Jong en Veer, mantelzorg in bedrijf

What Jong en Veer, mantelzorg in bedrijf does

Jong en Veer, mantelzorg in bedrijf is a privately held Dutch consultancy founded in 2010 by Gretha van der Veer and Heidi Sprekelmeyer and headquartered in Nijverdal, Netherlands. The company specializes in helping employers, municipalities, and healthcare organizations support employees who combine paid work with informal caregiving (mantelzorg) responsibilities for sick, elderly, or disabled family members. It is operated as a small two-founder network organization with no external funding or institutional ownership.

The core offering is the 'Toolkit Mantelzorg op het werk', an annual subscription that bundles a quarterly communication package, a four-module e-learning course ('Effectief omgaan met mantelzorg'), individual coaching via the trademarked 'WerkZorg Adviestraject' methodology delivered over video, the Werkgevers Helpdesk Mantelzorg telephone helpline for employers, and access to an annual expert meeting. Beyond the toolkit, the company sells standalone masterclasses, in-company training, a 12-week online balance challenge for employees, a digital Scan Mantelzorg assessment, focus-group interviews, HRM policy advisory, lectures, and a co-delivered nine-session course ('De Kunst van het zorgen en loslaten').

Revenue mechanics are predominantly project-based professional services plus the recurring annual toolkit subscription priced per employee per year, supplemented by a one-off 250-euro expert meeting. Go-to-market is sales-led direct outreach to HRM, managers, and directors of commercial companies, healthcare providers, and Dutch municipalities, with referral channels through municipal partnerships in Apeldoorn, Enschede, and Borne and through umbrella organizations such as WGV Zorg en Welzijn (140+ affiliated care and welfare members in East Netherlands). No revenue, headcount, or financial figures are publicly disclosed.

Name

Jong en Veer, mantelzorg in bedrijf

Legal name

Jong en Veer

Website

https://jongenveer.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Jong en Veer is a privately held Dutch consultancy, founded in 2010, that helps employers, municipalities, and healthcare organizations support employees combining work with informal caregiving, via an annual toolkit subscription, e-learning, coaching, and training.

Ownership category

akta.pro rank

Product category

Workplace Caregiving Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Labor Relations & Employment Practice Advisory (BPAHAGAK)

akta.pro secondary industry

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

Keywords

• Informal caregiving consulting
• Workplace wellbeing advisory
• Caregiver employee support
• HR policy consulting
• Employer caregiver services

Headquarters

HQ city

Nijverdal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consultancy and Advisory Services: Direct consulting services to employers for policy development, mantelzorg awareness programs, focus groups, and organizational assessments. Revenue generated through project-based engagements.
2. Toolkit 'Mantelzorg op het werk': Annual subscription-based toolkit offering communication packages (quarterly newsletters with infographics), e-learning access, coaching services, employer helpline, and expert meetings. Charged per employee per year.
3. Expertmeeting: Annual expert meeting 'Wat werkt en wat werkt niet?' held on the last Thursday of September, priced at 250 euros excl. VAT. Free for toolkit holders.
4. Masterclass Training: Half-day masterclass sessions for HR professionals and managers on mantelzorg-friendly employer practices. In-company training available.
5. Training Programs: Offline training for managers on effectively handling employees with informal caregiving responsibilities. Available in-company.
6. Mantelzorg Coaching: Individual coaching via video calling for employees struggling with work-care balance. WorkZorg Adviestraject© provides tailored solutions. Costs often recoverable through collective health insurers or occupational health services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Jong en Veer advises Dutch employers, municipalities, and welfare organizations on building mantelzorg (informal-caregiver)-friendly workplaces, and sells supporting products and services such as the 'Mantelzorg op het werk' toolkit, e-learning, a 12-week challenge, coaching (WerkZorg Adviestraject), masterclasses, training, lectures, and HRM consultancy.

Product overview

Jong en Veer operates as a mantelzorg (informal caregiving) expertise bureau offering a platform-plus-modules service architecture centered on the 'Toolkit Mantelzorg op het werk'. The core toolkit bundles five integrated modules: a communication package (quarterly newsletters), an e-learning course ('Effectief omgaan met mantelzorg'), mantelzorg coaching (WerkZorg Adviestraject), the Werkgevers Helpdesk Mantelzorg, and annual expert meetings. Beyond the toolkit, standalone products include the 12-weken challenge online program, Scan Mantelzorg assessment, Focusgesprekken qualitative interviews, HRM policy advisory services, and various masterclasses and training programs. The company also provides lectures, courses (including 'De Kunst van het zorgen en loslaten'), and an information bundling service. All offerings aim to help employers integrate mantelzorg into HR policy and support working caregivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Toolkit 'Mantelzorg op het werk' Annual subscription toolkit that gives Dutch employers policies, templates, communication materials, and practical tools to support working informal caregivers.
• E-learning 'Effectief omgaan met mantelzorg' Self-paced online course teaching working informal caregivers and their managers how to effectively combine paid work with mantelzorg responsibilities.
• 12-weken challenge 'Mantelzorg? Hoe blijf ik in balans?' Twelve-week online guided program helping working informal caregivers restore balance between work, care, and personal life.
• Mantelzorg coaching (WerkZorg Adviestraject) Structured twelve-week coaching trajectory for individual working informal caregivers, typically procured through their employer, combining sessions and practical assignments.
• Masterclasses (incl. 'Mantelzorgvriendelijke werkgever?' and 'Grip op mantelzorg') Themed masterclasses aimed at HR and managers (e.g., 'Mantelzorgvriendelijke werkgever?') and at individual caregivers (e.g., 'Grip op mantelzorg').
• Training 'Effectief omgaan met mantelzorg' Group training for managers and employees on effectively handling informal-caregiving situations in the workplace.
• Cursus 'Mantelzorgen?' Multi-session course providing structured education on informal caregiving for participants.
• Lezingen (lectures) On-demand lectures and keynotes on workplace informal caregiving, delivered at employer events, municipal gatherings, and conferences.
• HRM Advies en ondersteuning Bespoke HRM advisory and implementation support for employers designing mantelzorg-friendly HR policy, including the WerkZorg aanpak.
• Expertmeeting Annual expert gathering bringing together employers, municipalities, and practitioners to share knowledge on workplace informal caregiving.
• Scan Mantelzorg Diagnostic scan that helps organizations map the impact of informal caregiving on their workforce and benchmark policy maturity.
• Workshop 'De Kunst van het zorgen en loslaten' Workshop focused on the emotional and practical craft of caring for someone and letting go, aimed at working informal caregivers.

