INNEXTART S.R.L.

What INNEXTART S.R.L. does

Innextart S.R.L. is an Italian cultural-tech consultancy and spinoff of the Scuola Normale Superiore di Pisa, founded in 2022 and dual-headquartered between Bologna (legal seat) and Milan (operational seat). The company operates a two-sided platform connecting Luoghi della Cultura — Italian museums, foundations, and cultural heritage sites — with corporate buyers in marketing, CSR, HR, and events functions who seek differentiated cultural content, brand storytelling, and ESG-aligned initiatives. Named corporate engagements include an 80th-anniversary cultural project with ICAM Cioccolato (food & beverage) and ongoing programming with Fondazione 3M Milano (visual culture).

The product surface is built around three lines: (i) the ArtSet family of curated, ready-to-activate cultural project packages tailored per corporate client and delivered through named account managers (e.g., "Il sapere antico degli speziali" for wellness/cosmetics/food sectors at the Museo Diocesano di Brescia, "Il valore dell'attesa" ceramic retreats at Museo Gianetti Saronno, and "La luce del suono" blindfolded-concert experiences at Museo Louis Braille); (ii) the Culture Sounds initiative, a digitally enabled immersive-audio program across three Lombard museums, co-built with Mezzoforte Società Cooperativa and financed by the EU's PR FESR 2021-2027 program of Regione Lombardia; and (iii) Smartpiece, a patented method for generating certified digital twins of physical artworks as an investable digital asset class. Underlying technology combines a Squarespace-based web presence, the agami cloud platform for accessible audio delivery (including bone-conduction audio), and blockchain-informed digital-asset infrastructure advised in-house.

Revenue mechanics are project-based and bespoke: ArtSet packages and consulting engagements are quoted per-scope (no published pricing), Smartpiece appears to monetize via one-time or licensing transactions per digital twin, and Culture Sounds is partly underwritten by EU/regional public funding. The go-to-market is sales-led and enterprise-focused, with direct outreach, inbound website inquiries, and referral flow from cultural-institution partners; pricing is multi-year for bespoke ArtSet contracts. Headcount is reported at 1-10 employees, and no external funding rounds have been disclosed.

Name

INNEXTART S.R.L.

Legal name

Innextart S.R.L.

Website

https://innextart.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Innextart is an Italian cultural-tech spinoff of the Scuola Normale Superiore di Pisa that connects corporate buyers with Italian museums and cultural institutions through bespoke ArtSet cultural packages, the EU-funded Culture Sounds immersive-audio program, and its patented Smartpiece digital-twin asset class.

Ownership category

akta.pro rank

Product category

Cultural Consulting and Heritage Partnerships

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Corporate cultural partnerships
• Art-based CSR services
• Digital art twins
• Cultural institution consulting
• Immersive museum experiences

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. ArtSet Cultural Packages: Bespoke cultural project packages (ArtSet) sold to corporate clients (marketing, CSR, HR, events divisions). Packages include curated exhibitions, artist collaborations, private events in iconic venues, capsule collections, and personalized CSR projects. Revenue is project-based, typically one-time per engagement, with potential for recurring annual programs.
2. Smartpiece Digital Twins: Sale of certified digital twins (Smartpiece) of physical artworks to investors and collectors. Each Smartpiece is generated through Innextart's patented method and provides access to works held by cultural institutions and private heritage collections. Revenue model appears to be one-time transaction per digital asset, with potential licensing or transaction fee components.
3. Cultural Consulting Services: Advisory and consulting services for corporations seeking to engage with cultural institutions for marketing, brand storytelling, CSR, and corporate welfare purposes. Consulting fees are charged for strategic guidance, project curation, and partnership facilitation between companies and LdC.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Innextart S.R.L. facilitates partnerships between corporations and Italian cultural institutions (Luoghi della Cultura) by curating and structuring bespoke cultural projects under its ArtSet package model, designed for corporate marketing, CSR, HR, and events functions. The company also produces the Culture Sounds initiative, an immersive audio experience platform deployed across three Lombard museums, and offers Smartpiece, a patented digital twin of physical artworks sold to investors and collectors. Core service categories include curated exhibitions, artist collaborations, private events in iconic venues, capsule collections, and personalized CSR projects.

