MATLOCK FARM PARK LIMITED

What MATLOCK FARM PARK LIMITED does

Matlock Farm Park Limited operates a single physical visitor attraction at Jaggers Lane, Matlock, Derbyshire (DE4 5LH), in countryside near the Peak District National Park. The company is privately held, founded around 2016, and operates approximately 363 days per year, closing only on Christmas Day and Boxing Day. The core proposition is an interactive animal and playtime experience featuring a diverse collection of animals (meerkats, wallabies, alpacas, reptiles, tortoises, parrots, ferrets, Highland Cattle), extensive indoor and outdoor play facilities (including the UK's largest Jumping Pillow), and structured daily animal encounters. This core is monetised via tiered general-admission tickets (£12.95 weekday term-time; £14.95-£16.95 weekends and holidays), family passes (£63-£91), annual passes (£58-£68), and a wide range of paid add-on experiences and seasonal events.

Revenue is diversified across ten identifiable streams: general admission, annual passes, food and beverage (Garden Room Café, Rainforest Coffee Shop, outdoor food huts), gift shop retail, horse riding (group/private lessons, treks, pony rides), alpaca trekking, children's birthday parties (£19.95/guest with 10-guest minimum), corporate room hire with tiered catering, school group visits (£9.95-£12.95 per child), and discounted childminder/home-educator clubs. Seasonal sub-brands — Easter Egg-stravaganza, Halloween Fang-tastic Festival, Christmas Breakfast with Santa and Relaxed Santa Sessions, and the annual Peak District Highland Games (in its 10th year in 2026) — drive peak-period visitation.

The technology stack is lean and entirely third-party: Digitickets provides the white-labelled online booking and ticketing platform (matlockfarmpark.digitickets.co.uk), and Mailchimp handles email newsletters. Distribution is primarily direct-to-consumer via the company website, on-site sales, school and corporate direct email channels, and channel partners (Pitchup.com for camping, Stagecoach X17 for public-transport access). Underlying infrastructure includes an Animal Welfare Licence (18/15120/ANIMAL) for horse hiring, a Changing Places facility, Visit England Quality Assured Attraction status, and an Accessible and Inclusive Tourism Gold Award 2025. The business is profitable enough to sustain year-round operations and ongoing product diversification, but provides no disclosed financial figures.

Name

MATLOCK FARM PARK LIMITED

Legal name

Matlock Farm Park

Website

https://matlockfarmpark.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Matlock Farm Park Limited is a privately held, single-site family visitor attraction in Matlock, Derbyshire, operating 363 days a year with interactive animal encounters, play facilities, horse riding, alpaca trekking, seasonal events, corporate hire, and school group programmes.

Ownership category

akta.pro rank

Headquarters

HQ city

Matlock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. General Admission Tickets: Day admission tickets to the farm park, with different pricing for weekday term-time vs. weekend/school holiday periods. Tickets can be purchased online in advance or on-the-door.
2. Annual Passes: Annual membership tickets providing unlimited general park entry for one year, with 10% discount on shop and cafe purchases for pass holders.
3. Food and Beverage: On-site catering through the Garden Room Cafe, Rainforest Coffee Shop, and outdoor food huts. Includes hot meals, snacks, drinks, and alcoholic beverages.
4. Gift Shop: On-site retail shop selling souvenirs, gifts, and farm-related merchandise. Annual pass holders receive 10% discount.
5. Horse Riding: Weekend lessons, weekday treks, weekday private lessons, and short pony rides. All riding experiences include free farm park entry for the rider.
6. Alpaca Trekking: Guided alpaca walking experiences at £45 per person, including farm park entry for the day.
7. Birthday Parties: Two-hour children's party experience at £19.95 per guest (minimum 10 guests), including private animal activities, party food, and all-day farm park access.
8. Corporate Room Hire: Venue rental for corporate events, team building, and workshops with optional catering packages (Grazing £20pp, Paddock £25pp, Farmhouse £30pp).
9. School Group Visits: Educational visits for schools and groups at £9.95-£12.95 per child depending on season, with guided activities, animal feeding, and classroom facilities.
10. Childminder and Home Educator Clubs: Special discounted entry rates for registered childminders (£12.95 with up to 4 free infants) and home educators (£12.95 per adult-child pair).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Matlock Farm Park is a family-oriented farm park visitor attraction in Derbyshire offering interactive animal encounters (meerkats, wallabies, alpacas, reptiles, Highland Cattle, small animal petting) combined with indoor and outdoor play facilities, including the UK's largest Jumping Pillow. The business sells general day admission, annual passes, horse riding lessons and treks, alpaca trekking, birthday parties, corporate room hire, school group educational visits, gift vouchers, and seasonal ticketed events (Easter, Halloween, Christmas, Peak District Highland Games), supported by on-site catering and a gift shop.

