Johnson & Perrott Motor Dealerships

What Johnson & Perrott Motor Dealerships does

Johnson & Perrott Motor Group is a privately held, family-owned automotive and mobility retailer founded in 1810 and headquartered in Cork, Ireland. The group operates across three distinct divisions: (1) a retail dealership business selling new and used passenger vehicles through authorised main dealer franchises for Ford, KIA, Land Rover, MG, Opel, Peugeot, and Volvo across three Cork showroom locations (Bishopstown, Douglas, and Mahonpoint), plus the dedicated JPMG MotorStore used-vehicle division; (2) Johnson & Perrott Fleet, a nationwide B2B corporate vehicle leasing and fleet management subsidiary operating from Dublin and Cork hubs and offering brand-agnostic advice covering vehicle sourcing, tax optimisation, maintenance, and driver support for LTD businesses; and (3) National Truck & Van Rental (NTVR), a commercial vehicle rental subsidiary acquired in 2018 that operates more than 1,000 commercial vehicles across Dublin (Ballycoolin) and Cork (Douglas Road) depots. Supporting services include car finance (PCP and HP), manufacturer-approved servicing, bodyshop repairs, genuine parts supply, vehicle valuations, and the Ownerzone online customer portal. Headcount is stated at 101-250 employees and the business serves private motorists, corporate fleet customers, and commercial transport operators across Ireland.

The business model blends one-time transactions (new and used vehicle sales), recurring revenue (aftersales servicing, parts, fleet leasing subscriptions), and managed services (NTVR commercial rental). Go-to-market is a hybrid of physical authorised showrooms with test-drive capability, an online storefront (451+ searchable used cars, finance calculators, home delivery), and dedicated B2B account management for fleet and commercial customers. Marketing is multi-channel across website, SEO, social platforms (Facebook, LinkedIn, YouTube, Instagram), community sponsorships, and earned media. Pricing is unit-based and quote-driven, with used vehicles ranging from approximately €15,900 to €96,900 and monthly finance payments between €278 and €1,425 depending on vehicle. No revenue is publicly disclosed.

The underlying technology stack is not described in the source material; the Ownerzone portal is the primary digital customer interface, but no proprietary platform, AI capabilities, developer APIs, or third-party software integrations are disclosed. The group's competitive position rests on 215 years of brand heritage, authorised franchise rights for seven OEM brands, prime Cork City real estate, the diversified three-division revenue structure, and active positioning around EV transition — including EV specialist certified advisors and SEAI grant advisory — across its franchise portfolio.

Name

Johnson & Perrott Motor Dealerships

Legal name

Johnson & Perrott Motor Group

Website

https://jpmg.ie

Company type

Private

Founded year

1810

Operating status

Operating

Headcount range

101–250 employees

Short description

Johnson & Perrott Motor Group is a family-owned Irish automotive retailer, founded in 1810, operating authorised new and used car dealerships across seven franchises in Cork, plus nationwide corporate fleet management and commercial vehicle rental divisions.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealerships

NAICS

Motor Vehicle and Parts Dealers (441), New Car Dealers (44111), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Automotive retail dealerships
• New vehicle sales
• Used car sales
• Fleet management services
• Commercial vehicle rental

Headquarters

HQ city

Douglas

HQ country

Ireland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Retail sales of new passenger cars, SUVs, and electric vehicles through authorised dealer franchises for Ford, KIA, Land Rover, MG, Opel, Peugeot, and Volvo brands.
2. Used Vehicle Sales: Sales of thoroughly inspected premium used vehicles through dedicated JPMG MotorStore and dealership locations, including online sales with home delivery.
3. Aftersales Service and Parts: Manufacturer-approved servicing, bodyshop repairs, and parts sales through dedicated service departments at all dealership locations.
4. Corporate Fleet Management: B2B vehicle leasing and fleet management solutions through Johnson & Perrott Fleet division, offering vehicle sourcing, tax optimisation, maintenance, and driver support nationwide.
5. Commercial Vehicle Rental: Short-term hire and long-term contract rental of commercial vehicles through National Truck & Van Rental (NTVR), operating over 1,000 commercial vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Johnson & Perrott Motor Dealerships is a multi-brand automotive retail group selling new franchised passenger vehicles (Ford, KIA, Land Rover, MG, Opel, Peugeot, Volvo), used vehicles through its MotorStore, manufacturer-approved servicing, parts, bodyshop repairs, and car finance. It also delivers fleet management through Johnson & Perrott Fleet and commercial vehicle rental through its NTVR subsidiary. The group operates from showrooms in Cork (Bishopstown, Douglas, Mahonpoint) and a Dublin hub.

Product overview

Johnson & Perrott Motor Group is a family-owned automotive and mobility retailer founded in 1810, operating three distinct divisions: (1) Retail Car Dealerships — the core business selling new and used passenger vehicles across seven franchises (Ford, KIA, Land Rover, MG, Opel, Peugeot, Volvo) at three Cork locations (Bishopstown, Douglas, Mahonpoint) plus the MotorStore used-car division; (2) Johnson & Perrott Fleet — a nationwide B2B corporate vehicle leasing and fleet management subsidiary; and (3) National Truck & Van Rental (NTVR) — a commercial vehicle rental subsidiary acquired in 2018. Supporting services include car finance (PCP/HP), manufacturer-approved servicing, bodyshop repairs, parts supply, vehicle valuations, and the Ownerzone online customer portal. The product portfolio is a multi-location, multi-franchise dealership model rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• JPMG MotorStore: Dedicated used car dealership offering a massive selection of thoroughly inspected, premium used cars with online buying and home delivery options.
• Johnson & Perrott Fleet
• National Truck & Van Rental (NTVR)

