ideasUK
ideasUK is a UK-based not-for-profit Community Interest Company founded in 1994 that operates a global membership network of 100+ organisations, delivering innovation management training, coaching, BS ISO 56002-aligned accreditation, and an annual conference across enterprise and government sectors.
- Company typePrivate
- Founded1994
- HeadquartersNewark, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ideasUK does
ideasUK (legally Ideas Network UK Community Interest Company) is a UK-headquartered not-for-profit network organisation founded in 1994 that helps organisations build capability in ideas management and innovation. It operates as a Community Interest Company registered in England (No. 9668757), with its registered office in Newark, Nottinghamshire and a correspondence address in Leeds. The organisation serves a horizontal membership spanning UK and international enterprises, government departments, NHS trusts, and UAE government entities, with 100+ member organisations globally and a particularly visible presence in the UAE via Ideas Arabia and Ideas Emirates.
ideasUK's service portfolio comprises six interconnected offerings rather than a unified software platform. These are: (1) annual membership providing access to an online toolkit, Knowledge Nuggets webinars, and a peer network; (2) bespoke training courses (Innovation Practitioner Certification, Champion Training, Idea Evaluator Training, Risk Analysis, Emotional Intelligence, Campaigning Your Innovation, Selling Solutions, Everyone Can Ideate) priced £1,200–£4,500 per cohort for up to 10 participants; (3) one-on-one and team Innovation Coaching grounded in IQ/EQ/AQ methodology; (4) the BS ISO 56002-aligned Accreditation Award, a one-day audit and certification service; (5) the Annual International Conference (now in its 39th year, scheduled for London in November 2026) co-created with Bayes Business School and the Institute for Creativity and AI; and (6) the Idea of the Year competition running annually across member organisations. The organisation does not develop proprietary technology; it integrates with third-party idea management platforms such as Wazoku.
ideasUK distributes services through direct enterprise engagement, the annual conference, bespoke on-site or virtual training, accreditation site visits, and a self-serve member portal. Revenue is generated from recurring membership subscriptions, professional services fees for training and accreditation, coaching engagements, and conference delegate fees (£750–£1,600 per attendee). Marketing is community-led, supported by LinkedIn, X/Twitter, email newsletters, and thought-leadership content. The organisation maintains alliances with The Future Shapers, Wazoku, the Innovation Training Network, Bayes Business School, and the Institute for Creativity and AI.
ideasUK firmographics
Firmographics- Name
- ideasUK
- Legal name
- Ideas Network UK Community Interest Company
- Website
- https://ideasuk.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ideasUK is a UK-based not-for-profit Community Interest Company founded in 1994 that operates a global membership network of 100+ organisations, delivering innovation management training, coaching, BS ISO 56002-aligned accreditation, and an annual conference across enterprise and government sectors.
- Ownership category
- akta.pro rank
ideasUK industry classification
Industry- Product category
- Innovation Management Consulting
- NAICS
- Professional and Management Development Training (61143), Other Scientific and Technical Consulting Services (54169), Professional Organizations (81392), Convention and Trade Show Organizers (561920)
- SIC
- Services-Management Consulting Services (8742), Services-Membership Organizations (8600), Services-Management Services (8741)
- akta.pro primary industry
- UX, Design Thinking & Customer Research for PMs (EDABAHAK)
- akta.pro secondary industries
- Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)
Keywords
Where ideasUK is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ideasUK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Annual membership subscriptions providing access to online resources, network of innovation experts, Knowledge Nuggets, educational and networking events, Idea of the Year competition, annual conference, training, consultancy, and individual coaching with an Ideas Management Specialist.
- Training Services: Bespoke training programs delivered virtually or face-to-face, including Innovation Practitioner Certification, Champion Training, Idea Evaluator Training, and other specialized courses. Priced per session or course package for up to 10 participants.
- Conference and Event Attendance: Revenue from conference delegate fees ranging from £750 per day to £1,600 for two-day non-member attendance, including meeting attendance and awards events.
