Wyoming Trucking Association

What Wyoming Trucking Association does

Wyoming Trucking Association (WTA), founded July 12, 1939 and headquartered in Casper, Wyoming, is a 501(c)(6) nonprofit trade association that serves as the sole statewide voice for the Wyoming trucking industry and an affiliate of the American Trucking Associations since October 1939. The organization represents motor carriers (for-hire and private), owner-operators, and allied industry suppliers through eight specialized conferences (Allied Industries, Bulk Commodities, General Commodities, Hazardous Materials, Heavy Specialized, Owner Operators, Private Carriers, and Specialized Services), plus three member councils/coalitions (Council of Safety Supervisors, Wyoming Women in Trucking, Wyoming Transportation Safety Coalition). Its core functional remit is legislative and regulatory advocacy before the Wyoming legislature, WYDOT, Wyoming Highway Patrol, and federal agencies including FMCSA, complemented by safety training, compliance support, licensing/permit assistance, and workforce development programming delivered via a 35-member Board of Directors.

WTA's product surface is a portfolio of member services rather than a unified software platform: a quarterly Wyoming TRUCKER magazine (~3,200 circulation) generating advertising revenue (full-page ads $450-$600 annually), an annual Legislative Directory co-published with the Associated General Contractors of Wyoming, an Annual Convention (May 12-14, 2026 in Casper with 300+ attendees), the Wyoming Truck Driving Championships (June 27, 2026 in Cheyenne, $200 per driver registration), safety seminars and Motor Fleet Supervisors Training, a Products & Service Directory, an Industry Job Bulletin open to non-members, a Member Supplies Program (FMCSA-required forms, log books, bills of lading sold at 50% member discount), and an awards program recognizing Mechanic of the Year, Safety Supervisor of the Year, Highway Safety Person of the Year, and Grand Champion titles. Annual recognition awards and the consistently-earning ATA Summa Cum Laude for the Council of Safety Supervisors reinforce the member-recognition flywheel.

WTA's business model rests on five revenue streams: (1) recurring membership dues from operating carriers and allied members (specific pricing not publicly disclosed and subject to Board of Directors approval), (2) magazine advertising (transactional per-issue rates with annual commitment discounts), (3) event/convention registration and sponsorship fees, (4) member supplies resale at markup, and (5) legislative directory unit sales. The organization employs a small professional staff of 5-10 led by President & CEO Kevin Hawley and Operations & Member Services Manager Laura Prochnow, operates from a single Casper office (555 North Poplar Street), and distributes entirely through direct sales, in-person engagement, the wytruck.org website, and the state trucking association network. The organization has no technology platform, no AI capabilities, no funding history, and no M&A activity — it is a member-governed advocacy entity that has compounded brand equity and regulatory access over 87 years of continuous operation.

Name

Wyoming Trucking Association

Legal name

Wyoming Trucking Association, Inc.

Website

https://wytruck.org

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

Wyoming Trucking Association is a Casper-based 501(c)(6) nonprofit trade association founded in 1939 that advocates for Wyoming's trucking industry before state and federal regulators, delivering membership services, safety training, an annual convention, truck driving championships, and the quarterly Wyoming TRUCKER magazine to motor carriers and allied suppliers statewide.

Ownership category

akta.pro rank

Headquarters

HQ city

Casper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from operating carriers (trucking companies) and allied members (suppliers, service providers). Dues support association operations, advocacy, and member services. Membership applications reviewed and approved by Board of Directors.
2. Magazine Advertising: Wyoming TRUCKER magazine generates advertising revenue from businesses promoting their products and services to the trucking industry. Full-page ads range from $200-$650 per issue depending on placement and annual commitment.
3. Convention and Event Registration: Revenue from annual convention registration, golf tournaments, sporting clay shoots, vendor fair booth fees, and sponsorship packages. Convention scheduled for May 12-14, 2026 in Casper.
4. Supplies Sales: Members receive 50% discount on supplies; association purchases in bulk and resells at markup. Includes business forms, log books, bills of lading, and FMCSA required forms.
5. Legislative Directory Sales: Print copies of the 2025-2026 Legislative Directory available for purchase at $2.00 per piece plus shipping. Revenue supports publication and distribution costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Wyoming Trucking Association (WTA) is a nonprofit trade association that represents Wyoming's commercial motor carriers and allied industry members. Founded in 1939, it provides legislative and regulatory advocacy, safety training and seminars, networking events (including the annual convention and Wyoming Truck Driving Championships), industry publications (Wyoming TRUCKER magazine and Legislative Directory), member discounts on supplies, a member directory, job bulletin board, and award recognition programs.

