Yay Creative Gmbh

What Yay Creative Gmbh does

Yay Creative GmbH is a Vienna-based boutique creative agency founded in 2015, registered as a private limited company (YAY creative GmbH) and operating from Hermanngasse 21/1 in Vienna's 7th district. The firm provides end-to-end creative services spanning graphic design, logo and brand development, campaigns, packaging, print materials, website design, merchandise, social media content, and video and animation production — all delivered in-house by a team of approximately 11 designers and creative staff. The agency is co-founded by Toni Kögl and Benedikt Kögl, who also serve in operational and data-protection roles, with no external institutional investment or parent company identified.

The agency's go-to-market is sales-led, driven by portfolio visibility, referrals, and direct client relationships, with revenue generated through project-based professional services fees. It serves a mix of Viennese cultural institutions, Austrian food and beverage brands, government entities, and SMEs, and has secured recurring Lead Agency mandates for major clients including Donauinselfest Wien, Kultursommer Wien, Easy Spices by Bad Ischler (Salinen Austria), and DDSG Blue Danube. Other notable work spans Bühne Baden, Universal Edition, Wiener Linien, AUVA, OBI Österreich, Ottakringer Brauerei, Kasnudl, Honigmayr, GOAL, WAMP Vienna, and Restaurant Pauli, demonstrating a concentrated focus on the Austrian market with selective international projects.

Operationally, Yay Creative is a bootstrapped, founder-owned firm with no funding rounds, no subsidiaries, no disclosed revenue, and no AI/software product surface. Marketing is conducted through its website portfolio and organic social channels (Facebook, Instagram, LinkedIn), with direct contact via [email protected] driving inbound inquiries. Distribution is entirely direct project engagements, primarily within Austria, with no global footprint claim.

Name

Yay Creative Gmbh

Legal name

YAY creative GmbH

Website

https://yaycreative.at

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Yay Creative GmbH is a Vienna-based boutique creative agency founded in 2015, offering in-house branding, packaging, campaign, website, social media, and video/animation services to Austrian cultural institutions, food and beverage brands, government entities, and SMEs.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

Keywords

• Graphic design services
• Brand identity design
• Advertising campaigns
• Packaging design
• Creative agency services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Project-based creative services including branding, graphic design, packaging, campaigns, website design, social media management, and video/animation production. Revenue is generated through project fees, with ongoing client relationships maintained through recurring project work. The agency serves as Lead Agency for several major recurring clients including Donauinselfest and Kultursommer Wien.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Yay Creative GmbH is a Vienna-based creative agency that produces graphic design, logo and brand identity, advertising campaigns, packaging, print materials, websites, merchandise, social media content, and video/animation for business clients. The firm operates as a full-service design studio, bundling visual identity, campaign, and digital/print production work under project-based engagements for organizations.

Product overview

Yay Creative GmbH is a Vienna-based creative agency offering a comprehensive suite of creative design services. The company operates as a service-based agency rather than a software product company, providing nine core service offerings: Graphic Design, Logo & Brand Development, Campaigns, Packaging Design, Print Materials (Drucksorten), Website Design & Development, Merchandise, Social Media Management, and Video & Animation Production. The agency serves as a lead agency for major Vienna cultural events including the Donauinselfest and Kultursommer Wien, and works with clients across food & beverage, hospitality, cultural institutions, and retail sectors. Notable client projects include the Easy Spices by Bad Ischler product line, Bühne Baden brand relaunch, and various packaging design projects for consumer brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design

Named customers24 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Jung von Matt: Large independent European creative agency network with a Vienna office; directly comparable as a full-service creative/advertising shop operating in the Austrian market across branding, campaigns and digital.
• Demner, Merlicek & Partner: Vienna-based creative/advertising agency with comparable full-service branding, campaign, and packaging work for Austrian enterprises and cultural institutions.
• WILD: European branding and design agency with deep packaging design and brand-identity capabilities — directly comparable to Yay Creative's packaging, brand, and campaign work for consumer brands.
• Heimat: Independent German creative agency working across brand, campaigns, and content; relevant peer for an independent boutique competing on creative ambition rather than network scale.

Broad incumbents

• Scholz & Friends: Established DACH creative agency group offering integrated brand, campaign and digital services across multiple offices; overlaps with Yay Creative's full-service agency offering but at substantially greater scale.
• Serviceplan Group: Large independent European agency group with full creative, digital and media capabilities; relevant incumbent peer across branding, campaigns and packaging.

Regional players

• Kobza Media Group: Austrian integrated communications and branding group with cultural-sector clients; relevant Vienna-based peer for cultural-institution and event branding work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yaycreativegmbh
• LinkedInlinkedin.com/company/yay-creative-gmbh
• Instagraminstagram.com/yaycreative.at

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yay Creative Gmbh