- Accreditation Services: One-day audit and evaluation services for organizational innovation programs, providing certification aligned to BS ISO 56002 standards.
- Coaching and Mentoring: One-on-one or team coaching sessions with qualified executive coaches providing innovation leadership support, delivered as individual or series sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | One Day Delegate Rate |
| Other | Multi-year contract | Two Day Delegate - Non-Member |
| Other | Multi-year contract | Two Day Delegate - Member |
| Other | Multi-year contract | Finalist Delegate Rate |
| Unit Pricing | Pay-as-you-go | Risk Analysis Training - 1 day |
| Unit Pricing | Pay-as-you-go | Campaigning Your Innovation - 1 day |
| Unit Pricing | Pay-as-you-go | Selling Solutions - 1 day |
| Unit Pricing | Pay-as-you-go | Everyone Can Ideate - 1.5 hours virtual |
| Unit Pricing | Pay-as-you-go | Innovation Practitioner Certification - 5 sessions |
| Unit Pricing | Pay-as-you-go | Innovation - Driving Organisational Success - 1.5 days |
| Unit Pricing | Pay-as-you-go | Champion Training - 3 sessions |
| Unit Pricing | Pay-as-you-go | Idea Evaluator Training - 2 hours |
| Unit Pricing | Pay-as-you-go | Emotional Intelligence - 1 day |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
ideasUK product offering
Product offeringCore offering
ideasUK is a not-for-profit network organization that helps organizations build capability in ideas management and innovation. It delivers membership subscriptions, bespoke training workshops, executive coaching, an ISO 56002-aligned accreditation programme, an annual international conference, and the Idea of the Year competition. Services are delivered virtually or face-to-face by Ideas Management Specialists with direct experience of running innovation programmes.
Product overview
ideasUK offers a suite of interconnected innovation support services primarily focused on consulting, training, and professional development rather than a unified software platform. The core offerings include the annual international conference (two-day event with Idea of the Year awards), the Idea of the Year competition, the BS ISO 56002-aligned Accreditation Award programme, and Innovation Coaching services. Training is delivered through pre-developed courses (Emotional Intelligence, Idea Evaluator Training, Champion Training, Innovation Practitioner Certification, Risk Analysis, Effective Communications, Campaigning Innovation, Selling Solutions) that are customised for each organisation. Member resources include an online Toolkit, Webinars (Knowledge Nuggets), and Presentations accessible via the members area.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual International Conference
Quantifiable outcome
- Member organizations achieve cost savings and process improvements through validated innovation programmes
- +2 more outcomes
Companies that use ideasUK
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
ideasUK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ideasUK partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- The Future ShaperscoreGlobal network of thought leaders, innovation practitioners, business leaders, academics and speakers helping businesses create innovative futures. Founded on principle that Next Generation Organisations deserve Next Generation guidance.
- WazokucoreProvider of Idea Spotlight platform enabling internal and external crowdsourcing initiatives. Offers collaboration spaces, co-creation communities, idea spaces, gamification, and integrations with platforms including Microsoft Office products.
- Innovation Training NetworkminorWorldwide network of international experts providing innovation and change consultancy. Offers workshops with case study methodology (Harvard Business School learning philosophy), soft copy learning materials, peer coaching, and group coaching webinars.
- Bayes Business School (City, University of London)coreCentre for Creativity in Professional Practice at Bayes Business School partnering to deliver the 39th Annual Conference 2026, exploring AI and creativity topics with academic insight and practical application.
- Institute for Creativity and AI (City St George's, University of London)coreAcademic institution co-creating and hosting the 39th Annual Conference 2026, bringing research expertise in creativity and AI to the innovation practitioner community.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ideasUK competitors and assessment
Company assessmentDirect peers
- Strategyzer: Strategyzer provides business model innovation training, workshops, and tools to enterprises globally, overlapping directly with ideasUK's innovation practitioner certification and design-thinking training portfolio.
