Kylemore Cars
Kylemore Cars is a Dublin-based used car dealership operating a no-haggle, fixed-pricing model with 500+ vehicles in stock, in-house finance intermediation through five bank partners, and an integrated service centre serving individual consumers and commercial buyers across Ireland.
- Company typePrivate
- Founded2013
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kylemore Cars does
Kylemore Cars is a privately-held used car dealership headquartered at M50 Business Park, Ballymount Avenue, Co. Dublin. The business operates a single physical showroom in Dublin with an inventory of more than 500 pre-owned vehicles spanning roughly 23 brands — Volkswagen, Toyota, Honda, Audi, and Mercedes-Benz are the heaviest listed marques — at cash prices ranging from €8,950 to €89,950. Its product surface is organized into three vehicle categories (Used Cars, Premium Cars, Commercial Vehicles) and is wrapped by four attached services: in-house finance intermediation through five Irish and UK bank partners (AIB, Bank of Ireland, Permanent TSB, Close Brothers, Alphera), an in-house service centre, online vehicle reservation with a €500 deposit, and a trade-in facility.
The company sells under a no-haggle, fixed-pricing model, with every car presented at what Kylemore describes as the lowest possible rate; it claims 90% of stock is priced below market value and 75% below direct competitors. The commercial stack is largely conventional for a dealer of this scale — a website-based search and inventory system on kylemorecars.ie, finance intermediation acting as an authorized credit broker, and an in-house service operation — with no proprietary technology platforms, APIs, or AI components evidenced in the source data. Customers are predominantly individual Irish consumers seeking family, commuter, and premium used vehicles, with a secondary segment of commercial buyers purchasing work vans.
Kylemore earns revenue through three streams: one-time sale of used vehicles (the dominant stream), commission on finance arranged through its bank partners at representative APRs of 10.80–12.56%, and professional services revenue from its in-house service centre. Go-to-market is direct-to-consumer, combining a physical showroom with a fully transactional website — including browsing, reservation, finance application, and online purchase — and a multi-channel marketing layer (Facebook, Instagram, X, LinkedIn, TikTok, email stock alerts, and a 5,000+ review Google and Facebook presence with a 4.7-star rating). Ownership is private and undisclosed, with no parent company, private equity backing, or institutional investor identified in the available data.
Kylemore Cars firmographics
Firmographics- Name
- Kylemore Cars
- Legal name
- Kylemore Cars
- Website
- https://kylemorecars.ie
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kylemore Cars is a Dublin-based used car dealership operating a no-haggle, fixed-pricing model with 500+ vehicles in stock, in-house finance intermediation through five bank partners, and an integrated service centre serving individual consumers and commercial buyers across Ireland.
- Ownership category
- akta.pro rank
Where Kylemore Cars is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Kylemore Cars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: One-time sale of used vehicles to consumers. Cars priced from €8,950 to €89,950 with no-haggle fixed pricing. Trade-ins accepted as part payment.
- Finance Services: Arranges hire purchase financing through partnered banks (AIB, Bank of Ireland, Permanent TSB, Close Brothers, Alphera). Acts as authorized credit intermediary. Commission earned on finance arrangements with representative APRs ranging from 10.80% to 12.56%.
- Car Servicing: In-house service centre providing vehicle maintenance and repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cash Purchase |
| Subscription | Monthly | Hire Purchase Finance |
| Transaction based/ take rate | Pay-as-you-go | Vehicle Reservation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kylemore Cars product offering
Product offeringCore offering
Kylemore Cars is an independent used car dealership selling 500+ pre-owned passenger and commercial vehicles (€8,950–€89,950) on a no-haggle fixed-pricing model from its Dublin showroom and online storefront. It complements vehicle sales with in-house finance brokerage through multiple bank partners and an on-site service centre providing inspections, warranty, and NCT guarantee work.
Product overview
Kylemore Cars operates as a used car dealership in Dublin, Ireland, offering a single integrated platform for purchasing pre-owned vehicles. The core offering consists of three vehicle categories: Used Cars (standard pre-owned vehicles), Premium Cars (luxury vehicles), and Commercial Vehicles (vans and work vehicles). The company complements its vehicle sales with integrated finance services, in-house servicing, online reservation capabilities, and trade-in options. With a stock of 500+ vehicles from brands including Audi, BMW, Honda, Mercedes-Benz, Toyota, Volkswagen, and others, the business operates on a no-haggle pricing model where all vehicles are already priced at the lowest possible rate.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Cars Pre-owned passenger vehicles from manufacturers including Audi, BMW, Honda, Mercedes-Benz, Toyota, Volkswagen, and others, priced from approximately €8,950 to €89,950, offered to individual consumer buyers in Ireland on a no-haggle fixed-pricing basis.
