Pacific Airlines

What Pacific Airlines does

Pacific Airlines is a Vietnamese low-cost carrier and member of the Vietnam Airlines Group, headquartered in Ho Chi Minh City. The airline operates an all-Airbus A321 fleet on domestic routes connecting major Vietnamese cities including Hanoi, Ho Chi Minh City, Da Nang, Can Tho, Pleiku, Nha Trang, Phu Quoc, Vinh, Hai Phong, Hue and Da Lat. Following a comprehensive service restructuring on 28 June 2024 — in which the carrier, previously branded Jetstar Pacific, aligned its operations with parent Vietnam Airlines — tickets are sold through the Vietnam Airlines booking platform and the airline's own website, with fares structured across multiple booking classes (B, M, S, H, K, L, Q, N, R, T) and discounted tiers for seniors (15% off, 60+) and disabled passengers (15% off, with deeper reductions for children). Beyond passenger transport, Pacific Airlines provides full-scope airport ground-handling services — including check-in, baggage, connecting-flight and special-needs assistance plus apron services (buses, equipment, loading, cleaning, water supply) — to other carriers such as Vietnam Airlines, VASCO, Bamboo Airways and Vietstar Airlines.

The business operates two revenue streams: passenger air transport (transaction-fee model on per-ticket sales through the Vietnam Airlines and Pacific Airlines booking channels, official ticket offices, and a late-booking counter at Tan Son Nhat Terminal 3) and ground-handling professional services for partner airlines. Members earn and redeem miles through the group-wide Lotusmiles frequent-flyer programme. Marketing combines the Pacific Airlines website, a Facebook fan page and event presence at tourism fairs such as VITM Hanoi and HCMC Tourism Day.

Operationally, the airline led Vietnam's domestic industry in on-time performance for three consecutive months in 2026 per industry data, yet faces material headwinds: a planned 8%–30% capacity reduction starting April 2026 driven by jet fuel at $160–$200 per barrel, with fuel surcharges to be introduced. The company is structured as a private Vietnamese joint stock company (Công ty Cổ phần Hàng không Pacific Airlines), with no disclosed external equity investment, and operates within the state-owned Vietnam Airlines Group conglomerate.

Name

Pacific Airlines

Legal name

Công ty Cổ phần Hàng không Pacific Airlines

Website

https://pacificairlines.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pacific Airlines is a Vietnamese low-cost carrier and Vietnam Airlines Group member that operates an all-Airbus A321 fleet on domestic Vietnamese routes and provides comprehensive ground-handling services to partner airlines.

Ownership category

akta.pro rank

Product category

Passenger Air Transportation

NAICS

Scheduled Passenger Air Transportation (481111), Scheduled Air Transportation (4811), Scheduled Air Transportation (48111)

SIC

Air Transportation, Scheduled (4512)

akta.pro primary industry

Thin-Route / Rural Community Regional Airlines (THABACAI)

akta.pro secondary industry

Network Airlines (Full-Service, Flag & Regional) (TLAFAAAA)

Keywords

• Passenger air transport
• Domestic flight services
• Low-cost carrier
• Airport ground handling
• Frequent flyer program

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Passenger Air Transport: Core revenue from passenger air transport services on domestic routes within Vietnam. The airline operates as a low-cost carrier offering affordable air travel with safety commitments.
2. Ground Services: Provides comprehensive ground handling services at airports including passenger check-in support, baggage handling, connecting flight assistance, special needs passengers, and apron services (vehicles, equipment, loading, cleaning, water supply) for other airlines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pacific Airlines operates scheduled passenger air transportation on domestic routes across Vietnam using an Airbus A321 CEO fleet, connecting major cities such as Hanoi, Ho Chi Minh City, Da Nang, Can Tho, Pleiku, Nha Trang, Vinh, Hai Phong, Hue, and Phu Quoc. It also provides full-service airport ground handling (passenger check-in, baggage, connections, special assistance, and apron services) to partner airlines including Vietnam Airlines, VASCO, Bamboo Airways, and Vietstar Airlines.

