Treasure Lake Rv Resort Camping Club Inc

What Treasure Lake Rv Resort Camping Club Inc does

Treasure Lake RV Resort is a membership-owned, gated RV resort located at 1 Treasure Lake Drive in Branson, Missouri, operating across approximately 559 acres with 7,500 owner RV sites. The resort is structured as a private, member-governed organization (Treasure Lake Camping Club Inc) that sells memberships granting access to its sites, amenities, and 59 rental units, which include motel models, duplexes, park models, family units, and yurts. On-site amenities comprise indoor and outdoor heated pools, an 18-hole mini golf course, pickleball and tennis courts, a clubhouse housing the Rock N Roll Café, a Lodge breakfast venue, a snack shack, a country store, and a Ticket Office that sells discounted Branson entertainment tickets.

The business generates revenue through a hybrid subscription and usage model: members pay a one-time membership fee, recurring annual dues, and minimal daily site fees when occupying a site, supplemented by ancillary income from rental unit stays (Owner, Guest, and Coast to Coast/RPI tiers), RV storage ($300–$350/year based on length), food and beverage, propane sales, ticket commissions, and special capital improvement assessments (e.g., $280 per membership in 2024). The technology stack is light and primarily consumer-facing — a WordPress-based website (tlresort.com), a mobile application published on Apple App Store and Google Play Store for announcements and activities, and an interactive live map for park navigation. Operational communications are handled through newsletters, a Facebook page, a YouTube channel, and a Membership Referral Program, with direct sales conducted at the on-site Welcome Center and via phone reservations.

The company employs 11–50 staff, augmented seasonally by a work-camper program. It has been awarded "Large Park of the Year" by the Missouri Association of RV Parks & Campgrounds every year since 2016, and its location is walking distance to major Branson restaurants and theaters (Shoji Tabuchi, Hamner, Pierce Arrow, IMAX). The resort serves a primarily domestic, mid-market customer base of RV-owning members, supplemented by non-RV guests staying in rental units and Branson visitors purchasing tickets through the on-site ticket office.

Name

Treasure Lake Rv Resort Camping Club Inc

Legal name

Treasure Lake Camping Club Inc

Website

https://tlresort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Treasure Lake RV Resort is a membership-owned, gated RV resort in Branson, Missouri, operating 7,500 RV sites on 559 acres with 59 rental units, on-site dining, recreation amenities, and a Branson entertainment ticket office serving its member-owners and guests.

Ownership category

akta.pro rank

Product category

RV Resort and Membership Vacation Park Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industry

RV Parks & Motorhome Resorts (THAMAJAA)

Keywords

• RV resort camping
• Membership RV parks
• Vacation rental accommodations
• RV storage services
• Outdoor recreation amenities

Headquarters

HQ city

Branson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Once members purchase a membership, they pay a low annual/yearly fee plus minimal daily fees when on the park. This is the primary recurring revenue model.
2. RV Site Rental: Members can rent RV sites at discount rates. Daily site fees apply when camping.
3. Cabin/Rental Unit Rentals: 59 rental units available including motel models, duplexes, park models, and yurts. Pricing varies by unit type and owner/guest status (Owner rate, Guest rate, Coast to Coast/RPI rate).
4. Food & Beverage: Rock n Roll Café, Lodge breakfast service, Coffee Club, Snack Shack, and Country Store/Concessions generate food and beverage revenue.
5. Ticket Sales: On-site Ticket Office sells discounted tickets to Branson shows and attractions, providing convenience revenue.
6. Storage Fees: RV storage for members at annual rates based on RV length: $300 (up to 25ft), $330 (up to 45ft), $350 (over 45ft).
7. Capital Improvement Assessment: Special assessment fees for capital improvements (e.g., $280 per membership in 2024 for roads, buildings, utilities).
8. Propane Sales: On-site propane sales for RVs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Treasure Lake RV Resort is a membership-owned gated RV park in Branson, Missouri providing 7,500 RV sites across 559 acres to its members, who pay annual dues and per-day usage fees. The resort additionally rents 59 accommodation units (motel models, duplexes, park models, yurts) to guests and non-RV owners, operates on-site dining (Rock N Roll Cafe, Lodge breakfast, Coffee Club, Snack Shack, Country Store), and runs a Ticket Office offering discounted Branson show and attraction tickets as a value-added service for members and visitors.

Product overview

Treasure Lake RV Resort is a membership-owned gated RV park in Branson, Missouri offering a comprehensive camping and vacation experience. The resort provides 7,500 RV sites across 559 acres with 59 rental units available for non-RV owners and guests. Core offerings include RV campsite memberships with annual dues, and diverse rental accommodations ranging from motel models to yurts. On-site amenities feature the Club House (housing the Rock N Roll Cafe and ticket office), Lodge restaurant for breakfast, multiple recreation facilities including pools, mini golf, pickleball and tennis courts, and a mobile app for member communications. The resort also offers RV storage services and acts as a concierge for Branson entertainment tickets.