- Premium Cars Higher-end pre-owned luxury and premium vehicles including Mercedes-Benz, Land Rover, and other luxury brands, targeted at consumers seeking premium SUVs, saloons, and MPVs at the upper end of the inventory price range.
- Commercial Vehicles Pre-owned commercial vans and work vehicles for business use, aimed at SMEs, sole traders, and tradespeople needing fleet or trade vehicles.
- Finance Services Vehicle financing brokerage arranging Hire Purchase and Personal Contract Plans through partnered banks (AIB, Bank of Ireland, Permanent TSB, Close Brothers, Alphera), with representative APRs of 10.80–12.56% over 60-month terms and customer deposits typically 10% of vehicle price.
- Car Servicing In-house vehicle servicing and maintenance at the Dublin service centre (Mon-Fri 08:30–17:00), including 360-degree comprehensive car checks, full service work, warranty support, and NCT pass guarantee.
- Online Vehicle Reservation Online reservation service allowing customers to secure a specific vehicle for two working days with a €500 refundable deposit, deducted from the purchase price if the customer proceeds.
- Trade-In Service Trade-in service enabling customers to exchange their current vehicle as part payment towards a new purchase from Kylemore Cars inventory.
Quantifiable outcome
- 90% of cars priced below market value
- +3 more outcomes
Companies that use Kylemore Cars
Customer profileSegments2 records
Ideal customer profiles2 records
Kylemore Cars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kylemore Cars partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights6 records
Kylemore Cars competitors and assessment
Company assessmentBroad incumbents
- CarsIreland.ie: Irish online car classifieds platform. Comparable as a competing digital discovery channel that aggregates dealer listings and competes with Kylemore's website for buyer attention.
- Auto Trader UK: UK's largest automotive marketplace with growing Irish cross-border traffic. Comparable as a broad incumbent digital platform shaping buyer expectations on pricing transparency and online research.
- Carzone.ie: Ireland's largest online automotive marketplace aggregating dealer and private listings. Comparable as the dominant digital channel for Irish used-car discovery that Kylemore must compete against for organic demand.
- CarShop (Pendragon / Lithia subsidiary): Large UK multi-site used-car retailer with no-haggle pricing and integrated finance. Comparable as a larger-format UK peer demonstrating the multi-site roll-out model that could be replicated in Ireland.
Direct peers
- Kearys Motor Group: Cork-based multi-brand Irish dealer group offering new and used vehicles plus finance and servicing. Direct competitor for share of Irish consumer used-car demand outside the capital.
- Western Motors: Galway-headquartered Irish dealer group with multi-brand new and used vehicle operations. Comparable in scale, brand mix, and finance intermediation model to Kylemore.
- Donnelly Group: Northern Ireland-based multi-brand dealer group with new/used vehicle sales, finance, and aftersales. Closest all-island peer to Kylemore in terms of multi-brand mix, finance intermediation, and used-car focus.
- Joe Duffy Group: Large Irish multi-brand dealer group operating new and used vehicle sales plus servicing across Dublin and nationwide. Directly comparable as a multi-brand Irish retailer competing for the same consumer and finance-attached buyer.
- Johnson & Perrott Motor Group: Cork-based multi-brand Irish dealer group offering new and used vehicles across multiple franchises. Comparable Irish family-owned dealership competitor with similar brand breadth and finance offerings.
- Colm Quinn Cars: Galway-based multi-brand used car retailer with finance offerings. Comparable Irish regional competitor with similar pricing model and brand breadth (Audi, BMW, Mercedes, etc.).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kylemore Cars social profiles
Digital presenceKylemore Cars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kylemore Cars leadership team
Management profileNumber of profiles
Kylemore Cars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kylemore Cars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kylemore Cars
What does Kylemore Cars do?
Kylemore Cars is an independent used car dealership selling 500+ pre-owned passenger and commercial vehicles (€8,950–€89,950) on a no-haggle fixed-pricing model from its Dublin showroom and online storefront. It complements vehicle sales with in-house finance brokerage through multiple bank partners and an on-site service centre providing inspections, warranty, and NCT guarantee work.
Is Kylemore Cars a public or private company?
Kylemore Cars is a private company. It is classified as unknown and is currently operating.
When was Kylemore Cars founded?
Kylemore Cars was founded in 2013. It employs 11 to 50 people.
Where is Kylemore Cars based?
Kylemore Cars is headquartered in Dublin, Ireland, in the Europe region.
How does Kylemore Cars make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are finance Services and car Servicing.
Who are Kylemore Cars's main competitors?
Broad incumbents on record are CarsIreland.ie, Auto Trader UK, Carzone.ie and CarShop (Pendragon / Lithia subsidiary). Direct peers are Kearys Motor Group, Western Motors, Donnelly Group, Joe Duffy Group, Johnson & Perrott Motor Group and Colm Quinn Cars.
Does Kylemore Cars have an API?
No public API is recorded for Kylemore Cars.