Lyric Content Marketing
Lyric Content Marketing is a New York-based boutique creative agency that develops music- and entertainment-driven cultural campaigns, live events, and content for enterprise brands such as Moderna, Jeep, Dodge, and Cutty Sark.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lyric Content Marketing does
Lyric Content Marketing (operating as LYRIC and Lyric Creative Agency) is a privately held, New York-based creative agency founded in 2015 that specializes in cultural marketing campaigns integrating music, entertainment, and live events. The firm serves enterprise consumer brands across multiple verticals—including pharmaceutical (Moderna), automotive (Jeep, Dodge), spirits and beverage (Cutty Sark, Blue Point Brewing), and film/entertainment (Warren Miller)—with documented campaigns reaching audiences at scale, including a Moderna COVID-19 awareness effort exceeding 20 million organic views and a Cutty Sark Spirit of Adventure Tour spanning 100 event days and 125,000 attendees. Its service portfolio spans campaign development, live event production, content creation, music licensing, ad creation, motion design, 3D creation, and creative direction, with music talent accessed via a partnership with Red Light Management and major music labels.
The agency's revenue model is professional services on a custom, quote-based, project-priced structure with at least one disclosed multi-year contract (Cutty Sark). Client acquisition is sales-led and reputation-driven: direct outreach, referrals, industry connections, and a website portfolio of case studies, with no intermediaries or distribution partners involved. The firm operates a wholly-owned creative and design sub-brand, Spraypaint, which handles point-of-sale displays, social posts, and collateral, effectively serving as an internal design studio that extends the core offering into production design.
Lyric is founder-led by industry veterans from BBDO and Universal McCann, headquartered at 8 Saint Marks Place in New York's East Village, and serves the U.S. market. The firm has no disclosed funding rounds, no institutional investors, no parent company, and operates with a team sized at 1-10 employees—implying a boutique, project-driven model where revenue is concentrated in a small number of enterprise engagements rather than high-volume SMB or long-tail work.
Lyric Content Marketing firmographics
Firmographics- Name
- Lyric Content Marketing
- Legal name
- LYRIC
- Website
- https://lyricagency.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lyric Content Marketing is a New York-based boutique creative agency that develops music- and entertainment-driven cultural campaigns, live events, and content for enterprise brands such as Moderna, Jeep, Dodge, and Cutty Sark.
- Ownership category
- akta.pro rank
Lyric Content Marketing industry classification
Industry- Product category
- Creative Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Lyric Content Marketing is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lyric Content Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Creative Agency Services: LYRIC generates revenue through professional services fees for campaign development, live events, content creation, and music licensing. Services are delivered to enterprise clients including Moderna, Jeep, Dodge, and Cutty Sark whisky brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Lyric Content Marketing product offering
Product offeringCore offering
Lyric Content Marketing is a New York-based creative agency that develops cultural brand campaigns integrating music, entertainment, and live events to create emotional connections with audiences. Its core offerings span campaign development, live event production, content creation, and music licensing, complemented by creative production services (ad creation, motion design, 3D creation, creative direction) and the in-house Spraypaint design studio for point-of-sale, social, and collateral work. The agency serves enterprise consumer brands such as Moderna, Jeep, Dodge, Cutty Sark, and Blue Point Brewing.
Product overview
LYRIC is a creative marketing agency offering an integrated suite of services centered on cultural campaigns and brand storytelling. The core offerings include Campaign Development, Live Events, Content Creation, and Music Licensing, supplemented by creative production services (Ad Creation, Motion Design, 3D Creation, Creative Direction). The agency also operates Spraypaint as a distinct creative and design studio sub-brand, handling point-of-sale displays, social media content, and brand collateral. The portfolio demonstrates expertise in experiential marketing, live event production, and digital content creation for clients including Moderna, Jeep, Dodge, Cutty Sark, and Blue Point.
Differentiator
Problem solved
Functional benefit
Brands
- Spraypaint: LYRIC's creative and design studio that brings bold ideas and sharp design to every surface. Specializes in point-of-sale displays, social posts, and collateral.
Products and services
- Campaign Development
Quantifiable outcome
- Over 20 million organic views and 1 million positive reactions for Moderna campaign
- +2 more outcomes
Companies that use Lyric Content Marketing
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Lyric Content Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lyric Content Marketing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Red Light ManagementcoreLYRIC collaborated with Red Light Management to book musical talent (Counting Crows) for the Jeep + Red Rocks campaign. This partnership enabled access to major artists for brand-owned concert events.
- Major Music LabelscoreLYRIC worked with major music labels to identify and collaborate with diverse artists for the Moderna campaign. Artists created social content encouraging vaccination, distributed primarily on Instagram.
- Warren MillerminorCutty Sark whisky had a partnership with Warren Miller film company. LYRIC helped activate this partnership through a branded film screening event at Brooklyn Bridge Park.
Scale indicators7 records
Recent moves1 record
Expansion highlights4 records
Lyric Content Marketing competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lyric Content Marketing social profiles
Digital presenceLyric Content Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lyric Content Marketing leadership team
Management profileNumber of profiles
Lyric Content Marketing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lyric Content Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lyric Content Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lyric Content Marketing
What does Lyric Content Marketing do?
Lyric Content Marketing is a New York-based creative agency that develops cultural brand campaigns integrating music, entertainment, and live events to create emotional connections with audiences. Its core offerings span campaign development, live event production, content creation, and music licensing, complemented by creative production services (ad creation, motion design, 3D creation, creative direction) and the in-house Spraypaint design studio for point-of-sale, social, and collateral work. The agency serves enterprise consumer brands such as Moderna, Jeep, Dodge, Cutty Sark, and Blue Point Brewing.
Is Lyric Content Marketing a public or private company?
Lyric Content Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lyric Content Marketing founded?
Lyric Content Marketing was founded in 2015. It employs 1 to 10 people.
Where is Lyric Content Marketing based?
Lyric Content Marketing is headquartered in New York, United States, in the North America region.
How does Lyric Content Marketing make money?
One revenue line is on record: creative Agency Services.
Does Lyric Content Marketing have an API?
No public API is recorded for Lyric Content Marketing.
What industry is Lyric Content Marketing in?
Lyric Content Marketing's product category is Creative Marketing Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.