What Harrison Audio Llc does

Harrison Audio LLC is a privately held, Nashville-area (Smyrna, Tennessee) designer and manufacturer of professional analog audio equipment and music production software, founded in 1975 by Dave Harrison and currently operating as a subsidiary brand within the Audiotonix Group alongside Solid State Logic. The company's product portfolio spans three hardware tiers: flagship large-format analog mixing consoles (32Classic and MPC 5); the D510 family of ten-slot 500 Series rack systems with Dante AoIP, USB-ADAT, and analog summing interface variants; and individual 500 Series modules including the 32Cpre+ Jensen transformer-coupled microphone preamp, the MR3eq 3-band parametric EQ, and the Comp feed-forward VCA compressor built on the THAT 2180 chip. The product line is anchored by proprietary analog circuit designs originating in the 1970s–1980s and integrates modern hybrid workflow features such as 64-channel Dante AoIP connectivity and premium AD/DA conversion. On the software side, Harrison sells the Mixbus 12 DAW, LiveTrax 3 for live recording and virtual soundchecks, the cloud-based Mixbus VBM, and a growing plug-in catalog led by the Tape Saturator.

Revenue is generated through four streams: high-value analog console sales (largely through authorized dealers and direct enterprise engagement), 500 Series module and rack system sales (e-store plus dealers), one-time perpetual-license software and plug-in sales (direct e-commerce, with examples like Tape Saturator at $49 / $29 introductory), and direct e-store sales of smaller hardware accessories. The go-to-market is hybrid: product-led growth through the e-store for software and smaller modules, enterprise field sales for flagship consoles targeting professional studios and educational institutions, and event-driven demand generation via product clinics, listening events, and the 'Harrison to the World' documentary video series recorded at Harrison's Nashville International Studio. Customers include professional recording studios, educational institutions such as the University of Oxford and Poland's Karol Lipinski Academy of Music, and Grammy/BAFTA-winning composers such as Andrew Hale, alongside legacy associations with landmark album productions (Michael Jackson's Thriller, Fleetwood Mac's Rumours, Steely Dan's Aja).

Name

Harrison Audio Llc

Legal name

Harrison Audio LLC

Website

https://www.harrisonaudio.com

Company type

Private

Operating status

Operating

Short description

Harrison Audio LLC is a Nashville-based, Audiotonix-owned designer of professional analog mixing consoles, 500 Series modules, and DAW/plug-in software (Mixbus, LiveTrax, Tape Saturator) serving professional recording studios, educational institutions, and award-winning film/TV composers.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment

NAICS

Audio and Video Equipment Manufacturing (3343), Audio and Video Equipment Manufacturing (334310)

SIC

Musical Instruments (3931)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industry

Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB)

Keywords

• Analog mixing consoles
• Professional audio equipment
• 500 series modules
• Digital audio workstation
• Studio recording hardware

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Hardware Sales - Consoles: Sale of high-value analog mixing consoles including 32Classic and MPC 5 consoles, ranging from professional studio installations to educational facilities.
2. Hardware Sales - 500 Series Modules: Sale of 500 Series format modules including 32Cpre+, MR3eq, and Comp, sold individually or as part of D510 rack systems with various interface options (USB, Dante, analog summing).
3. Software/Plug-in Sales: Sale of DAW software (Mixbus 12, LiveTrax 3) and plug-ins including Tape Saturator at $49 (introductory $29), and various channel strip and effects plug-ins.
4. E-commerce Direct Sales: Direct-to-consumer sales through Harrison e-store for both hardware accessories and software downloads, enabling self-serve purchasing for smaller items.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Harrison Audio designs, manufactures, and sells professional analog mixing consoles (32Classic, MPC 5), 19-inch channel strips (32Classic MS Mix Strip), 500 Series modular preamps/EQs/compressors (32Cpre+, MR3eq, Comp) and rack systems (D510 family), digital audio workstation software (Mixbus 12, LiveTrax 3), and analog emulation plug-ins (Tape Saturator). Its products serve professional recording studios, music academies and conservatories, film/TV composers, and project/home studios worldwide, leveraging proprietary Jensen transformer-coupled mic preamp technology and Dante AoIP networking for hybrid analog/digital workflows.

Product overview

Harrison Audio LLC is a Nashville-based company with nearly 50 years of experience providing large format analog mixing consoles and high-performance software products. The product portfolio centers on three core hardware lines: (1) Full-sized mixing consoles including the 32Classic and MPC 5, combining Harrison's heritage with modern hybrid workflow features; (2) The D510 500 Series Rack System family offering flexible rack-mounted solutions in multiple variants - the base D510 rack, D510mx mixer interface with analog summing, D510dante with Dante AoIP networking, and D510ua with USB-ADAT connectivity; (3) 500 Series Modules including the 32Cpre+ Jensen transformer-coupled mic preamp, MR3eq 3-band parametric EQ, and Comp feed-forward VCA compressor. Software offerings include Mixbus 12 DAW with the signature Harrison console sound, LiveTrax 3 for live recording and virtual soundchecks, the Cloud-based Mixbus VBM, and plug-ins including the Harrison Tape Saturator. The 32Classic MS Mix Strip brings the flagship console's channel strip to 19" rack format. All products maintain the warm, rich tone and musical EQ characteristics that defined Harrison's legendary sound used on iconic albums including Michael Jackson's Thriller, Fleetwood Mac's Rumours, and Steely Dan's Aja.