Products and services

• New Car Sales Retail sales of new, franchised passenger vehicles across seven manufacturer brands, targeted at individual consumers and family buyers in Ireland.
• Used Car Sales (MotorStore) Sale of pre-owned passenger vehicles through the MotorStore channel, for retail buyers seeking value-priced or specific specification vehicles.
• Car Finance Vehicle financing solutions provided to retail customers purchasing new or used vehicles from the group, including traditional dealer finance options.
• Vehicle Servicing Scheduled maintenance and repair services for passenger vehicles, delivered as manufacturer-approved servicing to preserve warranty and resale value.
• Parts Sale of manufacturer parts for supported vehicle brands, supplying both workshop servicing and retail customers.
• Bodyshop and Accident Repairs Vehicle body repair and accident damage services for retail and insurance customers, supporting the group's servicing operations.
• Johnson & Perrott Fleet Multi-vehicle fleet management services for corporate and SME clients, covering fleet sourcing, financing, servicing and replacement cycles.
• National Truck & Van Rental (NTVR) Commercial vehicle rental service for trucks and vans, supporting business customers with short-term and contract hire requirements.
• Online Service Booking Digital booking channel enabling customers to schedule vehicle servicing and repairs online.
• Ownerzone Customer Portal Online customer portal allowing vehicle owners to manage their account, view service history, and interact with the dealership group.
• Live Vehicle Valuation Tool Online valuation tool providing customers with a live indicative value for their current vehicle, supporting trade-in and purchase decisions.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• National Truck & Van Rental (NTVR)coreOthers · 1 January 2018Acquired by Johnson & Perrott Motor Group in 2018. Ireland's leading independent supplier of tailored commercial transport solutions operating over 1,000 commercial vehicles from Dublin (Ballycoolin) and Cork (Douglas Road) depots. Provides short-term hire and long-term contract rental plans for businesses.
• FordcoreOthersAuthorised Ford dealership in Cork City, offering full range of Ford cars and commercial vehicles including electric models like Ford Puma Gen E, Ford Capri, and Ford Explorer. Located at Mahonpoint dealership.
• KIAcoreOthersAuthorised KIA dealership offering KIA's full range including electric vehicles such as Kia e-Niro and Kia EV9. Located at Douglas dealership.
• Land RovercoreOthersAuthorised Land Rover dealership at Bishopstown, offering Land Rover and Range Rover vehicles including Discovery Sport and Range Rover PHEV models.
• MGcoreOthersAuthorised MG dealership offering MG's range of electric vehicles including MG4 and MG5. Located at Mahonpoint.
• OpelcoreOthersAuthorised Opel dealership offering Opel's range including Opel Mokka-e and Opel Grandland electric vehicles. Located at Douglas dealership.
• PeugeotcoreOthersAuthorised Peugeot dealership offering full range including 3008, 5008 electric models. Located at Mahonpoint dealership.
• VolvocoreOthersAuthorised Volvo dealership at Bishopstown offering Volvo's full range including EX30, EX40, EX60, EC40 electric vehicles and XC60, XC90 plug-in hybrids.
• Johnson & Perrott FleetcoreOthersSister division providing B2B vehicle leasing and fleet management solutions. Operating nationwide from Dublin and Cork hubs, offering 100% brand-agnostic independent advice for LTD businesses.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pierse Motors: Irish family-owned multi-franchise dealer group operating across multiple counties with new, used, and commercial vehicle offerings. Comparable independent Irish dealership structure.
• Frank Keane Group: Long-established multi-franchise Irish motor dealer (BMW, MINI and adjacent premium franchises) with corporate fleet operations. Closely matches JPMG's multi-brand authorised dealer + fleet structure.
• Spirit Motor Group: Multi-franchise Irish motor dealer group operating several premium franchises with retail and aftersales. Similar mid-sized authorised dealer model to Johnson & Perrott.
• Joe Duffy Group: Ireland's largest motor retail group, operating multiple franchised dealerships across new and used vehicles, aftersales, and fleet. Directly comparable multi-brand, multi-location Irish dealership model.
• Enterprise Mobility (Ireland): Global commercial vehicle rental operator with Irish presence. Comparable to NTVR's commercial vehicle hire and contract rental business for businesses requiring flexible transport capacity.
• Blackwater Motors: Multi-brand Irish motor dealer group operating across multiple franchises and locations with new/used vehicle sales and aftersales. Comparable mid-sized authorised dealership model.
• Bolands Motor Group: Family-owned Irish multi-franchise dealer group with new and used vehicle sales plus servicing. Similar heritage-driven, multi-brand authorised dealer positioning to Johnson & Perrott.
• Windsor Motor Group: Multi-franchise Irish motor dealer with multiple locations and franchises. Comparable multi-brand retail and aftersales footprint.
• ALD Automotive Ireland: Major B2B fleet management and leasing operator in Ireland. Directly comparable to Johnson & Perrott Fleet's corporate leasing and fleet management offering, with both serving LTD business fleet customers.
• LeasePlan Ireland: Large-scale corporate fleet leasing and management provider in Ireland. Comparable to JPMG Fleet's outsourced B2B mobility management proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClvEYuts8_BlT3Ll3o2CLFQ
• Facebookfacebook.com/JPMGcork
• LinkedInlinkedin.com/company/jpmgcork
• Instagraminstagram.com/jpmgcork
• Xx.com/jpmgcork

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnson & Perrott Motor Dealerships