Name

Troef Bouw

Legal name

Troef Bouw B.V.

Website

https://troefbouw.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Construction and renovation project fees: Troef Bouw generates revenue through project-based construction and renovation contracts. They deliver complete build trajectories from planning and quote phases through execution, serving retail chains, private homeowners, and recreation/hospitality operators. Revenue is earned as one-time project fees, with some recurring engagement potential through ongoing maintenance and repeat client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Troef Bouw is a construction and renovation firm that delivers complete build trajectories for retail chains, private homeowners, and recreation operators. Its three service lines cover retail store fit-outs and concept make-overs (Retail & Interieur), full and partial renovation trajectories for residential and commercial properties (Verbouw & Renovatie), and the design and construction of glamping lodges, garden structures, and vacation accommodations (Recreatiebouw). The company operates as the single point of contact managing the entire project lifecycle from quote through execution, using in-house multidisciplinary teams.

Product overview

Troef Bouw is a construction and renovation company offering three core service lines: Retail & Interieur (store fit-outs and interior construction), Verbouw & Renovatie (building renovation and remodeling), and Recreatiebouw (vacation accommodation construction). The company operates primarily in the Netherlands with international projects in Belgium, Germany, Italy, and France. Their services range from complete project management to specific phase involvement, with in-house teams for most disciplines. Notable clients include The Sting Companies (multiple retail labels), NIU Europe, STOERbuiten (glamping accommodations), and various private homeowners.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail & Interieur Retail store fit-out, renovation, and interior construction services for shops and commercial spaces, including concept improvement, budget make-overs, and full store transformations with quick turnaround times for fashion retailers and retail chains.
• Verbouw & Renovatie Complete renovation and remodeling services for residential and commercial properties, covering the full trajectory from planning and quotation phases through execution, with the option of partial-phase involvement. The service includes home automation and domotica integration.
• Recreatiebouw Vacation accommodation construction including glamping lodges, garden houses, guest rooms, treehouses, exhibition stands, and sustainable modular lodging solutions using recycled materials, serving camping sites and recreation operators across Europe.

Quantifiable outcome

• Over 100 store build trajectories realized for The Sting Companies since 2012
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sutherland BV (The Sting Companies)coreStrategic or Co-development Partner · 1 January 2020Sutherland BV, part of The Sting Companies BV, engaged Troef Bouw to realize the new De KOOPman concept stores. Five stores were built in 2020 across Rotterdam, Tilburg, Breda, Amersfoort, and Amsterdam in former Hudson Bay locations, ranging from 1,500m2 to over 5,000m2.
• NIU EuropecoreStrategic or Co-development Partner · 1 January 2019Partnership began in 2019 to develop flagship store concepts and interiors for NIU electric scooter stores across Europe. Troef Bouw takes full project management from initial layout to store opening. Five flagship stores were developed in Bremen, London, Antwerp, and Amsterdam in 2019-2020. The partnership includes developing store inventory and interior components.
• NIU International Co. LtdcoreStrategic or Co-development Partner · 1 January 2019Headquarters entity of NIU Technologies based in Changzhou, China. Troef Bouw's partnership with NIU Europe (the regional arm) serves NIU International's European retail expansion through store development and fit-out.
• MS ModeminorChannel Partner/ Reseller/ Distributor · 1 January 2019Troef Bouw converted the former CoolCat store in Leidschendam into a flagship store for MS Mode Nederland in 2019, completing the full interior fit-out within strict center management timelines.
• STOERbuitencoreStrategic or Co-development Partner · 1 January 2016Long-term strategic partnership for the development of glamping lodges and recreation accommodations across European camping sites. Troef Bouw designs and builds lodges, often using repurposed mobile homes and sustainable materials. Projects include Den Osse (9 lodges, 2016-2019), 7Huizen aan Zee (Zeeland, multiple lodges), VC Bohemian Lodge (Italy, 3 lodges with Vacanceselect), RCN Moulin de la Pique (France, 1 lodge), and Mar Y Sierra (Italy, 2 lodges with terraces). STOERbuiten was nominated for 'het meest duurzame initiatief van 2018' by ANVR for the VC Bohemian Lodge project.
• The Sting CompaniescoreStrategic or Co-development Partner · 1 January 2011Partnership since 2011 focused on retail store construction, make-overs, and maintenance for The Sting Companies' various fashion labels. Troef Bouw has realized more than 100 store build trajectories across the Netherlands, Belgium, and Germany for brands including The Sting, Distrikt Nørrebro, Costes, Cotton Club, and De KOOPman. The relationship includes co-development of store concepts and interior aesthetics (e.g., the Black & White theme).
• VacanceselectminorStrategic or Co-development PartnerTroef Bouw collaborated with Vacanceselect and STOERbuiten to build three glamping lodges at Camping Orlando in Tuscany, Italy. The project used repurposed mobile homes upgraded with sustainable materials to create eco-statement accommodations. Troef Bouw led the on-site assembly and fit-out.

Scale indicators5 records

Recent moves6 records

Broad incumbents

• Heijmans N.V. Dutch-listed construction and real estate company with broad portfolio including residential, commercial, and infrastructure builds. Comparable as a Dutch-based general contractor operating across multiple end-markets, though substantially larger and more diversified than Troef Bouw.
• TBI Holdings: Dutch construction and development holding company with multiple operating companies in residential, commercial, and technical services. Comparable as a Dutch-headquartered multi-vertical construction group, though significantly larger and holding-structured relative to Troef Bouw.
• Royal BAM Group: Major Dutch-listed construction group operating across building, civil engineering, and property. Comparable as a Dutch-headquartered general contractor serving enterprise clients in the Netherlands and beyond, with substantially greater scale and breadth than Troef Bouw.
• VolkerWessels: Large Dutch construction and infrastructure group with operations across Benelux, UK, and North America. Comparable as a Dutch-rooted general contractor with multi-segment exposure (residential, commercial, recreation), though far larger than Troef Bouw.
• Ballast Nedam: Dutch-listed construction and development firm active in residential, commercial, and infrastructure. Comparable as a Netherlands-rooted general contractor with multi-segment capabilities, though at materially greater scale than Troef Bouw.

Direct peers

• Overbury: UK fit-out and refurbishment specialist (part of Morgan Sindall) focused on commercial interiors for enterprise clients. Comparable to Troef Bouw's Retail & Interieur service line and enterprise project model, though UK-centric.
• Hillen & Roosen: Dutch mid-sized general contractor with operations in residential renovation, commercial fit-out, and heritage/restoration work. Comparable as a Dutch-headquartered contractor of similar size, with overlapping verticals in renovation and commercial interior construction.
• Vorm Bouw: Dutch construction and development firm active in residential, commercial, and mixed-use projects. Comparable as a Netherlands-rooted general contractor of similar mid-market profile serving both private property owners and enterprise clients.
• ISG plc: UK-headquartered fit-out, construction, and lifecycle services specialist serving enterprise retail, commercial, and hospitality clients. Highly comparable to Troef Bouw's retail-fit-out and interior construction core business, though operating primarily in the UK/Ireland rather than Benelux.
• Rendon Group: UK-based specialist contractor providing interior fit-out and refurbishment services to enterprise retail and commercial clients. Comparable to Troef Bouw's retail fit-out capability and disruption-minimized execution model, though geographically focused in the UK.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Troef-Bouw-111502023760166
• LinkedInlinkedin.com/company/troef-bouw
• Instagraminstagram.com/troefbouw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troef Bouw