Magicktech Pvt Ltd

What Magicktech Pvt Ltd does

Magicktech Pvt Ltd (legally MAGICK TECH PRIVATE LIMITED) is a privately held Indian IT services company operating as the technology arm of MAGICK Group, a multinational conglomerate with a 30-year legacy spanning home interiors, IT products/services, and education. The company is headquartered in Chennai, Tamil Nadu, India, with a regional entity (MAGICK TECH SOLUTIONS PRIVATE LIMITED) in Jaffna, Sri Lanka; active job postings also indicate hiring operations in Aurora, USA and Richmond Hill, Canada, suggesting a North American footprint-in-build. The company is part of the broader MAGICK Group brand family alongside MagickWoods, MagickHome, and NorthernUNI.

The company's product surface consists of six service lines delivered through a single engineering team: custom software development (web and desktop), mobile application development (iOS, Android, cross-platform), augmented reality solutions (AR apps, product visualization, marketing campaigns), AI/ML development (chatbots, recommendation engines, predictive analytics), customized ERP implementation (finance, HR, inventory), and BPO services (customer support, data entry, back-office, finance & accounting, IT outsourcing). Its disclosed technology stack spans ReactJS, Next.js, Vue.js, TypeScript, JavaScript on the front end; Node.js, Express.js, FastAPI, and Flask on the back end; MongoDB, PostgreSQL, MySQL, and Redis for data; and AWS EC2, Vercel, and Firebase for cloud. Delivery is framed around agile methodologies with a customer-first collaborative engagement model.

Magicktech operates a sales-led, direct-engagement go-to-market with quote-based pricing determined by project scope and complexity, targeting businesses of all sizes for digital transformation needs. Revenue mechanics are split between project-based professional services (custom software, AR, AI/ML, ERP delivery) and managed services contracts (BPO). No named customer logos, headcount, revenue figures, management team, funding events, patents, certifications, partnerships, or third-party AI research are disclosed in the available source material, which limits the depth of any competitive or financial assessment.

Name

Magicktech Pvt Ltd

Legal name

MAGICK TECH PRIVATE LIMITED

Website

https://magicktech.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Magicktech Pvt Ltd, the technology arm of MAGICK Group, delivers custom software, mobile apps, AR, AI/ML, ERP, and BPO services to business clients across India, Sri Lanka, and North America.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Custom software development
• Mobile application development
• Augmented reality solutions
• AI/ML development services
• ERP implementation services

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Project-based custom software development services for web and mobile applications, including AR, AI/ML, and ERP solutions. Revenue generated through direct client engagements with delivery-based or contractual billing.
2. BPO Services: Business process outsourcing services including customer support, data entry, back-office operations, and finance & accounting. Revenue generated through service contracts with businesses looking to optimize operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Magicktech Pvt Ltd is a custom software development services company that builds web applications, mobile apps, augmented reality solutions, AI/ML applications, and customized ERP systems for business clients. It also offers business process outsourcing (BPO) services covering customer support, data entry, back-office operations, finance and accounting, and IT outsourcing. The company delivers projects using agile methodologies with a customer-first collaborative approach across the full software development lifecycle.

Product overview

Magicktech Pvt Ltd operates as a software development services company organized as a platform-plus-modules architecture. Its portfolio consists of six interconnected service offerings: Software Development (custom web/desktop applications), Mobile Apps Development (iOS, Android, cross-platform), Augmented Reality Development (AR apps, product visualization, marketing campaigns), AI/ML Development (chatbots, recommendation engines, predictive analytics), ERP Implementation (customized enterprise resource planning for finance, HR, inventory), and BPO Services (customer support, data entry, back-office, finance & accounting, IT outsourcing). These services are delivered by the same expert team, utilizing modern technologies including AR, VR, AI, Machine Learning, and Data Science, with an agile collaborative approach from planning through deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Software Development

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cyient: India-based engineering, manufacturing, and IT services firm delivering digital, geospatial, and ERP-adjacent solutions — comparable in scope, geo-mix, and service breadth to MagickTech.
• Damco Solutions: India-headquartered IT services and BPO provider offering custom software development, mobile apps, ERP, and digital transformation — directly comparable in service mix and delivery geography to MagickTech.
• ITC Infotech: India-headquartered IT services and BPO subsidiary offering digital, ERP, application development, and outsourcing services — directly comparable to MagickTech's combined IT services and BPO portfolio with a similar India delivery base.
• Persistent Systems: India-headquartered digital and software services company with deep capabilities in custom software, AI/ML, cloud, and product engineering — directly comparable to MagickTech's modern technology stack and India-based delivery.
• GlobalLogic: Digital product engineering and software development services firm with India-led delivery and global client footprint — closely comparable to MagickTech's custom software, mobile, and emerging-tech focus.
• Hexaware Technologies: India-based IT services and BPO firm offering digital transformation, automation, and application services — closely comparable in scope, delivery model, and customer mix to MagickTech.

Broad incumbents

• Infosys: One of the largest India-based IT services and BPO incumbents offering digital, application development, AI/ML, and ERP services at global scale — operates in the same categories as MagickTech but at vastly larger scale.
• Tata Consultancy Services: Largest India-based IT services and BPO incumbent offering end-to-end digital, application, AI/ML, and ERP services — overlaps with essentially all of MagickTech's service categories at multinational scale.
• Wipro: Major Indian IT services and BPO multinational spanning application development, digital, cloud, and ERP — directly competes with MagickTech across most service lines, but at a global scale.
• Cognizant: Global IT services and digital transformation major with significant India delivery presence — competes with MagickTech across application development, AI/ML, ERP, and BPO, but at vastly larger scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magicktech Pvt Ltd