- Brightidea: Brightidea is an innovation management software platform used by enterprises to run ideation, evaluation, and innovation pipeline workflows. It competes with ideasUK-recommended third-party tools for the same corporate innovation budget.
- Board of Innovation: Board of Innovation is a global innovation consultancy offering corporate innovation training, design sprints, and venture-building services — competing for the same enterprise innovation enablement budget as ideasUK.
- The Innovation Training Network: Stated minor strategic partner of ideasUK. It is a worldwide network of innovation and change consultants offering workshops and coaching — directly overlapping with ideasUK's training and coaching offerings.
- Wazoku: Wazoku is an idea and innovation management platform provider that is a stated technology partner of ideasUK. It offers crowdsourcing, co-creation, and gamified idea spaces, competing directly for the same enterprise innovation budget.
Broad incumbents
- Doblin (Deloitte): Doblin is Deloitte's dedicated innovation practice, providing enterprise innovation consulting, design thinking, and capability building — a broad incumbent competing for the same corporate innovation budget as ideasUK.
- Innosight (Huron Consulting): Innosight is a long-established innovation strategy consulting firm founded by Clayton Christensen. As a broader incumbent it offers enterprise innovation services overlapping with ideasUK's consulting, training, and accreditation offerings.
- Imaginatik (KPMG): Imaginatik was an innovation management platform and consultancy acquired by KPMG. As part of KPMG's broader advisory portfolio it competes with ideasUK for enterprise innovation program work at the high end of the market.
Regional players
- Ideas Arabia / Ideas Emirates: Ideas Arabia/Ideas Emirates is the regional UAE/Gulf innovation community chaired by ideasUK network member Hussain Al Fardan. It is a regional peer that mirrors ideasUK's model at a Gulf level and competes for the same UAE-based enterprise innovation membership.
Emerging players
- InnovationManagement.se: InnovationManagement.se is a global community and content platform for innovation practitioners, offering articles, courses, and events — partially overlapping with ideasUK's knowledge content and community-led GTM.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ideasUK social profiles
Digital presenceideasUK compliance and trust
Trust signalCompliance1 record
ideasUK financial estimates
Financial estimateRevenue estimate
Valuation estimate
ideasUK leadership team
Management profileNumber of profiles
Profiles4 records
ideasUK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ideasUK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ideasUK
What does ideasUK do?
ideasUK is a not-for-profit network organization that helps organizations build capability in ideas management and innovation. It delivers membership subscriptions, bespoke training workshops, executive coaching, an ISO 56002-aligned accreditation programme, an annual international conference, and the Idea of the Year competition. Services are delivered virtually or face-to-face by Ideas Management Specialists with direct experience of running innovation programmes.
Is ideasUK a public or private company?
ideasUK is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ideasUK founded?
ideasUK was founded in 1994. It employs 11 to 50 people.
Where is ideasUK based?
ideasUK is headquartered in Newark, United Kingdom, in the Europe region.
How does ideasUK make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are training Services, conference and Event Attendance, accreditation Services and coaching and Mentoring.
Who are ideasUK's main competitors?
Direct peers on record are Strategyzer, Brightidea, Board of Innovation, The Innovation Training Network and Wazoku. Broad incumbents are Doblin (Deloitte), Innosight (Huron Consulting) and Imaginatik (KPMG). Ideas Arabia / Ideas Emirates is listed as a regional player. InnovationManagement.se is listed as an emerging player.
Does ideasUK have an API?
No public API is recorded for ideasUK.
What industry is ideasUK in?
ideasUK's product category is Innovation Management Consulting. Its primary akta.pro industry code is EDABAHAK, UX, Design Thinking & Customer Research for PMs, with a secondary code of EDAMAHAB, Business Planning, Pitching & Competitions (Pitch Decks, Demo Days). Its NAICS code is 61143 and its SIC code is 8742.