Differentiator

Problem solved

Functional benefit

Products and services

• 32Classic Console

Quantifiable outcome

• Harrison technology was used to record Michael Jackson's Thriller and Bad albums, Fleetwood Mac's Rumours, ABBA's Voulez Vouz, AC/DC's Highway to Hell, and Steely Dan's Aja

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Providence Sound and VisionminorChannel Partner/ Reseller/ Distributor · 25 June 2026Providence Sound and Vision hosts the Harrison & SSL Day event featuring product clinics, demonstrations, and listening parties at their Providence, Rhode Island location.
• Solid State Logic (SSL)coreTechnology or IntegrationHarrison Audio operates as part of the Audiotonix Group alongside Solid State Logic. The companies share EULA agreements, legal policies, and co-market through events like 'Harrison & SSL Day'. SSL provides software licensing infrastructure (AAX plug-in formats) and maintains co-branded legal documentation.
• Audiotonix GroupcoreStrategic or Co-development PartnerHarrison Audio LLC is a subsidiary brand of Audiotonix Group, which includes Solid State Logic and other professional audio brands. Audiotonix provides shared infrastructure including legal policies, privacy compliance, data protection agreements, and group sustainability/CSR policies.
• Jensen TransformerscoreTechnology or IntegrationHarrison Audio specifications reference Jensen JT-MB-CPCA transformer-coupled microphone preamps as a key component in 32Classic and 32Cpre+ products, representing a technology partnership for premium audio performance.
• Audinate (Dante)coreTechnology or IntegrationHarrison consoles feature Audinate Dante AoIP (Audio over IP) interface with Brooklyn II/III/Dante HC modules enabling 64 bi-directional channels of networked audio connectivity.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Universal Audio (UA): Universal Audio produces Apollo audio interfaces, UAD-2/DSP plug-in emulations of classic analog gear, and LA-610 channel strips — directly mirroring Harrison's hybrid hardware-plus-plug-in strategy (Tape Saturator, Mixbus) and competing in both the interface and software emulation space.
• Rupert Neve Designs: Rupert Neve Designs produces high-end transformer-coupled preamps (RNHP, Shelford), 500 Series modules (511, 522, 525), and analog processors targeting the same boutique professional and project studio market as Harrison's 500 Series line.
• AMS Neve: Neve manufactures large-format analog mixing consoles (88R, Genesys, Genesys Black), 500 Series modules (1073, 1073SPX), and outboard processors targeting the same professional studios, post-production, and educational segments as Harrison. Its 1073 preamp is the direct analog of Harrison's 32Cpre+ in the 500 Series market.
• API (Automated Processes Inc.): API makes large-format analog consoles (1608, 1608 II, Vision), 500 Series modules (512c, 525), and outboard EQs that compete directly with the 32Classic and 32Cpre+/MR3eq/Comp. API is one of the three iconic American console brands sitting alongside Harrison in the high-end pro audio market.

Emerging players

• Chandler Limited: Chandler Limited makes boutique analog outboard (TG2, EMI TG12345, RS124) and 500 Series modules targeting the same vintage-emulating, premium project-studio segment as Harrison's 500 Series line. Closely comparable on heritage-driven premium positioning.
• Wave Arts / Plugin Alliance / Waves: Waves and Plugin Alliance distribute broad catalogs of plug-ins including tape saturation, EQ, and compressor emulations that overlap with Harrison Tape Saturator and channel-strip plug-ins in the project and home-studio segment.

Broad incumbents

• Avid (Pro Tools): Avid's Pro Tools and S6/S4 control surfaces compete with Harrison's Mixbus DAW and LiveTrax 3 in the broader music and live-recording production market, and Pro Tools is the dominant DAW against which Mixbus positions itself in the analog-emulating DAW niche.
• Solid State Logic (SSL): SSL is Harrison Audio's sister brand within the Audiotonix Group and the dominant incumbent in large-format analog and hybrid mixing consoles (Origin, Duality, System T). It competes head-to-head with Harrison in pro studios and educational sales, and its scale and channel make it the most directly comparable peer for benchmark purposes.
• Steinberg (Yamaha): Steinberg's Cubase and Nuendo DAWs and ASIO driver standard compete with Mixbus 12 and LiveTrax 3 in the recording and live-sound software markets. As the owner of the VST plug-in format — and the ASIO standard that Harrison's 32Classic MS relies on — Steinberg is a critical ecosystem partner and competitor.

Others

• Audinate (Dante / AoIP): Audinate provides the Dante AoIP networking standard embedded in Harrison's 32Classic console and D510dante rack. While not a competitor, Audinate's roadmap directly shapes Harrison's networked audio capabilities and is a critical ecosystem dependency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harrison Audio Llc