New York City Audubon
NYC Bird Alliance is a NYC-based 501(c)(3) conservation nonprofit that protects wild birds and habitats through Project Safe Flight, Birds of NY Harbor, Urban Raptors, and Habitat Protection, supported by the dBird community-science platform spanning 24 U.S. states.
- Company typePrivate
- Founded1978
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What New York City Audubon does
NYC Bird Alliance (formerly New York City Audubon) is a 501(c)(3) conservation nonprofit founded in 1978 and headquartered in New York City, with an organizational scope that has historically covered the five boroughs and, more recently, a wider national and international reach through its dBird platform. The organization's stated mission is the protection of wild birds and their habitats in the New York City area, delivered through four core programs: Project Safe Flight, which monitors and mitigates bird-building collisions; Birds of NY Harbor, which advances wetland and shoreline habitat protection; Urban Raptors, focused on hawks, owls, and other city-adapted raptor species; and broader Habitat Protection advocacy. Supporting these programs is the dBird platform, a community-science tool that crowdsources bird-collision reports and is now used across 24 U.S. states and internationally to feed back into advocacy and research.
The organization's technology footprint is concentrated in dBird as the primary digital product, supplemented by YouTube-distributed lecture content and an online merchandise and apparel shop. Education is delivered at scale through 300+ annual programs, including outings, classroom talks, and youth initiatives. Advocacy output includes operational leadership on the Bird-Safe Building Guidelines and LEED Pilot Credit, and direct involvement in passage of NYC Local Law 15 (Int. 1482), which mandates bird-friendly construction materials for new developments.
NYC Bird Alliance operates as a diversified nonprofit with five primary revenue streams: individual memberships across tiers ranging from $15 (student) to $2,500 (Kestrel Circle leadership level); tax-deductible donations; foundation grants from funders including the Leon Levy Foundation (a partner since 2008), the New York Community Trust, the Disney Conservation Fund, the National Fish and Wildlife Foundation, and the Ittleson Foundation; paid outings and events; and merchandise/apparel sales. The 2026 Fall Roost Gala, which will honor Google and Dr. Eric W. Sanderson, represents a distinct corporate and institutional partnership channel. The 2026-2030 Strategic Plan indicates forward-looking investment in programmatic expansion, education, and continued bird-safe advocacy.
New York City Audubon firmographics
Firmographics- Name
- New York City Audubon
- Legal name
- NYC Bird Alliance
- Website
- https://nycaudubon.org
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NYC Bird Alliance is a NYC-based 501(c)(3) conservation nonprofit that protects wild birds and habitats through Project Safe Flight, Birds of NY Harbor, Urban Raptors, and Habitat Protection, supported by the dBird community-science platform spanning 24 U.S. states.
- Ownership category
- akta.pro rank
New York City Audubon industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Inspection, Monitoring & Maintenance Programs (Audits, Compliance, Recertification) (HSAMAGAN)
- akta.pro secondary industry
- Structural Modifications & Habitat Management (Food/Water Source Control, Site Changes) (HSAMAGAL)
Keywords
Where New York City Audubon is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New York City Audubon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Annual membership fees ranging from $15 to $2,500 across multiple tiers, providing benefits including discounts on fee-based outings, early registration, free member events, and newsletters.
- Donations and Contributions: Individual donations and corporate contributions supporting conservation and advocacy work. The organization recognizes donors who contribute gifts over $500 in annual reports.
- Merchandise Sales: Online shop selling caps, totes, mugs, and other merchandise with proceeds supporting the mission to protect wild birds and habitats.
- Foundation Grants: Funding from foundations including the Leon Levy Foundation (since 2008), The New York Community Trust, Disney Conservation Fund, National Fish and Wildlife Foundation, and Ittleson Foundation supporting Project Safe Flight and other conservation programs.
- Event Revenue: Fee-based bird outings and classes ($28 for members, $42 for non-members), as well as gala events like the 2026 Fall Roost Gala at Tribeca 360.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership for nature enthusiasts |
| Subscription | Annual | Young Conservationist membership for ages 18-35 |
| Subscription | Annual | Dual membership for two people at same address |
| Subscription | Annual | Family membership for adults and children |
| Subscription | Annual | Enhanced supporter membership |
| Subscription | Annual | Leadership-level membership with recognition |
| Subscription | Annual | Premium conservation-focused membership |
| Subscription | Annual | Top-tier donor circle membership |
| Subscription | Annual | Senior membership for those 65 and over |
| Subscription | Annual | Dual senior membership |
| Subscription | Annual | Student membership for enrolled students |
| Unit Pricing | Pay-as-you-go | Birding outings and classes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
New York City Audubon product offering
Product offeringCore offering
NYC Bird Alliance (formerly NYC Audubon) is a 501(c)(3) nonprofit that protects wild birds and their habitats in New York City. It delivers conservation programs such as Project Safe Flight, Birds of NY Harbor, and Urban Raptors, runs community science surveys, and offers public education through bird outings, lectures, and classes. The organization also advocates for bird-friendly building policies and operates the dBird reporting platform.
Product overview
NYC Bird Alliance (formerly NYC Audubon) is a conservation nonprofit, not a software product company. Its offerings consist of conservation programs, educational services, membership benefits, and community engagement initiatives. The core programs are Project Safe Flight (bird-building collision prevention), Birds of NY Harbor (wetland/coastal habitat protection), Habitat Protection, Urban Raptors, and Community Science Bird Surveys. Educational offerings include birding outings/classes, a lecture series, and the Avian Advocate advocacy training program. The organization operates dBird, a crowd-sourced collision reporting tool. Additional services include membership tiers (ranging from $15 Senior to $2,500 Kestrel Circle), an online merchandise shop, donation/planned giving programs, and volunteer opportunities. All offerings serve the single mission of protecting wild birds and their habitats in New York City.
