IP Corporation

What IP Corporation does

IP Corporation (株式会社アイピーコーポレーション) is a founder-owned Japanese marketing research firm founded in October 1997 in Osaka, operating under representative Koji Okamoto (岡本 晃次) with a six-person staff and JPY 10 million in registered capital. The company builds and commercializes a proprietary statistical diagnostic platform for the beauty, health, and lifestyle sectors, anchored by patent-protected classification frameworks — DAO9 (Dryness × Oiliness 9-type skin classification), BAS9 (Base Aesthetic Style), and OAO9 (Oily Acne Oiliness) — together with an 8-factor scoring system and a Major-10 evaluation axis applied across six age groups for 324 total evaluation dimensions. The underlying data asset is approximately 30 years of accumulated consumer research, encompassing 32,500+ cumulative survey respondents and a normalized ~5,000-person knowledge database used as the reference base for both product evaluation and consumer profiling.

The product surface is structured as an integrated "R-PDCA Platform" spanning market research (R), planning (P), execution (D), evaluation (C), and action (A). Commercial offerings include the SNS Skin Diagnosis app (1-minute, 90% accuracy claim; ¥100,000 initial setup plus ¥3,000/month subscription after three free months), an AI Counseling Support add-on (¥6,000/month), statistical knowledge analysis reports sold per theme at ¥4,400, product page evaluations at ¥1,100 per theme, implementation/page production from ¥50,000, and themed marketing reports at ¥132,000 each. An AIX (AI Experience) extension launched in 2026 layers AI-powered customer service and counseling on top of the diagnostic output.

The go-to-market is hybrid: a self-serve/PLG front end (free first-page diagnosis, free-trial SNS skin diagnosis, content marketing on the company website and Note magazine) feeding a consultation-driven B2B sales process targeting local beauty businesses, cosmetics manufacturers, D2C/EC brands, advertising agencies, and OEM/ODM companies. Distribution is single-country (Japan), primarily Kansai-region, with no geographic expansion signal and no disclosed funding, M&A, or institutional ownership. Recent strategic activity — the 2025 patent expansion into Genki and dietary/lifestyle categories, 2025 Kira statistical diagnosis beta, and the 2026 website renewal and AIX launch — indicates active productization of the legacy research asset into a recurring-revenue platform, but absolute scale remains small and undisclosed.

Name

IP Corporation

Legal name

株式会社アイピーコーポレーション

Website

https://ipcorp.co.jp

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

IP Corporation is a founder-owned Osaka-based marketing research firm that builds a proprietary statistical diagnostic platform — patent-protected DAO9/BAS9/OAO9 skin classification frameworks backed by ~5,000-person beauty/health consumer database — and sells SNS skin diagnosis subscriptions, AI counseling, analysis reports, and themed marketing reports to beauty salons, cosmetics manufacturers, D2C brands, ad agencies, and OEM/ODM companies in Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SNS肌診断サービス (SNS Skin Diagnosis): Skin diagnosis service for beauty and health businesses. Includes initial diagnosis app implementation (P1 package) and ongoing usage fees. Delivered as a web-based SaaS tool.
2. 統計ナレッジ分析レポート (Statistical Knowledge Analysis Reports): HTML analysis data reports sold per theme for product planning, LP design, advertising appeals, sales support, and AI evaluation. Customers read reports and apply insights to business planning.
3. 商品ページ診断 (Product Page Diagnosis / R2): Evaluation of product page and LP appeal direction using statistical knowledge themes. First diagnosis is free; subsequent evaluations charged per theme per page.
4. AI接客・AIカウンセリング (AI Customer Service / Counseling): AI-powered consultation support for beauty counselors, delivered as a monthly subscription service.
5. 企画マーケティングレポート販売 (Marketing Report Sales): Sale of themed marketing reports (e.g., Pore Care Marketing Report at ¥132,000, Sensitive Skin Marketing Report at ¥132,000) as PDF deliverables for B2B clients.
6. アンケート・カルテ分析サービス (R3 Survey/Clinical Record Analysis): Analysis service for existing questionnaires and clinical records to leverage customer data for SNS skin diagnosis integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

IP Corporation provides marketing research, statistical diagnostics, and data utilization services for beauty, health, and food businesses in Japan. Its core offerings include a web-based SNS skin diagnosis app, statistical knowledge analysis reports (HTML), product page evaluations, AI-powered counseling support, and themed marketing reports. The company leverages a patent-acquired proprietary classification framework (DAO9, BAS9, OAO9) and a 32,500+ respondent consumer database to deliver data-driven insights for product planning, LP design, advertising strategy, and beauty consultation support.

Differentiator

Problem solved

Functional benefit

Brands

• IPCORP肌診断: 肌診断・AI接客・AIカウンセリングサービスパッケージ for small-scale beauty businesses

Products and services

• IPCORP Skin Diagnosis (SNS肌診断)
• Statistical Knowledge Analysis Reports (統計ナレッジ分析レポート)
• Product Page Diagnosis (商品ページ診断 R2)
• Themed Marketing Reports (企画マーケティングレポート)
• AI Counseling Support (AIカウンセリング STEP2)
• Page Production / Implementation Support (ページ制作・導入支援)
• Survey and Clinical Record Analysis Service (R3)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Video Research Ltd. Long-established Japanese media and consumer research firm. Comparable to IPCorp in providing Japan-focused consumer insights and operating in the same domestic market, though specializing in media/audience measurement rather than beauty-domain classification frameworks.

Direct peers

• Cross Marketing Inc. Japanese market research firm serving consumer goods, advertising, and digital clients. Comparable to IPCorp in offering both quantitative research and digital/online research solutions for beauty and lifestyle brand marketers.
• Macromill, Inc. Online market research firm operating large consumer panels in Japan and globally. Comparable to IPCorp in providing data-driven consumer insights and analytics for B2B marketing decisions, with overlapping client base in FMCG and cosmetics.
• Rakuten Insight: Online research panel provider with 2M+ panelists in Japan and across Asia. Comparable to IPCorp in offering survey-based consumer research, though focused on panel scale rather than proprietary classification frameworks.
• GMO Research & Analytics: Operates one of Asia's largest online research panels and provides custom research and panel solutions. Comparable to IPCorp in leveraging consumer panel data for B2B research and analytics, particularly for Asian market consumer insights.
• INTAGE Inc. Japan's largest marketing research firm, providing consumer research and panel-based insights across multiple verticals including beauty and health. Most directly comparable to IPCorp in offering statistical consumer data and research reports, though at substantially greater scale.

Broad incumbents

• Hakuhodo DY Holdings: Japan's second-largest advertising agency group with extensive in-house consumer research, data, and DX capabilities. Overlaps with IPCorp in serving beauty clients with research and marketing support but at vastly greater scale and as part of a full-service advertising portfolio.
• Dentsu Inc. Japan's largest advertising agency with significant consumer research, data analytics, and beauty industry expertise. Comparable in serving the same end market (beauty/health brands) but as a diversified full-service incumbent rather than a research specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IP Corporation