MATLOCK FARM PARK LIMITED
Matlock Farm Park Limited is a privately held, single-site family visitor attraction in Matlock, Derbyshire, operating 363 days a year with interactive animal encounters, play facilities, horse riding, alpaca trekking, seasonal events, corporate hire, and school group programmes.
- Company typePrivate
- Founded2016
- HeadquartersMatlock, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What MATLOCK FARM PARK LIMITED does
Matlock Farm Park Limited operates a single physical visitor attraction at Jaggers Lane, Matlock, Derbyshire (DE4 5LH), in countryside near the Peak District National Park. The company is privately held, founded around 2016, and operates approximately 363 days per year, closing only on Christmas Day and Boxing Day. The core proposition is an interactive animal and playtime experience featuring a diverse collection of animals (meerkats, wallabies, alpacas, reptiles, tortoises, parrots, ferrets, Highland Cattle), extensive indoor and outdoor play facilities (including the UK's largest Jumping Pillow), and structured daily animal encounters. This core is monetised via tiered general-admission tickets (£12.95 weekday term-time; £14.95-£16.95 weekends and holidays), family passes (£63-£91), annual passes (£58-£68), and a wide range of paid add-on experiences and seasonal events.
Revenue is diversified across ten identifiable streams: general admission, annual passes, food and beverage (Garden Room Café, Rainforest Coffee Shop, outdoor food huts), gift shop retail, horse riding (group/private lessons, treks, pony rides), alpaca trekking, children's birthday parties (£19.95/guest with 10-guest minimum), corporate room hire with tiered catering, school group visits (£9.95-£12.95 per child), and discounted childminder/home-educator clubs. Seasonal sub-brands — Easter Egg-stravaganza, Halloween Fang-tastic Festival, Christmas Breakfast with Santa and Relaxed Santa Sessions, and the annual Peak District Highland Games (in its 10th year in 2026) — drive peak-period visitation.
The technology stack is lean and entirely third-party: Digitickets provides the white-labelled online booking and ticketing platform (matlockfarmpark.digitickets.co.uk), and Mailchimp handles email newsletters. Distribution is primarily direct-to-consumer via the company website, on-site sales, school and corporate direct email channels, and channel partners (Pitchup.com for camping, Stagecoach X17 for public-transport access). Underlying infrastructure includes an Animal Welfare Licence (18/15120/ANIMAL) for horse hiring, a Changing Places facility, Visit England Quality Assured Attraction status, and an Accessible and Inclusive Tourism Gold Award 2025. The business is profitable enough to sustain year-round operations and ongoing product diversification, but provides no disclosed financial figures.
MATLOCK FARM PARK LIMITED firmographics
Firmographics- Name
- MATLOCK FARM PARK LIMITED
- Legal name
- Matlock Farm Park
- Website
- https://matlockfarmpark.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Matlock Farm Park Limited is a privately held, single-site family visitor attraction in Matlock, Derbyshire, operating 363 days a year with interactive animal encounters, play facilities, horse riding, alpaca trekking, seasonal events, corporate hire, and school group programmes.
- Ownership category
- akta.pro rank
Where MATLOCK FARM PARK LIMITED is headquartered
LocationHeadquarters
- HQ city
- Matlock
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MATLOCK FARM PARK LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- General Admission Tickets: Day admission tickets to the farm park, with different pricing for weekday term-time vs. weekend/school holiday periods. Tickets can be purchased online in advance or on-the-door.
- Annual Passes: Annual membership tickets providing unlimited general park entry for one year, with 10% discount on shop and cafe purchases for pass holders.
- Food and Beverage: On-site catering through the Garden Room Cafe, Rainforest Coffee Shop, and outdoor food huts. Includes hot meals, snacks, drinks, and alcoholic beverages.
- Gift Shop: On-site retail shop selling souvenirs, gifts, and farm-related merchandise. Annual pass holders receive 10% discount.
- Horse Riding: Weekend lessons, weekday treks, weekday private lessons, and short pony rides. All riding experiences include free farm park entry for the rider.
- Alpaca Trekking: Guided alpaca walking experiences at £45 per person, including farm park entry for the day.
- Birthday Parties: Two-hour children's party experience at £19.95 per guest (minimum 10 guests), including private animal activities, party food, and all-day farm park access.
- Corporate Room Hire: Venue rental for corporate events, team building, and workshops with optional catering packages (Grazing £20pp, Paddock £25pp, Farmhouse £30pp).
- School Group Visits: Educational visits for schools and groups at £9.95-£12.95 per child depending on season, with guided activities, animal feeding, and classroom facilities.