Quantifiable outcome

• A medium company with 250 employees typically has around 50 informal caregivers. A hospital with 4000 employees may have approximately 1333 informal caregivers.
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Gemeente EnschedecoreStrategic or Co-development Partner · 1 March 2020Joint initiative for Hackathon on work and informal care in Enschede, Overijssel. Transformed needs of working informal caregivers and employers into concrete actions and ideas.
• Stichting Werk&MantelzorgcoreStrategic or Co-development Partner · 1 March 2020Co-organizer of hackathon with Gemeente Enschede. Foundation focused on work and informal care issues.
• Gemeente ApeldoorncoreStrategic or Co-development Partner · 1 January 2018Partnership to reach companies in Apeldoorn about informal care. Wethouder Paul Blokhuis led the initiative. Goal was to have companies become informal caregiving-friendly, with Achmea and other companies serving as ambassadors.
• Gemeente BorneminorStrategic or Co-development PartnerMunicipality organized round table conversations with entrepreneurs. Jong en Veer provided workshops for HR professionals and managers. Goal to put work and informal care on the map locally.
• De KapminorChannel Partner/ Reseller/ DistributorInformal care support organization with large informal caregiver network in Apeldoorn. Provided support to informal caregivers and collaborated in reaching companies.
• AchmeaminorGTM or Marketing PartnerInsurance company serving as ambassador in Apeldoorn, demonstrating to other companies what attention to informal care can yield.
• WGV Zorg en WelzijncoreStrategic or Co-development PartnerWorkplace Association with 140+ affiliated care and welfare organizations in East Netherlands. Jong en Veer provided scans, advice, and helped them obtain 'Wij werken mantelzorgvriendelijk' recognition.
• Stichting Informele Zorg Twente (SIZ Twente)minorStrategic or Co-development PartnerCollaborated with SIZ Twente to develop and deliver the course 'De Kunst van het Zorgen en Loslaten' for informal caregivers.
• Gerda de Leeuw (IVT)minorStrategic or Co-development PartnerCourse developer of 'De Kunst van het Zorgen en Loslaten', further developed for informal caregivers with Gerda Wessels (SIZ Twente). Jong en Veer is one of the bureaus that delivers this training.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vilans: National Dutch knowledge organization for long-term care, advising municipalities, care organizations and employers on caregiver support policy. Overlaps with Jong en Veer's municipality-facing advisory work, but operates as a much larger public-interest incumbent.
• Twynstra Gudde: Major Dutch consultancy with a dedicated people-and-work practice serving employers and governments on HR policy, sustainable employability and organizational change. Comparable buyer base and advisory style, but with a much wider service scope.
• Berenschot: Large Dutch management and organizational consulting firm with a significant HR and public-sector practice. Competes for the same HRM advisory and policy development budget, but as part of a broad consultancy portfolio rather than a caregiver-specialist niche.
• ArboNed: One of the largest Dutch occupational health and absenteeism service providers, serving employers on employee health, reintegration and prevention. Addresses overlapping ROI-from-prevention narratives and the same HR and management buyers.
• HumanCapitalCare: Dutch occupational health and sustainable employability provider, part of the HumanTotalCare group. Sells employee wellbeing, absenteeism prevention and HR advisory to employers, making it a credible alternative buyer option for the same problem Jong en Veer solves.

Direct peers

• MantelzorgNL: Dutch interest organization for informal caregivers, offering information, advocacy and toolkits on combining care and work. Targets the same employee-caregiver population and is frequently cited alongside Jong en Veer in the mantelzorg-in-werk conversation.
• Mezzo: National Dutch association for informal caregivers (mantelzorgers) and the organizations that support them. Addresses overlapping themes of caregiver wellbeing, employer awareness and policy advocacy, making it a direct peer in the same Dutch mantelzorg ecosystem.
• Stichting Werk&Mantelzorg: Dutch foundation specifically focused on the intersection of work and informal care. Already co-organized the Enschede hackathon with Jong en Veer and Gemeente Enschede, and serves the same employer and municipality buyer with overlapping advisory content.

Emerging players

• Springest: Dutch platform for employer-funded learning and development, including soft-skill, wellbeing and personal development courses. Comparable in distributing online learning programs (e.g., the Jong en Veer e-learning and 12-week challenge) to employer-sponsored employees.
• OpenUp: European mental health and wellbeing platform for employees, delivered digitally to employer clients. An emerging player in the broader employee wellbeing category that increasingly overlaps with caregiver support and is sold to the same HR buyer via subscription.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Jong_en_Veer
• Facebookfacebook.com/pages/Jong-en-Veer/378177825543595?fref=ts
• LinkedInlinkedin.com/company/jong-en-veer-mantelzorg-in-bedrijf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jong en Veer, mantelzorg in bedrijf