Madonna.studio

What Madonna.studio does

Madonna.studio, legally MADONNA Konzepte & Kommunikation GmbH, is a Zurich-based full-service creative agency operating from Bäckerstrasse 27 in the Wiedikon district. The firm is structured around two divisions, Kommunikation (Communication) and Kultur (Culture), and is led by a five-person team covering executive management (Massimiliano Madonna), partnership (Erich P. Meyer), consulting and project management, art direction, graphic design, and social media marketing. The agency has been operating for roughly fifteen years on a sales-led, project-based engagement model with no publicly disclosed pricing and no external funding.

The Kommunikation division delivers branding and identity, multi-channel campaigns, editorial and print production, UI/UX design, and specialized prevention and NGO services. Named clients span Swiss federal and cantonal government (Stadtpolizei Zürich, Staatssekretariat für Migration, Kanton Luzern), healthcare and prevention organizations (Schweizerische Herzstiftung, Stiftung Folsäure Schweiz, Medela, Luzerner Kantonsspital, Streuli Tiergesundheit, SLRG, MyoSwiss), consumer brands (Adidas), industrial (Siemens), and startups (Crick). The Kultur division functions as a cultural initiator, conceptualizing and curating exhibitions (IMAGO, Hans Wilhelm Auer, minimallinie bern–basel, Vintage-Summer with twentymodern), producing publications through an in-house Eigenverlag, and staging performance events. Award recognition is concentrated in design and photography juries, including a Lürzer's Archive cover feature, Graphis Silver 2026, German Design Award nominations, Deutscher Fotobuchpreis Bronze, CSSDesignAwards, Awwwards, and selection in 'die schönsten Schweizer Bücher 2025'.

The agency's underlying technology stack is conventional creative tooling (Adobe Photoshop, Adobe Lightroom, Adobe Firefly for image, ChatGPT for text) constrained by a self-published 'KI Act' that mandates licensed or commissioned imagery and reserves human authorship for primary copy. Web implementation is outsourced to Digitales Handwerk as a minor partner. Revenue mechanics are professional-services-fee-based with two streams — commercial creative services and cultural projects — concentrated almost entirely within Switzerland and adjacent DACH markets. There is no app, no API surface, no published SDK, and no disclosed revenue, headcount growth, or M&A activity.

Name

Madonna.studio

Legal name

MADONNA Konzepte & Kommunikation GmbH

Website

https://madonna.studio

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Madonna.studio is a Zurich-based five-person full-service creative agency operating Kommunikation (branding, campaigns, editorial, UI/UX, prevention) and Kultur (exhibitions, publications, performance) divisions, serving Swiss government, healthcare NGOs, enterprises, and cultural institutions via project-based engagements.

Ownership category

akta.pro rank

Product category

Creative and Advertising Services

NAICS

Advertising Agencies (541810), Specialized Design Services (5414)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative agency services
• Brand identity design
• Campaign design
• Cultural project curation
• UI/UX design services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative agency providing strategy, concept, online, identity, communication, campaigns, editorial, and prevention services to commercial and cultural clients.
2. Cultural Projects: Exhibitions, publications, and performances initiated and curated by the agency, often in collaboration with cultural institutions and artists.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Madonna.studio is a full-service creative agency (Full Service Kreativagentur) based in Zürich, operating across two integrated divisions: Kommunikation (branding, campaigns, editorial/print, UI/UX design, prevention campaigns, NGO and foundation communication) and Kultur (curation and execution of exhibitions, publications, and performance events). Services are delivered to Swiss government bodies, healthcare foundations, cultural institutions, NGOs, and commercial clients such as Adidas, Siemens, and Medela through direct project engagements.

Product overview

Madonna.studio is a Full Service Kreativagentur (full-service creative agency) based in Zürich, Switzerland, operating across two main divisions: Kommunikation (Communication) and Kultur (Culture). The communication arm offers branding, campaigns, editorial/print, UI/UX design, prevention campaigns, and NGO services. The culture division serves as a KulturInitiatorin (culture initiator), producing exhibitions, publications, and performances. Major projects include the Swiss Heart Foundation's 'Kenne deine Werte' prevention campaign with HerzCheck platform, the Folsäure Foundation's annual magazine (250,000 circulation) and Faktor-F online magazine, Crick's complete branding and packaging, Gleis 21's award-winning poster series, and extensive cultural exhibitions including IMAGO and Hans Wilhelm Auer. The agency holds itself out as a bridge between business pragmatism and cultural artistry, applying creative excellence across commercial and cultural clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Identity
• Kampagnen (Campaigns)
• Editorial / Print
• UI/UX Design
• Prävention (Prevention)
• Stiftungen / NGOs Services
• Ausstellungen (Exhibitions)
• Publikationen (Publications)
• Performance

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• twentymoderncoreStrategic or Co-development PartnerCultural collaboration partner hosting Vintage-Summer exhibition at Bäckerstrasse 27. twentymodern, operated by Olivia Bernoulli and Luis Cabarcos, specializes in curated 20th century design originals, furniture, and exclusive artist editions. Partnership brings vintage design objects to Madonna's Zurich location.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio Achermann: Swiss boutique design studio of comparable size, working across branding, editorial, and cultural projects. Closely comparable on team scale, geography, and the mix of commercial and cultural work.
• Velvet: Swiss creative and branding agency with similar institutional and brand clients in Switzerland. Comparable on geographic focus, full-service creative offering, and boutique positioning.
• Atelier Bundi: Small Swiss design and branding studio with a similarly Swiss-German institutional client base and editorial/print specialism. Comparable in team size, geographic concentration, and creative positioning.
• Weltformat: Boutique Swiss graphic-design agency based in Bern with a comparable mix of cultural-sector and commercial clients. Direct peer on service offering, scale, and Swiss-market focus.
• Studio Marcus Kraft: Independent design studio working across editorial, identity, and cultural projects. Comparable on boutique scale, creative profile, and the balance of commercial and cultural commissions.

Broad incumbents

• Scholz & Friends: Established DACH creative agency with full-service branding, campaign, and digital offerings. Comparable service mix but materially larger scale and broader geographic footprint.
• Jung von Matt: Major European creative network known for award-winning campaigns. Directly comparable on creative ambition and award recognition, but operates at significantly larger scale across multiple countries.
• Serviceplan Group: Large European agency group covering strategy, creative, media, and digital. Overlaps with Madonna.studio on branding and campaign work but operates at vastly greater scale and with proprietary technology platforms.
• Farner: One of the largest Swiss communications groups, covering branding, PR, and content. Comparable on Swiss-market focus and overlap with foundation/public-sector clients, but at much greater scale and breadth.
• Kolle Rebbe: Hamburg-based creative agency with overlapping branding, campaign, and editorial capabilities. Comparable on creative category but operates at significantly larger scale across multiple DACH clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/madonna-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madonna.studio