Differentiator

Problem solved

Functional benefit

Products and services

• RV Campsite Membership Membership-owned RV park membership giving buyers access to 7,500 RV sites across 559 acres at Treasure Lake in Branson, Missouri. Members pay a one-time membership purchase, an annual fee, and a minimal daily fee while on park; intended for individual RV owners and households.
• Rental Unit Accommodations Vacation rental units totaling 59 properties at the resort, including motel models (2 full beds, Queen bed), duplexes, Phase 2 park models (1 Bedroom and Family Unit), and yurt glamping units with stove, fridge/freezer, satellite TV, electric fireplace, and wrap-around deck. Priced per night at Owner, Guest, and Coast to Coast/RPI rate tiers; intended for members, guests, and reciprocal-club visitors without their own RV.
• RV Storage Long-term RV storage service for members at length-based annual rates ($300/year up to 25ft, $330/year up to 45ft, $350/year over 45ft). Targeted at members who need a secure location to store their RV between park visits.
• Branson Entertainment Ticket Office On-site Ticket Office located in the Clubhouse that sells discounted tickets to Branson shows and attractions, open Monday through Saturday, 10am-5pm (phone 417-332-2560). Available to members and external Branson visitors as a concierge-style convenience service.
• Rock N Roll Cafe On-site casual-dinner restaurant inside the Clubhouse serving Tuesday through Saturday evenings, with menus distributed via the mobile app and website. Provides food and beverage revenue and a social anchor for resort activities.
• Lodge Breakfast & Coffee Club Morning food service at the Lodge offering breakfast favorites, with a Coffee Club available beforehand on Friday and Saturday mornings. Supplements on-site dining offerings for members and guests.
• Recreation & Amenities Package Resort amenities available to members and guests, including indoor and outdoor heated pools, 18-hole mini golf, 4 pickleball courts, tennis court, basketball, bocce ball, horseshoes, croquet, frisbee golf, playgrounds, and a big-screen media room. Bundled with stay/membership for guest use.
• Capital Improvement Fund Donations Member-facing fundraising mechanism for the Capital Improvement Fund (a separate money pool raised from member donations), targeting $127,672 for park improvements such as roads, buildings, and utilities. Distinct from the $280 capital improvement assessment; intended for voluntary member contributions.
• Work-Camper Seasonal Program Seasonal work exchange program that provides RV site accommodation, full hook-ups, and access to resort amenities to work campers in exchange for service in security, housekeeping, food service, activities, and other operational roles. Recruited via the Work Camper Application on the website.

Quantifiable outcome

• Large Park of the Year award winner every year since 2016
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Missouri Association of RV Parks & CampgroundscoreOthers · 1 January 2016Industry association that recognizes excellence in RV parks and campgrounds. Has awarded Treasure Lake 'Large Park of the Year' every year since 2016, establishing the resort's regional reputation and credibility.
• White River ElectricminorOthersLocal electric utility provider that services the resort. Called for power outage repairs in Phase 3 & Phase 4 in August 2025.
• Abacus (Accounting Firm)minorImplementation/ SI/ Consulting PartnerFormer external accounting firm that provided financial reporting services. Treasure Lake transitioned accounting services in-house as of January 2025 due to ongoing challenges with reporting accuracy and delays from Abacus.
• Taney County Health DepartmentminorOthersLocal health department that tested water during boil advisories and lifted water safety advisories after testing.
• Missouri Department of Natural Resources (DNR)minorOthersState regulatory agency consulted during water line break incidents for recommended boil order advisories.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Encore RV Resorts: Encore operates a portfolio of RV resorts and membership-based parks. It shares the resort-style RV park concept, amenity-rich offering (pools, recreation, planned activities), and membership/stay programs used by Treasure Lake.
• Coast to Coast Resorts / RPI (Resort Parks International): Coast to Coast / RPI is a reciprocal network that Treasure Lake explicitly partners with (offering Coast to Coast & RPI guest rates). It is a directly comparable membership-based RV resort network with cross-use privileges.
• Thousand Trails: Thousand Trails operates a network of membership-based RV resorts and campgrounds across the U.S. Its membership model, annual dues, and reciprocal network usage are directly analogous to Treasure Lake's member-owned, dues-plus-daily-fee structure.
• Outdoor Resorts of America: Outdoor Resorts operates luxury Class A-only RV resorts with extensive amenities and ownership/membership structures. It is comparable to Treasure Lake as a high-amenity, resort-format RV park with developed sites and membership economics.
• Yogi Bear's Jellystone Park Camp Resorts: Jellystone Park is a franchise network of family-focused RV resorts and campgrounds with cabin/glamping rentals, recreation amenities, and planned activities. The family-oriented amenity mix and rental unit diversification closely mirrors Treasure Lake's positioning.

Regional players

• Allstar RV Resort: Allstar RV Resort is an independently operated, amenity-rich RV resort concept with locations in Texas. It is comparable as a developed-site, full-amenity RV resort model serving long-stay and destination RV travelers, though it operates in a different geography.
• Branson KOA Holiday: Branson KOA Holiday is a franchised KOA campground in the same Branson market as Treasure Lake, offering RV sites, cabin rentals, and family recreation. It competes for the same Branson-bound RV traveler segment in the immediate local geography.
• Big Cedar Lodge (Bass Pro): Big Cedar Lodge is a major nature-focused resort in the Branson/Table Rock Lake region offering lodge accommodations and outdoor recreation. It is comparable as a regional destination resort in the same geography, though it targets lodge guests rather than RV owners specifically.

Broad incumbents

• Good Sam Club: Good Sam is a long-established membership and marketing organization serving RV owners, including campground discounts and travel services. While not a single resort operator, its membership/reciprocal-use model and RV consumer base overlap with Treasure Lake's.
• Kampgrounds of America (KOA): KOA is the largest and most recognized franchise system of private campgrounds and RV parks in North America. It is comparable to Treasure Lake as a campground operator serving RV travelers with developed sites and amenities, though KOA operates as a franchisor across hundreds of locations rather than a single owned resort.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tlresort
• Facebookfacebook.com/TLRVResort
• LinkedInlinkedin.com/company/treasure-lake-rv-resort-camping-club-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treasure Lake Rv Resort Camping Club Inc