Product overview

Innextart S.R.L. operates as a cultural-tech consultancy and spin-off of the Scuola Normale Superiore di Pisa (founded 2022), facilitating partnerships between businesses and cultural institutions (Luoghi della Cultura). Its core product is Smartpiece — a patented method for generating certified digital twins of physical artworks as blockchain-based digital assets. The company also runs the Culture Sounds initiative, a digital platform creating immersive audio experiences across a network of Lombard museums. Service delivery centers on the ArtSet model: pre-packaged cultural programs (Il sapere antico degli speziali, Il valore dell'attesa, La luce del suono) that bundle corporate events, brand storytelling, CSR, and welfare into ready-to-activate offerings for enterprises seeking to leverage cultural heritage for marketing, ESG, and stakeholder engagement purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartpiece Smartpiece is a certified digital twin of a physical artwork, generated through Innextart's patented method. It provides investors and collectors with access to works held by cultural institutions and private heritage collections through certified digital assets that combine uniqueness, cultural value, and long-term potential.
• Culture Sounds Culture Sounds creates sustainable, replicable models for enhancing cultural and artistic heritage through high-quality immersive sound experiences. It connects three Lombard museums via a digital platform with bespoke audio content, accessible visit paths, bone-conduction audio devices, and curated fundraising programs.
• ArtSet ArtSet is a curated package of artistic-cultural services and projects already structured and ready to activate, designed for corporate marketing, HR, CSR, events, and brand communication functions to strengthen brand positioning, stakeholder engagement, and corporate relationships. ArtSet packages include curated exhibitions, artist collaborations, private events in iconic venues, capsule collections, and personalized CSR projects.
• Il sapere antico degli speziali An ArtSet centered on the historic apothecary of the Museo Diocesano in Brescia (active 1619–1810), enabling companies in wellness, cosmetics, and food sectors to co-create branded products, host events, and access museum content aligned with sustainability and heritage narratives.
• Il valore dell'attesa A corporate retreat ArtSet featuring ceramic laboratory workshops at the Museo della Ceramica Giuseppe Gianetti in Saronno, based on the Japanese wabi-sabi philosophy, offering immersive cultural experiences including visits, tea ceremonies, and limited-edition co-creation.
• La luce del suono A multisensory ArtSet at the Museo Louis Braille in Milan that transforms music perception into a synesthetic experience, offering blindfolded concerts and inclusive sound activities that enhance stakeholder engagement and ESG goals.
• Cultural Consulting Services Advisory and consulting services for corporations seeking to engage with cultural institutions for marketing, brand storytelling, CSR, and corporate welfare purposes. Consulting fees are charged for strategic guidance, project curation, and partnership facilitation between companies and Luoghi della Cultura.

