Vasco
Vasco is a Montreal-based SaaS company building an AI-native Revenue Context Graph that unifies CRM, calls, billing, and product data to power autonomous revenue agents for mid-market and enterprise SaaS revenue operations teams.
- Company typePrivate
- Founded2022
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vasco does
Vasco (Vasco HQ Inc.) is a Montreal-based B2B SaaS company founded in 2022 that builds an AI-native revenue context layer and agentic RevOps platform. Its core product, the Revenue Context Graph, assembles CRM records, call recordings, billing data, and product analytics into a single, identity-resolved, outcome-tagged knowledge graph. On top of the graph, Vasco deploys a marketplace of 22+ pre-built revenue agents (CRO/CEO Brief, Pipeline Analyst, Rep Coach, Churn Predictor, Forecast Analyst, ICP Analyst, Data Medic, Deal Intelligence, and others) that automate weekly business reviews, forecasting, pipeline analysis, churn prediction, and rep coaching. The platform exposes 58 tools via a public MCP (Model Context Protocol) server that integrates with Claude Code, Claude Desktop, Cursor, and custom AI clients, and is powered by Vasco's proprietary Gama AI engine. The company reports 99.5% accuracy on a 29-metric Monthly Business Review benchmark versus 21.9% accuracy with raw CRM plus Claude MCP access.
Vasco monetizes through four pricing tiers — Free, Growth ($199/month), Scale ($499/month), and custom Enterprise — augmented by usage-based AI credits (3 to 135 credits per workflow) and professional services delivered via a Forward Deployed RevOps team (1–3 month Graph & Agent Build engagements plus fractional ongoing advisory). Distribution is hybrid: self-serve product-led growth on the free tier, inside and field sales for mid-market and enterprise SaaS, and a certified partner channel that includes Winning by Design, Pavilion, RevOps Co-Op, and Google Cloud Partner. The platform integrates with 100+ tools spanning HubSpot, Salesforce, Pipedrive, Attio, Gong, Fathom, Stripe, Snowflake, BigQuery, Slack, and others. Named customers include Lightspeed (NYSE: LSPD), Fabriq Tech, elia, Leanscale, Alvéole, and Vessel. The company is SOC 2 Type II certified and GDPR, PIPEDA, and Quebec Law 25 compliant.
Vasco was co-founded by CEO Guillaume Jacquet and CTO Sébastien Rothlisberger, with Justin Hudon leading Sales and Customer Success. It raised approximately $8 million in a January 2025 seed round led by Inovia Capital with BY Venture Partners and Framework Venture Partners. The company reports 11–50 employees and operates from Montreal, Canada, with personal data hosted and processed in the United States.
Vasco firmographics
Firmographics- Name
- Vasco
- Legal name
- Vasco HQ Inc.
- Website
- https://vasco.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vasco is a Montreal-based SaaS company building an AI-native Revenue Context Graph that unifies CRM, calls, billing, and product data to power autonomous revenue agents for mid-market and enterprise SaaS revenue operations teams.
- Ownership category
- akta.pro rank
Vasco industry classification
Industry- Product category
- Revenue Operations / Sales Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Pricing, Revenue & Commercial Analytics (BPAHALAM)
Keywords
Where Vasco is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Vasco business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Platform): Tiered subscription model with four tiers: Free ($0/month), Growth ($199/month), Scale ($499/month), and Enterprise (custom pricing). Annual billing offers 17% discount. Subscriptions include platform access, pre-built agents, and MCP server connectivity.
- AI Credits (Usage-based): Usage-based AI compute credits consumed when Gama runs agents, generates insights, or processes data through Context Graph. Free tier includes 500 credits hard cap. Growth tier starts at 2k credits for $199/month. Scale tier starts at 4k credits for $499/month. Enterprise offers custom credit volumes. Quick lookups (~3 credits), agent analysis (~15-40 credits), deep workflows (~70-135 credits).
- Professional Services (Forward Deployed RevOps): Forward Deployed RevOps service includes: Core Graph & Agent Build (1-3 month engagement, $TBD), Optional CRM Setup for the Graph (scoped per engagement), and Fractional Ongoing Advisory (monthly retainer). Provides hands-on implementation, CRM cleanup, and ongoing operational support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited features for evaluation |
| Subscription | Monthly | One RevOps team connecting CRM, calls, tickets, and billing |
| Subscription | Monthly | Multiple teams with warehouse, product, and marketing data |
| Subscription | Annual | Custom SLAs, SSO, and tailored onboarding for enterprise |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Vasco product offering
Product offeringCore offering
Vasco is an agentic RevOps platform that assembles CRM, call recordings, billing, and product data into a unified Revenue Context Graph and powers a fleet of pre-built autonomous revenue agents (Pipeline Analyst, Churn Predictor, Rep Coach, Forecast Analyst, etc.) that automate pipeline reviews, forecasting, churn prediction, and coaching. It also exposes 58 tools via an MCP (Model Context Protocol) server so AI clients like Claude can query verified revenue data with 99.5% accuracy versus 21.9% with raw MCP access.