- Childminder and Home Educator Clubs: Special discounted entry rates for registered childminders (£12.95 with up to 4 free infants) and home educators (£12.95 per adult-child pair).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Weekday Term-Time Individual Tickets |
| One time/ perpetual license | Pay-as-you-go | Weekend and School Holiday Individual Tickets |
| One time/ perpetual license | Pay-as-you-go | Family Day Passes (Weekend/Holiday) |
| Subscription | Annual | Annual Passes |
| Unit Pricing | Pay-as-you-go | Animal Food and Pony Rides |
| Unit Pricing | Pay-as-you-go | Horse Riding Experiences |
| Unit Pricing | Pay-as-you-go | Alpaca Trekking |
| Unit Pricing | Pay-as-you-go | Birthday Party Package |
| Unit Pricing | Pay-as-you-go | Corporate Catering Packages |
| Unit Pricing | Pay-as-you-go | School Group Visits |
| Hybrid | Pay-as-you-go | Weekday Saver Offers |
| Unit Pricing | Pay-as-you-go | Night at the Farm Park (Adults Only) |
| Unit Pricing | Pay-as-you-go | Summer Junior Farmer Days |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
MATLOCK FARM PARK LIMITED product offering
Product offeringCore offering
Matlock Farm Park is a family-oriented farm park visitor attraction in Derbyshire offering interactive animal encounters (meerkats, wallabies, alpacas, reptiles, Highland Cattle, small animal petting) combined with indoor and outdoor play facilities, including the UK's largest Jumping Pillow. The business sells general day admission, annual passes, horse riding lessons and treks, alpaca trekking, birthday parties, corporate room hire, school group educational visits, gift vouchers, and seasonal ticketed events (Easter, Halloween, Christmas, Peak District Highland Games), supported by on-site catering and a gift shop.
Product overview
Matlock Farm Park is a family-oriented visitor attraction offering a unified portfolio of experiences centered around interactive animal encounters and play facilities. The core product is general farm park entry providing access to animal viewing, daily guided activities, and play areas. This core is augmented by paid add-on experiences including Alpaca Trekking, Horse Riding lessons/treks, Birthday Parties, and Corporate Room Hire. Seasonal sub-brands (Easter Egg-stravaganza, Halloween Festival, Christmas Events, Peak District Highland Games) generate peak-season visitation. Ancillary revenue streams include Annual Passes, Gift Vouchers, Family Day Passes, and food/catering services (Garden Room Café, Rainforest Coffee Shop). The Wild Camping partnership extends the offering overnight, while Schools & Groups packages serve educational markets. Together these products create a destination attraction designed for day-trippers, families, school groups, and corporate clients seeking countryside experiences with animal interaction and recreational play.
Differentiator
Problem solved
Functional benefit
Brands
- Peak District Highland Games: Annual Scottish-themed sporting event featuring strongman competitions, pipe bands, and traditional Highland games held at the farm park venue.
Products and services
- Matlock Farm Park General Entry
Quantifiable outcome
- The Peak District Highland Games is described as 'one of the highlights of my year' by Sir Richard Fitzherbert, Chair of Visit Peak District & Derbyshire
Companies that use MATLOCK FARM PARK LIMITED
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles6 records
MATLOCK FARM PARK LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
MATLOCK FARM PARK LIMITED partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Stagecoach X17 BusminorStagecoach bus route X17 provides public transport access to Matlock Farm Park, stopping at Wirestone Lane near the park entrance. Bus users receive 10% off 'on the door' full-priced general day tickets upon presentation of their same-day bus ticket.
- Pitchup.comminorThird-party camping booking platform used for Matlock Farm Park's Wild Camping site. Guests booking through Pitchup receive 20% discounted entry to the farm park and 10% discount on Peak District Highland Games tickets.
- Named Accommodation ProvidersminorLocal accommodation providers in partnership with Matlock Farm Park offer discounts on full-priced general day tickets to their guests. Discounts apply to general day entry only, not special events or other offers.
- Visit Peak District & DerbyshirecoreOfficial local destination marketing organization (DMO) for the Peak District region. Matlock Farm Park is a member (VPDD Member 2025) and receives endorsement through the organization's marketing channels. The organization's chair has publicly endorsed the Peak District Highland Games event.
- National Farm Attractions Network (NFAN)coreUK industry body for farm parks and rural attractions. Matlock Farm Park is a member and displays the NFAN logo, indicating adherence to industry standards and best practices.