Quantifiable outcome

• Every euro invested in cultural events generates up to €2.65 of economic value on the territory
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mezzoforte Società CooperativacoreStrategic or Co-development Partner · 1 January 2022Innextart and Mezzoforte Società Cooperativa are the two partners behind the Culture Sounds project, funded by PR FESR 2021-2027 of Regione Lombardia. Mezzoforte contributes immersive audio technology and sound design expertise, while Innextart provides curatorial and partnership facilitation capabilities. Mezzoforte was founded in 2021 and inherits technological heritage from Mezzo Forte SAS (France, 2019). It has received recognition from both the French Ministry of Culture (Services Numériques Innovants, 2020) and the Italian Ministry of Culture (Startup 4 Culture, 2022). The company serves prestigious clients including Palazzo Vecchio Florence, SAT Montréal, and Philharmonie de Paris.
• Museo Diocesano di BresciacoreStrategic or Co-development PartnerOne of three Lombard museums in the Culture Sounds project network. The museum houses works of painting, sculpture, goldsmithing, icons, liturgical textiles, and illuminated codices, plus significant contemporary art acquisitions. Its historic pharmacy (Spezieria del Convento di San Giuseppe, 1619) is the subject of a dedicated ArtSet package 'Il sapere antico degli speziali' developed by Innextart for corporate partners in wellness, cosmetics, and food sectors.
• Museo Braille — Istituto dei Ciechi di MilanocoreStrategic or Co-development PartnerA key partner in the Culture Sounds project, this museum contains instruments, special machines, printed books for the blind, and teaching materials documenting the evolution of education for blind people. It also houses a large portrait collection of 200 benefactors, musical instrument collections, historical archive, and photographic archive. The museum's historic concert hall is the venue for the 'La luce del suono' ArtSet — an immersive blindfolded concert experience — developed by Innextart.
• Museo della Ceramica di Saronno 'Giuseppe Gianetti'coreStrategic or Co-development PartnerA partner museum in the Culture Sounds project, this museum (opened 1994) houses a precious collection of 18th-century and contemporary ceramics within a perfectly preserved 1940s villa. Its setting and collections serve as the basis for the 'Il valore dell'attesa' ArtSet — a corporate ceramic workshop retreat — developed by Innextart.
• Museo del Fumetto di Milano — WOWminorStrategic or Co-development PartnerInnextart has an ongoing collaboration with the Comic Art Museum in Milan (WOW Spazio Fumetto). The partnership is part of Innextart's broader strategy to connect corporate clients with diverse LdC across Italy for fundraising and cultural project purposes.
• Fondazione 3M MilanominorStrategic or Co-development PartnerFondazione 3M in Milan focuses on promoting visual culture as a tool for interpreting the present and engaging with the business world. Innextart collaborates with the foundation on cultural programming that combines the foundation's expertise in photography and scientific-technological culture with Innextart's curatorial approach, producing quality cultural content.
• Museo Bagatti Valsecchi MilanominorStrategic or Co-development PartnerInnextart has an ongoing collaboration with this historical house museum in Milan, contributing to its fundraising and cultural project development activities alongside other LdC partnerships.
• Fondazione Biblioteca Capitolare VeronaminorStrategic or Co-development PartnerInnextart maintains an active collaboration with this foundation in Verona, working to bring new funding to the cultural institution through corporate partnership facilitation.
• Regione Lombardia — PR FESR 2021-2027coreOthersRegione Lombardia provides funding through the European Regional Development Fund (PR FESR 2021-2027) for the Culture Sounds project, of which Innextart is a key implementer alongside Mezzoforte Società Cooperativa and three Lombard museums. The project aims to create sustainable models for cultural heritage valorization through immersive sound experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MKG: MKG is an experiential marketing and creative agency producing brand experiences, events, and cultural activations for global brands — overlapping with Innextart's ArtSet corporate cultural engagement offerings but at much greater scale and geographic reach.
• Sotheby's: Sotheby's is a global auction house and art advisory platform serving collectors and institutions — a broad incumbent in the art market that competes indirectly for cultural asset intermediation, including corporate art consulting and advisory services.
• Christie's: Christie's is a leading global auction house offering art advisory, private sales, and corporate art services — a broad incumbent operating at the intersection of cultural institutions, collectors, and corporate clients analogous to Innextart's network.
• Jack Morton Worldwide: Jack Morton is a global experiential brand experience agency that creates events, cultural programs, and immersive experiences for Fortune 500 corporate clients — a broad incumbent competing for the same corporate marketing and events budgets as Innextart's ArtSet packages.
• Sparks: Sparks is a global experiential marketing agency producing live brand experiences, cultural activations, and corporate events — a broad incumbent that competes with Innextart for corporate experiential budgets at significantly larger scale.

Direct peers

• Artnet: Artnet operates a global art marketplace and price database serving galleries, auction houses, and collectors — a comparable intermediary between cultural assets and buyers that competes for the same art-advisory wallet share.
• Masterworks: Masterworks operates a fintech platform enabling investors to buy fractional shares of blue-chip artworks, directly analogous to Innextart's Smartpiece concept of tokenizing physical cultural heritage assets for collectors/investors.
• Artsy: Artsy is the leading online art marketplace and advisory platform connecting collectors, galleries, and institutions — overlapping with Innextart's role as an intermediary between cultural supply (institutions/artists) and demand (corporate/private collectors).

Emerging players

• Maecenas: Maecenas is a blockchain-based fine art exchange enabling fractional ownership and trading of physical artworks — directly comparable to Innextart's Smartpiece digital twin approach, though at an earlier stage of tokenized-asset adoption.

Others

• Cultural Vistas: Cultural Vistas is a nonprofit facilitating international cultural exchange and corporate cultural engagement programs — adjacent to Innextart's mission of bridging corporations with cultural institutions, though operating primarily in the US and as a nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/innextart

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INNEXTART S.R.L.