Product overview
Vasco is a revenue context layer and agentic RevOps platform that assembles CRM, calls, billing, and product data into a unified Context Graph, powered by its proprietary Gama AI engine. The platform architecture comprises six interconnected modules: Data Hub (data connection and reconciliation), Planning Hub (metric definitions and quota planning), Review Hub (signals and qualitative data), Execution Hub (autonomous agents), and BI Hub (reporting and data export), alongside Pulse (command center), Studio (analysis workspace), and Destinations (data export). A fleet of 22+ pre-built revenue agents — including CRO/CEO Brief, ICP Analyst, Data Medic, Pipeline Analyst, Rep Coach, Forecast Analyst, and Churn Predictor — runs on the Context Graph and delivers outputs via inbox on configured schedules. The MCP Server exposes 58 tools across Foundation, Plan, and Context layers for Claude Code, Claude Desktop, Cursor, and custom AI clients. Vasco offers four pricing tiers (Free at $0, Growth at $199/month, Scale at $499/month, and Enterprise custom) plus Forward Deployed RevOps professional services.
Differentiator
Problem solved
Functional benefit
Products and services
- Vasco Platform (Revenue Context Graph + Agents) Agentic RevOps SaaS platform that reconciles CRM, call, billing, and product data into a Context Graph and runs autonomous revenue agents (Pipeline Analyst, Churn Predictor, Rep Coach, Forecast Analyst, CRO/CEO Brief, etc.) for B2B SaaS revenue teams. Includes Data Hub, Planning Hub, Review Hub, Execution Hub, and BI Hub modules.
- Vasco MCP Server Model Context Protocol server endpoint that exposes 58 tools across Foundation (metrics, GTM model, integrity), Plan (goals, forecasts, benchmarks), and Context (context graph, saved queries, reports) layers. OAuth 2.1 authenticated with org scoping, citations, and audit trail for AI client access to verified revenue data.
- Revenue Agent Marketplace Catalog of 22+ pre-built revenue agents covering Sales, Marketing, RevOps, Customer Success, Finance, Product, Executive, Leadership, and Enablement functions. Includes CRO/CEO Brief, Pipeline Monitor, ICP & TAM, Rep Coaching, Data Medic, Deal Intelligence, Forecast, and Churn Prediction agents.
- Forward Deployed RevOps Services
Quantifiable outcome
- 99.5% metric accuracy vs 21.9% with raw MCP
- +7 more outcomes
Companies that use Vasco
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Vasco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability12 records
Feature8 records
Vasco partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Winning by DesigncoreCertified partner of Winning by Design, the revenue architecture methodology firm. Vasco attended Impact Summit 2025 as certified partner. Collaboration on GTM frameworks and revenue architecture best practices.
- PavilioncoreCertified partner of Pavilion, the CMO and revenue leadership community. Joint go-to-market through community engagement and content.
- RevOps Co-OpcoreCertified partner of RevOps Co-Op, the community for revenue operations professionals. Joint community engagement and knowledge sharing.
- Google Cloud PartnercoreCertified Google Cloud Partner. Technical integration with Google Cloud platform and go-to-market alignment. BigQuery integration is part of Vasco's 100+ integrations.
- HubSpotcoreNative CRM integration partner. HubSpot is primary CRM connection for Vasco's Context Graph. Certified integration with bidirectional data sync.
- SalesforcecoreNative CRM integration partner. Salesforce is primary CRM connection alongside HubSpot. Certified integration with identity resolution across CRM records.
- StripecoreNative billing integration partner. Stripe integration provides billing data for ARR calculations, churn detection, and revenue reconciliation.
- GongcoreConversation intelligence integration partner. Gong call recordings and transcripts feed into Vasco's Context Graph for deal intelligence and churn prediction.
- Claude (Anthropic)coreMCP integration with Anthropic's Claude. Vasco serves as the revenue context layer underneath Claude Cowork, providing verified revenue data for AI reasoning. 99.5% accuracy vs 21.9% with raw MCP.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Vasco competitors and assessment
Company assessmentDirect peers
- Clari: Clari is a revenue platform offering pipeline inspection, forecasting, and revenue analytics — directly comparable to Vasco's metric engine, forecast analyst, and pipeline coverage capabilities for B2B SaaS RevOps teams.