- DigiticketscoreThird-party online ticketing and booking platform used as the primary system for advance ticket sales, annual passes, event bookings, gift vouchers, and alpaca trekking purchases. The booking system URL (matlockfarmpark.digitickets.co.uk) indicates a white-label or integrated booking solution.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MATLOCK FARM PARK LIMITED competitors and assessment
Company assessmentOthers
- Visit Peak District & Derbyshire: Destination marketing organisation (DMO) for the Peak District region. Matlock Farm Park is an official VPDD Member and benefits from the DMO's marketing channels, making the DMO itself an ecosystem partner rather than competitor.
Direct peers
- Cotswold Farm Park: Adam Henson's farm park in Gloucestershire offering animal encounters, play facilities, seasonal events, school group programmes, and on-site catering. Directly comparable UK farm park with similar B2C family positioning and educational visits model.
- National Forest Adventure Farm: Staffordshire farm attraction combining animal experiences with extensive indoor/outdoor adventure play, seasonal events, and on-site catering. Comparable Midlands-based farm park with diversified revenue model.
- Odds Farm Park: Buckinghamshire-based family farm attraction combining animal interactions, indoor and outdoor play, seasonal events (Easter, Halloween, Christmas), and school group visits. Closest direct competitor in the UK family farm park segment.
- Cantley Animal Farm: Wokingham-based family farm park offering animal interactions, play areas, birthday parties, and seasonal events. Closely comparable smaller-scale family farm park operating model.
- Willows Activity Farm: Hertfordshire family attraction combining farm animals with extensive adventure play, seasonal events, and birthday parties. Directly comparable in combining animal and play experiences for the family market.
- Farmer Palmer's Farm Park: Dorset farm park targeting families with under-8s, featuring animal encounters, indoor play, tractor rides, birthday parties, and a Hen Party-style events programme. Comparable scale and audience profile to Matlock Farm Park.
- Folly Farm: Wales-based family attraction combining a farm, zoo, vintage fairground, and indoor/outdoor play. Comparable in combining diverse animals with broader family entertainment and school group programmes.
- Hobbledown: Surrey-based attraction blending farm animals with immersive themed adventure play, on-site accommodation, and seasonal events. Comparable in combining animal experiences with play facilities and overnight stays.
- Pennywell Farm: Devon farm attraction focused on small animal handling, miniature pig petting, and family day visits. Comparable single-site UK farm park with strong animal-interaction proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MATLOCK FARM PARK LIMITED social profiles
Digital presenceMATLOCK FARM PARK LIMITED compliance and trust
Trust signalCompliance4 records
MATLOCK FARM PARK LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
MATLOCK FARM PARK LIMITED leadership team
Management profileNumber of profiles
MATLOCK FARM PARK LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MATLOCK FARM PARK LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MATLOCK FARM PARK LIMITED
What does MATLOCK FARM PARK LIMITED do?
Matlock Farm Park is a family-oriented farm park visitor attraction in Derbyshire offering interactive animal encounters (meerkats, wallabies, alpacas, reptiles, Highland Cattle, small animal petting) combined with indoor and outdoor play facilities, including the UK's largest Jumping Pillow. The business sells general day admission, annual passes, horse riding lessons and treks, alpaca trekking, birthday parties, corporate room hire, school group educational visits, gift vouchers, and seasonal ticketed events (Easter, Halloween, Christmas, Peak District Highland Games), supported by on-site catering and a gift shop.
Is MATLOCK FARM PARK LIMITED a public or private company?
MATLOCK FARM PARK LIMITED is a private company. It is classified as unknown and is currently operating.
When was MATLOCK FARM PARK LIMITED founded?
MATLOCK FARM PARK LIMITED was founded in 2016.
Where is MATLOCK FARM PARK LIMITED based?
MATLOCK FARM PARK LIMITED is headquartered in Matlock, United Kingdom, in the Europe region.
How does MATLOCK FARM PARK LIMITED make money?
Ten revenue lines are on record. General Admission Tickets are the primary driver. The others are annual Passes, food and Beverage, gift Shop, horse Riding, alpaca Trekking, birthday Parties, corporate Room Hire, school Group Visits and childminder and Home Educator Clubs.
Who are MATLOCK FARM PARK LIMITED's main competitors?
Visit Peak District & Derbyshire is listed as an others. Direct peers are Cotswold Farm Park, National Forest Adventure Farm, Odds Farm Park, Cantley Animal Farm, Willows Activity Farm, Farmer Palmer's Farm Park, Folly Farm, Hobbledown and Pennywell Farm.
Does MATLOCK FARM PARK LIMITED have an API?
No public API is recorded for MATLOCK FARM PARK LIMITED.