Product overview

The Wyoming Trucking Association is a nonprofit trade organization and affiliate of the American Trucking Associations representing Wyoming's trucking industry since 1939. Rather than a unified software platform, the Association offers a portfolio of member services including its quarterly Wyoming TRUCKER Magazine publication, annual Legislative Directory, industry events (Annual Convention and Truck Driving Championships), safety seminars and training programs, award recognition programs, a Products & Service Directory listing member businesses across categories, an Industry Job Bulletin, and discounted member supplies. The Association also facilitates the Wyoming Transportation Safety Coalition and Council of Safety Supervisors for industry collaboration on safety initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Wyoming TRUCKER Magazine: The official quarterly magazine of the Wyoming Trucking Association distributed to members and key personnel across the state with approximate circulation of 3,200.
• Council of Safety Supervisors
• Wyoming Women in Trucking
• Wyoming Transportation Safety Coalition (WTSC)

Products and services

• Wyoming TRUCKER Magazine A quarterly digital magazine distributed to members and key industry personnel with approximately 3,200 circulation, covering trucking industry news, safety programs, member highlights, and regulatory updates. Sold via advertising to industry suppliers.
• Legislative Directory Annual reference booklet published jointly with the Associated General Contractors of Wyoming, containing biographical information on state officials, legislators, and Wyoming's Congressional delegation. Print copies sold at $2.00 per piece plus shipping.
• Safety Seminars and Training Safety seminars and compliance training programs to keep members informed of evolving federal and state regulations and best practices, including maintenance seminars.
• Annual Convention Three-day annual gathering held in May featuring industry meetings, guest speakers, networking events, awards ceremonies, vendor fair, golf tournament, and sporting clay shoot for trucking professionals. Scheduled for May 12-14, 2026 at Ramkota Hotel in Casper.
• Wyoming Truck Driving Championships Annual competition held in June where the best professional drivers in the state compete for top honors, with winners advancing to the American Trucking Associations national championships. Driver registration fee $200.
• Products & Service Directory Online directory categorizing WTA member businesses into categories including accounting/legal services, automotive equipment, fuel/oil, safety compliance, insurance, hospitality, and technology/fleet management.
• WTA Industry Job Bulletin Online job posting service for employers within the trucking industry, available to both members and non-members with 45-day posting periods.
• Member Supplies Program Discounted business supplies including log books, bills of lading, and FMCSA-required forms available to members at 50% discount; association purchases in bulk and resells at markup.
• Annual Award Programs Annual awards recognizing excellence including Con H. Biedermann Humanitarian Award, Highway Safety Person of the Year, Mechanic of the Year, Pioneer Award, Safety Supervisor of the Year, Driver of the Quarter, and WTA Friend of Trucking.
• Wyoming Transportation Safety Coalition (WTSC) Coalition program established in 2013 to reduce transportation-related fatalities through education, training, and collaboration with WYDOT, Wyoming Workforce Services, FMCSA, and other partners.