- BoostUp: BoostUp provides AI-driven revenue intelligence, forecasting, and deal health scoring for B2B SaaS — comparable to Vasco's predictive analytics and pipeline analyst agents serving mid-market RevOps functions.
- Aviso: Aviso offers AI-powered revenue forecasting and pipeline analytics for enterprise sales organizations — comparable to Vasco's MCP-served forecast agent and metric engine, with similar emphasis on accuracy over raw CRM output.
- Gong: Gong is a revenue intelligence platform that captures and analyzes sales conversations, deal activity, and pipeline signals — overlapping with Vasco's conversation-intelligence and pipeline-analyst agents, and targeting the same RevOps buyer.
- People.ai: People.ai uses AI to capture revenue activity from emails, calendar, and calls and feed contact/deal data back into CRMs — comparable to Vasco's identity-resolution and conversation-intelligence features.
Broad incumbents
- Salesforce (Einstein / Tableau CRM): Salesforce bundles Einstein AI forecasting, deal scoring, and revenue intelligence inside its CRM platform — overlapping with Vasco's RevOps agents but as part of a much broader suite that Vasco integrates with rather than replaces.
- HubSpot: HubSpot's Smart CRM and AI features (forecasting, deal insights, Breeze agents) overlap with Vasco's RevOps tooling. HubSpot is also one of Vasco's primary integration partners, making it both a competitor and a channel.
Emerging players
- Outreach: Outreach is a sales execution platform with AI-driven deal insights and pipeline analytics — partial overlap with Vasco's deal intelligence and rep coach agents, focused on the sales engagement workflow rather than a unified RevOps graph.
- Salesloft: Salesloft (Drift) provides sales engagement, conversation intelligence, and revenue forecasting — comparable to Vasco on pipeline signal aggregation but without the MCP-driven RevOps agent marketplace.
- Insight Partners (Winning by Design portfolio): Winning by Design is a GTM consulting/methodology firm and Vasco certified partner. While a services rather than software peer, its revenue architecture frameworks directly inform Vasco's planning hub and metric definitions, making it a structurally adjacent peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vasco social profiles
Digital presenceVasco compliance and trust
Trust signalCompliance4 records
Vasco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vasco leadership team
Management profileNumber of profiles
Profiles6 records
Vasco funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vasco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vasco
What does Vasco do?
Vasco is an agentic RevOps platform that assembles CRM, call recordings, billing, and product data into a unified Revenue Context Graph and powers a fleet of pre-built autonomous revenue agents (Pipeline Analyst, Churn Predictor, Rep Coach, Forecast Analyst, etc.) that automate pipeline reviews, forecasting, churn prediction, and coaching. It also exposes 58 tools via an MCP (Model Context Protocol) server so AI clients like Claude can query verified revenue data with 99.5% accuracy versus 21.9% with raw MCP access.
Is Vasco a public or private company?
Vasco is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vasco founded?
Vasco was founded in 2022. It employs 11 to 50 people.
Where is Vasco based?
Vasco is headquartered in Montréal, Canada, in the North America region.
How does Vasco make money?
Three revenue lines are on record. SaaS Subscription (Platform) is the primary driver. The others are AI Credits (Usage-based) and professional Services (Forward Deployed RevOps).
Who are Vasco's main competitors?
Direct peers on record are Clari, BoostUp, Aviso, Gong and People.ai. Broad incumbents are Salesforce (Einstein / Tableau CRM) and HubSpot. Emerging players are Outreach, Salesloft and Insight Partners (Winning by Design portfolio).
Does Vasco have an API?
Yes. Vasco offers an MCP (Model Context Protocol) server that exposes 58 tools across three layers: Foundation (metrics definitions, GTM model, integrity), Plan (goals, forecasts, benchmarks), and Context (context graph, entities, saved queries, reports). The MCP server uses OAuth 2.1 authentication with org scoping, read auto-approval and write confirmation flows, rate limiting, citations, and audit trail. Available at mcp.vasco.app/mcp via streamable HTTP. Also available as a TypeScript SDK via @modelcontextprotocol/sdk, with support for Claude Code, Claude Desktop, Cursor, and custom MCP clients. Developer documentation is at help.vasco.app/en/articles/11487839-vasco-mcp.
What industry is Vasco in?
Vasco's product category is Revenue Operations / Sales Analytics Software. Its primary akta.pro industry code is BPAHALAM, Pricing, Revenue & Commercial Analytics. Its NAICS code is 518 and its SIC code is 7374.