Product overview

Pacific Airlines (PA) is a Vietnamese low-cost airline that operates as part of Vietnam Airlines Group. From June 28, 2024, PA restructured services to align with Vietnam Airlines for enhanced customer experience. The company offers four core products: (1) Passenger air transport services on domestic routes across Vietnam using Airbus A321 aircraft; (2) Ground handling services at airports for partner airlines including Vietnam Airlines, VASCO, Bamboo Airways, and Vietstar Airlines; (3) Lotusmiles frequent flyer program membership for earning and redeeming miles; and (4) Ticketing through Vietnam Airlines Group's integrated booking platform. The company focuses primarily on domestic routes connecting major Vietnamese cities including Hanoi, Ho Chi Minh City, Da Nang, Can Tho, Pleiku, and other destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pacific Airlines Passenger Transport Scheduled domestic passenger air transportation on Vietnam's major city pairs (Hanoi-HCMC, HCMC-Da Nang, Hanoi-Can Tho, HCMC-Pleiku, HCMC-Phu Quoc, etc.) operated with Airbus A321 aircraft, targeted at budget-conscious domestic travelers including tourists, business travelers, and families.
• Airport Ground Handling Services Comprehensive ground handling at Vietnamese airports for partner airlines including Vietnam Airlines, VASCO, Bamboo Airways, and Vietstar Airlines, covering passenger services (check-in, baggage handling, connecting flights, special assistance) and apron operations (buses, ground support equipment, loading/unloading, cleaning, water supply).
• Lotusmiles Frequent Flyer Program Vietnam Airlines Group's frequent flyer loyalty program that Pacific Airlines participates in; members earn and redeem miles on flights, upgrades, baggage, and partner services, with new members receiving 1,000 bonus miles upon registration.
• Hanoi – Can Tho Direct Route New daily direct route connecting Hanoi and Can Tho using Airbus A321 aircraft, expanding Pacific Airlines' domestic network to the Mekong Delta region.
• Ho Chi Minh City – Da Lat Route Restoration Restored direct route between Ho Chi Minh City and Da Lat, providing additional convenient travel options for passengers for tourism and business purposes.
• HCMC – Pleiku Route Expansion Expanded HCMC-Pleiku route operations to one daily flight, enhancing connectivity to Vietnam's Central Highlands region for travel, business, and tourism needs.

Quantifiable outcome

• Industry-leading on-time performance (OTP) for 3 consecutive months in Vietnam's aviation sector

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Vietnam AirlinescoreStrategic or Co-development PartnerFrom June 28, 2024, Pacific Airlines comprehensively restructured services in coordination with Vietnam Airlines to enhance customer experience. Pacific Airlines operates as a member of Vietnam Airlines Group with integrated ticketing, shared booking platforms, and coordinated service delivery. VNA provides access to its distribution network and booking systems.
• Cửu Vân Long (Cuu Van Long)minorGTM or Marketing PartnerCulinary partnership offering Pacific Airlines passengers complimentary water and dining discounts when presenting boarding passes at Cửu Vân Long seafood buffet restaurants. The partnership aims to enhance customer experience by connecting air travel with culinary experiences.
• Vietnam Airlines (Ticketing Partnership)coreChannel Partner/ Reseller/ DistributorPacific Airlines tickets are sold through Vietnam Airlines booking platforms, redirecting customers from Pacific Airlines website to Vietnam Airlines booking system. This partnership leverages VNA's extensive distribution network and travel agent relationships.
• VASCOminorStrategic or Co-development PartnerVASCO receives ground handling services from Pacific Airlines at airports. Pacific Airlines provides passenger support services including check-in, baggage handling, and apron services.
• Bamboo AirwaysminorStrategic or Co-development PartnerBamboo Airways receives comprehensive ground handling services from Pacific Airlines at airports including passenger services and apron operations.
• Vietstar AirlinesminorStrategic or Co-development PartnerVietstar Airlines receives ground handling services from Pacific Airlines at airports including passenger support and apron services.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PacificAirlinesFanpage
• LinkedInlinkedin.com/company/pacific-airlines

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Airlines