Quantifiable outcome

• Wyoming trucking industry tax contribution grew from $500,000 in 1944 to $84+ million in 1989, demonstrating industry growth supported by association advocacy
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Wyoming Department of Transportation (WYDOT)coreStrategic or Co-development Partner · 1 January 2013WYDOT is a founding partner in the Wyoming Transportation Safety Coalition (WTSC), established at Governor Matt Mead's direction in 2013. Coalition addresses transportation-related workplace fatalities in Wyoming, with WYDOT participating as a key government agency partner.
• Wyoming Workforce ServicescoreStrategic or Co-development Partner · 1 January 2013Wyoming Workforce Services participates in WTSC coalition focused on reducing transportation-related workplace fatalities. Partnership brings state workforce development resources to transportation safety efforts.
• Office of Governor Matt MeadcoreStrategic or Co-development Partner · 1 January 2013Governor Matt Mead established WTSC in 2013 in response to Wyoming's persistently high rate of workplace fatalities. Coalition facilitates collaboration across state agencies, federal partners, industry leaders, labor organizations, and community stakeholders.
• Federal Motor Carrier Safety Administration (FMCSA)coreStrategic or Co-development Partner · 1 January 2013FMCSA participates in WTSC coalition and provides national regulatory perspective on transportation safety. Derek Barrs, FMCSA Administrator, provides industry updates at WTA annual conventions.
• PrePass Safety AlliancemajorGTM or Marketing PartnerAnnual sponsor of WTA and sponsor of Council of Safety Supervisors. PrePass provides pre-clearance services for commercial vehicles and supports WTA safety programming and events.
• CopartmajorGTM or Marketing PartnerAnnual sponsor of Wyoming Trucking Association. Copart provides vehicle auction and salvage services supporting the trucking industry.
• USA TruckingmajorGTM or Marketing PartnerAnnual sponsor of Wyoming Trucking Association. USA Trucking is a transportation and logistics company supporting WTA's mission and events.
• Great West Casualty CompanymajorGTM or Marketing PartnerAnnual sponsor of Wyoming Trucking Association. Great West Casualty provides insurance services to the trucking industry and supports WTA events and programming.
• Black Hills TruckingmajorGTM or Marketing PartnerAnnual sponsor of Wyoming Trucking Association. Black Hills Trucking is a major Wyoming-based trucking company actively involved in WTA activities and awards.
• E & F TowingmajorGTM or Marketing PartnerAnnual sponsor of Wyoming Trucking Association and sponsor of 2026 Convention comedy show. E & F Towing provides towing and recovery services in the Casper area.
• Admiral Transport Corp.majorGTM or Marketing PartnerAnnual sponsor of Wyoming Trucking Association. Admiral Transport is a Wyoming-based trucking company with multiple award winners in safety and mechanic categories.
• Knife RivermajorGTM or Marketing PartnerAnnual sponsor of Wyoming Trucking Association and sponsor of 2026 Convention lunch. Knife River provides construction materials and services relevant to Wyoming trucking industry.
• American Trucking Associations (ATA)coreStrategic or Co-development PartnerWTA joined ATA on October 12, 1939 and operates as a state affiliate. ATA provides national industry representation, safety programming (Summa Cum Laude awards for Council of Safety Supervisors), and Truck Driving Championships framework.
• Casper CollegeminorImplementation/ SI/ Consulting PartnerCasper College offers CDL training programs and has partnered with WTA for Motor Fleet Supervisors Training Course (first held 1946) and continuing education opportunities for trucking industry.
• Gillette Community College DistrictminorImplementation/ SI/ Consulting PartnerSponsor of 2026 Convention coffee break. Gillette Community College District provides workforce development and CDL training supporting the Wyoming trucking industry.
• Commercial Vehicle Safety Alliance (CVSA)coreStrategic or Co-development PartnerListed as a key federal regulatory agency partner on WTA resources page. CVSA promotes commercial vehicle safety and enforcement through inspection programs and standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Owner-Operator Independent Drivers Association (OOIDA): National trade association specifically representing owner-operators and small-fleet truckers — overlapping WTA's Owner Operators Conference constituency. Comparable advocacy, education, and benefits model, with national rather than single-state geographic scope.
• Pennsylvania Motor Truck Association: Pennsylvania's statewide trucking trade association offering the same combination of legislative advocacy, safety training, conventions, and member services as WTA. Direct peer in mission and product structure.
• New York State Motor Truck Association: Long-standing state trucking trade association delivering advocacy, training, and member benefits to New York motor carriers. Same operating model as WTA: state-level lobbying, annual conventions, safety programs, and an affiliated magazine.
• Florida Trucking Association: Statewide trucking trade association providing advocacy, education, and member services to Florida carriers. Directly comparable in mission and product mix (lobbying, training, events, publications) to WTA.
• Texas Trucking Association: State trucking association serving Texas motor carriers and allied industries. Operates the same trade association model — lobbying, safety programs, conventions, publications, and member services — as WTA, comparable in core function if not in scale.
• California Trucking Association: Largest state-level trucking trade association, providing the same advocacy, training, events, and member services model as WTA but at much greater scale. Direct peer in structure and mission, differing primarily by geography and size.

Emerging players

• National Private Truck Council: Trade association representing private fleet operators — overlapping WTA's Private Carriers conference membership. Provides comparable advocacy, education, and benchmarking services to a specific segment of the trucking industry.
• National Tank Truck Carriers: Segment-specific national trade association for the bulk liquid hauling industry — overlapping WTA's Tank Truck Carriers conference. Comparable trade association structure focused on a narrower industry vertical.

Broad incumbents

• American Trucking Associations: The national umbrella federation for which WTA serves as a state affiliate. WTA has been a member since October 12, 1939, and receives safety programming, Summa Cum Laude awards, and Truck Driving Championships framework from ATA — making ATA the natural broad incumbent comparable.

Others

• Commercial Vehicle Safety Alliance: International organization promoting commercial vehicle safety through inspection standards — listed by WTA as a federal regulatory partner. Not a direct competitor but an adjacent ecosystem participant in the safety and compliance space WTA serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wyoming-trucking-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyoming Trucking Association