd