Mmode

What Mmode does

Mmode (legal name "mmode", also operating as "La Grappe métropolitaine de mode" / "The Montreal Fashion Cluster" / "Fashion Cluster") is a non-profit organization (OSBL — organisation sans but lucratif) founded in May 2015 and headquartered at 2000 rue Sainte-Catherine Ouest, Suite 5000, Montreal, Quebec. It serves as the sole dedicated cluster organization federating Quebec's fashion industry across its four value-chain pillars — designers/creators, manufacturers, wholesaler-distributors, and retailers — with a mandate to drive competitiveness, growth, and international visibility for the sector. Approximately 250 industry actors join Mmode annually, drawn from a Quebec fashion industry of 6,597 companies supporting 93,520 jobs and generating $10.2 billion in annual economic benefits.

Mmode's revenue model is built on tiered annual membership fees — $80 CAD/year for companies with fewer than 100 employees and $300 CAD/year for those with 100 or more employees — supplemented by funding from public partners (Government of Canada, Gouvernement du Québec, Communauté métropolitaine de Montréal), building/major partners (Groupe ALDO, Cirque du Soleil, La Vie en Rose, Fonds de solidarité FTQ), and event sponsorships. The organization operates five core workstreams: Industry Image, Workforce, Innovation and Entrepreneurship, Export, and Social and Environmental Responsibility. Its product surface comprises a membership management platform, an online subcontracting directory connecting brands with manufacturers/suppliers, and three flagship annual events — Gala Mmode, Semaine Mode de Montréal (Montreal Fashion Week), and the newly launched Première Vision Montréal trade show (April 2025) — alongside the La Mode Recrute workforce initiative (partnered with Services Québec) and the #MMODEÉCO sustainability campaign.

The organization is governed by an elected Board of Directors with four workstream presidents, a small core staff of 7+ (including a General Manager, Deputy Director, and functional coordinators), and a board representing each industry pillar and major partner. Mmode's go-to-market is community-led: it operates as a membership-driven industry cluster, with direct sales of memberships to Quebec-based fashion companies, self-service online registration via mmode.ca, and event-based engagement (Montreal Fashion Week, Gala, export missions, training). It maintains no proprietary technology platform and discloses no AI/ML capabilities, with competitive differentiation rooted in mandated ecosystem representation, network density, and event/IP ownership rather than technology.

Name

Mmode

Legal name

mmode

Website

https://mmode.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Mmode is a Quebec-based non-profit industry cluster founded in 2015 that federates Quebec's fashion sector across designers, manufacturers, distributors, and retailers, serving roughly 250 member companies annually via membership fees, events, and government partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership fees from Quebec fashion industry companies. Fees vary by company size: $80/year (plus tax) for companies with fewer than 100 employees, and $300/year (plus tax) for companies with 100 or more employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mmode is a non-profit industry cluster (OSBL) that unites and federates Quebec's fashion industry players — designers, manufacturers, wholesaler-distributors, and retailers — through annual membership, signature industry events, export support programs, and workforce development initiatives. Its core deliverable is access to a curated fashion ecosystem network, delivered via tiered membership, events (Gala Mmode, Semaine Mode de Montréal, Première Vision Montréal), and government-supported programs.

Product overview

Mmode operates as a unified platform combining membership services, industry directories, events, and workforce initiatives to support the Quebec fashion ecosystem. The core offering consists of a membership management system enabling company registration and subscription handling, paired with a subcontracting directory connecting fashion brands with local manufacturers and suppliers. Supporting offerings include annual events (Gala Mmode, Semaine Mode de Montréal, Première Vision Montréal), export support programs, the La Mode Recrute workforce initiative, and the #MMODEÉCO sustainable fashion campaign.

Differentiator

Problem solved

Functional benefit

Brands

• Gala mmode: Annual gala event recognizing entrepreneurs and industry actors in Quebec fashion
• Semaine Mode de Montréal
• #MMODEÉCO

Quantifiable outcome

• Over 20 entrepreneurs and industry players rewarded at the 4th Gala mmode with prizes totaling over $140,000

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major, building, main, research, educational, sector and governor.

• Services QuébeccoreOthers · 1 February 2024Partnership with Services Québec's Montreal office to address labor shortages in the fashion and apparel industry. Mmode links job offers with job seekers in Services Québec offices and provides personalized support to employers.
• Canada (Government of Canada)coreOthersPublic partner providing government support to the Quebec fashion industry cluster.
• Communauté métropolitaine de Montréal (CMM)coreOthersMetropolitan community partner supporting Montreal fashion initiatives.
• Gouvernement du QuébeccoreOthersQuebec government partner supporting fashion industry development.
• Groupe ALDOmajorStrategic or Co-development PartnerBuilding partner and main partner of Mmode. ALDO Group is a major footwear and accessories brand headquartered in Montreal.
• Altitude SportsbuildingStrategic or Co-development PartnerBuilding partner of Mmode. Outdoor apparel brand based in Montreal.
• Cirque du SoleilmainStrategic or Co-development PartnerMain partner of Mmode. Entertainment company with significant costume design operations in Montreal.
• Groupe CTTresearchTechnology or IntegrationResearch institution partner. College Center for Technology Transfer specializing in textile research and innovation.
• VestechproresearchTechnology or IntegrationResearch institution partner. Clothing research and innovation center.
• Écofaune BoréaleresearchTechnology or IntegrationResearch institution partner. College center for technology transfer in northern fur.
• École Bensadoun McGilleducationalOthersEducational institution partner. Fashion school within McGill University.
• Cégep Marie-VictorineducationalOthersEducational institution partner. College offering fashion design programs.
• Collège LaSalleeducationalOthersEducational institution partner. College offering fashion and design programs.
• Vêtement QuébecsectorOthersSector association partner representing Quebec clothing manufacturers.
• CQCD (Conseil Québécois du Commerce de Détail)sectorOthersSector association partner representing Quebec retail commerce.
• Première Vision New YorkgovernorGTM or Marketing PartnerGovernor partner. International fashion trade show organization.
• Tourisme MontréalcoreOthersSupporting partner for Première Vision Montreal event.
• Ministère du Tourisme du QuébeccoreOthersSupporting partner for Première Vision Montreal event.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vestcor Fashion Centre (Groupe CTT): Quebec-based textile research center and listed partner of Mmode. Comparable as a Quebec fashion/textile R&D and technology transfer partner supporting manufacturers and brands with material innovation and process expertise.
• Fashion Nova / Vestechpro: Vestechpro is a Quebec clothing research and innovation center and listed partner of Mmode. Comparable as a Quebec-based fashion innovation/R&D support organization with overlapping member services in technology transfer, training, and materials research.

Broad incumbents

• British Fashion Council: UK industry body supporting fashion designers and brands through events, talent programs, and policy advocacy. Comparable as a national/regional fashion industry cluster that convenes the value chain and runs high-profile events analogous to Mmode's Gala and Semaine Mode.
• Première Vision: Global organizer of fashion trade shows (Paris, New York) and direct partner via Première Vision Montréal. Comparable as an industry convener that runs exhibitions and trade fairs for fashion suppliers, manufacturers, and brands — overlapping with Mmode's event and matchmaking mandate.
• Council of Fashion Designers of America (CFDA): US non-profit trade association representing American fashion designers. Comparable as a non-profit fashion industry association that promotes designers, runs awards (CFDA Fashion Awards), and provides industry representation — analogous to Mmode's designer-pillar focus.

Regional players

• Conseil québécois du commerce de détail (CQCD): Quebec retail trade association and listed partner of Mmode. Comparable as a sector association serving merchants in Quebec with representation, training, and information services — similar membership/association business model.
• Toronto Fashion Incubator (TFI): Canadian non-profit supporting fashion entrepreneurs with mentoring, education, and industry connections. Comparable as a Canadian fashion industry support organization offering programming, exposure, and networking for emerging designers.

Others

• Tourisme Montréal: Montreal tourism/destination marketing organization and listed supporting partner for Première Vision Montréal. Comparable as a Quebec public-sector enabler that drives international visibility and event hosting, supporting Mmode's trade show ambitions.

Direct peers

• Vêtement Québec: Quebec apparel manufacturers' sector association and listed partner of Mmode. Highly comparable as a Quebec-based fashion industry trade group with overlapping membership, workforce, and representation mandates.
• Fédération de la Mode du Québec: Organization coordinating Quebec fashion value-chain stakeholders and supporting production, training, and promotion. Most directly comparable to Mmode as a Quebec fashion industry association/cluster with overlapping membership and advocacy roles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mmodelagrappemetropolitain4872
• Facebookfacebook.com/mmodemtl
• LinkedInlinkedin.com/company/mmode
• Instagraminstagram.com/mmodemtl
• TikToktiktok.com/@mmodemtl

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mmode