Voltage Coffee Project

What Voltage Coffee Project does

Voltage Coffee Project is a Texas-based direct-to-consumer specialty coffee roaster and retailer that sells roasted coffee exclusively through a Shopify-powered e-commerce storefront. The company serves three distinct customer cohorts — coffee aficionados seeking premium single-origin and experimental microlots, everyday consumers looking for accessible quality blends, and B2B wholesale buyers such as cafes and restaurants — through three sub-brands: West Oak (premium specialty), Voltage (steady core blends such as espresso and house drip), and Roadrunner (affordable everyday coffee).

The product catalog centers on roasted whole-bean and pre-ground coffee in 10–12 oz formats across six or more named SKUs (Milk and Honey Blend, Roadrunner Blend, Hello Neighbor House Blend, Decaf Sugarcane from Colombia, TX Sunrise from Uganda, and the Voltage espresso/house-drip line) plus a monthly Roaster's Choice subscription. The underlying technology stack is minimal: a standard Shopify storefront with subscription billing, customer accounts/login, and a Typeform-based wholesale application form. There is no proprietary platform, app, API, or AI/ML layer; the company runs on commodity e-commerce infrastructure.

Revenue is generated through three channels: (1) one-time DTC retail sales with free shipping over a $35 order threshold, (2) a recurring monthly Roaster's Choice subscription starting at $20, and (3) a B2B wholesale program. Pricing spans roughly $12 (Roadrunner) to $20 (subscription) per unit, with premium blends clustered in the $17–$18 range. The company does not disclose revenue, headcount, funding, ownership structure, or management team, and shows no acquisitions, partnerships, or geographic expansion beyond U.S. domestic shipping and two named international sourcing origins.

Name

Voltage Coffee Project

Legal name

Voltage Coffee Project

Website

https://voltagecoffeeproject.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Voltage Coffee Project is a Texas-based direct-to-consumer specialty coffee roaster selling single-origin beans and blends through a Shopify storefront across three sub-brands (West Oak premium, Voltage core, Roadrunner everyday), with a monthly subscription and a B2B wholesale program.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Specialty coffee roaster
• Single-origin coffee
• Coffee blends
• Coffee subscription service
• Wholesale coffee supply

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sales of roasted coffee beans through the company's e-commerce website, offering single-origin and blended coffees in various sizes. Revenue generated through one-time purchase transactions with free shipping threshold of $35.
2. Coffee Subscription: Recurring subscription model offering the Roaster's Choice selection delivered on a regular cadence. Subscription revenue provides predictable recurring income and customer retention.
3. Wholesale: B2B wholesale channel for bulk coffee orders targeting cafes, restaurants, and retailers. Provides additional revenue stream through volume-based sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Voltage Coffee Project is a Texas-based specialty coffee roaster that sells roasted coffee beans directly to consumers through a Shopify e-commerce storefront. The product range includes single-origin beans, signature blends, and a curated subscription, organized under three sub-brands: West Oak (premium specialty/microlots), Voltage (steady core blends including espresso and house drip), and Roadrunner (affordable everyday coffee). The company also operates a wholesale program for bulk buyers such as cafes and restaurants.

Product overview

Voltage Coffee Project is a direct-to-consumer coffee retailer operating as a Shopify-based e-commerce platform. The company offers single-origin beans and bold blends across three distinct sub-brands: West Oak (premium specialty coffees including microlots and experimental fermentations for connoisseurs), Voltage (core stable blends including espresso and house drip), and Roadrunner (affordable everyday coffee). Individual products include the Milk and Honey Blend, Roadrunner Blend, Hello Neighbor House Blend, Decaf Sugarcane, TX Sunrise, and a Roaster's Choice Subscription service. The company ships single-origin coffees and blends directly to consumers, with free shipping on orders over $35.

Differentiator

Problem solved

Functional benefit

Brands

• West Oak: Our premium coffees aimed at the coffee aficionado. This line is speciality coffee roasted to perfection and covers everything from exclusive microlots to experimental fermentations.
• Voltage
• Roadrunner

Products and services

• Milk and Honey Blend

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Verve Coffee Roasters: California-based specialty roaster with DTC e-commerce, Roaster's Choice-style subscriptions, and a multi-tier portfolio similar to West Oak / Voltage / Roadrunner. Closely comparable business model and customer.
• Onyx Coffee Lab: Award-winning specialty roaster competing in the same premium single-origin and competition-coffee space as Voltage's West Oak line, with DTC, subscription, and wholesale channels. Closely comparable on product quality positioning and customer segment.
• Trade Coffee: DTC coffee marketplace/subscription that curates single-origins and blends from multiple roasters, competing for the same specialty subscription customer as Voltage Coffee Project.
• Driftaway Coffee: DTC specialty coffee subscription company offering curated single-origin shipments — directly comparable to Voltage's Roaster's Choice subscription and the coffee-aficionado target segment.
• Counter Culture Coffee: Specialty coffee roaster selling single-origins and blends through DTC e-commerce, subscriptions, and wholesale to cafes. Highly comparable to Voltage Coffee Project in product mix, target customer (specialty/coffee aficionado), and omni-channel GTM.
• Heart Coffee Roasters: Portland-based specialty roaster with a small DTC program, subscription offerings, and selective wholesale — comparable in scale, specialty focus, and brand-positioning to Voltage Coffee Project.
• Joe Coffee: NYC-based specialty roaster with DTC, subscription, and a strong wholesale/café presence — overlapping Voltage's three-tier GTM (retail, subscription, wholesale) at a comparable scale.

Broad incumbents

• Blue Bottle Coffee: Premium DTC specialty coffee brand with subscriptions, single-origins, and a national cafe footprint. Comparable in product mix and premium positioning to Voltage's West Oak and Voltage lines, but vastly larger and better capitalized.
• Intelligentsia Coffee: Long-standing specialty roaster with DTC, subscription, and wholesale. Same customer and product category as Voltage Coffee Project, but with a much broader portfolio and longer brand history.
• Stumptown Coffee Roasters: Established specialty roaster (now owned by Peet's) with full DTC, subscription, wholesale, and grocery distribution. Same product category and customer, but at much larger scale and broader portfolio than Voltage Coffee Project.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/voltage-coffee-project

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voltage Coffee Project