Differentiator
Problem solved
Functional benefit
Products and services
- Project Safe Flight
Companies that use New York City Audubon
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
New York City Audubon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
New York City Audubon partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- American Bird ConservancycorePartnership for Bird-Safe Building Guidelines in 2019, updating NYC Bird Alliance's guidelines to create the most authoritative resource on bird-safe building design. Also collaborated on LEED Pilot Credit for Reducing Bird Collisions.
- U.S. Green Building CouncilcoreCollaborated with NYC Bird Alliance, Bird-Safe Glass Foundation, and American Bird Conservancy to create LEED Pilot Credit for Reducing Bird Collisions for sustainable buildings.
- Bird Collision Prevention AlliancesupportingPartner organization in the bird collision prevention ecosystem, sharing resources and research on reducing bird-building collisions.
- FLAP CanadasupportingInternational partner organization working on bird collision prevention, collaborating on research and best practices.
- Jefferson Market GardensupportingSponsor of NYC Bird Alliance lecture on urban green spaces and bird migration, hosting 'A Garden for Wings' evening event.
- Wild Bird FundsupportingWildlife rehabilitation center in Manhattan that receives and treats injured birds found during collision monitoring and by the public.
- National Audubon SocietysupportingAffiliated with National Audubon Society, participating in the Audubon Christmas Bird Count tradition dating back to 1900 and coordinating the NJ-Lower Hudson count circle.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
New York City Audubon competitors and assessment
Company assessmentDirect peers
- Cornell Lab of Ornithology: A research and education institution operating eBird, Merlin, and community-science programs for birds globally. Directly comparable in citizen-science methodology, birding education, and avian data publishing.
- American Bird Conservancy: A national bird conservation nonprofit that is a direct strategic partner of NYC Bird Alliance on the LEED Pilot Credit and Bird-Safe Building Guidelines. Highly comparable mission, advocacy approach, and collision-prevention focus.
- FLAP Canada: Canada's leading bird-collision prevention organization (Fatal Light Awareness Program) and a documented international partner of NYC Bird Alliance. Highly comparable in mission, collision monitoring methodology, and policy advocacy.
- Ducks Unlimited: A major waterfowl and wetland conservation nonprofit whose harbor and wetland habitat protection focus overlaps with NYC Bird Alliance's Birds of NY Harbor and 30,000-acre habitat-protection work.
- Bird-Safe Glass Foundation: A nonprofit focused specifically on bird-safe building standards and glass solutions. A documented partner with NYC Bird Alliance on the LEED Pilot Credit, directly comparable in building-policy advocacy.
Broad incumbents
- National Wildlife Federation: A national wildlife advocacy and education nonprofit with comparable conservation, advocacy, and education programming. Operates at greater scale but addresses overlapping mission areas including urban wildlife.
- BirdLife International: The world's largest partnership of conservation organizations focused on birds. Provides global context and policy frameworks that align with NYC Bird Alliance's Atlantic Flyway and migratory-species work, and serves as an international peer for mission.
- The Nature Conservancy (New York): One of the largest global conservation organizations with active NYC habitat programs. Broadly comparable as a habitat-protection and conservation-advocacy peer operating in the same geography and donor pool.
- National Audubon Society: The largest U.S. bird conservation organization with national scope. NYC Bird Alliance was historically affiliated under the Audubon name and still participates in the Audubon Christmas Bird Count, making Audubon the closest broad-incumbent peer for mission, programs, and advocacy model.
Regional players
- Wild Bird Fund: NYC's only wildlife rehabilitation center for native animals and a documented partner receiving injured birds from Project Safe Flight. Operates in the same metro area with adjacent (rehabilitation vs. advocacy) but tightly linked mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New York City Audubon social profiles
Digital presenceNew York City Audubon financial estimates
Financial estimateRevenue estimate
Valuation estimate
New York City Audubon leadership team
Management profileNumber of profiles
Profiles8 records
New York City Audubon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New York City Audubon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New York City Audubon
What does New York City Audubon do?
NYC Bird Alliance (formerly NYC Audubon) is a 501(c)(3) nonprofit that protects wild birds and their habitats in New York City. It delivers conservation programs such as Project Safe Flight, Birds of NY Harbor, and Urban Raptors, runs community science surveys, and offers public education through bird outings, lectures, and classes. The organization also advocates for bird-friendly building policies and operates the dBird reporting platform.
Is New York City Audubon a public or private company?
New York City Audubon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New York City Audubon founded?
New York City Audubon was founded in 1978. It employs 11 to 50 people.
Where is New York City Audubon based?
New York City Audubon is headquartered in New York, United States, in the North America region.
How does New York City Audubon make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are donations and Contributions, merchandise Sales, foundation Grants and event Revenue.
Who are New York City Audubon's main competitors?
Direct peers on record are Cornell Lab of Ornithology, American Bird Conservancy, FLAP Canada, Ducks Unlimited and Bird-Safe Glass Foundation. Broad incumbents are National Wildlife Federation, BirdLife International, The Nature Conservancy (New York) and National Audubon Society. Wild Bird Fund is listed as a regional player.
Does New York City Audubon have an API?
No public API is recorded for New York City Audubon.
What industry is New York City Audubon in?
New York City Audubon's product category is Wildlife Conservation Services. Its primary akta.pro industry code is HSAMAGAN, Inspection, Monitoring & Maintenance Programs (Audits, Compliance, Recertification), with a secondary code of HSAMAGAL, Structural Modifications & Habitat Management (Food/Water Source Control, Site Changes). Its NAICS code is 813312.