Product overview

Matlock Farm Park is a family-oriented visitor attraction offering a unified portfolio of experiences centered around interactive animal encounters and play facilities. The core product is general farm park entry providing access to animal viewing, daily guided activities, and play areas. This core is augmented by paid add-on experiences including Alpaca Trekking, Horse Riding lessons/treks, Birthday Parties, and Corporate Room Hire. Seasonal sub-brands (Easter Egg-stravaganza, Halloween Festival, Christmas Events, Peak District Highland Games) generate peak-season visitation. Ancillary revenue streams include Annual Passes, Gift Vouchers, Family Day Passes, and food/catering services (Garden Room Café, Rainforest Coffee Shop). The Wild Camping partnership extends the offering overnight, while Schools & Groups packages serve educational markets. Together these products create a destination attraction designed for day-trippers, families, school groups, and corporate clients seeking countryside experiences with animal interaction and recreational play.

Differentiator

Problem solved

Functional benefit

Brands

• Peak District Highland Games: Annual Scottish-themed sporting event featuring strongman competitions, pipe bands, and traditional Highland games held at the farm park venue.

Products and services

• Matlock Farm Park General Entry

Quantifiable outcome

• The Peak District Highland Games is described as 'one of the highlights of my year' by Sir Richard Fitzherbert, Chair of Visit Peak District & Derbyshire

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Stagecoach X17 BusminorChannel Partner/ Reseller/ DistributorStagecoach bus route X17 provides public transport access to Matlock Farm Park, stopping at Wirestone Lane near the park entrance. Bus users receive 10% off 'on the door' full-priced general day tickets upon presentation of their same-day bus ticket.
• Pitchup.comminorChannel Partner/ Reseller/ DistributorThird-party camping booking platform used for Matlock Farm Park's Wild Camping site. Guests booking through Pitchup receive 20% discounted entry to the farm park and 10% discount on Peak District Highland Games tickets.
• Named Accommodation ProvidersminorGTM or Marketing PartnerLocal accommodation providers in partnership with Matlock Farm Park offer discounts on full-priced general day tickets to their guests. Discounts apply to general day entry only, not special events or other offers.
• Visit Peak District & DerbyshirecoreGTM or Marketing PartnerOfficial local destination marketing organization (DMO) for the Peak District region. Matlock Farm Park is a member (VPDD Member 2025) and receives endorsement through the organization's marketing channels. The organization's chair has publicly endorsed the Peak District Highland Games event.
• National Farm Attractions Network (NFAN)coreGTM or Marketing PartnerUK industry body for farm parks and rural attractions. Matlock Farm Park is a member and displays the NFAN logo, indicating adherence to industry standards and best practices.
• DigiticketscoreTechnology or IntegrationThird-party online ticketing and booking platform used as the primary system for advance ticket sales, annual passes, event bookings, gift vouchers, and alpaca trekking purchases. The booking system URL (matlockfarmpark.digitickets.co.uk) indicates a white-label or integrated booking solution.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Visit Peak District & Derbyshire: Destination marketing organisation (DMO) for the Peak District region. Matlock Farm Park is an official VPDD Member and benefits from the DMO's marketing channels, making the DMO itself an ecosystem partner rather than competitor.

Direct peers

• Cotswold Farm Park: Adam Henson's farm park in Gloucestershire offering animal encounters, play facilities, seasonal events, school group programmes, and on-site catering. Directly comparable UK farm park with similar B2C family positioning and educational visits model.
• National Forest Adventure Farm: Staffordshire farm attraction combining animal experiences with extensive indoor/outdoor adventure play, seasonal events, and on-site catering. Comparable Midlands-based farm park with diversified revenue model.
• Odds Farm Park: Buckinghamshire-based family farm attraction combining animal interactions, indoor and outdoor play, seasonal events (Easter, Halloween, Christmas), and school group visits. Closest direct competitor in the UK family farm park segment.
• Cantley Animal Farm: Wokingham-based family farm park offering animal interactions, play areas, birthday parties, and seasonal events. Closely comparable smaller-scale family farm park operating model.
• Willows Activity Farm: Hertfordshire family attraction combining farm animals with extensive adventure play, seasonal events, and birthday parties. Directly comparable in combining animal and play experiences for the family market.
• Farmer Palmer's Farm Park: Dorset farm park targeting families with under-8s, featuring animal encounters, indoor play, tractor rides, birthday parties, and a Hen Party-style events programme. Comparable scale and audience profile to Matlock Farm Park.
• Folly Farm: Wales-based family attraction combining a farm, zoo, vintage fairground, and indoor/outdoor play. Comparable in combining diverse animals with broader family entertainment and school group programmes.
• Hobbledown: Surrey-based attraction blending farm animals with immersive themed adventure play, on-site accommodation, and seasonal events. Comparable in combining animal experiences with play facilities and overnight stays.
• Pennywell Farm: Devon farm attraction focused on small animal handling, miniature pig petting, and family day visits. Comparable single-site UK farm park with strong animal-interaction proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MatlockFarmPark
• YouTubeyoutube.com/channel/UC1WYW2vK-Q_0
• Facebookfacebook.com/matlockfarmpark
• Instagraminstagram.com/matlockfarmpark/?hl=en
• TikToktiktok.com/@matlockfarmpark
• LinkedInlinkedin.com/company/matlockfarmpark

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATLOCK FARM PARK LIMITED